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Social media has progressed from a social networking tool to a strong marketing platform over time. Globally, social media has over 4 billion users. A typical social media user spends around 2 hours and 22 minutes each day on social media sites. 

In other words,  if used properly, those 2 hours and 22 minutes each day offer a tremendous chance for your company to raise brand awareness, increase traffic, increase sales, and improve overall conversion rates. 

But what is it about social media that makes all this possible? Let’s find out. 

1. Social Media Helps Grow Your Reach

One of the most significant advantages of using social media is that it allows you to reach a larger audience in a short amount of time. Reportedly, 90% of all marketers believe that social media marketing has enhanced their company’s visibility. In addition, 70% of business-to-consumer (B2C) marketers have used Facebook for successful lead generation. This demonstrates how crucial social media can be for your company. 

Here’s how it works:

You have to keep your social media approach constant. This involves actions like sticking to a publishing schedule, connecting with your followers through likes, shares, and comments, and utilising relevant hashtags. This will help your brand become more visible. As a result, people will begin to recognise you and when people identify your brand, they begin to trust you as well. 

2. Social Media Helps Attract Traffic to Your Website

If you want people to visit your website, you need to let them know about it first. 

People won’t visit your website unless something attracts them  – i.e. unless they find it organically. The issue is that organically attracting traffic does take time. So, if your company is new, you’ll need to think of alternative strategies to market and promote it. Fortunately, social media can assist you in this endeavour. The best part is that with a single click of a button, you can reach out to thousands of individuals at once. Not only that, it works for different platforms outside of social media such as, you can create amazing material for your website, blogs, video sites and share it with your audience using social media. This will help you in expanding your reach, for example, the more readers you have, the more visitors your blog will receive. 

3. Makes Relationships with your Audience Stronger

Another advantage of using social media is that it allows you to form relationships with your target audience. You can use it to connect with your audience on a more personal level and to establish trust with them. 

Most of the time, your audience only gets a sense of your brand through the material you provide- they perceive it through the company’s lens. As a result, your audience has no emotional relationship to your business. You can leverage social media to humanise your brand for your audience. Humanizing your brand can help maintain a positive relationship between company and consumer. This will help customers connect with your company. 

Most companies, for example, do not provide their behind-the-scenes experiences for their customers. Offering a behind-the-scenes look at your company might help them better understand your brand. You can use this opportunity to introduce your workers to the audience, offer them a tour of your business, or demonstrate how you work. All of this helps your audience get to know the individuals that work in your company and how things work.  

Key Takeaways

Social media is no longer just about social networking. It has evolved into a huge marketing platform that can help your business grow and succeed. Marketers now use social media to generate brand exposure and leads. 

Social media marketing should be a substantial part of every marketing strategy. What now? Convinced? Then make a social media plan so you can get out there and start posting! Not sure where to get started? Give us a call today.

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