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The quickest route for a business to generate qualified leads online is to advertise and we help you do just that. Set up, manage, and optimize your online advertising campaigns to drive QUALIFIED traffic that CONVERTS better to your website.
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2Stallions revamped our old website to become mobile-friendly and optimized for search.

Besides getting compliments from customers about our new modern website, we also get many more visitors and more leads via our website than we ever did before, and at a very affordable price. The value we received from 2Stallions was worth more than we paid!

2Stallions has helped us break into the world of search engine optimization and marketing. With helpful insights and their expertise, we have made serious advances in both these aspects.

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Latest From Our Blog

During the days of TV’s dominance, everyone couldn’t peel their eyes off the screen when a program was “live.” People did so because they didn’t want to miss out on a once-in-a-lifetime experience. In addition, they wanted to be the first to know what would happen, something we know as FOMO (Fear Of Missing Out).

Today, anyone can do live streaming. Social media networks such as Facebook even highlight your profile and send your network a notification that you’ve gone live unless the function is turned off.

Nowadays, marketers consider it a powerful marketing tool. In fact, the biggest brands have used it to successful ends, just like GE’s Periscope drones when the app was still independent of Twitter for #DroneWeek.

The five-day-five-episode live event allowed audiences to feel the scale and impact of GE’s drone technologies. Their efforts helped them gain 3.22 million video views, 50.6 million impressions, and a total of 84.7 thousand live stream viewers per episode.

Live streaming is not just a fad. It’s here to stay and can be your ultimate tool for social media marketing success. Just look at the infographic below:

live-stream

Source: Filmora Wondershare

1. Live Videos Vs. Text Content

More people love to watch rather than read. In fact, 80% of customers would rather watch live videos about a brand than reading posts. In addition, a continuous stream of text and image updates in social media can create fatigue for your audiences and your message gets lost in the clutter.

With live streaming, brands are able to show events as they are happening and capture the essence of the moment. With the power of smartphones and the Internet, it is possible for a single correspondent to give the full details of the live event. People are able to witness for themselves what is happening instead of receiving second-hand information via an article written later that leaves out a few details to make it more succinct.

The reason for the audiences’ unfaltering attention is because a video is an engaging format. One of the reasons why video is compelling is that the human eye is naturally drawn to movement. People are drawn to motion and familiar nuances such as a person conversing and relaying events as if they were at the event itself. It also makes use of audio, which is easy for people to understand and follow what’s happening. Here’s how to add audio to video and create a more unique experience for your audience.

2. Easy Opportunity-Based Production

About 41% of people in social media watch live events featuring breaking news stories. While most people are watching funny or entertaining live videos such as gaming conventions or live comedy events, most people will watch content similar to flash news. For example, it can be the launch of a new satellite, the wedding of a royal family member, or the unveiling of a brand’s newest product in a gigantic press conference.

If your brand has a new product it needs to launch, audiences who follow your page might consider it value-adding because it concerns their interests.

3. Millennial-Oriented

According to Marketing Profs, there are over 2.67 billion social media users in 2018 alone. Millennials aged 20-35 years old spend more than eight hours a day browsing through social media. As a tech-savvy generation, Millennials love the idea of live streaming with 63% from every social network watching live content when they receive a notification.

If your brand appeals to Millennials, then leveraging on live streaming is important to improve your social network presence and overall brand recognition. In fact, 42% of Millennials know how to create interesting live videos themselves making it a great channel of communication between brand and audience.

4. Personality-Driven

Influencers have made their careers through short videos. Their communities love watching their content. Niche-recognized influencers not only receive free products to review and endorse, but also grab the opportunity to live stream events whenever possible because they have a wide reach. Influencers bank on their personality to expand their communities and live streaming is one of their best tools to do so.

Therefore, a single strong-personality host for any brand’s live stream is enough to drive traffic. If this individual adds value to their audience, then they present the brand in a positive, entertaining, and reliable light.

5. FOMO-Powered

Remember FOMO? Majority of social network users have it. Just like at the height of television networks, missing a particular live event means you’ll have to wait for someone to tell you what happened and it’s nothing like seeing it for yourself. Live streaming, which sends notifications to audiences, initiates this particular feeling all over again, compelling audiences to tune in “RIGHT NOW”.

For example, a global audience means that not everyone would get to attend a particular gaming convention where new games are announced. With their fear of missing out, they will turn to social media for live coverage on the event such as on Facebook, Twitter, or others services such as live stream giant Twitch, which has over 10 million daily users.

6. Authentically Interactive

Social media videos allow users to watch content and consume it fully. However, if they have questions about particular topics, they can only make a comment or reply on the page. This form of communication is still an effective brand-building tool, but with live streaming, there’s an extra value-adding rapport created.

Live streams allow hosts or social media agents to respond to real-time messages that audiences send regarding the event, making the interaction between brand and audience more authentic. This allows them to answer questions, create discussions, and find value in the brand. It establishes rapport between you and the hundreds of thousands watching your brand’s live stream quickly.

Conclusion

Live streaming is an excellent tool for brands aiming to expand their reach and create value-adding communication with their audience. While live streaming is useful only in moments such as breaking news, product reveals, how-to-guides, and conferences, it has enough value that urges hundreds or even thousands of your audiences not to miss out on a unique or once-in-a-lifetime event. If you need help with this, feel free to contact us (we’re very friendly!) or you can also check out our social media marketing services here.

On the lookout to hire a content marketing agency to handle your company’s content?  Whether you need landing pages, blog posts, or articles, it’s important to find the right fit.  

If you’re thinking “Aren’t all content marketing agencies the same?”, we’re here to tell you differently. Believe it or not, every content marketing agency is unique, with their own strategy, team, and niche. 

In your search for the “best fit” agency, you must consider the nature of your business, and the kind of content an agency can produce. It is important that your business goals and the content marketing agency are in sync to be able to dish out great content together.   

Choosing the right content marketing agency should not be taken lightly, and making the wrong choice can have disadvantageous repercussions for your brand. Feeling the pressure? Here are some tips on how to handpick the correct content marketing agency for your business.  

#1 Look at their strategy formulation 

 

Source: CMI

According to CMI, 44% of B2B marketers find it difficult to capture audience’s attention with content marketing. Of course, it takes time and focus to produce effective content marketing. It requires a carefully crafted content marketing strategy that defines your audience, what they want to consume and how. 

What you should look for is an agency that can create a strategy that not only delivers what your audience wants but also looks to satisfy your business goals. Check if their general strategy can evolve readily to fit your brand and if they have made an effort to get to know your brand!  

Content marketing agencies should have the answers you need to your questions or take time to research and find out what meets your needs best. If they don’t even bother to ask what your target audience is or what goals you have set for the year, turn on your heels. What you are looking for is an agency that willingly conducts research in your industry and comes up with ideas on how to make your content work best for your business.  

See: 3 Ways to Self-Learn Content Marketing  

#2 Assess their team 

Having a team of specialists working on your content means there will be more eyes and opinions to work with. Misspellings and punctuation errors will be better filtered out by a properly set up editorial team. Typos are saboteurs that can easily damage your brand.   

Remember the Pepsi advertisement that featured Kendall Jenner? Pepsi wanted to project a global message of unity, peace, and understanding. However, many people were offended and angered by the video instead. They portrayed themselves as a frivolous brand and were insensitive in their treatment of how they painted protests in today’s political climate. Needless to say, Pepsi had to apologize and take down the video and Kendall Jenner took a hit to her personal branding. 

It is a perfect example of why a content team with different opinions, cultures, and beliefs matters. If there is a chance that the concept you have in mind might be misinterpreted by others, your content marketing team will be the first to sniff it out, during the creation. A regional agency with diverse experience in both international and local brands would offer valuable insights on how to market your content without making a cultural faux pax. 

Work with an agency that has a diverse team of content marketers that are in sync so that tasks are completed efficiently and with a high level of quality. A great content team can deliver just that.  

content-marketingSouce: CoSchedule

When choosing a content marketing agency to work with, consider their team approach. If the team has great synergy, the chances of something going wrong in your content decrease significantly.  

#3 Measure results 

The most reliable and honest way to tell if your content is achieving the set goals is by having a way to evaluate them in place. A good content marketing agency will have analysts and analytics at hand, who know how to measure the performance of each content piece you publish. During your assessment, proactively ask how they do it. Typically, content marketing agencies utilize measurement tools like Google Analytics, Scoop.it, and Quintly, or automation tools such as Infusionsoft, MailChimp, and Analytics 360.  

2Stallions is an Infusionsoft-certified agency. 

 marketing-success

Source: Moz

You should prioritize receiving data as much as having content written or made. There is nothing more straightforward than data, and it is a fool-proof way to find areas of improvement in your content. What you need are actionable results and consistent reports to help you plan your next move, eliminate weaknesses, and seize opportunities. You may also check out Future-Proof Your Business By Using These 6 Data-Driven Marketing Strategies  

#4 Know Who You’re Working With 

Before you engage a content marketing agency, you will be meeting with the senior executive or sales manager in person. That is likely the last time you will work closely with him or her. Once the deal is done, an Account Manager will take over and handle client liaison for the actual content marketing project.  

Therefore, make sure that during the pre-sales conversation, you are made aware of how the project will proceed after. Ask them who will you be interacting with on a weekly basis? Who will handle your campaigns, and what is the quality of work of the specific team to be assigned to your company? Ask for previous campaigns that the Account Manager has worked on, and if he or she already executed successful campaigns. Knowing who you’re working is the first step in establishing a good working relationship.  

Remember that you are not only interviewing the content marketing agency as a whole, you also need to dig deeper to know more about the actual person or team that will work with you.  

Wrap-up 

Choosing the right content marketing agency for your business requires a good evaluation of the agency’s strategy, team, abilities, and personality fit for your company. Remember that you should not settle for less, because the content marketing agency you choose will be the foundation for your long yet bountiful journey towards achieving a consistent ROI for your business. 

If you’re considering a content marketing agency for your business, 2Stallions is a regional agency that has worked on successful content campaigns with international B2B brands like WavinContact us for a quote today! 

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