Do you want to get results from your new websites?
Our clients typically get a 200% increase in the number of sales through their new website.
Persuade & Engage More Customers Online
Your website is your professional front for your company online – your international business card, the 24-hour salesman who never sleeps and works tirelessly for you. In the Internet age, a mobile-friendly website that markets your business is the key to online success. We make it happen for you.
The quickest route for a business to generate qualified leads online is to advertise and we help you do just that. Set up, manage, and optimize your online advertising campaigns to drive QUALIFIED traffic that CONVERTS better to your website. Generate paid, targeted traffic from search engines like Google to your website by paying for valuable keywords that convert to business growth.
Convince your website visitors to become your customers and once you do that, you can refine that process to increase the number of visitors that convert to customers. Let us analyze your web presence to drive engagement and turn visitors to customer!
Grow Your Brand & Establish Your Social Media Presence
Our social media strategic management is designed to grow your brand and establish a strong online presence. We support your brand, establish mutual trust and create relationships with potential online buyers.
2Stallions revamped our old website to become mobile-friendly and optimized for search.
Besides getting compliments from customers about our new modern website, we also get many more visitors and more leads via our website than we ever did before, and at a very affordable price. The value we received from 2Stallions was worth more than we paid!
If you haven’t considered making videos for your brand, now’s the time. It’s not that difficult to create a video content production if you’re prepared.
What It Takes to Create a Compelling and Excellent Video
Indeed, professional video content production takes great planning and coordination between producers, directors, talents, and other suppliers.
The characteristics of modern video content production are as follows:
Talent: You’ll need professionals to act and speak for you. You need experienced lighting professionals to illuminate video aspects you need. A good post-production team will give the high-quality result you’re looking for in professional videos.
Narrative: Producers and directors with experience in creating brand messages through videos can cost a bit. However, they guarantee a compelling narrative based on your objectives for the video. Under their helm, they can maximize resource allocation for an excellent production.
Internet Marketing: A digital marketing agency gives you insight about which video and content appeals to your target audience. They can also help you determine the right distribution channels and concise messaging that helps drive home your video’s primary objective.
The human eye naturally follows movement. Static text is excellent content, but every marketer knows you only have 8 seconds (maybe even less) to convince an audience that the presented content is worth their time.
Videos should maximize its first 30 seconds to create a meaningful experience for audiences. According to Vidyard, humans understand a visual scene in less than one-tenth of a second. Text or audio requires more time to describe a particular scene. The human mind is able to piece each minute detail together quickly making video a most compelling and easily digestible format for audiences.
Additionally, Invisia’s research shows that 82% of Twitter users watch video content. This means more audiences prefer watching lengthy videos than reading 120-character microblogs, which are short enough as they are.
3. A Fluid Content Presentation Demanding Full Attention
Think With Google’s research shows that Millennials, which are the majority of smartphone users, are better focused when watching videos. This is because video is a very sensory medium, using more than one of your senses at a time.
While text only requires sight, and audio requires hearing, video is different. It combines the two, urging you to give your full attention. They’re processed 60,000 faster according to Vidyard which prevents cognitive strain among audiences. This compels audiences to stay glued to their screens for longer as they’re less likely to be distracted.
4. High-Quality Video and Content Builds Better Brand Authority
A high-quality video with superior production and research shows the lengths a brand is willing to go to in order to build a better brand image.
Going back to Vidyard’s research, videos are effective because they are visually stimulating and can create stronger connections with viewers. Even simple explainer videos that feature a speaking human combined with attractive visuals is enough to create a memorable connection that helps “humanize” the brand. If a brand is able to evoke a consumer’s emotions, they become more impactful and memorable, building a stronger brand authority.
5. Contributes to Better SEO
Videos with excellent content and production add value, entertain, and create a connection and a memorable experience all at the same time. This makes them viral-ready content that audiences can share quickly on social media.
When people share content, it inadvertently creates better backlinks, leading to better organic traffic to the source – you.
Going back to Think With Google’s study, it found that 40% of audiences access YouTube videos through their smartphones. From their research, they discovered that 98% of 18-34 year olds watch video content using their smartphones.
Videos are gaining popularity. As a medium, the shift from TV to digital is rapidly rising and video is evolving along with it. There’s on-demand, online streaming, YouTube videos that make entertainment convenient and easily accessible to anyone.
Video also gains more attention because the human eye automatically locks to motion and can process images fast. It is because they are a highly stimulating medium that they are capable of bridging across emotions that helps humanize a brand.
If you want to get started on your first video content marketing campaign but are feeling helpless, 2Stallions are here to offer their expertise!
Storytelling has been a part of ancient human tradition for as long as we can remember. From paintings etched onto cave walls to modern bestselling novels found in bookstores, it remains an important part of human communication.
Storytelling is effective in helping people remember things easily as it helps to paint a picture in their minds. It also often pulls on their emotional chords, helping them to relate better to one another.
This is why some of the world’s biggest brands are the best storytellers. They’re able to package their brand stories in well-made, emotionally-packed and empathetic narratives. They deliver them in the form of marketing campaigns that allow them to touch upon their audiences’ sensitivities, creating a bond of friendship and reliability. There are plenty of things to learn from some of their most successful video storytelling campaigns.
Emotion and Empathy Guides Every Consumer Step and Decision
Emotion is a universal language. It makes it possible to enjoy music regardless of language. Empathy is the understanding and sharing of emotions between two individuals.
Seven Great Video Storytelling Examples and Key Takeaways
Airbnb, the world’s leading property-sharing platform, always focused on the idea of “living like a local.” The chain’s objective to break the boundaries between travelers and countries to make foreign lands feel like home is manifested in their brand storytelling campaigns. They let the two sides of their customer chain, the property providers, and the bookers, to share a unique experience together.
In this light, Airbnb positioned itself as a “friend” who refers you to this reliable fellow with a home who guarantees a great place to stay. In addition, the brand guarantees an experience you’ll both never forget.
In its “Based on a True Review” playlist on YouTube, Airbnb has a collection of true stories from hosts and customers. One of the best ones includes a customer who got lost finding her initial host and ended up finding a new one and received the same great experience thanks to Airbnb.
Given that hosts and customers are real strangers interacting directly with each other, the resulting stories in the videos show authenticity in the emotions and happiness felt by both parties in each video.
When you say “Photoshop,” you cannot help but think of Adobe. The product name has become synonymous with photo editing and manipulation it has become a verb (just like the term “Google”).
Adobe has marketed its products through instructional materials in the past, but its 2016 campaign featured the recreation of a nostalgic character: Bob Ross. Millennials, the generation adept at new and upcoming technology, had a penchant for nostalgia and liked the 80s recreational painting host’s show. Adobe was quick to move in on this trend.
The brand did not cut corners in finding the most authentic and convincingly nostalgic way to implement its “Joy of Sketching.” It went as far as to use children’s book illustrator Chad Cameron to play the Adobe-style Ross and worked with Bob Ross Inc. to ensure the video measured up to the standards of the old recreational instruction videos.
Chevrolet: Heartfelt and Touching
Chevrolet, an American car brand, had an idea. It would use a woman and her dog in its one-minute video commercial. You might think “But what does a dog and a woman got to do with a car?”
The idea was unconventional and broke the stereotype of car ads always being about speed and performance. It used the storyline to evoke warm and fuzzy feelings which helps to capture the customer’s attention and keep them watching. Instead of blatant advertising, director Lloyd Lee Choi wanted to create compelling content to make the brand more relatable to its customers.
However, the emotional ride allowed the brand to evoke empathy in its consumers and like Maddie’s owner (or vice-versa) they will always be there looking out for their customers.
No one will ever forget Nike’s famous tagline that won its seat amongst the biggest shoe brands in the world: “Just Do It.” The powerful tagline, coupled with inspiring stories, makes a shoe and sports brand capable of firing up inspiration in almost all its commercials.
In one of its campaigns, the “No Excuses” commercial featured wheelchair basketball star Matt Scott. The top athlete who plays for the Warhawks was born with a condition called spinabinifida, making him wheelchair-bound. The video shows his story as he went on to lead the Warhawks to three national Wheelchair Basketball Association championships from 2004-2007 and having taken part in the Paralympics from 2004-2012.
The message is clear from Matt in the video: if you want something, you’ll do everything. No excuses. It is another way of saying “just do it,” but just as powerful.
TED Talks & Education: Innovation and Ideas
TED Talks and Education’s style is to get an inspiring individual to share his or her struggles and explain the methods and mindset he or she has used to achieve success.
If it’s not about an individual, they talk about different topics that encourage viewers to think. Their “Schools Kill Creativity” video raises the idea that a point system in class encourages a reward system rather than a learning system. Another video such as the “Power of Vulnerability” shows why weakness is as important as one’s strength.
These fact-driven inspiring talks continue to gain views over the years, keeping viewers watching for longer, moving from one TED Talk to the next, or even sharing short clips with their network on social media. TED Talks truly inspire engaging and shareable content.
FCA: Strange But Memorable
In the United Kingdom, the Financial Conduct Authority (FCA) is not a brand name but a government body that regulates banking activity. In the last few years, the country’s bank industry plunged into disarray due to its oversight after millions of UK borrowers purchased an insurance policy they were ineligible for, egged on by commission-hungry bank employees.
Usher’s “Chains” music video is an amazing example of its potential to become more than just a passive medium that you can play and pause at your heart’s content. Music videos aren’t exactly the first niche you would think of when it comes to ground-breaking video ideas. However, Usher and his team looked beyond the idea of using images to spread his message. “Chains” music video, hosted on a website, urged viewers to keep on watching.
It was iconic because the video does not simply show Usher singing and dancing. Instead, it shows photos of police brutality victims while the music plays. If viewers turn away, the music will stop. The site does this by asking users to turn on their webcams prior to watching the video (and it won’t go forward unless they do). The webcam uses facial recognition software that stops the music if it detects the user looking away.
Video storytelling is a powerful medium because it combines dialogue, text, audio, and visuals in a single consumable item the brain can process in a short amount of time. Through emotions and empathy, any brand with a compelling video can create an authentic connection with their customers, helping them improve their brand’s recognition, relevance, and overall performance.
These seven examples from the world’s top storytelling brands serve as excellent ways video remains a key part in building your brand story. It’s easier to evoke emotions when you’re engaging your audience’s senses through powerful visuals, content, and sound, helping you leave a longer-lasting impression.