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Today’s marketers face many dilemmas – customers are going mobile, more demanding, and less loyal. Industry leaders have started embracing customer-centricity as a vital way to grow their companies and strategies that are more customer-driven in place of the more traditional business or product-driven ones. However, it is more complex than putting the customer on your priority list. There are other approaches you can employ when it comes to customer-centricity, and most of them revolve around what the customers need.

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But before we proceed to those factors, let us first answer an imperative question about this topic.

What Does Being Customer-Centric Mean?

Being customer-centric means placing the customer at the heart of your business philosophy. It involves adopting a set of principles and practices that prioritise your customers’ needs, preferences, and satisfaction. Here’s what it entails:

Customer Focus

A customer-centric business places the customer’s needs and desires at the forefront of its decision-making processes. For instance, Apple’s focus on user-friendly design and intuitive interfaces in their products caters to the needs and preferences of their customers.

Personalisation

It involves tailoring products and services to match the specific requirements of individual customers. Based on a customer’s browsing and purchase history, Amazon’s product recommendations are a prime example of personalisation in action.

Proactive Communication

Embracing a customer-centric approach involves actively engaging with customers, seeking feedback, and addressing their concerns promptly. For instance, Zappos is renowned for its proactive customer service, going the extra mile to address customer inquiries and issues.

Data Utilisation

Customer-centric companies utilise data and analytics to gain a deep understanding of their customer base. Netflix’s recommendation algorithms, which suggest movies and TV shows based on viewing history, showcase how data is harnessed to enhance the customer experience.

Continuous Improvement

Embracing a customer-centric approach means a commitment to ongoing improvement. Starbucks regularly updates its menu and store layouts based on customer feedback and changing trends, demonstrating a dedication to continuous enhancement.

Employee Involvement

Creating a customer-centric culture necessitates involving employees at all levels. Every team member should understand and embrace the importance of customer satisfaction. The Ritz-Carlton empowers its staff to make on-the-spot decisions to resolve customer issues, promoting a culture of exceptional customer service.

Long-Term Focus

Customer-centric businesses prioritise long-term customer relationships over short-term gains. Companies like Patagonia, with their commitment to sustainability and ethical practices, build brand loyalty and long-lasting customer relationships based on shared values.

Benefits of Customer-Centricity | 2Stallions

Benefits of Customer-Centricity

  • Increased Customer Loyalty: When businesses show a genuine interest in meeting their customers’ needs, it fosters loyalty and trust, leading to repeat business.
  • Enhanced Customer Satisfaction: Customer-centric businesses ensure higher customer satisfaction by providing personalised experiences and solving specific problems.
  • Improved Brand Reputation: Customer-centric companies often enjoy a positive reputation and word-of-mouth referrals, which can attract more customers.
  • Higher Sales and Revenue: Tailoring products and services to customer preferences can increase sales and revenue as it addresses precisely what the customer wants.
  • Innovative Product Development: Understanding the customer’s pain points and preferences can drive innovation and the development of products that better meet their needs.
  • Cost Efficiency: Focusing on customer-centricity can lead to better resource allocation, reducing wastage and improving overall cost efficiency.

5 Approaches for Becoming a Customer-Centric Organization | 2Stallions

5 Approaches That Can Make Your Company More Customer-Centric

Companies that prioritise customer-centric approaches tend to outperform their competitors in various ways. Here, we will explore five strategies to shift your business towards a customer-centric model and discuss the benefits of this approach.

1. Embrace Consumer-Centric Marketing

In today’s dynamic business landscape, fostering customer-centricity is a fundamental strategy to thrive. Shifting from a product-centric to a consumer-centric marketing approach can bring substantial benefits, such as enhanced customer relationships, improved brand loyalty, increased sales, and higher customer retention rates.

Customer-Centric vs. Product-Centric

In a product-centric approach, companies primarily focus on creating and promoting their products, often neglecting their customers’ evolving needs and preferences. This traditional approach can lead to missed opportunities, as it might not cater to the constantly changing demands of the market. On the other hand, a customer-centric approach necessitates a significant shift in perspective, placing the customer at the centre of all decision-making processes.

The Impact of Customer-Centricity

The transformation towards a consumer-centric marketing strategy has a profound impact on the way a company operates. Here’s how it affects various aspects of business:

Listening and Learning

In a customer-centric model, actively listening to customer feedback becomes a priority. Companies collect and analyse data from various touchpoints, such as social media, surveys, and customer support interactions. For example, a clothing retailer can gather feedback on their latest collection through social media polls and use this information to refine future designs.

Understanding Pain Points

Recognising and addressing customer pain points is essential. A technology company, for instance, may identify that customers struggle with the setup process for their devices. The company can alleviate these pain points by providing detailed, user-friendly setup guides and responsive customer support.

Tailored Marketing Efforts

A customer-centric approach involves creating marketing campaigns and product offerings tailored to customer expectations. An example could be a subscription-based streaming service that offers different content packages to cater to the diverse viewing preferences of its subscribers.

2. Prioritise Customer Experience

A seamless and enjoyable customer experience is undeniably fundamental for a customer-centric company. The focus is on tailoring every aspect of the business to cater to the unique needs and desires of the customer. To appreciate the benefits of customer centricity, it is crucial to evaluate each touchpoint your customers have with your business, holistically embracing the customer’s perspective. Let’s delve deeper into this concept:

Initial Website Interaction

With a customer-centric strategy, your website serves as the entrance to a customised experience. Implement user-friendly design and navigation and offer tailored recommendations based on past behaviour. For instance, Amazon’s homepage greets customers with “Recommended for You” items, demonstrating a deep understanding of individual preferences.

Purchase Process

Simplify the purchasing process. Allow customers to choose from multiple payment options and provide real-time shipping updates. Apple’s online store excels with its smooth and secure payment process and order tracking.

Post-Purchase Support

After the sale, ensure that customers have easy access to assistance. A customer-centric business provides 24/7 support, clear return policies, and detailed FAQs. Zappos, an online shoe and clothing retailer, is renowned for its exceptional post-purchase customer service, which includes free returns and a dedicated customer service team.

By meticulously scrutinising these touchpoints, you can identify areas for improvement. For instance, consider feedback from online surveys, social media, or customer reviews to understand where the customer experience can be enhanced. It could be streamlining the checkout process, offering more detailed product information, or simply responding faster to customer inquiries.

The ultimate result is a boost to your bottom line. Loyal customers spend more, reducing customer acquisition costs. Moreover, the positive word-of-mouth generated by happy customers can attract new business. According to a Nielsen report, 92% of consumers trust recommendations from friends and family over all other forms of advertising. This demonstrates the profound effect a customer-centric approach can have on your company’s growth.

3. Customer-Centric vs. Product-Centric Approach

A customer-centric approach places the customer at the core of the business strategy. It involves tailoring products and services to match customer demands, which leads to increased customer satisfaction and long-term loyalty. While a product-centric approach can yield short-term gains, customer-centric companies enjoy sustainable success and higher customer lifetime value.

In a product-centric paradigm, businesses often develop products based on their internal expertise and assumptions rather than listening to what their customers truly want. For example, a smartphone manufacturer may release a new model with upgraded features, assuming these improvements align with consumer preferences. However, if these enhancements address their target audience’s specific needs or desires, the product may perform better in the market.

In contrast, companies that adopt a customer-centric approach conduct extensive market research, gather customer feedback, and actively listen to their target audience. They aim to understand their customers’ pain points, desires, and preferences. This approach often leads to developing products and services tailored to these specific customer requirements. For instance, an eCommerce platform may offer personalised product recommendations based on a customer’s browsing and purchase history, enhancing the overall shopping experience.

The advantages of embracing customer-centricity are extensive. This approach cultivates profound connections with your customer base, resulting in heightened brand loyalty and greater customer satisfaction. For instance, a customer-centric airline may offer personalised services like tailored in-flight entertainment options or specialised meals for passengers with dietary restrictions, elevating the overall travel experience.

4. Personalise Customer Interactions

Personalisation is a central component of customer-centric businesses. In a world where consumers have abundant choices, understanding the importance of customer-centricity can be a game-changer for companies. This approach to doing business revolves around putting the customer at the core of all operations.

It recognises that satisfying individual needs and preferences leads to higher customer satisfaction, loyalty, and profitability. The impact of customer-centricity on a business is profound. When companies embrace customer-centric practices, they often experience increased customer satisfaction and retention. One of the critical elements in achieving this is personalisation. Here are some examples of how this can be implemented:

eCommerce Recommendations

Online retailers like Amazon employ personalised product recommendations based on a customer’s browsing and purchase history. For instance, if a customer frequently buys books on gardening, the platform will suggest gardening tools and related books.

Customised Email Marketing

Companies often use email marketing campaigns that address customers by their first name and recommend products or services based on their previous interactions. This personal touch makes the email more engaging and relevant.

AI-Powered Chatbots

Chatbots can use artificial intelligence to personalise responses based on the customer’s questions and history. For instance, a customer asking about product returns will receive different answers than someone inquiring about new product releases.

In-Store Personalisation

In brick-and-mortar stores, staff can use customer data to provide tailored assistance. For example, a customer in a technology store might be guided to the latest tech gadgets if their previous purchases and preferences align with such products.

Tailored Content

Content providers, like streaming services, use personalisation to recommend movies, TV shows, or music based on viewing or listening history. This ensures that customers are more likely to engage with the content.

5. Gather and Act on Customer Feedback

Regularly collecting and acting upon customer feedback is a fundamental aspect of customer-centricity. The shift towards consumer-centric marketing has gained immense importance. Customer-centricity prioritises understanding and satisfying the needs and preferences of individual customers. One of the key strategies to achieve this is to engage with customer feedback actively. Here’s how you can harness the power of customer feedback to exemplify customer-centricity, highlighting the benefits that come with it:

Encourage Customers to Share their Opinions and Concerns

Start by creating multiple touchpoints for your customers to provide feedback. This can include online surveys, feedback forms, and even direct engagement through social media. For instance, an eCommerce company may send post-purchase emails, asking customers to rate their shopping experience and provide comments. This promotes transparency and openness, fostering trust between the customer and the brand.

Actively Listen to Their Input

Collecting feedback is only the first step. To truly embrace customer-centricity, you must actively listen to what your customers are saying. For example, a restaurant owner might regularly monitor online review platforms to tally the number of stars and understand the nuances of the reviews. This deep level of engagement helps you decipher what truly matters to your customers.

Use their Feedback to Make Necessary Improvements

Analyse your feedback and use it to improve your products, services, and business processes. Consider a software company that continually updates its applications based on user suggestions and bug reports. This enhances the user experience and shows customers that their input is valued.

Convert Feedback into Advocacy

Customers who see their suggestions and concerns addressed are likelier to become loyal advocates for your brand. This transforms customer satisfaction into a powerful marketing tool. A prime example is Apple, which has built a dedicated fan base through iterative product improvements driven by feedback, leading to word-of-mouth promotion and increased brand loyalty.

Looking for ways to elevate your online presence? Look no further than 2Stallions – a digital marketing firm that’s dedicated to helping businesses succeed. With our team of experts, we can help you light up your website, attract a larger audience, and connect with your perfect market. Partner with us and let’s achieve epic success together!

Originally published: 21 September 2017
Updated: 8 November 2023

Frequently Asked Questions about Customer-Centric Approach

What Are Customer-Centric Approaches?

Customer-centric approaches are strategies and practices employed by businesses to prioritise the needs, preferences, and overall satisfaction of their customers. They involve putting the customer at the core of all business decisions and operations.

What Is An Example Of A Customer-Centric Approach?

One example of a customer-centric approach is personalised marketing. This approach tailors product recommendations and marketing messages to individual customers based on their past behaviours and preferences, enhancing their overall shopping experience.

What Are The Three Main Approaches To Customer Centricity?

The three main approaches to customer centricity are:

a. Customer-Focused Culture: Building a corporate culture where every employee understands and values customer satisfaction.
b. Data-Driven Insights: Using data and analytics to gain a deep understanding of customer behaviour and preferences.
c. Tailored Customer Experiences: Customising products, services, and interactions to meet customer needs and expectations.

What Is A Customer-Centric Approach To Decision-Making?

A customer-centric approach to decision-making involves considering the potential impact of a decision on the customer’s experience and satisfaction. It means making choices that prioritise customer needs and preferences over purely internal or profit-driven factors.

Why Is A Customer-Centric Approach Critical?

A customer-centric approach is crucial because it increases customer loyalty, higher customer retention rates, and improves brand reputation. It can also drive business growth by ensuring that products and services align with what customers truly want and need, ultimately resulting in higher revenue and long-term success.

Design plays a significant role in advertising – creating logos, catchy headlines, and vibrant colours. This is where creative agencies shine, making ads that stand out. While you might not hear about them as much as digital agencies, they’re crucial. Digital agencies are in the spotlight due to online ads and digital marketing. They use technology for things like SEO and social media ads. 

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But what’s the difference between these two agency types? Let’s find out! Creative agencies focus on cool ideas that make ads memorable. They’re experts in turning ideas into designs that people remember. Digital agencies are all about using technology for ads. They know how to use the internet for marketing, like making websites appear on Google and using social media for ads. People sometimes need clarification about these agencies, even in the industry. Knowing what each does can help brands pick the right one for their advertising goals.

What Is a Creative Agency | 2Stallions

What is a Creative Agency?

A digital creative agency is a specialised company that revolves around design and creativity. These agencies are crucial in bringing artistic and strategic concepts to life for various purposes. Instead of working in isolation, they often collaborate with a network of professionals, including marketing consultants and experts in advertising, to ensure their creations have a meaningful impact.

Creative agencies focus on aesthetics, visual appeal, and innovation in the design realm. Their expertise extends to diverse areas, but one prominent service is print design. They are known for crafting materials that capture attention, engage audiences, and communicate messages effectively through brochures, posters, and other tangible formats.

Furthermore, what sets successful Creative Agencies apart is their proficiency in branding. They are like experts in creating a look and character for a product, service, or business, making it stand out. This involves not only the creation of logos, which are like the face of a brand but also the development of a cohesive visual language that resonates across various platforms.

Delving deeper, Creative Agencies strive to make brands visually exciting, captivating, and persuasive. They understand the significance of visual elements in influencing perceptions and decisions. Through meticulous attention to detail and a keen eye for design trends, they craft materials that align with the brand’s essence and resonate with its target audience.

A prime example of a renowned Creative Agency is Bruce Mau Design. As a notable player in the field, this agency exemplifies the calibre of talent and dedication characterising such entities. This highlights the integral role of Creative Directors and graphic designers in driving the agency’s artistic vision and transformative impact.

What Is a Digital Agency | 2Stallions

What is a Digital Agency?

As described by Upanup, a digital agency is akin to a Creative Agency, but it specialises in creating things for screens, such as websites, apps, and digital services. These agencies blend creativity, strategy, and technology to develop engaging online products and experiences. In more detail, a full-service digital marketing agency, similar to a Creative Agency, provides various tools and services to help businesses thrive digitally. This includes ensuring ads appear prominently on search engines so potential customers can easily find them. It also involves crafting compelling online advertisements to reach the target audience effectively.

Furthermore, such an agency excels in designing and developing visually appealing, user-friendly and functional websites. A user visiting a well-designed website will have a seamless and enjoyable experience, which can significantly impact their perception of a brand or company. Moreover, a digital agency is well-versed in e-commerce consulting, assisting businesses in setting up and optimising their online stores. This involves various aspects, including designing an appealing online storefront, ensuring a smooth purchasing process, and implementing strategies to enhance customer retention.

Importance of a Full Digital Agency | 2Stallions

Importance of a Full Digital Agency

Have you ever wondered why it’s so important to know about something called a full digital agency? Let’s break it down in a simple way. A digital agency is like a group of helpers for businesses wanting to do well online. These helpers are like guides who know the online world well. Here’s the interesting part: not all digital agencies do everything. Some of them are like advisors. Like game coaches, they give advice and then ask others to do the work.  This is a good thing! Some of these advisor-type agencies are great at what they do.  But you need to decide: Do you want to work with an agency that tells you what to do and then asks others to do it, or do you want to work with a team that does everything from start to finish?

Okay, so why are we talking about this? Many companies are paying a lot of attention to online advertising these days. And guess what? They have excellent reasons for doing that. This is where full digital agencies come into play. They take care of everything that’s related to the online world. For example, they know how to post on social media to catch people’s attention. In today’s world, where almost everyone is on social media, this is important for businesses that want to advertise and get noticed.

But wait, there’s more to the story. Is social media the only thing that matters? Nope! There’s something else called email that’s still really useful. Think of email marketing as sending friendly messages to people’s electronic mailboxes. In 2022, a huge number—close to 4.26 billion people were using email. Experts think that by 2025, this number could go up to nearly 5 billion! That’s a lot of people checking their email. And here’s another exciting tidbit: People love to shop online. They buy things online, like clicking buttons on a screen to order stuff. 

In fact, by the time 2022 ends, the amount spent on online shopping might reach a gigantic 5 trillion dollars! Can you imagine how much money that is? This is why businesses are getting help from digital agencies. They want to know how to tell people about their products and services online. Digital advertising is like a magic tool for this. It helps businesses reach many, many people. And the cool part is that it doesn’t cost much money. Plus, companies can use special tools to see what’s working and what’s not. They can even show their ads to specific groups of people who might be interested.

Check out our services if you want an example of a digital agency that does everything. You’ll see how we help businesses with all kinds of online tasks. But here’s a question: Do we still need creative agencies? Are they important, too? Yes, they are! The next part of this article will explain why.

Benefits of Creative Agency | 2Stallions

Benefits of Creative Agency

Well, think about everything you see online or in stores. The colours, the shapes, the pictures – all of that is design. Creative Agencies ensure your design looks like a million bucks, even if you don’t have a million dollars to spend. They’re incredibly awesome for businesses that want to talk directly to people. We call this “business-to-consumer” or B2C. These businesses want their staff to connect with regular folks like you and me. And you know what regular folks love? Cool-looking stuff!

So, if you’re running a B2C business, Creative Agencies are your secret weapon. They take your brand’s story and turn it into a visual tale that people will remember. It’s like turning plain words into a colourful storybook that you can’t put down. Imagine you’re scrolling through your favourite social media site. What makes you stop and look? Yep, it’s those eye-catching designs. Creative Agencies ensure your brand’s design is like a magnet, pulling people in and making them want to learn more. In a world where everyone’s competing for attention, having a killer design is like having a superhero cape. Creative Agencies are the ones stitching that cape for your brand.

So, even though digital agencies handle a lot of the online advertising magic, Creative Agencies are still the artists who create the visual magic. They make your brand look good, and when your brand looks good, people can’t help but pay attention.

Which is Better: Creative Agency or Digital Agency?

Using a digital agency makes the most sense for your money. The sheer volume of users and its cost-effectiveness make it a tough choice to beat. However, design is very fundamental when it comes to your campaigns. A good design will boost your promotion’s effectiveness and polish your branding further. If you can spare some cash, having a great creative agency work with an excellent digital agency may be the best combination for your company.

Ready to take your brand to the next level in the digital world? Look no further than 2Stallions for the most trusted social media marketing services in Singapore! Our team of digital maestros is here to do one thing – make your brand shine online

Originally published: 21 June, 2017
Updated: 29 September 2023

Frequently Asked Questions about Digital and Creative Marketing

What is the difference between digital and creative marketing?

Digital marketing primarily focuses on implementing strategies in the online realm, whereas creative marketing centers around the creation of innovative and engaging content.

What is the difference between a creative agency and a marketing agency?

A creative agency is responsible for conceptualizing and crafting distinct and original content, whereas a marketing agency’s role revolves around promoting products or services effectively.

What is the difference between a media company and an advertising agency?

Media companies are involved in the distribution of content, whereas advertising agencies are tasked with the development of promotional materials to enhance brand visibility.

What is the difference between a digital agency and a digital marketing agency?

A digital agency is concerned with devising comprehensive online strategies, while a digital marketing agency specializes in executing web-based promotional campaigns to reach a wider audience.

We are very proud and privileged to announce that we have officially been granted MSC status in Malaysia. 

For a boutique agency like ours to be awarded this status means that we are being recognized for the innovations we bring to the digital space. Aside from being a mark of world-class services and achievements, it opens doors for us to strengthen our relationships with our current Malaysian clients, IMU and PropertyGuru Malaysia, and enhance our presence in the Malaysian digital community. 

“Working with Malaysia clients has shown us that there is a high demand for quality digital support for things like AI-driven advertising as well as for optimization of UI/UX,” says Daniël Heerkens, our Managing Director at 2Stallions, “Malaysia is full of opportunities, and we are looking forward to helping our clients grow their brands and leverage digital to forge stronger connections with their customers in the digital space.” 

The Multimedia Super Corridor (MSC) programme was established by the Malaysian government in 1996. Its purpose is to stimulate the nation’s digital economy and propel the country forward into the information age. By leveraging digital technologies like Big Data and artificial intelligence (AI), the MSC programme aims to increase productivity, drive innovation, and enhance livelihoods. It’s been very successful, having generated nearly 500 billion MYR (~162 billion SGD) and created over 180,000 jobs since 2018. 

Malaysia continues to emphasise the growth of its digital economy; in May this year, the Prime Minister, Tan Sri Muhyiddin Yassin, launched the MyDIGITAL blueprint initiative. This new initiative supports existing digitalisation efforts and also takes steps to upgrade network infrastructure to 5G high speed. In the PM’s words, “…one of the key learnings that the world has collectively taken from the pandemic…is that technology has become far more essential than we ever thought it was.”

With this focus on digital economic growth, MDEC – Malaysia’s Digital Economy Corporation,  the government agency overseeing the MSC programme – is very particular about ensuring that MSC status is granted to those companies that will bring a strong, added value to the programme. As a result, the process was justifiably rigorous, and we are grateful for the guidance that MDEC offered throughout it. 

With our regional headquarters in Singapore, 2Stallions has expanded with plans to establish ourselves in Malaysia with a full team, looking to make it our operational HQ. To grow and improve our digital strengths, we are now focusing on the development of AI-advertising infrastructure and strategies and the continued enhancement of digital user experiences (UX) and interfaces (UI). 

“Our experience allows us to track and use the right data, which we know is vital for optimal data-driven decision-making,” Daniël adds, “the objective is always to ensure that our digital advertising campaigns run optimally and generate revenue for our clients. To this end, we are able to work with any type of AI-powered technology and algorithms to best meet our clients’ requirements.”

With our official MSC status, we are keen to help grow the Malaysian digital economy by helping our current and future clients leverage their digital and optimize their customer relations and outreach in the digital space.



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If you’re still using an Android or iOS device’s voice-search feature, search engines are still relevant. If you use Google for research, then search engines can still be used for content marketing.

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Some marketers believe search engine optimization (SEO) is dead. The reason behind the belief: social media advertisements and mobile applications make content marketing more effective. They believe spending on SEO nowadays is a waste.

However, the industry is still growing. According to SearchEngineLand, research by Borrell Associates shows that businesses have spent about $65 billion on SEM campaigns. The researchers note that the industry can grow to $72 billion by 2018. Their reasons include the decline of traditional advertising, increasing fact-checking attitudes of audiences, and sophisticated techniques.

Sophisticated SEO is spot on. SearchEngineLand’s Stephan Spencer writes that SEO is a “shape-shifter.” He writes about how it has changed in practice over the years. Modern SEO is a far cry from just optimizing headers and meta-tags. It is now about monitoring “entities” or subject-specific keywords and informative content. Spencer also highlights the importance of UX (which Google measures).

seo-website

SEO has changed with the advent of Web 2.0’s appearance and technicalities.

Source: Slideshare 

SEO plays a vital role in any business. In 2009, Marin Search Marketer helped improve Century Novelty’s overall revenues by 20%. The 1951-established party decors and supplies business saw new light online after the project. Marin Search Marketer focused on creating keyword-bidding goals to minimize their paid ad budgets and maximize ROI.

Another example of SEO success is this one project of Prime Visibility (now known as WPromote). The company helped Compass-Guard Security Systems improve its sales by using SEO targeted content and a PPC campaign to minimize paid ad spending costs. The result of their 2005 search engine marketing efforts increased content visibility by 79.4%. The business site had 278 CTA button clicks per month, effectively increasing their leads.

Never underestimate the power of a reliable SEO agency willing to provide excellent results. If you need to look for one, you must make sure to note these five characteristics.

Five Characteristics of a Reliable SEO Agency

1. Assess their Assessment

Most SEO firm sites want you to send your email and your interest in scheduling a free appointment. Take the plunge; sign up and wait for their correspondence. Their online correspondent will ask you through an email to detail your business, its performance, and SEO goals. The free consultation, just like the real thing, will take time. The correspondent may likely ask for more information; remember not to provide delicate ones crucial to your business.

Once they provide you a final recommendation and quote, assess their assessment. Ask the firm how they came up with the milestones and methods. Inquire why they feel strongly about using the indicated procedures. Finally, question them how they measured the projected results.

If you want to make an informed decision, then you need to use the free quotations of other prospects, too. It may take some time to wait for each assessment. However, it will be worth it because a data-backed, informed decision will significantly save your business time and money. You can have a free quote here.

seo-company-tools

If they’re willing to, ask their tool’s tool accuracy, too.

Source: Backlinko

2. Performance Metrics Guaranteed (and Fulfilled)

Reliable SEO agencies want to help you genuinely. It might seem silly to believe a copy that talks about their passion for data, analytics, and seeing growth. However, some firms sincerely feel it is their goal in existing.

These companies know the realistic metrics they can achieve for your business. Reputable agencies will need to know your goals for the SEO campaign, the timeframe you expect it done, and the budget you have to implement it. You will have several meetings with them. The goal of these interactions is to adjust certain metrics to achieve your goals within a realistic timeframe and budget.

Reliable companies will advise you on the type of digital marketing style advantageous for the company. They can create drafts for ideal and realistic plans to show you the difference between timeframes and budgets. SEO agencies you can depend on will never begin any project without your approval. They will also include in the contract all agreed metrics they intend to deliver for your business.

3. Years of Experience

An SEO company that is has been around in the industry for years indeed sounds impressive. Digital marketing as a whole is a continuously-changing environment. For a company to survive a year, they must have provided excellent service to their previous clients. However, make sure to observe their methods and assess their assessment (as mentioned earlier). If you do this, you can maximize your investment in these long-established companies.

4. Portfolio

If an SEO company strongly caters to you, it wants to achieve one of these two things. It might want to expand their services and learn with you. It could also be that the firm is confident because it had handled cases similar to yours. You can answer this question by asking them for their portfolio of case studies.

Some companies publish these case studies on their site. Some firms can digitally send them for your reference. Make sure to prioritize studies and service renditions similar or relevant to your industry.

If their portfolio is informative and data-packed, then the more helpful it will be for your evaluation. Take note of the set milestones and the results. See if they met these goals. Next, check the space of time between each procedure implemented and achieved the goal. These small details will help you make an informed decision in using the firm’s services. Meanwhile, feel free to check our previous works here.

5. Feedback from Trusted or Similar Businesses as Yours

A reputable SEO company can forward you to customers they serviced. On their pages, you can also find a list of client feedbacks. Most of these will be positive. You can email the agency and ask them to provide customers with your reference. Prioritize references for industries similar to yours.

Make sure to ask about the referred client’s goal during their project. Have them describe the firm’s attitude. Discuss scheduling and milestone achievement frequencies. Ask about the overall working system and logistics of the company. The more informative their answers, the easier it is to know whether the SEO firm is reliable or not.

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Wrapping-Up

SEO is an industry that is bound to get bigger than its current stature in the next few years. Social networks, target-centric search engines, and applications might invade specific markets. However, users will still keep on researching regarding particular, and search engines are vital to doing this.

📈To elevate your online presence, there’s no better choice than 2Stallions – the leading SEO agency in Singapore. Our team of expert professionals is completely dedicated to ensuring your distinctiveness on the internet. Take a step towards your aspirations by contacting us today.

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