full glossary
- A method used to compare two versions of a web page, email, or ad against each other to determine which one performs better. The audience is split into two groups, with each group seeing a different version. The version that achieves the desired outcome (like higher click-through rates) is considered the winner.
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- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
