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Articles sensationalizing the “death” of SEO are clickbait. Google commands over 90% of worldwide search traffic today. In short, SEO is never going to die. If your company wants to prosper online, you need SEO.

However, Google continuously updates its search algorithm – more than 1 update a day at last count. What this means is that SEO and how it is achieved is in a state of constant evolution.

An example would be the featured snippet algorithm update in Jan 2020. Featured snippets (short texts that answer a search query) now count as one of the ten web page listings on the search results page (SERP).

This means that when you focus on SEO for your company, you need to also try and appear in featured snippets – something that wasn’t part of the SEO scope just a year ago.

Before we dive into the five reasons your company must optimize for search engines or become obsolete online, let’s explore what SEO is.

What Is Search Engine Optimization

Short for search engine optimization, SEO is the process of optimizing a website and its content to be discovered through non-paid (also known as “organic”) search engine results.

The practice involves understanding what people would search for on a search engine to find businesses in your industry —including the words they use, type of content they prefer, and answers they seek.

As a business, it becomes easier to connect with these people by developing content that adds value to your audience by solving their needs, optimizing it so it ranks on Google’s 1st page and driving organic traffic back to your website to convert into more sales for you.

Why Your Business Needs SEO To Prosper

Let’s go through some key reasons your company needs to invest in SEO to do well in the digital space.

1. The Best Place To Hide A Dead Body Is On Page 2 of Google

This section’s title is apt because only 0.78% of Google searchers click on something from the second page. This means 99% of clicks happen on page 1 of Google. Think about that.

Image by: Backlinko

Couple the data above with a 2018 Clutch survey that found that 56% of businesses do not invest in SEO. As a company in this category, you run the real risk of becoming irrelevant online.

SEO may be a less popular digital marketing channel to invest in due to a longer time frame for returns. However, take this “downside” with a pinch of salt by looking at success stories of companies that fully embrace SEO like AQ Services.

The mystery shopping services provider worked with 2Stallions to improve its website traffic for a niche audience on the Internet.

Over a two-year span, our agency worked with them to conduct thorough relevant keyword research, on-site and off-site SEO, and coupled it with strong, fully-optimized content marketing efforts.

These initiatives yielded excellent results. In a niche industry, AQ Services grew their organic clicks to 1,949 from 22,333 impressions and were ranking for 26 keywords on the first page of Google, previously having ranked for none.

Every converted lead from these clicks potentially generates tens of thousands in revenue for them. They can rest easy that due to their SEO efforts, they are the first name that potential leads click on when searching within their niche industry.

Over the long-term, their investment and the investment of the many other companies that invest in SEO pays off with multiple returns on their initial investment.

This reason alone should convince most readers, but if you’re not, carry on reading.

2. Focusing on SEO Will Improve Your Bounce Rate

Are you guilty of clicking the “Refresh” or “Back” buttons when you land on a website from a search result that doesn’t load quickly enough for you or if the content isn’t relevant? Of course, it is your choice whether to stay on or leave any website.

What if the same thing is happening on your website though? What if potential leads are leaving without interacting with your brand because your webpage design took too long to load or your content isn’t compelling enough?

Google Analytics defines bounce rate as the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page).

A high bounce rate indicates that your content (i.e. webpage, article, etc.) didn’t match the user’s intent (i.e. what they were looking for) or that your website is loading too slow and they got impatient.

A big part of search engine optimisation is technical and on-site optimization. This is achieved with a laser focus on a fast-loading website and performing keyword research followed by optimizing your website content to be high-quality and relevant so that it would rank on Google.

This, in turn, lowers your bounce rate and helps you to rank higher and generate a lot more leads over the long term.

In short, investing in SEO leads to better user experience on your website and the creation of better quality of content that is optimized to be found on Google.

Image by: Conversion XL 

3. Mobile is the De-Facto Search

Consumers nowadays tend to finalize their transaction on mobile phones. In addition to that, searches made from mobile phones have increased from 65.1% to 80% across Asia.

Since 2015, Google has made it official that over 50% of searches now happen on mobile and in 2019, they started rolling out mobile-first indexing, showing the significance of mobile to digital.

So why does this mean YOUR business needs to invest in SEO?

Think about how people use their smartphones. Whether on Android or iOS, when they need to find ANYTHING, they turn to Google as their de-facto.

Looking for a place? Open Google Maps and type in a search. Looking for information? Open their browser and type in the search term to get results from Google Search or use Siri or Google Assistant to do a voice search.

A major part of SEO these days is Mobile SEO and Local SEO. These strategies help to ensure your website is mobile-friendly and is indexed or found on search via mobile devices and Maps.

Failing to do this means the only traffic your brick-and-mortar business will likely see is opportunistic foot traffic.

4. Have an App? Your Apps Are Discovered Via Search Too

The mobile era has also ushered in a deluge in mobile apps. In fact, more than 90 percent of all smartphone users have various apps installed on their phones including a social app, utility app, entertainment app, search app, and shopping app, among others.

These apps can be found in app stores like Google Play or the Apple App Store. Unlike Apple, Google incorporates its app store in its search engine results.

According to a Google report, about 27% of users find applications through a search engine and growing. While the number using Google Play directly to search and download apps is still higher, the future trends show optimizing an app for search engines still makes great sense.

App search could be an important driver of app installs in the very near future. That’s why businesses with a mobile app should implement an SEO strategy to rank their apps on search engines.

5. Content Marketing and SEO Are Partners In Crime

Oftentimes, companies do not want to invest in SEO because they are already investing in content marketing and fail to see the connection to SEO.

An article from The Guardian states: “It looks like Google has tired of its old friend SEO and is instead cosying-up to the new kid on the block, content marketing.”

This certainly makes it sound like there is no need for SEO if you’re investing in content marketing.

The evolution of the search algorithm has led to success via the original SEO fire dwindling over time. Content marketing is the gasoline that can ignite the wildfire digital success for your business. However, it is just the fuel. Without SEO, there is no fire to begin with.

Content marketing relies on SEO to get audiences to your website. Producing high-quality content if nobody reads it is useless.

SEO, on the other hand, doesn’t rely on content marketing for success – it can also be applied to business websites without a blog or a content marketing strategy. However, success will take much longer.

Content marketing pieces such as blogs, videos, eBooks, or even your website itself needs keyword optimization, quality backlinks and technical SEO requirements to rank on search.

In short, do not discount SEO just because you have invested in content marketing. This, in fact, is more reason to invest in SEO.

Parting Tip – Befriend Search Engines (or Google)

Search is the first stop on the Internet for most people in most cases. If you don’t befriend the search engines, you will miss out on a lot of opportunities and the chance to grow your business even more.

If you’re looking at SEO but unsure where to start, 2stallions can be your SEO partner and help you with your digital success, as it has done with many other clients.

If you’re still unconvinced, drop us a message through the comments and we’ll help you answer your concerns and queries to make the right decision for your company.

The number of global social media users continues to rise. No matter your business’ size, you need a strong social media strategy to build and grow an online presence, boost sales, and improve your bottom line.

Setting up your business accounts on Facebook, Twitter, LinkedIn and other social media platforms is only the first step. You must develop a detailed plan of action so social media activity you invest in achieves its goals.

What Is A Social Media Strategy

A social media strategy is a plan that documents how your business will execute and measure all its social media marketing efforts. It outlines all necessary actions needed to achieve social media objectives.

These can be targets like increasing customer engagement, improving customer satisfaction, generating more leads, or driving traffic to your website.

A documented strategy lets you increase your social media leverage. It helps align your social media activity with business goals, and can also check each social channel, or measure specific social media campaigns.

How To Create A Social Media Strategy From Scratch

Creating a social media strategy can be intimidating, especially if you are a small business owner with stretched resources. By taking it one step at a time, you can create a strategic social media plan that benefits your business.

Get started with our eight-step plan outlined below.

1. Set S.M.A.R.T. Goals

Every great plan needs goals and your social media strategy is no exception. Without goals, it would be hard to set action plans and measure success or your return on investment (ROI).

When setting goals, make sure they follow the S.M.A.R.T. goal framework:

Specific. Be specific about what you want to achieve. Provide answers to questions ‘who’, ‘what’, ‘when’, ‘where’, ‘which’, ‘why’, and ‘how’. Identify your target audiences, social media channels you should use, and how to engage them, among others.

Measurable. Make sure there is a way for you to measure your goals. For example, if you are aiming to increase brand awareness, the metrics you could use are followers count, mentions, and shares.

Attainable. Your goals should be achievable with your resources. The more specific your goals are, the easier it will be to meet them. For instance, you want to engage 1000 people per post, this is both measurable and attainable.

Relevant. A goal should also contribute toward your long-term goals. One example of a relevant social media goal is to drive more traffic to your website. This goal benefits your audience engagement, lead generation, and website conversion.

Time-bound. All goals should be time-bound. It should follow a timeframe, whether it is one week, one month, or a year. Allocating a finite time to goals will help you complete them on time.

2. Perform A Social Media Audit

Once you have defined your social media goals, the next step is to perform a social media audit.

Your audit will give you a clear picture of your business’ current social media health. It will also help test how well each social channel is performing for your brand, and enable you to spot the gaps in your existing social media strategy.

While “audit” sounds a bit intimidating, the process itself takes 30 minutes or less. Here is a walkthrough to social media audit:

Identify and list your social media profiles. Include official and unofficial profiles and any accounts outside Facebook, Twitter, LinkedIn, and Instagram (the big four).

Create a spreadsheet and input the following elements: URL, profile name, numbers of followers, and date of your last activity.

Examine the details of each profile. After listing your social media profiles, go through each one. Check if branding is consistent, focusing on things like images, avatars, backgrounds, descriptions, etc. Update your spreadsheet with this information.

Evaluate each profile’s performance. Revisit your past goals and compare them against your social media profiles performance. Each social media platform has different metrics that you can measure. You can use Facebook’s page insights and Twitter’s Followerwonk, for example, to see how your audience has grown.

Once you have filled the sheet with these details, ask yourself these questions:

  • Is my target audience here?
  • Why are we using this social account?
  • Can this account help my business achieve its goals?
  • What are my business goals for this social media platform?

If any of your accounts fail to provide the needed answers to the above, cross them out in your checklist and focus your effort on other social media profiles that attract profitable actions.

3. Choose The Right Channels

Choosing the right channels is an integral part of any social media strategy. Do not waste time and effort across all platforms, choose only the ones that support the achievement of your strategic goals.

Let us take a look at the BIG FOUR social media channels and the business goals they support.

Facebook. This social media giant works for both B2C and B2B businesses. With nearly 1.7 users worldwide, Facebook is the perfect platform for increasing brand awareness.

It is also a great place to share video content, letting you generate high levels of engagement. Additionally, Facebook can help you monitor your competitors’ social media output using built-in analytics.

Twitter. Twitter is effective in drawing brand engagement. Its recent increase from a 140-character limit to 280 makes it easier for companies to create branded content in a single tweet.

This platform can also generate leads. Brands should take advantage of Twitter Ads campaign types to build their following and conversion.

Instagram. There is no doubt that this platform is most popular among the millennials. It is a “must-have” social channel, especially for brands investing in influencer marketing.

In fact, a survey found that 99.3% of influencers use Instagram, making it the top social network for influencers in 2018.

LinkedIn. Renowned for being a champion in lead generation, this channel can help businesses grow their networks. It has more than 500 million professionals and boasts 2x the buying power of an average web audience.

Furthermore, LinkedIn serves as the social media platform of choice for B2B marketers. Businesses can engage potential customers through sponsored content, sponsored InMail, and text ads.

4. Plan Your Budget

Social media is often used only as a free advertising tool. Paid social media advertising will increase your chances of reaching your target audience.

If you are thinking of fueling your paid social efforts this 2020, consider the following:

  • 72% of B2B marketers who use paid channels online use paid social. – Content Marketing Institute
  • 27% of internet users say they find new products and brands through paid social ads. – Hootsuite
  • The average organic reach for a Facebook post is 5.17% of a Page’s likes, while the average paid reach is 28.1% of total reach. – Hootsuite

Your social media marketing cost depends on your business goals; a common rule of thumb for B2B companies is to allocate 2-5% of revenue and B2C companies should spend between 5-10%.

Before deciding on your social spending, research your customers and check your analytics. Be realistic about your budget so you can tweak your campaign to get the best return on investment (ROI).

5. Create Audience Personas

Social media channels are the best venue for sharing content. Before you plan and create content, know first who your audience is.

This is why you need to create audience customer personas. A customer persona is the profile of your ideal customer. Personas help you craft the most impactful messaging and brand voice for your audience in all forms of online communication.

The questions ‘who,’ ‘what,’ ‘why,’ and ‘how’ can guide you in creating customer personas.

Who. Who are your existing customers? Look through your current database to define the background and demographics of your typical customer.

What. Find out what their goals and challenges are. Conduct surveys or interviews to get this information from your customers.

Why. Understand the motivations behind your customer’s goals and challenges, as well as the common issues they face.

How. How can your company and your products or services best address their challenges? Craft your content around it.

6.  Plan and Create Your Content

When creating a social media strategy, it is crucial to remain focused on content creation. Sharing blogs, videos, infographics, and other content is a perfect way to maximize your social media profiles. It increases brand awareness and drives things like website traffic, leads, and sales.

A social media content calendar helps keep track of past and future social media posts and ensure content consistency. Here are the things that your content calendar should contain:

Content categories. Remember your social media audit? You know what worked and what failed, helping you identify the gaps in your current strategy. Align your goals with what your audience wants, and plan and create your content around that.

Some content categories might be blog posts, product promotions, case studies, and upcoming events.

Date and time. Input the day, date, and time to schedule or publish your post.

Visuals. Will this post include a photo or video? List all the assets needed in your calendar to save time and stress.

Links. Add the link to the published post as well as the other resources linked in your post.

Bonus Tip:

Think of the formats that work best on the social channel you are using. Video is a fast-growing trend on all channels, especially Facebook, Instagram and Twitter. Entertaining and informative videos between 3-90 seconds drive engagement, so learn to use them to your advantage.

Research the various features unique to each social platform to best leverage it. For example, as a business, Facebook check-ins and reviews are a great way to establish your brand because people trust them.

7. Encourage Social Media Engagement

If you are starting out, it is common to see little or no engagement on your social pages. This is where your employees come in. Chances are, your employees have one or more social media accounts. If they do not have one, encourage them to sign up on LinkedIn at least.

Encourage them to link their social media profiles to your company’s main social media brand accounts. Make it simple for your employees to share social posts. You can even incentivize them if necessary.

The more your employees share, the greater your reach as you tap into their networks of friends and family. The more people that see your content, the more likely they interact with it, and the higher the engagement.

Using your employees as first advocates of your brand is part of trust-building. Their network trusts them so referrals hold more weight, thus helping others form a positive impression of your brand.

Do not overwhelm your employees: getting them to share too many company messages may seem forced. By creating meaningful, quality content people will share it more willingly.

8. Re-evaluate And Adjust Your Strategy

After implementing your social media strategy, data starts coming in. It is important to evaluate your social media campaigns and keep track of what is working for you.

Here are the main metrics to look out for:

Volume. Page likes, page views, and website traffic show how interested people are in your brand.

Reach. Reach helps you measure how far your social content is spreading. It is not only about big numbers! You need to check this metric against others to see if you are reaching the right target audience.

Engagement. Engagement measures how people are interacting with your content. The number of likes, retweets, shares, etc., shows how people engage with your profile. Engagement metrics like “reactions” on Facebook also gives insight into a post sentiment—negative or positive.

After looking at the performance metrics, adjust your strategy as needed. Make sure to inform everyone in your team about the updated strategy to make the most of your accounts.

The Bottom Line

The social web is growing, your business should make the most out of your social media profiles to skyrocket your online presence.

Create a social media strategy to make all your social networking plans and actions work parallel to your business goals.

As a full-service digital marketing agency, 2Stallions can assist you throughout the social media marketing process. We can do social media audits to optimize profiles, help with content strategy, execution, quarterly reviews, and digital maintenance.

Many businesses are using marketing automation to improve their processes and support their marketing efforts. In fact, 75% of companies already use at least one kind of automation software.

According to Invespcro, not only are companies investing in marking automation, but marketers are also increasing their marketing budgets.

These statistics suggest that organisations have realised the value of automation in today’s digital world. Most of them now rely on automation tools to do some of the marketing heavy lifting.

But what is with all the hype? What do businesses get from this technology and why you should jump on the bandwagon?

To answer these questions, we need to cover the fundamentals first.

What Is Marketing Automation

Marketing automation is an umbrella term for any platform, solution, or tool used for automating marketing activities. Tasks such as streamlining, managing, and online and offline workflow measurement, are good examples of marketing automation processes.

Using this technology, businesses can implement a digital marketing strategy without needing to perform each task manually. It lets users send emails, publish campaigns, and even analyse results automatically.

How Automation Drives Business Success

1. Improve Work Efficiency

Did you know that an average marketer spends almost a third of their time completing repetitive tasks? According to Hubspot, sending emails and collecting, organizing and analysing marketing data are the two major culprits.

Crafting new emails and sending responses eat up an average of 3.48 hours a week. Data-related tasks, on the other hand, take an average of 3.55 hours a week.

HubSpot, orange bar graph

While manually sending emails, posting on social media, and publishing content are an integral part of every digital marketing strategy, automating them can increase efficiency.

This means that marketing teams can focus on strategic projects, making them more productive and allowing for reallocation of budgets and resources into something that can generate better returns.

2. Understand Your Customers

Marketing automation also helps businesses understand their customer’s needs and interests.

Good automation tools can collect data about customer behaviour and intent. They can follow the footprints customers leave on your website, showing you what pages or content they have accessed.

Such a software solution can also keep track of purchasing data and customer support issues. This functionality enables companies to create solutions for any customer complaints.

One of the companies that reaped benefits from marketing automation is WGSN, a world-leading authority on consumer and design trends. WGSN integrated automation technology into its digital products to grow meaningful relationships with customers.

Now, when a customer buys a WGSN product, the software triggers pieces of content that are suited to the customer’s behaviour. This has helped WGSN increase their sales and deepen bonds with their customers.

3. Deliver Personalised Campaigns

Your business can also use marketing automation to deliver personalized marketing campaigns using customer data.

Since most consumers want more interaction with brands, the automation tools can help your company create personalised experiences and build customer trust and loyalty naturally.

Here are some ways to successfully balance automation and personalisation:

Improve customer support. Research shows that 83% of online shoppers need support to complete a purchase. Working to eliminate any waiting time will improve shopper relations and their loyalty.

Chatbots are a techy alternative to human agents. Software applications like chatbots can emulate human language, making them a great option for automated marketing and customer care.

Offer timely, valuable content. Sending email blasts with the same content may bore customers. Create specific and fresh content for each customer segment (i.e. demographic, geographic, technographic, etc.) to form better customer relationships.

As a general rule of thumb, when sending out content, check whether it satisfies your customers’ interests and needs.

Do not take personalisation too far. Anything that is over-personalised can make customers feel creeped out rather than impressed—and these five examples of creepy marketing are living proof.

Below are some ways to interact with your customers without going overboard:

  • Send a simple reminder based on their actions on your website.
  • Offer incentives after a certain number of online purchases.
  • Send an automated email confirmation related to their purchase.
  • Send an email reminder to finish the purchase and other items that may complement their order(s).

4. Identify Qualified Leads for Sales

Marketing automation goes beyond mundane tasks and tracking customer data, it can also be used for identifying qualified sales leads.

Most automation platforms can qualify leads. They provide a set of mechanisms that allows users to take control of lead generation, from converting website visitors into leads, to nurturing them and increasing their sales qualification.

To delve deeper:

  1. Convert a visitor to lead. Marketing automation platforms can be used to automate some aspects of your lead generation process. The process is typically broken down into the following:
    • Sending content to capture email addresses from your customers
    • Offering extra content to identify interested prospects
    • Sending content as promised together with the online form
    • Turning over the list of identified leads to your sales team
  2. Nurture leads. Marketing automation software makes lead nurturing easier. Through automated campaigns and clearly defined content, you can educate leads on how your brand solves their challenges.
  3. Close the sale. Only leads that meet a threshold score get passed onto the sales team. You can pass over sales-ready leads using lead scoring, and automated strategy that adds or subtracts points from each lead based on actions they take or not.

Final Thoughts

With plenty of marketing software solutions available, there is no reason for you not to jump on the bandwagon.

Marketing automation can provide your business with opportunities for cost reduction, increased engagement, and high conversion rates.

The automation tool can enhance customer experiences, which are essential in converting leads to sales.

At 2Stallions, we recognize the need for automating marketing and sales processes. By helping you implement marketing automation for your brand, our team can optimize your business functions and improve your efficiency, letting you focus on your bottom line.

To learn more about our digital marketing services, visit www.2stallions.com/service/digital-marketing.

In today’s digital age, it’s interesting that some business owners still pose questions such as “Why do I need a business website” and “Do I need a website”. These questions explicate why many are still on the fence about creating a website for their business.

According to Clutch, 38% of small businesses choose not to invest in a professional website. The B2B research firm surveyed small business owners and found that cost, irrelevance to industry, and social media are the key reasons behind their decision.

In contrast, 64% of them built a website with the primary purpose of establishing brand identity and growing a wide customer base online.

These varying research findings show that not everyone realizes the pivotal role that websites play for business success and are missing out on the opportunities that a business website offers them.

How about you? Which category of business owner do you fall under? If you’re not convinced for the need of a website, read on to learn the 6 rewards that you can reap from a well-designed website.

1. Your Website Helps Build Credibility

Most customers look for information online to be informed about their purchasing decisions. They usually research a company on the web before deciding to buy a product or acquire services.

In fact, a Verisign 2015 research reported that 84% of consumers find a business with a website more credible than those with only a social media page. That means people are more likely to make purchasing decisions through a company’s website, not social media.

However, a professional website can only increase your chances of building credibility if you make use of that digital space wisely. That’s why your website, while focused on content such as your certifications and award-winning products or services to build trust, should also be modern, aesthetically pleasing and user-friendly.

People are visually wired; they focus on elements such as colours, fonts and images. If your website uses visuals effectively, it would be easier to establish trust with visitors.

Also, your business website needs to be user-friendly. There are several factors of a user-friendly website—mobile compatibility, ease of navigation, loading time, information architecture and so on.

For example, visitors should be able to navigate your website via their mobile phones and PCs and have a similar, if not the same, user experience. This intuitive and comfortable overall experience will make your website more appealing for potential customers, thus boosting your online credibility.

2. Your Website Saves You Time and Money

Save Time and Money With Your Website - 2Stallions

Many business owners tend to take the “penny wise, pound foolish” approach when it comes to setting up a website. While a business website builder can be an option, it’s better to hire the services of web design and development company.

This lets you focus on your business growth while leaving your website creation to professionals. Of course, your content and branding direction will ensure that your ideal customers are still able to find the right information about your business, products, and services and resonate with your brand. Your investment will pay for itself as you start generating new leads or sales through your website.

Once your professional website is up and running, it will promote your business 24/7, with the potential to reach a global audience. You can also edit information on your website immediately. Contrast this with traditional flyers and brochures, which you mostly distribute locally and where a product update means re-printing material to contain the latest information. Over time, a business website leads to monetary savings.

Additionally, your business website can also save you time by answering repeated questions via an FAQ (‘Frequently Asked Questions’) section on your website. By directing customers and visitors to your FAQ to find answers, you free yourself to tasks that help your business grow.

Finally, your website can also facilitate instant customer feedback. A contact form or chatbox allows your prospects or customers to engage you—whether it’s a complaint, compliment or just general feedback – allowing you a quick avenue to correct issues, thereby saving you lost revenue and time.

3. Your Website is an Incredible Marketing Tool 

TV, radio, newspapers, magazines and billboards are expensive traditional marketing options to promote your business. Today’s digital age provides new channels to spread the word about your brand at a fraction of the cost!

Your website should be central to your digital marketing efforts. Whether you engage in social media advertising, search ads, email marketing or generating organic search traffic, your audience should eventually end up on your website to look at your product information or to leave you their details or to make a purchase.

For example, if your website content is optimized for SEO, your business can become more visible on search engines, allowing potential customers looking for products or services you offer to find you.

4. Your Website Exposes You to a Global Audience

Go Global Digitally - 2Stallions

Retail businesses do quirky things to drive foot traffic to their physical store. Brick-and-mortar store owners put out unique window displays, decorate window walls, and use prominent or vibrant decors to increase walk-ins and attract in-store sales.

With the booming trend for online shopping, these strategies no longer guarantee retail stores results. Customers shop online for various reasons including convenience, competitive prices and more variety, amongst others.

According to a 2018 Statista research, there’s an estimate of 1.8 billion people worldwide who purchased goods online. This highlights that consumers have experienced a dramatic shift from visiting stores physically to visiting them digitally.

The smartphone has enabled people to research products online, send product inquiries, and make purchases without getting off their couch.

Nearly 90% of shoppers begin their hunt in digital channels and 57% of online shoppers have made a purchase from an overseas retailer. These statistics suggest that if your business has an online presence, especially a website, you will have higher chances of getting new customers from across the globe, only limited by your ability to deliver to them.

Put simply, a professional website opens up the entire world to your business. It helps you to reach users and be found by anyone looking for products or services that you offer through a simple search.

6. A Website Lets You Measure Results

Your marketing doesn’t end once your campaign is launched. Analytics installed on your business website can give you micro insights into how your campaign is performing, and what sort of results it is driving.

We’re not just talking about online results either. There are ways to measure results from traditional marketing channels such as flyer distribution by tracking visitors who scan a QR code from your flyer to visit your website.

Of course, if you use digital marketing channels, you can see the performance of these via your analytics and tweak your campaigns accordingly. Proper analytics set up on your website lets you measure your return on investment (ROI). You can start out with Google Analytics, a free tool that is the most widely adopted analytics tool around the world.

You can measure and get insights into social and visitor behavior data, amongst others, through analytics.

Social insights

Visitor behavior insights

6. A Website is Your Extended Business Card

A business website is an excellent networking tool that helps broaden your client base regardless of the time of day.

These days, an immediate reaction when sifting through business cards you collect is to look up the person and company online to see if there is a potential synergy to work together.

A business card fits only basic details (i.e. phone number, email, website address etc.) on it. Your website then becomes the source of the additional information – product data, customer stories, testimonials – that is needed to bring a conversation further.

A satisfied customer may share your website when recommending your services to family, friend or colleague.

If the reasons shared have you convinced, then carry on reading, otherwise let us know your doubts in the comments section.

How to Create a Professional Website 

As discussed, having a business website offers several advantages. However, you can’t expect to achieve all of them if you fail at making your website work for your brand.

Here’s a quick guide to creating a professional website:

  • Determine your goals. You can’t start with web creation without a fundamental goal. Be sure to set goals that are SMART— specific, measurable, attainable, relevant, and time-bound.
  • Devise a branding strategy. Identify your target market (the individuals whom you want to reach and turn into paying customers). Then, research your competitors to get a feel for what the competition is doing. You also need to define your brand identity, which includes a logo, brand colours, style and writing tone.
  • Plan web design and pages. Use your branding elements consistently on your site. Decide on how you want your website to look and how many pages will your website have.
  • Prioritize user experience. Your website should provide a positive user experience. Ensure visitors to keep browsing by looking into these factors: navigation flow, website layout, content readability, and mobile-friendly design.
  • Optimize for search engines. Build your website with search engine optimization (SEO) in mind. Perform keyword research, write every content piece following SEO practices, and pay attention to other elements such as meta tags, and alt text.
  • Test website before launch. Test your website on all major browsers before it goes live. Run compatibility testing to ensure plugins work well, double-check if all the URLs are correct, proofread the content, and check for any tiny errors.

All of the above are areas that a good web development agency would help you with, so if you’re looking for one, reach out to us. Visit our web and development page to learn more about our services and development process.

The Takeaway

The increasingly digital business landscape means you cannot ignore establishing a solid online presence for your brand. You must give your business every chance to be successful and your digital presence begins with building a professional website.

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