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Facebook vs. LinkedIn: Tailoring Content for Different Audiences

Facebook vs. LinkedIn: Tailoring Content for Different Audiences

In today’s digital age, social media platforms have become essential tools for businesses to connect with their target audiences.

Two of the most popular platforms, Facebook and LinkedIn, offer unique opportunities to engage and reach different demographics. Understanding the characteristics and preferences of these audiences is crucial for creating content that resonates and drives engagement.

This article will delve into the intricacies of tailoring your content for Facebook and LinkedIn, ensuring maximum impact and relevance for both platforms.

Understanding the Facebook Audience

With over 2.8 billion monthly active users, Facebook dominates social media, making it an invaluable business platform.

To effectively tailor content for Facebook, it is essential to understand the demographics and psychology of its users.

The Demographics of Facebook Users

Facebook attracts a diverse range of users, with age groups spanning from teenagers to senior citizens. However, it’s important to note that the platform tends to have a higher concentration of younger users. This knowledge is essential for businesses targeting specific age groups with their content.

Furthermore, Facebook has a more significant female user base than other platforms. This gender distribution can impact the type of content that resonates with the audience.

Businesses should consider this when creating their marketing strategies and ensure their content appeals to male and female users.

Facebook’s user base is spread across different regions and countries, reaching a global audience. This diversity allows businesses to reach various cultures and demographics and tailor their content to specific areas and languages.

The Psychology of Facebook Users

Facebook users often turn to the platform for social connection, entertainment, and information sharing. They are attracted to engaging and entertaining content that triggers emotion, such as humour, nostalgia, or empathy.

Capturing their attention requires a delicate balance between providing valuable information and creating a personal connection.

Understanding the psychology of Facebook users can help businesses create content that resonates with their target audience. By tapping into the emotions and motivations of users, companies can develop content that sparks interest and encourages engagement.

Moreover, Facebook users value authenticity and transparency. They appreciate content that feels genuine and relatable rather than overly promotional or sales-driven.

By adopting a more authentic approach, businesses can establish trust and build long-lasting relationships with their Facebook audience.

Popular Content Types on Facebook

Facebook users engage with various content types, including status updates, images, videos, and articles. Visual content, in particular, tends to perform exceptionally well. Compelling photos and videos can capture attention quickly and drive higher levels of engagement.

Businesses can leverage the power of visual content by creating eye-catching images and videos that align with their brand and message.

By incorporating visually appealing elements into their Facebook posts, businesses can increase their chances of capturing the audience’s attention and encouraging them to interact with the content.

Additionally, interactive content, such as polls or quizzes, encourages user participation, enhancing the overall user experience. Facebook users enjoy being part of the conversation and expressing their opinions.

By incorporating interactive elements into their content strategy, businesses can foster a sense of community and increase engagement.

Furthermore, articles and blog posts shared on Facebook can provide valuable information and insights to users. Businesses can establish themselves as thought leaders by creating informative and well-researched content that educates and engages their audience.

In conclusion, understanding the demographics and psychology of Facebook users is crucial for businesses aiming to create compelling content on the platform. Companies can increase their chances of reaching and engaging their target audience by tailoring their content to specific age groups, genders, and cultural backgrounds.

Additionally, by tapping into the emotions and motivations of Facebook users, businesses can create content that resonates and establishes a meaningful connection.

With the right content strategy, businesses can leverage the popularity of Facebook and drive success in their marketing efforts.

Understanding the LinkedIn AudienceUnderstanding the LinkedIn Audience

While Facebook is known for its connections, LinkedIn is a professional networking platform for career-oriented individuals. Understanding the demographics and psychology of LinkedIn users is crucial for crafting content that aligns with their expectations and aspirations.

LinkedIn, founded in 2002, has become the world’s largest professional network, with over 740 million members across more than 200 countries and territories. It has become the go-to platform for professionals looking to connect, engage, and advance their careers.

The Demographics of LinkedIn Users

LinkedIn attracts a predominantly professional audience focusing on career development and industry knowledge. The platform appeals to individuals across diverse industries, from entry-level professionals to high-level executives.

Understanding this professional demographic is vital for creating content that resonates with their interests and needs.

Interestingly, LinkedIn’s user base is evenly split between genders, with 49% male and 51% female users. This gender balance sets it apart from other social media platforms that often have a more skewed demographic distribution.

Regarding age groups, LinkedIn sees a wide range of users. While it is commonly associated with professionals in their 30s and 40s, the platform attracts younger individuals eager to establish their professional presence early on.

Around 61 million LinkedIn users are in the 18-24 age group, demonstrating the platform’s appeal to the younger generation.

The Psychology of LinkedIn Users

LinkedIn users perceive the platform as a place for professional growth and networking. They value content that offers industry insights, career advice and thought leadership. Educational and informative content that helps users enhance their professional skills tends to perform well on LinkedIn.

One of the critical motivations for LinkedIn users is to build their brand and establish themselves as experts in their respective fields.

Users can position themselves as thought leaders by sharing valuable content, engaging in meaningful discussions and gaining credibility within their professional networks.

Moreover, LinkedIn users are often driven to expand their professional network and connect with like-minded individuals.

The platform provides opportunities for users to join industry-specific groups, participate in discussions, and attend virtual events, all of which contribute to their professional growth and networking efforts.

Popular Content Types on LinkedIn

LinkedIn users engage with various content types, such as industry news articles, informative videos, and thought-provoking posts.

Long-form articles or blog posts that dive deep into industry trends or provide valuable insights are highly regarded on the platform. Sharing success stories, personal experiences, and lessons learned can foster engagement and interaction within the LinkedIn community.

Another content type that resonates well with LinkedIn users is visual content, particularly infographics and data visualisations.

These visually appealing assets help simplify complex information and make it easier for users to grasp key concepts and trends.

Additionally, LinkedIn users appreciate content that sparks meaningful conversations and encourages them to share their opinions and experiences.

Thought-provoking questions, polls, and surveys often generate high levels of engagement and interaction, as users enjoy exchanging ideas and perspectives with their professional peers.

In conclusion, understanding the LinkedIn audience is essential for creating content that resonates with their professional interests and aspirations.

By catering to their specific demographics, psychology, and preferences, content creators can effectively engage with LinkedIn users and build valuable connections within the professional community.

Tailoring Your Content for FacebookTailoring Your Content for Facebook

Now that we understand the Facebook audience let’s explore strategies for tailoring your content to this dynamic platform.

With billions of active users, Facebook has become a powerhouse in the world of social media.

To make your content stand out in this vast digital landscape, it’s crucial to understand the intricacies of writing engaging posts, using visuals effectively, and timing your Facebook posts for maximum engagement.

Writing Engaging Posts for Facebook

When crafting posts for Facebook, it’s essential to capture attention quickly. With countless posts flooding users’ news feeds, you only have a few seconds to make an impression.

Start with a compelling hook that piques interest, and use concise and punchy language to convey your message.

But it’s not just about grabbing attention; it’s about keeping it. Incorporate storytelling techniques to create an emotional connection with your audience.

Share anecdotes, personal experiences, or relatable stories that resonate with your target demographic. By doing so, you can encourage them to share their thoughts and experiences, fostering a sense of community and engagement.

Using Visuals Effectively on Facebook

Visuals are vital to capturing users’ attention on Facebook. A well-chosen image or video can make your content stand out in a sea of text-based posts. Use high-quality visuals that are visually appealing and relevant to your content.

But don’t just settle for any image or video; choose ones that evoke emotions or tell a story.

A picture is worth a thousand words; on Facebook, it can be worth even more. Infographics and charts can also help present data or information in a visually appealing and easily digestible format.

Remember, Facebook is a visual platform, so make sure your visuals are eye-catching and shareable. Experiment with different types of visuals to see what resonates best with your audience.

Timing Your Facebook Posts for Maximum Engagement

Timing plays a crucial role in maximising engagement on Facebook. Understanding your target audience’s online behaviour and peak usage times will help you determine the optimal times to publish your posts.

Consider time zones, work schedules, and leisure habits when planning your posting schedule.

For example, if your target audience consists of working professionals, posting during lunch breaks or after work hours might yield better results.

Experiment with different posting schedules to identify when your audience is most active and receptive. Facebook Insights provides valuable data on post reach and engagement, allowing you to analyse the performance of your posts and adjust your timing accordingly.

Remember, timing is not a one-size-fits-all solution. What works for one brand or audience may not work for another.

Monitor and analyse your posts’ performance to refine your timing strategy and maximise engagement.

Tailoring Your Content for LinkedInTailoring Your Content for LinkedIn

As we shift our focus to LinkedIn, let’s explore strategies to create content that aligns with the platform’s professional atmosphere.

LinkedIn is a robust platform that allows professionals to connect, share insights, and showcase their expertise.

To make the most of this platform, it’s essential to understand how to write professional posts, effectively use visuals, and time your posts for maximum engagement.

Writing Professional Posts for LinkedIn

When creating posts for LinkedIn, maintain a professional tone and emphasise industry knowledge and expertise. Share insights, industry trends, and practical tips that professionals in your field will find valuable.

For example, if you are in the marketing industry, you could write a post about the latest digital marketing strategies that have proven successful.

You can provide step-by-step instructions and share your experiences to add credibility to your content.

Encourage discussion and engagement by posing questions or asking for opinions. This not only helps you gauge the interest of your audience but also creates an opportunity for professionals to share their insights and experiences.

Using Visuals Effectively on LinkedIn

While LinkedIn is primarily a text-focused platform, visuals can enhance your content and make it more engaging. Use relevant images, such as infographics or professional headshots, to make your posts visually appealing and stand out in users’ feeds.

For instance, if you share an article about the benefits of remote work, you could include an eye-catching infographic highlighting the statistics and advantages of working from home.

This visual element will capture your audience’s attention and make them more likely to read and engage with your post.

Additionally, consider attaching relevant documents or presentations to provide additional value to your audience.

If you have a comprehensive report or a slide deck that supports your post, share it as a downloadable file. This allows professionals to delve deeper into the topic and gain more insights.

Timing Your LinkedIn Posts for Maximum Engagement

Timing your LinkedIn posts strategically can help increase visibility and engagement. Typically, posting during business hours, especially towards the beginning or end of the workday, proves most effective.

However, it’s essential to consider the time zones of your target audience. If you target professionals in different countries or regions, adjust your posting schedule to ensure your content reaches them at the most reasonable times.

Experiment with different posting times and monitor engagement metrics to identify the optimal schedule for reaching your target audience.

LinkedIn’s analytics tools can provide valuable insights into the performance of your posts, allowing you to refine your strategy and maximise your impact.

By tailoring your content for Facebook and LinkedIn, you can maximise engagement and connect with your target audiences effectively.

Understanding each platform’s unique demographics, psychology, and popular content types empowers you to create tailored strategies that cut through the noise and engage your desired audience.

Begin by analysing your audience’s preferences, experiment with different content formats and delivery methods, and consistently monitor and adapt your approach to achieve the best results.

Remember, LinkedIn is a platform where professionals come to connect, learn, and grow, so make sure your content reflects that professional ethos.

Frequently Asked Questions About Facebook vs. LinkedIn: Tailoring Content for Different Audiences

How Do You Create Content for Different Audiences?

To create content for different audiences, you must first understand each audience segment’s demographics, preferences, and behaviours. This can be achieved through market research, customer feedback, and analysis of engagement metrics. Once you have a clear picture of your audiences, tailor your content to resonate with their needs, preferences, and the platform’s dynamics where they primarily engage.

What Is an Example of Tailoring Communication?

Tailoring communication might involve creating a visual infographic for a younger, more visual-centric audience on Instagram while producing a detailed whitepaper or article for a professional audience on LinkedIn. Another example is using formal language in a business proposal for corporate clients and adopting a more casual tone in a newsletter to your community or followers.

Why Is It Important to Tailor Your Communication to Your Audience?

Tailoring communication ensures that your message resonates with the recipient, increasing the likelihood of engagement, comprehension, and action. It acknowledges and respects the audience’s preferences, making them feel valued and understood, leading to better trust and stronger relationships.

Why Is LinkedIn More Expensive Than Facebook?

LinkedIn advertising typically has a higher cost-per-click (CPC) than Facebook. This is due to LinkedIn’s niche audience of professionals, which can be highly valuable for B2B advertisers. The platform’s specific targeting capabilities, allowing for targeting based on job titles, industries, and seniority, can also command a premium.

What Should I Post on LinkedIn Vs Facebook?

On LinkedIn, consider posting company news, industry insights, professional achievements, job postings, and content that provides value to professionals in your network. Being more personal, Facebook is suitable for brand storytelling, customer testimonials, behind-the-scenes content, promotions, and general updates. Always tailor the content’s tone and format based on the platform and its audience’s expectations.

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Online Business

Comparing Traditional and Digital Business Models

Traditional vs. Digital Business Models: Which Reigns Supreme?

In today’s rapidly evolving business landscape, comparing traditional and digital business models has become a topic of critical importance. 

As the world becomes increasingly interconnected, businesses must adapt to stay competitive. Understanding both models’ key differences and advantages is essential for success in the digital age. 

This article will delve into the intricacies of traditional and digital business models, explore the transition from one to the other, evaluate their impact on businesses, and provide insights into future trends.

Understanding Traditional Business ModelsUnderstanding Traditional Business Models

Traditional business models have long been the foundation of numerous industries. These models typically involve physical brick-and-mortar establishments, relying on established supply chains and customer relationships. 

Key components include a hierarchy of command, clear roles and responsibilities, and predefined processes. Such models offer stability and a proven track record.

Let’s delve deeper into the world of traditional business models and explore the various factors that shape their functioning and success.

Key Components of Traditional Business ModelsKey Components Of Traditional Business Models

A key component of traditional business models is the emphasis on face-to-face interactions. Personal relationships play a crucial role in generating sales and maintaining customer loyalty. 

Meeting customers in person allows businesses to establish trust and understand their needs better. This personal touch often leads to long-term partnerships and repeat business.

Geographical constraints have also been a defining characteristic of traditional business models. Physical stores and offices limit the reach and scalability of these models. 

Local businesses rely heavily on the immediate community for their customer base, making expanding into new markets challenging. 

However, this localised approach can also create a sense of community and loyalty among customers, fostering a strong customer base.

Furthermore, rigid operational structures can hinder adaptability and innovation. 

Traditional business models often follow a hierarchical structure with clear roles and responsibilities. While this can provide clarity and accountability, it can stifle creativity and limit the ability to respond quickly to changing market trends. 

The bureaucratic nature of these models can slow down decision-making processes and impede the implementation of new ideas.

Strengths and Weaknesses of Traditional Business Models

The strengths of traditional business models lie in their established reputations, long-standing customer bases, and perceived reliability. 

Businesses operating for decades have built a solid reputation within their communities. This reputation is a strong foundation for growth and sustainability, as customers trust these businesses to deliver consistent quality.

However, traditional models can be hindered by slower response times, limited global reach, and resistance to change. 

The absence of digital capabilities can result in missed opportunities and reduced efficiency. In today’s fast-paced and interconnected world, businesses must adapt quickly to changing customer demands and technological advancements. 

Traditional models that are slow to embrace digital transformation may fall behind their more agile competitors.

Despite these challenges, many traditional businesses have successfully adapted and integrated digital strategies into their operations. 

They have recognised the importance of online presence and have leveraged eCommerce platforms to expand their reach beyond their physical locations. 

By combining the strengths of traditional models with the advantages of digital technologies, these businesses have managed to thrive in the ever-evolving business landscape.

In conclusion, traditional business models have their strengths and weaknesses. While they offer stability and a proven track record, they can also face limitations regarding adaptability and global reach. As the business world evolves, traditional businesses must embrace digital transformation and find innovative ways to stay competitive in the market.

Exploring Digital Business ModelsExploring Digital Business Models

Digital business models have emerged as revolutionary alternatives to traditional models in recent years. 

Defined by their reliance on digital technologies and online platforms, these models offer unprecedented possibilities for innovation, scalability, and global reach. 

Embracing digital transformation has become essential for businesses thriving in the modern economy.

In today’s interconnected world, where technology is advancing at an astonishing pace, digital business models have become the driving force behind many successful enterprises. 

These models have transformed how businesses operate, enabling them to leverage the power of the Internet to reach a wider audience and tap into new markets.

By embracing digital technologies, businesses can streamline their processes, making them faster and more efficient. This saves time and reduces costs, allowing companies to allocate resources more effectively. 

With the ability to automate repetitive tasks, businesses can focus on more strategic initiatives, driving growth and innovation.

Defining Digital Business Models

Digital business models leverage technology to streamline processes, enhance customer experiences, and drive growth. These models operate primarily online, tapping into vast digital ecosystems and data-driven insights. 

They prioritise agility, innovation, and customer-centricity. By harnessing the power of the Internet, businesses can break geographical barriers and expand their markets exponentially.

One of the critical aspects of digital business models is their ability to harness the power of data. By collecting and analysing vast amounts of information, businesses can gain valuable insights into customer behaviour, preferences, and market trends. 

This data-driven approach allows companies to make informed decisions, tailor their offerings to meet customer needs and stay ahead of the competition.

Moreover, digital business models allow businesses to create personalised customer experiences. 

Through targeted marketing campaigns and tailored recommendations, companies can build stronger relationships with their audience, fostering loyalty and increasing customer satisfaction.

Advantages and Disadvantages of Digital Business Models

The advantages of digital business models are numerous. They include faster and more efficient processes, increased productivity, enhanced customer engagement, and improved data analytics. 

With digital models, businesses can target a larger audience, optimise marketing efforts, and personalise customer experiences. 

However, digital models also have challenges, such as cybersecurity risks, increased competition, and the need for ongoing technological adaptation.

As businesses embrace digital transformation, they must also be aware of the potential risks and challenges that come with it. Cybersecurity has become a major concern in the digital age, with businesses needing to invest in robust security measures to protect their data and systems from cyber threats. 

The digital landscape is highly competitive, with businesses constantly vying for customers’ attention. Companies must continuously innovate and adapt to changing market dynamics to stay relevant.

Despite these challenges, the benefits of digital business models far outweigh the risks. With the ability to reach a global audience, optimise operations, and deliver personalised experiences, businesses can unlock new opportunities for growth and success. 

Digital transformation is no longer an option but a necessity for businesses looking to thrive in the digital age.

The Shift from Traditional to DigitalThe Shift From Traditional To Digital

Multiple factors drive the transition from traditional to digital business models. Firstly, technological advancements have revolutionised how businesses operate, creating new opportunities and disrupting conventional industries. 

Additionally, changing consumer expectations and behaviours, such as the preference for online shopping and personalised experiences, have accelerated the need for digital transformation.

The business landscape has witnessed a remarkable shift towards digitalisation in recent years. This transformation has been fueled by various factors that have reshaped how companies conduct their operations. 

One significant driver of this transition is the proliferation of mobile devices. With the advent of smartphones and tablets, people now have access to the Internet and digital services at their fingertips. 

This has opened up a whole new world of possibilities for businesses, allowing them to reach customers anytime, anywhere.

Another key factor contributing to the shift to digital models is the rise of social media. Platforms like Facebook, Instagram, and X (formerly known as Twitter) have become integral parts of people’s lives, offering businesses unprecedented opportunities to engage with their target audience. 

Companies can build brand awareness, foster customer loyalty, and drive sales through social media. The power of social media lies in its ability to connect people from all walks of life, creating a global network that transcends geographical boundaries.

Furthermore, the increasing accessibility of the Internet has played a vital role in driving the transition to digital business models. 

With the widespread availability of high-speed internet connections, businesses can now easily operate online. This has led to the emergence of eCommerce, where consumers can browse and purchase products or services from the comfort of their own homes. 

The convenience and efficiency of online shopping have attracted a growing number of consumers, prompting businesses to establish a strong online presence to remain competitive.

Factors Driving The Transition

The proliferation of mobile devices, the rise of social media, and the increasing accessibility of the Internet have all played significant roles in driving the transition to digital models. 

Moreover, the COVID-19 pandemic has further underscored the necessity of digital capabilities, as businesses were forced to adapt to remote work and online service provision.

The COVID-19 pandemic has brought about unprecedented challenges for businesses worldwide. With lockdowns and social distancing measures, traditional brick-and-mortar stores have faced significant disruptions. 

In response, businesses have had to quickly pivot to digital channels to continue serving their customers. This sudden shift has highlighted the importance of having robust digital capabilities in place, as companies with existing online infrastructure were able to adapt more seamlessly.

Furthermore, the pandemic has accelerated the adoption of remote work practices. With employees working from home, businesses rely heavily on digital tools and technologies to ensure smooth collaboration and communication. 

Video conferencing platforms, project management software, and cloud-based storage solutions have become essential for remote teams to stay connected and productive.

Challenges In The Transition Process

Transitioning from traditional to digital business models is not without its challenges. Businesses must navigate technological complexities, manage organisational change, and address potential employee resistance. 

Cybersecurity threats and data privacy concerns pose risks that require careful consideration. Overcoming these challenges necessitates strategic planning, strong leadership, and a willingness to embrace innovation.

One of the main challenges businesses face when transitioning to digital models is the need to adapt to rapidly evolving technologies. 

The digital landscape is constantly evolving, with new tools and platforms emerging rapidly. Companies must stay abreast of these developments and invest in the right technologies to remain competitive. 

This requires a deep understanding of the digital ecosystem and identifying which technologies best serve the business’s objectives.

Organisational change is another significant challenge in the transition process. Shifting from traditional to digital models often requires fundamentally rethinking business processes and structures. 

This can be met with resistance from employees who may be accustomed to the old ways of doing things. 

Effective change management strategies, clear communication, and training programs are essential to help employees embrace digital transformation and understand the benefits it brings.

Cybersecurity threats and data privacy concerns are critical considerations in transitioning to digital models. With the increasing reliance on digital systems and the collection of vast amounts of customer data, businesses must prioritise protecting sensitive information. 

Implementing robust cybersecurity measures, such as encryption and multi-factor authentication, is crucial to safeguarding against cyber attacks. 

Businesses must comply with data protection regulations and ensure customer data is handled responsibly and ethically.

The shift from traditional to digital business models is driven by technological advancements, changing consumer expectations, and the need for digital transformation. 

Factors such as the proliferation of mobile devices, the rise of social media, and the increasing accessibility of the Internet have played significant roles in driving this transition. 

However, businesses must also navigate challenges such as technological complexities, organisational change, and cybersecurity threats to transition to digital models successfully.

Evaluating The Impact on BusinessesEvaluating The Impact on Businesses

The shift from traditional to digital business models profoundly impacts how businesses operate and interact with their customers. 

Two significant areas of impact are operational efficiency and customer engagement.

Changes in Operational Efficiency

Digital business models allow businesses to streamline operations, automate processes, and reduce costs. 

Digital tools and software enable efficient resource allocation, inventory management, and supply chain optimisation. 

Real-time data analytics empowers businesses to make data-driven decisions, identify improvement areas, and innovate faster.

Impact on Customer Engagement and Satisfaction

Digital business models provide businesses with the means to enhance customer engagement and satisfaction. 

Businesses can create meaningful connections with their customers through personalised marketing, targeted advertising, and seamless online experiences. 

Digital platforms enable businesses to gather and analyse customer feedback and adapt quickly to changing customer needs and preferences.

Future Trends in Business ModelsFuture Trends in Business Models

Looking ahead, the future of business models will continue to evolve as technology advances and consumer expectations evolve. 

Traditional and digital models will have their place in the business landscape, but digital models are poised for significant growth.

Predicted Advancements in Digital Models

As technology evolves, digital business models are expected to see advancements in artificial intelligence, blockchain, and augmented reality. 

These advancements will further optimise processes, enable advanced personalisation, and create immersive customer experiences. 

Integrating Internet of Things (IoT) devices into business models will revolutionise automation and data collection.

The Potential Future of Traditional Models

Although digital models are on the rise, traditional models will only disappear partially. Some industries, such as manufacturing or certain service-oriented businesses, may still benefit from the familiarity and reliability of traditional approaches. 

Hybrid models that combine digital and traditional elements may become more prevalent, offering the best of both worlds.

In conclusion, comparing traditional and digital business models is essential for any business aiming to remain competitive in the ever-changing business landscape. 

Understanding each model’s key components, strengths, and weaknesses is crucial for making informed decisions. As businesses continue to transition from traditional to digital models, the impact on operational efficiency and customer engagement becomes increasingly evident. 

Looking towards the future, digital business models are expected to dominate as technology advances. However, traditional models will still have their place, and a hybrid approach may emerge as the ultimate solution. 

Success lies in embracing digital transformation and harnessing the immense possibilities it brings.

Frequently Asked Questions About Digital Business Models

What are the Components of the Digital Business Model?

The digital business model can be broken down into several components:

  1. Value Proposition: What unique value does the digital product or service provide customers?
  2. Customer Segments: Who are the target audiences for the digital offering?
  3. Channels: Through what digital platforms or mediums will the product or service be delivered?
  4. Customer Relationships: How does the business engage with customers digitally?
  5. Revenue Streams: How will the business monetise its digital offerings?
  6. Key Activities: What critical actions must the business undertake to support its digital offerings?
  7. Key Resources: What assets or resources are essential for the digital model?
  8. Key Partnerships: What external entities or services are necessary to facilitate the digital model?
  9. Cost Structure: What are the costs of delivering the digital product or service?

How Do You Create A Digital Business Model

  1. Research the Market: Understand customer needs, competitors, and digital trends.
  2. Define Your Value Proposition: Determine the unique value your digital offering provides.
  3. Segment Your Audience: Identify specific groups that will benefit most from your digital offering.
  4. Choose Channels: Decide on the best digital platforms to reach and serve your customers.
  5. Plan Monetisation: Determine how you’ll generate revenue, whether through sales, subscriptions, ads, etc.
  6. Map Out Key Activities and Resources: Outline what’s needed to deliver on your digital promise.
  7. Forge Key Partnerships: Identify potential partners that can facilitate or enhance your digital offering.
  8. Calculate Costs: Ensure you understand the financial structure behind your digital model.

What is The Role of the Digital Business Model?

The role of the digital business model is to provide a structured approach to delivering and capturing value in a digital environment. It guides how a company will operate, compete, and achieve profitability online.

What Are the Advantages of a Digital Business Model?

  1. Scalability: Digital models often allow rapid scaling with relatively low incremental costs.
  2. Reach: Access to a global audience.
  3. Flexibility: The ability to pivot quickly based on data and market feedback.
  4. Lower Overheads: Reduced physical infrastructure needs.
  5. Data-Driven Insights: Digital operations provide a wealth of data for informed decision-making.

What Is The Digital Business Model Transformation?

Digital business model transformation refers to the shift from traditional business operations to models that leverage digital technologies and platforms to create new value propositions and revenue streams. It involves reimagining business processes, customer experiences, and the underlying value chain in the context of a digital-first world.

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Content Marketing

Digital Customer Experience: Why Is It So Important?

Why Is Customer Experience So Important | 2Stallions

The COVID-19 Pandemic hit us all hard and drove many businesses – and individuals! – online.

As a result, we’ve witnessed a profound transformation in consumer behaviour, with more people now relying on the web to search for products and services, make online purchases, and transact with e-retailers.

This shift towards the digital realm has given rise to the imperative of digital experience management, enhancing the digital customer experience, and online customer experience optimisation.

In this digital world, where every click, scroll, and online action is essential, companies need to change and improve to satisfy their customers who use digital tools. Digital customer experience management is now the key to success in modern business.

The new market reality encourages businesses to step up their marketing initiatives and take advantage of digital media channels like websites, social media platforms like Facebook and Instagram, and video-sharing platforms like YouTube.

Neglecting to do so would not only hinder their ability to connect with their audience effectively, but it could also result in losing customers and revenues to more digitally savvy competitors who understand the significance of digital customer experience analytics and seamless digital customer experience management.

 

Why Is Customer Experience So Important | 2Stallions

What Is Digital Customer Experience

Digital Customer Experience, often called DCX, is a pivotal aspect of digital customer experience management. It revolves around how customers engage with a brand online, shaping their perceptions and actions during interactions. These interactions encompass various activities, such as seeking information, comparing products, inquiring about a product, and, most significantly, purchasing.

It’s essential to distinguish DCX from the in-store experience. In a physical store, factors like store aesthetics, the quality of customer service, safety, product display, and more profoundly influence the customer’s satisfaction.

Several factors play a substantial role in determining your experience and whether you decide to purchase. These factors encompass the aesthetics and speed of a website, mobile compatibility, ease of navigation, language usage, and the reliability of the information provided.

Unlike the warm welcome from a friendly store clerk when you enter a physical store, replicating this warmth online can be challenging. Thus, your website’s design and user experience are crucial components of digital customer experience management, ensuring that your customers have a pleasant time while browsing your products and services, even without a friendly face.

Digital customer experience strategy and customer experience optimisation are key elements in crafting a successful online presence aided by digital customer experience analytics.

Why Is It Important to Digitise Customers’ Experiences?

A fundamental question arises: Why is digital experience management so vital? The answer is clear: As more businesses migrate to the online sphere, the competition has intensified, with customers readily navigating between websites.

To distinguish your brand and ensure customer satisfaction, prioritising an exceptional digital customer experience is imperative. This necessitates a well-crafted digital customer experience strategy meticulously designed to elicit visitors’ desired feelings and actions to your website or online platforms.

The objective is to create a digital customer experience that leaves individuals not just content but eager to return for more. Digital Customer Experience (DCX) is a pivotal focus championed by forward-thinking businesses in online commerce.

1. More Customers Are Going Digital

Customers seamlessly adapt to technological advancements and evolving market dynamics. Their motivation isn’t driven solely by the fear of missing out (FOMO) but by the pursuit of convenience and fulfilment of their needs.

Consider the realm of online commerce, where online shopping has overtaken traditional in-store purchases in terms of convenience. Mobile apps and eCommerce websites have enabled customers to shop for virtually anything from their homes, using devices ranging from desktops and laptops to tablets and smartphones.

Customers value time efficiency, a lack of sales pressure, and discreet shopping experiences. Moreover, they have become increasingly discerning in their purchasing decisions. Businesses that fail to meet these expectations risk losing not only customers but their trust and loyalty.

Salvation lies in alternative digital platforms for those unable to establish a full-fledged eCommerce website. Platforms like Instagram’s shopping feature and other social commerce tools offer excellent avenues to promote brands and engage with customers. Social media advertising campaigns can further amplify marketing efforts and drive sales.

2. Digital Channels Uncover Customer Insights

Nowadays, customers encounter more ‘clicks’ and fewer ‘bricks.’ Surprisingly, the absence of in-person interaction doesn’t hinder businesses; it enables them to harness customer data more swiftly than traditional methods without the bricks of communication by a third party.

Web performance, for instance, can be scrutinised using digital customer experience analytics tools like Google Analytics (GA). Marketers can meticulously study website activities through web analytics tools, gaining invaluable insights into customer behaviours.

Key digital metrics businesses should leverage to foster a positive digital customer experience include:

  • Traffic:

The total number of site or page visits in a given time.

  • Page View: 

The total number of pages viewed includes repeated views of a single page.

  • Unique Page Views: 

The number of visitors who have viewed a specific page at least once during a visit.

  • Average Time on Page: 

The average time users spend viewing a specific page or screen or set of pages or screens.

  • Bounce Rate: 

The percentage of single-page visits or the number of visits people left your website from the same page they visited.

Provides insights on the above metrics. The tool can tell what path site visitors or users take, how long they stay on a specific web page, what actions they take during the visit, and more.

3. Tailor Products or Services to Individual Users

Digital transformation transcends technology; it hinges on the capacity to harness technology’s potential for crafting personalised customer experiences.

As businesses integrate digital technology into their operations, they gain the ability to cater to each facet of the customer journey. Advanced data collection and analysis empower marketers to implement personalised approaches to customer needs.

Personalisation stands as a cornerstone of delivering a meaningful digital customer experience. It serves as the final flourish that secures sales and nurtures brand loyalty.

Digital Customer Experience - Online Survey | 2Stallions

Bonus: Tips for Digitising Customer Experience

1. Combine Digital and Human Elements

The rise of virtual customer assistants (VCAs), such as chatbots, is remarkable. These messenger bots are gaining popularity as they can efficiently automate customer inquiries while facilitating digital customer experience analytics and personalised interactions.

H&M is a prime example of a company that has successfully intertwined digital and human elements. The multinational clothing retail giant utilised a chatbot to provide users with technology tailored to their needs and establish a highly personalised human connection.

2. Provide Personalised Content

Thanks to digital customer experience analytics capabilities, developing a content strategy that caters to customers’ interests and purchasing behaviours has become straightforward. Businesses can share various types of content like landing pages, social media posts, blogs, newsletters, and infographics, all precisely targeting their audience by leveraging available data.

3. Optimise Mobile User Experience

With the ever-growing global mobile population, optimising the digital customer experience strategy for mobile users is imperative. Variations exist in mobile usage statistics across studies, but the one constant is the continuous expansion of the mobile user base. People worldwide own smartphones and utilise them for various purposes, including shopping.

To excel in customer experience optimisation, businesses should consider these strategies to enhance the mobile user experience:

  • Keep layouts simple
  • Use easy-to-read text
  • Aim for a responsive web design
  • Use faster-loading image formats
  • Improve the search feature in the app

 

As the world becomes increasingly digital, the need for pairing digital tech with a solid marketing strategy also increases. Brands should treat customers’ online journey as critical and find ways to deliver optimum digital customer experience.

If you are thinking about developing a digital customer experience strategy, 2Stallions Digital Marketing Agency in Singapore can help lay the foundation so you can make the most out of digitisation. We offer the right mix of digital marketing services, including SEO (search engine optimisation) services, social media marketing, content marketing, and more.

Contact us today to find out how you can further improve all your digital marketing efforts.

 

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Originally published: 28 January 2021
Updated: 17 October 2023

 

Frequently Asked Questions about Digital Customer Experience

What Is An Example Of An Excellent Digital Customer Experience?

A prime example of an excellent digital customer experience is when a customer visits an e-commerce website and finds the interface easy to navigate, the product descriptions informative, and the checkout process smooth and efficient. The website also offers personalised product recommendations based on the customer’s past purchases and preferences, making the shopping experience convenient and tailored to their needs.

What Makes An Excellent Digital Customer Experience

Several vital elements characterise a good digital customer experience. Firstly, it should be user-friendly, with an intuitive interface that is easy to navigate. Secondly, it must be efficient, ensuring customers can quickly find the information or products they seek. Personalisation is crucial, as customers expect tailored recommendations and content. Practical customer support, responsive to inquiries and issues, is a cornerstone of an excellent digital customer experience. Lastly, security and trust are essential, as customers need to feel confident that their data is protected when interacting with digital platforms.

What Is The Difference Between Customer Experience And Digital Customer Experience?

Customer experience (CX) encompasses all customer interactions with a brand, offline and online. It involves every touchpoint and impression the brand creates, from in-store experiences to website interactions. On the other hand, digital customer experience (DCX) focuses on online customer interactions. DCX is concerned with the quality of the customer journey within digital channels, such as websites, mobile apps, and social media. While CX is broader, DCX is a subset significantly shaping the overall customer experience.

What Are The Stages Of The Digital Customer Experience?

The digital customer experience typically consists of several stages. It begins with the customer’s initial interaction with a digital platform, such as a website or mobile app. This is followed by the exploration and navigation phase, where customers search for information or products. The next stage involves the selection of items or services, leading to the checkout process. After the purchase, there is the post-purchase phase, which includes order tracking, support inquiries, and feedback. Lastly, the ongoing relationship stage involves retaining the customer’s engagement and trust through personalised recommendations, content, and continued support.

What Is An Example Of A Digital Customer?

A digital customer is an individual who engages with a brand or business primarily through digital channels. An example of a digital customer is someone who shops online, makes mobile app purchases, interacts with a brand’s social media profiles, or subscribes to an email newsletter. These digital interactions allow the brand to collect data and insights, personalising the customer’s experience and offering tailored products, services, or content based on their preferences and behaviours.

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Online Business

6 Reasons You Need a Professional Business Website

6 Reasons You Need a Professional Business Website

In today’s digital age, it’s interesting that some business owners still pose questions such as “Why do I need a business website?” and “Do I need a website?”. These questions illustrate why many are still on the fence about creating a website for their business.

According to Clutch, 38% of small businesses  refrain from investing in a professional website. The B2B research firm surveyed small business owners and found that cost–irrelevance to industry–and social media are the key reasons behind their decision.

In contrast, 64% of them built a website to establish brand identity and grow a broad customer base online.

These varying research findings show that only some realise the pivotal role that websites play in business success and are missing out on the opportunities a business website offers them.

How about you? Which category of business owner do you fall under? If you’re not convinced of the need for a website, read on to learn the 6 rewards that you can reap from a well-designed website.

1. Professional Website Helps Build Credibility

Consumers look for information online to be informed about their purchasing decisions. They usually research a company on the web before deciding to buy a product or acquire services.

BusinessDIT reported that 84% of consumers find a business with a website more credible than those with only a social media page. That means people are more likely to purchase through a company’s website, not social media.

However, a professional website can increase your chances of building credibility if you use that digital space wisely. That’s why your website, while focused on content such as your certifications and award-winning products or services to build trust, should also be modern, aesthetically pleasing and user-friendly.

People are visually inclined; they focus on elements such as colours, fonts and images. Utilising visuals effectively on your website can make it easier to establish trust with your visitors.

Also, your business website needs to be user-friendly. A user-friendly website has several factors—mobile compatibility, ease of navigation, loading time, information architecture and so on.

For example, visitors should be able to navigate your website via their mobile phones and PCs and have a similar, if not the same, user experience. This intuitive and comfortable overall experience will make your website more appealing to potential customers, thus boosting your online credibility.

2. Business Website Saves You Time and Money

Save Time and Money With Your Website - 2Stallions

Many business owners take the “penny wise, pound foolish” approach when establishing their websites. While a business website builder can be an option, it’s better to hire the services of a web design and development company.

You can focus on your business growth while leaving your website creation to professionals. Of course, your content and branding direction will ensure that your ideal customers can still find the correct information about your business, products, and services and resonate with your brand. Your investment will pay itself as you generate new leads or sales through your website.

Once your professional website is up and running, it will promote your business 24/7, with the potential to reach a global audience. You can also edit information on your website immediately.

Contrast this with traditional flyers and brochures, which you mainly distribute locally and where a product update means re-printing material to contain the latest information. Over time, a business website leads to monetary savings.

Additionally, your business website can save you time by answering repeated questions via an FAQ (‘Frequently Asked Questions’) section. By directing customers and visitors to your FAQ to find answers, you free yourself to tasks that help your business grow.

Finally, your website can also facilitate instant customer feedback.

 A contact form or chat box allows your prospects or customers to engage you—whether it’s a complaint, compliment or just general feedback – allowing you a quick avenue to correct issues, saving you lost revenue and time.

3. Professional Website is an Incredible Marketing Tool

TV, radio, newspapers, magazines and billboards are expensive traditional marketing options to promote your business. In today’s digital age, there are new, cost-effective channels to spread the word about your brand!

Your website should be central to your digital marketing efforts. Whether you engage in social media advertising, search ads, email marketing or generating organic search traffic, your audience should eventually end up on your website to look at your product information, leave you their details, or make a purchase.

For instance, suppose your website content is optimised for SEO. In that case, your business can become more visible on search engines, allowing potential customers looking for products or services you offer to find you.

4. Website Exposes You to a Global Audience

Go Global Digitally - 2Stallions

Retail businesses do quirky things to drive foot traffic to their physical store. Brick-and-mortar store owners create unique window displays, decorate window walls, and use prominent or vibrant decors to increase walk-ins and attract in-store sales.

In light of the booming trend for online shopping, these strategies no longer guarantee retail stores results. Customers shop online for various reasons, including convenience, competitive prices and more variety.

According to a 2023 Statista research, the eCommerce market’s estimated 5.3 billion people worldwide purchase goods online by 2027. This highlights that consumers have experienced a dramatic shift from visiting stores physically to visiting them digitally.

The smartphone has enabled people to conduct products online, send product inquiries, and purchase without getting off their couch.

Almost 90% of shoppers begin their hunt in digital channels, and 57% of online shoppers have purchased from international retailers. These statistics suggest that if your business has an online presence, especially a website, your likelihood of acquiring new customers globally will increase, limited only by your capacity to deliver to them.

Put simply, a professional website opens up the entire world to your business. It helps you reach users and be found by anyone looking for products or services you offer through a simple search.

6. Corporate Website Lets You Measure Results

Your marketing doesn’t conclude when your campaign is launched. The analytics integrated on your business website can give you micro insights into how your campaign is performing and what results it is driving.

We’re not just talking about online results. There are ways to measure results from traditional marketing channels, such as flyer distribution, by monitoring visitors who scan a QR code from your flyer to visit your website.

Of course, if you use digital marketing channels,  you can see these performances via your analytics and tweak your campaigns accordingly. Proper analytics set up on your website lets you measure your return on investment (ROI). You can start with Google Analytics, a free tool that is the most widely adopted analytics tool worldwide.

Through analytics, you can measure and gain insights into various data, including social interactions and visitor behaviour.

Social insights

Visitor behavior insights

6. A Business Website is Your Extended Business Card

A business website is an excellent networking tool that helps broaden your client base regardless of the time of day.

These days, an immediate reaction when sifting through business cards you collect is to look up the person and company online to see if there is a potential synergy to work together.

A business card fits only basic details (i.e. phone number, email, website address, etc.). Your website then becomes the source of the additional information – product data, customer stories, testimonials – needed to further a conversation.

A satisfied customer may share your website when recommending your services to family, friends or colleagues.

How to Create a Professional Website 

As discussed, having a business website offers several advantages. Starting a website can be tricky and daunting for newcomers, but having a rough idea of the general benefits and what is required to ensure a website’s success will help in the long run. 

Unsure where or how to get started with a website? Here’s a quick guide to creating a professional website:

  1. Define Your Goals and Objectives:

Begin by clarifying the primary purpose of your website. Is it to showcase your portfolio, sell products online, generate leads, provide information, or offer customer support? Knowing your objectives will guide the entire website-building process. 

  1. Choose a Domain Name:

Select a domain name (e.g., www.yourbusinessname.com) that represents your brand. Make it short, memorable, and easy to spell. Domain registrars like GoDaddy or Namecheap can assist you in checking domain availability and registering it.

  1. Select a Website Builder or CMS:

Consider which website-building platform aligns with your needs. WordPress is a popular choice, known for its flexibility and extensive plugin options. If you’re looking for user-friendliness, platforms like Wix, Squarespace, and Weebly are excellent options. For e-commerce, Shopify is a top choice.

  1. Register Your Domain and Get Hosting:

Purchase your chosen domain name through a domain registrar. If you’re using a website builder like Wix or Squarespace, they often include hosting in their packages. Otherwise, opt for a reputable web hosting provider like Bluehost, Hostinger, or Exabytes.

  1. Plan Your Website Structure:

Create a sitemap that outlines the pages and content your website will have. A typical structure includes a Home page, About Us, Services/Products, Contact, Blog, Testimonials, FAQs, and legal pages like Privacy Policy and Terms of Service.

  1. Design Your Website:

Start designing an effective website. Select a template or theme that suits your business and industry. Customise it by adding your brand’s colours, logo, and fonts. Many website builders offer drag-and-drop editors for easy customization.

  1. Create Compelling Content:

Craft high-quality content that addresses your audience’s needs and interests. Incorporate relevant keywords for SEO (Search Engine Optimisation) to improve your website’s visibility in search results.

  1. Add Essential Pages:

Build the core pages your website requires:

  • Home Page: Make a strong first impression.
  • About Us: Share your business’s story, mission, and team.
  • Products/Services: Provide detailed descriptions, pricing, and compelling visuals.
  • Contact: Offer multiple contact options, including a contact form.
  • Blog: If you plan to publish regular content.
  • Testimonials: Showcase customer reviews and feedback.
  • FAQs: Address common questions to assist visitors.
  • Privacy Policy and Terms of Service: Ensure legal compliance.
  1. Optimise for Mobile:

Ensure your website is responsive and mobile-friendly. Many users access websites via smartphones and tablets, so it’s crucial to provide a seamless experience across all devices.

  1. SEO Optimisation:

Implement on-page SEO strategies, such as optimising meta tags, headings, and image alt text. Use keyword research to target phrases relevant to your business.

  1. Set Up Analytics:

Install tools like Google Analytics to track your website’s performance. Monitor metrics like visitor numbers, page views, bounce rate, and conversion rates to gain insights into user behaviour.

All of the above are areas that a good website design & development company would help you with, so if you’re looking for one, reach out to us. Visit our web and development page to learn more about our services and development process.

The Takeaway

The rapidly evolving digital business landscape means you cannot ignore establishing a solid online presence for your brand. You must give your business every chance to be successful and your digital presence begins with building a professional website.

Originally published: 05 June, 2015
Updated: 14 September 2023

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Frequently Asked Questions About Business Website

How Can I Create a Website for My Business?

  1. Identify the purpose of your website.
  2. Choose a domain name and register it.
  3. Select a web hosting provider.
  4. Design your website using website builders like Wix, WordPress, or Squarespace, or hire a professional web designer.
  5. Add essential business content: About, Services/Products, Contact Info, and Testimonials.
  6. Optimise for SEO.
  7. Launch and promote.

Where Can I Create a Free Business Website?

Platforms such as Wix, WordPress.com, Weebly, and Google Sites offer free versions to create basic business websites. However, the free versions come with limitations, like branded domain names (e.g., yourbusiness.wixsite.com).

What Is a Business Website?

A business website is a digital platform that represents a company online. It provides essential information about the business, showcases products or services, and serves as a point of contact. It can also include e-commerce capabilities, a blog, and customer testimonials.

Does a Business Need a Website?

While not mandatory, a website offers numerous benefits for a business:

  1. Increases credibility and professionalism.
  2. Provides 24/7 access to company information.
  3. Enhances market reach and visibility.
  4. Supports marketing and sales efforts.

Given the digital age, most consumers expect businesses to have an online presence.

Which Type of Website Is Most Popular?

The popularity of a website type varies based on its purpose. Some popular types include:

  1. eCommerce Websites (like Amazon) – for online shopping.
  2. Blogs (like Medium) – for content sharing.
  3. Social Media Platforms (like Facebook) – for networking and communication.
  4. Informative Websites (like Wikipedia) – to provide information.
  5. Portfolio Websites – to showcase work or talent.
  6. The best type depends on the user’s objective and target audience.
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Marketing Expert Series

Talking Marketing & Business Development with Pei Khoek

In the marketing sector there’s a lot of overlap between roles, from marketing outreach initiatives to active business development strategies. Many marketers find their way into their roles through varying pathways. The thing with marketing is that it takes a certain skillset – communication with one’s audience, clear descriptions of products or services, etc. – that can be developed a variety of ways.

Joining us for this issue of the Marketing Expert Series is one such marketer. Pei Khoek is an experienced marketer and business development specialist. In this issue of the Series, Pei takes us through her journey, starting out as a journalist to her work now as business development consultant and marketer.

Hi, Pei, thank you for joining us in our Marketing Expert Series. Let’s kick off with a little background, can you tell us a bit about yourself? How did you get to where you are now? 

I love to tell stories; my first job is a feature journalist in Sin Chew Media Corporation. I was with Sin Chew for 6 years, my last position there as Personal Assistant to Executive Director.

I developed an interest in marketing when I was working alongside the Executive Director, who was managing several departments including Marketing Dept. The marketing activities fascinated me. To me, a marketing campaign is a series of story-telling activities that is creative and innovative. I want to learn more about marketing and its strategy for a successful marketing campaign. Once a day, my boss came to me and showed me a postgraduate students recruitment advertisement, next thing I know is, I was on the flight to Scotland for a marketing postgraduate course.

I didn’t work in marketing after I return from Scotland. When Cense Media (now OOGA X) started Kupikupifm – the first Sabahan community radio station was established, the founders invited me to join the team & be the Marketing Manager for the radio station. That’s officially my first marketing role. One year later they started CITYPlus – the first Chinese Business Radio Station in Malaysia, and my responsibilities expanded.

I spent 3 years with Kupikupifm & CITYPlus, it was challenging, yet fun. We have a bit more freedom to do things unconventionally and get to experiment with some of our ideas. Some works, some failed, but the experience and the teamwork are priceless.

I left the radio stations to explore something else, but now I am back with the radios.

You’ve been involved in marketing and business development roles for many years, what was it that attracted you to these roles?

What I like about marketing and business development are the challenges, and opportunities those challenges bring to you. I am attracted by the creativity I see in many international marketing campaigns, those ideas!

To promote a new product, to enter a new market is challenging, every breakthrough we seek in an existing market with existing products is even more challenging. Those challenges are priceless learning processes for me, they have shaped me to become who I am today. I have to be honest that I am not a very creative person, you need the creativity to design a good marketing strategy, but I have been involved in many ideations processes, strategies meetings, and I must say, teamwork always works the best.

Is there a specific thing you enjoy most about your work?

I enjoy the learning. Marketing and business development is constantly evolving, especially now in the era of digital marketing. I still remember when I learn about marketing 12 years ago, we are still talking about in-store sales events, newspaper advertising etc. Google SEO was new and upcoming. Now, Google is almost in everything we do, social media is more powerful than traditional media, KOLs are more influencing than a country leader.

I enjoy the challenge because every challenge brings new learning. It can really drain your brain to run a successful campaign. So, be innovative to achieve the result you want. That’s probably the reason I always take up a new role in a new industry, for learning and self-improvement.

Currently, you’re the Business Development Consultant at OOGA X. Please tell us about OOGA X and the work you do there.

The OOGA X brand is a holistic and complete communications platform that embodies our aspirations to be the ultimate media ecosystem partner in our (ever-growing) sphere of engagement. The O.O.G.A acronym itself stands for ONLINE, OFFLINE, ON- GROUND and ON-AIR. The “X” serves to remind us that our horizons and potential are limitless. The OOGA X brand represents an ecosystem that is built on multimedia and communications platforms that are beyond just radio or, audio alone.

Currently, I am helping OOGA X in hirings and restructuring the revenue team. We are a small team developing busin

ess opportunities with a different external partner, more than half of the team is new and never have media experience. Although there are challenges, I find that we are able to think out of the ‘media ads’ box because we are from different backgrounds. I enjoy seeing the team grow and bring results to what we are doing.

OOGA X owns Kupikupifm & CITYPlus, our on-air products are quite complete. As we said earlier, OOGA X is designed to be a holistic & complete communications platform, in 2nd half of 2021 we started to work with external business partners on developing more products and services for online, offline and on-ground, and I can’t wait to introduce the new products in 2022.

In 2020, you also founded Indeed Pilates. What drove you to start up a new company in the middle of the pandemic and why Pilates? How did you overcome the challenges?

I love Pilates. I am a certified Pilates instructor and have been teaching Pilates in my free time for some years. Before the pandemic, I have a Facebook group that I share Pilates videos with my clients, to encourage them to exercise every day, that Facebook group is called ‘Pilates Everyday’.

During the pandemic, fitness centres were operating on and off, many people’s fitness routines is being disrupted. It affects their health, physically and mentally. Hence, besides sharing Pilates videos on Pilates Everyday Facebook group, I started to conduct online classes for some clients, to keep them active.

After the first MCO, Yen Nee, who is also a certified instructor, my now business partner in Indeed Pilates and I met up for a coffee, and we ended up with an idea of creating an online Pilates website for people to practice Pilates whenever they want, wherever they are. A few months after that coffee session, we launched Indeed Pilates.

There were a few challenges, the greatest one is to change people’s habit of wanting physical classes. When we first had this idea of creating a Pilates website with on-demand workout videos and live online classes, I did a quick survey among my clients, only a small percentage of regular gymgoers are open to attending classes online, and most of them are reluctant to pay for on-demand workout videos. Because you can watch many free workout videos on YouTube, why pay?

To overcome that, we package our online classes and video-on-demand service in one subscription plan. Our core idea is to work out whenever and wherever. Before we can get people to change their habits, if we sell the video-on-demand service separately, no one will subscribe. Hence, we package it with online classes to allow clients access to the videos as an added value service.

We ran a social media campaign focusing on the importance of certified instructors and exercise whenever, wherever. The campaign objective was to educate people on knowing the instructor’s qualifications and to own a flexible workout hour. We also ran another campaign that gave free videos and classes access to 100 medical frontliners, to show our appreciation to the frontliners because many of them have back pain due to long working hours during the pandemic.

We received positive results from those campaigns, and some feedback too. When the lockdown continued in 2021, we increased online classes from 4 classes to 8 classes per week while maintaining an upload of 2 new workout videos weekly. I must say that we are lucky, the third lockdown helped the growth of Indeed Pilates because, after 2 MCOs, people are becoming used to attending online classes and workout at home. Even when fitness centres are fully operating now, there are people who have already been converted to online classes because they find it more convenient and time-saving.

We understand that to grow the business, we need to offer more services. When Selangor entered phase 4 of the national recovery plan, we started to conduct a monthly physical Pilates workshop for knowledge sharing and hands-on adjustments during workouts. We received encouraging business growth with that move.

In Jan 2022, we have a certified Yoga Instructor on board, adding 4 yoga classes to the online class schedule. We still upload 2 new Pilates workout videos weekly, but the number of classes increases to 12 online classes per week. Currently, we have more than 90 Pilates workout videos listed on the Indeed Pilates website, all by certified instructors, free access to Indeed Pilates’s members.

Pei in Bentong with CITYPlus team

Now, aside from your day job and Indeed Pilates, I understand that you’re involved in charity work. Can you share something about PeopleStories and what the charity does exactly?

I started to volunteer in PeopleStories in 2021, contributing my time and skill as a member of PeopleStories marketing & fundraising team.

PeopleStories is a 4 years old charitable organization that helps children in the Bakong district of rural Cambodia to access to schools. Besides scholarships, PeopleStories also give bicycles to students, to provide easier access to school. By 2021, PeopleStories started working on the Smart School Anywhere initiative that aims to bring digital learning to rural Cambodia in 2022.

Why is it so important to have entities like PeopleStories? What role do you see them playing in the future?

Pei in Bentong helping the flood victimsPeopleStoies operates fully on international & local volunteers, and 100% of donations go to fund education programs. It is a young charity passionate in creating greater access to education in rural Cambodia.

I am impressed by the result they achieved. The founder Victoria is fully committed to PeopleStories program, and she dreams big for better education for children in rural Cambodia. For the determination and genuine heart that she has, I believe PeopleStories is able to improve education quality, reduce school drop-off rate in Bakong, because I have seen PeopleStories latest initiative – Smart School Anywhere 3 years plan, it is developed and managed by a group of professionals from different countries; I am moved by the new STEM For Girls initiative – it is a scholarship to support girls in pursuing STEM education (Science, Technology, Engineering, Math); I have read inspiring & encouraging stories about the local students, they are hungry for knowledge and they too, dream big.

In 2022, you can help a student to have a bike to ride to school at USD60, or support a student’s education fee at USD25 per month – Pei Khoek • PeopleStories SchoolForLife 2022 (raisely.com)

What about you, personally, when this pandemic is over, what’s next for you?

I want to go on a pub crawl in Munich or a whisky distilleries tour in Scotland. I miss my friends in Europe and I really would like to spend time with them again. I have a 1-year-old niece whom I haven’t met yet, she is the cutest little creature on the planet, I am dying to cuddle her close.

I used to travel a lot before the pandemic, I will definitely travel again when the pandemic is over.

Any advice you’d give to young and aspiring marketers interested? 

If you want to be a successful marketer, you need to be creative & innovative, at the same time master in data analytics skills and be result orientated. Be open to new learnings, new concepts, new ideas. Always try something new in everything you do. Be persistent and resilient. Be a team player.

It’s been great to learn more about you and your work, Pei, thank you for sharing. How can people connect with you if they’d like to know more about you?

Thank you too. People are welcome to contact me via Linkedin I am happy to take questions and open to collaboration ideas.

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Digital Marketing

3 Powerful Reasons Why Your Business Should be on Social Media

3 Powerful Reasons Why Your Business Should be on Social Media-2Stallions

Social media has progressed from a social networking tool to a strong marketing platform over time. Globally, social media has over 4 billion users. A typical social media user spends around 2 hours and 22 minutes each day on social media sites. 

In other words,  if used properly, those 2 hours and 22 minutes each day offer a tremendous chance for your company to raise brand awareness, increase traffic, increase sales, and improve overall conversion rates. 

But what is it about social media that makes all this possible? Let’s find out. 

1. Social Media Helps Grow Your Reach

One of the most significant advantages of using social media is that it allows you to reach a larger audience in a short amount of time. Reportedly, 90% of all marketers believe that social media marketing has enhanced their company’s visibility. In addition, 70% of business-to-consumer (B2C) marketers have used Facebook for successful lead generation. This demonstrates how crucial social media can be for your company. 

Here’s how it works:

You have to keep your social media approach constant. This involves actions like sticking to a publishing schedule, connecting with your followers through likes, shares, and comments, and utilising relevant hashtags. This will help your brand become more visible. As a result, people will begin to recognise you and when people identify your brand, they begin to trust you as well. 

2. Social Media Helps Attract Traffic to Your Website

If you want people to visit your website, you need to let them know about it first. 

People won’t visit your website unless something attracts them  – i.e. unless they find it organically. The issue is that organically attracting traffic does take time. So, if your company is new, you’ll need to think of alternative strategies to market and promote it. Fortunately, social media can assist you in this endeavour. The best part is that with a single click of a button, you can reach out to thousands of individuals at once. Not only that, it works for different platforms outside of social media such as, you can create amazing material for your website, blogs, video sites and share it with your audience using social media. This will help you in expanding your reach, for example, the more readers you have, the more visitors your blog will receive. 

3. Makes Relationships with your Audience Stronger

Another advantage of using social media is that it allows you to form relationships with your target audience. You can use it to connect with your audience on a more personal level and to establish trust with them. 

Most of the time, your audience only gets a sense of your brand through the material you provide- they perceive it through the company’s lens. As a result, your audience has no emotional relationship to your business. You can leverage social media to humanise your brand for your audience. Humanizing your brand can help maintain a positive relationship between company and consumer. This will help customers connect with your company. 

Most companies, for example, do not provide their behind-the-scenes experiences for their customers. Offering a behind-the-scenes look at your company might help them better understand your brand. You can use this opportunity to introduce your workers to the audience, offer them a tour of your business, or demonstrate how you work. All of this helps your audience get to know the individuals that work in your company and how things work.  

Key Takeaways

Social media is no longer just about social networking. It has evolved into a huge marketing platform that can help your business grow and succeed. Marketers now use social media to generate brand exposure and leads. 

Social media marketing should be a substantial part of every marketing strategy. What now? Convinced? Then make a social media plan so you can get out there and start posting!

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Digital Marketing

COVID-19: Speeding Up Digital Transformation & Innovation

Digital Transformation | Digital Innovation | 2Stallions

Despite being the tragedy of 2020, the COVID-19 crisis has driven a new wave of digital transformation and innovation approaches. Businesses learned to navigate the challenges of the coronavirus while addressing the needs of their employees, customers, and clients.

A study conducted by McKinsey & Company, a management consulting company, found that COVID-19 has forced many companies to accelerate their digital initiatives.

The research also reported that digital adoption rates during COVID-19 have increased compared to the previous surveys conducted in pre-crisis time.

These findings suggest that the coronavirus pandemic awakened businesses to the importance of digital technology. Most organizations have sped up their digital efforts to keep pace with changing consumer behaviour.

Impact of COVID-19 on Businesses

When COVID-19 broke out, businesses all over the world were impacted by a range of challenges: keeping employees and customers safe, maintaining operations, navigating government support schemes, and managing revenue.

Smaller companies, particularly start-ups, faced more devastating effects, including mass employee layoffs. In fact, small businesses had to lay off people just a few weeks after the onset.

According to Startup Genome’s Global Startup Survey, a majority of startups saw a decline in revenue since the beginning of the crisis. The key findings from the survey include:

  • 41% of startups globally are threatened in the “red zone”—they have three months or less of cash runway left.
  • 16% of startups saw their revenue drop by more than 80%
  • 74% of startups have had to terminate full-time employees a few weeks after the onset
  • 39% of all startups had to lay off 20% or more of their staff, and 26% had to let go 60% of employees or more
  • North America is the place with the biggest share of companies reducing headcount (84%), followed by Europe (67%) and Asia (59%).

Also, micro, small, and medium enterprises’ (MSMEs) struggle to survive the effects of COVID-19 as the crisis lengthens.

In the ILO SCORE Global Covid-19 Enterprise Survey, survey results show that 70% of MSMEs have had to shut down operations. Nearly 9 out of 10 businesses are experiencing a shortage in their cashflow, affecting business continuity.

Another study  also found that the sectors with the most business closures globally were the following:

  • Travel or tourism agencies (54%)
  • Hospitality and event services (47%)
  • Education and child care services (45%
  • Performing arts and entertainment (36%)
  • Hotels, cafes, and restaurants (32%)

While many start-ups are moving closer to closure and bankruptcy, the pandemic has opened doors to many entrepreneurial businesses.

Entrepreneurs have pivoted to offer goods and services borne out of the crisis, such as face masks, commercial cleaning services, delivery and errand services, and so on.

Moreover, some businesses have managed to stay operational in the midst of COVID-19—and accelerating digital transformation has helped them a lot.

3 Ways Businesses Adopted Digital Technology During COVID-19

1. Reshape Remote Working

A vast majority of businesses across the globe have made an abrupt shift to remote work. Many have normalized the “work from home” model to protect employees, serve customers, and most importantly, establish business continuity.

Remote work and virtual teams also put a spotlight on the importance of technology.

For example, Zoom, a video conferencing application, emerged as one of the most useful tools during COVID-19. Organizations use it to collaborate with their team members, in real-time.

Other online productivity tools and employee-facing technologies have also helped employees to more easily operate at similar levels of productivity, despite working outside the office.

According to a Synergy Research Group study, cloud providers see aggressive growth amidst the coronavirus crisis. It only means that more businesses have moved to the cloud to support a remote workforce.

With COVID-19 making remote work the new normal, companies—small or large —should see cloud-based technologies as a digital transformation priority.

2. Adopt Technology-Driven Systems

The success of remote work setup during the pandemic depends on several factors, including digital technologies.

Small to medium-sized businesses, and most especially, larger corporations must invest in digital tech to manage remote employees and facilitate fast communication and collaboration.

However, the virtual work environment is susceptible to data protection and data privacy risks, requiring businesses to adopt a technology-driven system to allay the fears of security risks.

The latest Exabeam report finds that there has been a significant increase in enterprise adoption of cloud-based security solutions to support a remote workforce.

The data found that 44% of enterprises use cloud-based security products to protect corporate financial information compared to the earlier study, where only 12% were protecting corporate financial information in this way.

Additionally, about 90% of companies said they rolled out cloud-based security products at the right time for the business. Many deployed such software solutions to safeguard customer information while sending emails and sharing files.

Those who incorporated cloud technology have also seen improvements in monitoring and tracking cyber attacks (21%) and accessing the software’s latest features (20%). These findings evidence that digital transformation minimises resources and overheads, allowing security analysts to complete tasks faster and focus on other projects.

3. Digitize Customer Experience

The virus not only changed the way people work but also the way people use the Internet.

With the lockdowns and limitations of activities, people seek out alternative entertainment and socialization. These include the uptake of the use of streaming services, such as Netflix, Amazon,  and YouTube.  People are also connecting with distant friends on social media apps like Facebook.

Time spent online has increased, and so has how much money people spend online.

COVID-19 has driven changes in consumer behaviour and put e-commerce at the forefront of retail. Pandemic-weary consumers are looking for new normal must-haves online from alcohol to hand sanitisers, face masks, cleaning supplies, skin care products, groceries, and more.

This new consumer behaviour pattern has encouraged many businesses to digitize customer experiences using technological solutions like chatbots.

Short for chatterbot, this Artificial Intelligence (AI) feature helped retailers to bridge the gap in customer communications. The tool lets customers receive quick replies to their queries, eliminating the need for emails and long customer service wait times.

The use of live video streaming also spiked during the pandemic. Amazon, a big player in the e-commerce industry, entered the live streaming space to add a human touch to internet shopping.

Facebook has gotten more involved with live streaming since many online merchants strive to provide personal assistance and in-store experience to their followers.

McKinsey & Company acknowledged the importance of elevating customer experience in the time of COVID-19. Engagement is a crucial aspect of digital transformation that businesses should not neglect to remain economically viable.

Final Thoughts

Businesses that embraced the digital transformation, adding cloud technology and digitized customer experiences to their arsenal, can weather any challenge, even a pandemic. They can innovate employee collaboration, protect sensitive data, and digitize the customer experience, among other benefits.

The role of marketing in this transformation is crucial. Companies should pair digital tech with a solid marketing strategy to create, drive, and deliver a customer-centric experience.

At 2Stallions, we provide digital marketing services (i.e. social media marketing, search engine optimization, content marketing, etc.) that will help businesses understand and connect with their customers in today’s digital era. 

🔍 Transform Your Business With a Leading Digital Agency in Singapore, Offering Comprehensive Digital Marketing Services. Our experts specialize in driving seamless digital transformation, ensuring your brand stays ahead in the competitive landscape. Elevate your online presence and reach new heights with tailored strategies designed for success.

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