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Our Managing Director and Co-Founder, Dhawal Shah, recently participated in an engaging roundtable at the eTail Asia & Australia Summit 2024 in Singapore. The session, held on May 14th, focused on a crucial topic for modern retailers: how can retailers adopt the correct Ad Tech and data science techniques to monetise media as third-party data disappears?
A Hub for Industry Leaders
eTail Asia 2024 is renowned as the premier gathering for retail leaders, bringing together the best and brightest minds to address the most pressing industry challenges and opportunities. This year’s event was no exception, focusing on driving operational efficiencies, improving customer experiences, and promoting growth through innovative digital marketing strategies.
A Timely Discussion
As the digital landscape evolves and third-party cookies become a thing of the past, Dhawal’s participation, alongside industry leaders, explores the future of ad tech and data science. The discussion delved into strategies to effectively leverage first-party data and adopt the right technologies to continue driving growth and engagement.
Valuable Insights from Industry Leaders
The roundtable was marked by active participation from leading retailers and industry experts who shared their experiences and insights. Key topics included:
- First-Party Data Strategies: How retailers can build robust first-party data frameworks to maintain a competitive edge.
- Ad Tech Innovations: Exploring the latest technologies and tools that can help retailers effectively monetise their media.
- Evolving Marketing Tactics: Insights into how marketing strategies are adapted without third-party cookies.
Dhawal expressed his gratitude to all participants for their openness and willingness to share their knowledge and experiences, which enriched the discussion and provided valuable takeaways for everyone involved.
A Stellar Event by Worldwide Business Research (WBR)
Once again, Worldwide Business Research (WBR) demonstrated its commitment to excellence by organising another outstanding event. eTail Asia & Australia Summit 2024 brought together the brightest minds in retail, providing a platform for meaningful discussions and collaboration.
