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At present, the Asia-Pacific region is leading in global B2C e-commerce, with the total retail sales surpassing Western Europe and North America markets.

In fact, countries in the region are reported to have the highest levels of e-commerce adoption in the world. Currently, there are approximately 260 million users in the SEA region. This makes SEA the 4th largest market in the world and the region’s B2C e-commerce market is estimated to be valued at US$770 billion.

According to GlobalWebIndex, Indonesia, Thailand, Malaysia, and Vietnam are all ahead of the global average while the Philippines matches the global average at 75%. Singapore, however, comes in just below that average, at 73%.

The SEA market is also a fast growing market , expanding at a 5-year compound annual growth rate (CAGR) of 14 per cent. The growth is further accelerated with the onset of a pandemic which saw 400% sales increase for products such as groceries.

The phenomenal growth in e-commerce is also not just about big, established platforms such as Shopee and Lazada. 2020 also saw other rising players in the region, including Vietnam’s Sendo,  Tokopedia and Bukalapak in Indonesia as well.

With the increasing popularity of e-commerce, it’s no surprise that Southeast Asia has adopted the industry well. If you are transitioning to e-commerce and unsure how to maximise your digital potential, there is no reason to fret. Here are 3 Rising E-Commerce Trends that will inform your marketing decisions and drive your brand forward.

Rising Trends in the APAC/SEA Region

 Trend #1: Mobile-first connectivity

High mobile phone user penetration is one of the major drivers of e-commerce growth in Southeast Asia.

A 2018 GSMA Intelligence’s Mobile Connectivity report indicated that 33% of Southeast Asia’s population is now covered by a mobile network, with 82% of the population living within the range of a 4G connection.

The increasing availability of affordable smartphones and the rollout of mobile telecommunication services across SEA markets also play an integral part in the growing mobile penetration in the region.

When it comes to internet penetration, Southeast Asian countries also lead the way. As of May 2020, Brunei ranks first with 95.3% followed by Singapore with 88.4% and Thailand with 81.7%.

This growing mobile consumption and internet use in the SEA increases the likelihood of consumers making purchases via their mobile phones. Not only that, but this could also mean a higher probability of them researching product information on their smartphones.

How to keep up with this trend?

Given the Southeast Asians’ high mobile usage, you should optimize your website for mobile devices. Your e-commerce site must feature a responsive design—be it viewed through a web browser on a PC or a smartphone.

The loading speed of your website also matters. Most people prefer using mobile phones when they want an immediate response, so slow-loading products and sluggish checkout process might not help.

Building a mobile app is another way to keep pace with this trend. This will help you tap your customer base easier and engage with them faster.

Trend #2: Growing Number of e-shops

The rising demand for e-commerce has compelled many aspiring businesses to enter the industry.

Before, people are hesitant to buy things online. That is not the case anymore. Shoppers now prefer purchasing online primarily because it is convenient. Some online stores also offer a wider selection and better prices compared to physical stores.

This is particularly evident in today’s Covid-19 pandemic, wherein more people are turning to e-commerce to purchase items they might have otherwise purchased in person.

Indeed, the Internet has transformed shopping in Southeast Asia—and studies have proven it many times. According to a report by Hootsuite and We Are Social, 63% of the SEA population use the internet, putting the region ahead of Eastern, Central, and Southern Asia.

Internet penetration around the world has directly impacted the increase of e-commerce around the world.

Also, the SEA’s e-commerce big players—Lazada, Shopee, and Tokopedia—contribute to the growing e-shops in the region. It is no doubt that these leading platforms greatly impact the rapidly increasing popularity of e-commerce.

How to keep up with this trend?

Since more people are dipping their toes in the e-commerce field, you must take a step ahead in bringing your brand to life.

Learn to use technology to your advantage.

Incorporate tech features in your website to provide customers with a personalised shopping experiences. Many e-commerce stores have developed “virtual try on” for their products so that customers can shop in the comfort of their own homes.

  • Sephora’s Virtual Artist

Sephora’s app has a Virtual Artist feature which allows you to try on makeup without visiting the physical stores. It is a time efficient way for customers to shop on the go, and it also solves the problems of customers who need to see and test the product when they’re unsure of the actual effect and suitability of a particular product. 

Trend #3: Evolving Customer Journey

Business trends across many industries can change rapidly, and so do customer expectations. As customers’ shopping behaviour changes over time, it’s important that businesses models can capture and grow in tandem with these shifting expectations.

This is especially so for Southeast Asian customers, whose shopping journeys are becoming increasingly complicated. While most of them shop online, a significant portion of them also research offline before purchasing online.

According to Forrester, SEA consumers’ shopping journey is a mix of online and offline touchpoints. Xiaofeng Wang, Senior Analyst in Forrester pointed out that they frequently research products and services on mobile phones, compare prices, look up product info, read customer reviews, and scan QR codes, to name a few.

Examples of such significant offline channels that customers go through are telephone, coupons, loyalty card, click and collect scheme, and so on.

How to keep up with this trend?

With customers in the region using varied channels for interaction, it’s crucial to bring align the customer’s online and offline shopping experience.

One way to do so is to implement an omnichannel marketing approach.  This will help make your brand a most trusted product supplier or service provider. Doing this also further increases the possibility of getting customer retention.

The Takeaway

Southeast Asia is a part of the world where mobile phones and the Internet are no longer just wants but needs—and this could also explain why e-commerce is booming in the region.

If you’re thinking of starting an e-commerce business in the SEA, it’s not too late to do so. Getting into e-commerce could greatly benefit your business especially in times like a pandemic. Of course, you’ll ultimately need a strategy and a high-performance website or mobile app to stand out in a crowded field.

When it comes to web and app development, you can rely on 2Stallions. As a digital marketing agency, we can help to develop an instant e-commerce website that can market your business online and boost your sales. Talk to us today!

The world almost came to a standstill as most economic activities are halted. As countries keep people at home, cities go into lockdown mode and travel gets banned, everyone is affected in one way or another. Businesses and consumers alike have to come to terms with a new way of life during this pandemic.

Every industry is adapting to a new business environment during this pandemic. The outbreak of the novel coronavirus is forcing companies and organizations around the world to rapidly adapt and change their businesses models. 

Read on to learn how companies are doing so and how your company can adopt these practices in order to remain resilient even in the face of a recession.

7 Marketing Essentials for Your Business In Times of Uncertainty

1. Prioritise business challenges

Many companies slash the budget, cancel projects, retrench employees in order to save costs and continue operations during the outbreak.

During this period, your team like most other companies is likely to be inundated with many unprecedented challenges.

But you can’t tackle them all at once. To prevent your team from feeling overwhelmed, prioritization is key. Evaluate what are the aspects of your business within your control and manage them first.

Focus on projects that will drive the best short term impact. Strategize, take action and then move on to manage tasks that are less within your control.

Examples of challenges that companies can address first:

While you prioritize important tasks that are manageable now, you should also remember to be far-sighted. Plan and prepare ahead. Identify new business opportunities and work on them.

Also, even if clients withdraw their projects now, it doesn’t mean that there won’t be possible collaborations for you in the future. Stay connected with both your existing and potential clients. Offer your help if needed. Building strong customer relationships will pave the way for more business opportunities for you in the future.

2. Reallocate rather than arbitrarily cancelling your budgets

During an economic downturn due to a crisis like a pandemic, advertisers and marketers stop budget spend immediately as one of their first cost-cutting measures.  

However, it’s actually critical for brands to continue advertising amid times of changes and uncertainty.

The key is to focus on where you get the best results. Leverage channels that enable flexibility and be more specific with your marketing efforts, targeting audiences that show the highest purchase intent.

The importance of maintaining a strong brand presence

John Williams, founder and president of Logoyes.com and contributing writer to Entrepreneur said, “Your brand is your promise to your customer.”

Building and maintaining a brand that consumers recognize and trust are one of the best ways to reduce risk when the economy takes a turn for the worst. That’s why, in each recession cycle, companies with a strong brand presence have come out on top.

No matter your business size and industry, standing by your consumers in times when they need help is critical. Maintaining a strong brand presence is needed to convey your company’s credibility, value, and experience, especially in times of uncertainty. When it comes to marketing and advertising, those that have a strong brand presence will hold an enormous competitive advantage.

Companies can consider reallocating budget from paid advertisements to content marketing. Build on sharing your brand story and convince customers to trust in you. Show your customers that your brand is ready to help even in difficult times.  

For example, our agency recognises the need to pivot our marketing strategies for business continuity. Rather than cancelling our annual networking event (#SPEAKEASYASIA), we have switched it to a series of online webinars.

Doing so allows us to continue informing our customers about the latest market trends, provide marketing tips and keep our customers updated with the latest insights that could help them make better decisions for their business. By providing marketing tips into various aspects of digital marketing, we aim to help our consumers prepare for the digital era.

Dhawal sharing about website optimization at the 3rd webinar that is part of
#SPEAKEASYASIA edition 7

3. Research your customers’ behaviour

While it’s clear that consumers and businesses are going online amid this outbreak period,  consumer behaviour remains unpredictable.

The impact of customer behaviour on marketing strategies has become more pronounced during this pandemic. Panic buying, remote working and consumers re-prioritising purchases  are all reasons contributing to the inconsistent demand for different services. Some research experts even predict that these behaviour changes might remain even post-pandemic.

With a new economic climate, many businesses are left unsure of how they can adapt to these rapidly evolving consumption patterns. The best way to do so is to research and understand your customer base with tools such as Google Analytics or social media audience insights.

As you gain a deeper understanding of your customers’ search and consumption patterns, identify their new needs and wants. Develop customer personas to help you craft the right message to appeal to the right audience and improve conversions.

Elevate your audience targeting strategy with audience or customer segmentation to convert  groups of consumers with the highest purchase intent. A common strategy that businesses do is creating dynamic ads and dynamic retargeting ads. This allows companies to reap the greatest return on ad spend by advertising to groups of people with the highest conversion probability.

4. Analyse and track your marketing efforts closely

During periods of uncertainty, knowing exactly what kind of return each investment is providing and why it works will be your key to not just survival, but the growth of your business. That’s because companies cannot afford to waste any budget. More importantly, companies have to be smart with their budget allocation, only spending on areas which will most likely generate results.

This is when digital marketing comes in. In fact, 52% of marketers around the world have made digital transformation as their key focus for driving business growth.

Digital marketing has long been accepted as thebest low-cost, high-return marketing strategy, largely due to measurability and targeting capabilities.

An examples of using data to measure your marketing efforts:

  • A high bounce rate but long dwell time on your site could highlight that users are reading your content, but aren’t sure about the next step for their journey. Hence, customers are leaving your site without further action. In this case, it’d be worth to add a CTA button or use active voice to provide a clearer CTA.

Another advantage of digital marketing is also because companies can always track their progress and revise the strategy whenever needed. This helps businesses save time and money on their campaign to increase the effectiveness of a certain approach or strategy.

To learn more about digital marketing and how a digital marketing agency can help you manage budgets or campaigns, click here.

5. Focus on consistent communication

Keep your customers updated

We can see a shift in how brands communicate during times of crisis. Companies are making fundamental changes to their processes and communication, reflecting their evolving relevance in these unprecedented times.

One such change is the shift from physical networking events to online webinars. For example, just in March alone, there was a 330% increase in the number of webinars hosted on the platform ON24. Furthermore, the increase in demand for webinars and remote team calls have also prompted Microsoft, Google and Zoom to offer free video call services.

Email marketing and social media marketing are also communication strategies that are used to connect and engage with customers. During this period, consistent communication is critical to brand awareness. To keep your brand name at the top of people’s mind, you’ll have to make your brand known through regular updates on your social media or corporate blog. Create new customer networks by increasing “shareability” of your content.

Remember to be sensitive in your marketing messages. You must be mindful that this is not a business as usual situation. You’ll have to tweak your marketing message and tone in order to cater to the new business climate. One way to start is to send monthly newsletters and emails (marketing automation) to your customers. Show care and concern for your customers before anything else. Let them see that your brand is sincere about helping.

Support and motivate your employees through this critical period

Businesses should also not forget about their employees. These are the people supporting your business amidst a crisis, and they’re experiencing a tremendous amount of stress and anxiety as they adjust to a new working arrangement.  

As the leader of the company, you have to

  • Show empathy for your workers, acknowledge new challenges and provide support
  • Keep in touch with your team members regularly, give them words of encouragement to help boost morale
  • Make use of internal newsletters to provide positive news about the company and drive motivation among remote offices

Do not rush into task assignments and setting deadlines. Firstly, present yourself as an empathetic leader, recognise new challenges your employees are facing and make the necessary work adjustments to help them cope with remote working.

Every phase of transition comes with its own set of challenges and obstacles. During this period, don’t neglect the mental and physical health of your company’s greatest asset.

Tough times don’t last, but tough teams do. Stay connected and support each other as a team, and your company is sure to overcome any challenges now and in the future. To learn more about how you can boost morale for your team, read the full article here.

6. Omnichannel Is The Optimal Strategy

Digital marketing is the new norm in 2020 and should be a part of a company’s omnichannel marketing strategy.

Worldwide stay-at-home orders mean a large influx of customers moving online, igniting the rapid move to digital commerce  for B2C and B2B merchants. As people remain isolated and the need for essential goods remains high, they turn to online shopping.

To address this shift in customer behaviour, it’s essential to build an omnichannel marketing strategy that places customers as the central focus. That means understanding what your consumers need and meeting where your customers are-which is online across multiple touchpoints.

Companies should move resources to digital marketing strategies and switch an e-commerce model to keep their business running amid uncertain market situations. Marketers should also use different possible marketing channels like social media, emails and blog articles among others to drive consumers to their online stores.

To cope with the online demand, it’s also important to ensure your website are secure and optimised to provide a seamless shopping experience for your customers.  By fostering a pleasant buying experience for consumers, it will keep them coming back.

This will be beneficial for your businesses in the long run.

In fact, companies with well-defined omnichannel customer experience strategies in place achieve a 91% higher year-over-year increase in customer retention rate on average, compared to organizations without omnichannel programs in place. As such, leveraging on omnichannel will cultivate strong brand awareness and brand loyalty in the long run.

Learn more about why omnichannel marketing is increasingly important now.

7. Revise and revisit your strategies

Just because one marketing strategy has worked doesn’t mean it’s fool proof. The most valuable lesson that this outbreak has taught all of us is the importance of adaptability.

Refine and evolve.

By now, you already know the importance of collecting data and analysing them for your future marketing plans. Once you’ve pulled the data each month, take the time to really look and reflect on the data. Think about what those numbers mean for your company, what it means for your customers and thus your content. Data such as web traffic, source of referrals, open rates for your EDM are good indicators of the success of your current strategy.

Once you give yourself the space to think about content performance, you’ll really start to think about how every piece is being interacted with. You can then feed that into the next pieces of content you create or go back to a piece that hasn’t done as well. Then think about how you can refine or switch it in a new format that could give you better results the next time.

Wrapping Up

Without warning and choice, brands and retailers have had to adapt to a pandemic that no one saw coming.

The most valuable lesson the pandemic has taught us is the importance of flexibility and adaptability, and how companies need to learn how to run campaigns that will reap results beyond this moment. 

It’s also important that we keep an open mind and be quick in our response in order to turn any moment of crisis into opportunity.

If you’re thinking of adopting a digital marketing strategy but unsure where to start, talk to us! We provide personalised digital solutions for clients and we’d happy to provide one for you too.

For the latest digital marketing tips, subscribe to our newsletter! 

SEO, also known as Search Engine Optimization, is something whose outcome you’ve interacted with a billion times.

Maybe not a billion times, but you’ve probably read enough about the topic to know the basics of what SEO is all about.

You see the term “SEO” getting thrown around the Internet, you know what it is, and you’re aware of the immense benefits that SEO can bring to your business’ growth.

Over time you start to think, “Hey maybe I should adopt an SEO strategy for my company too!”

So now you dive into the process of engaging an SEO agency. You want to hire one for your company’s marketing needs to take your business further and get ahead of the competition.

Picking the right SEO agency is crucial.

Most importantly, you need to find the best SEO agency for your company and not just an agency ranking 1st on Google for most articles.

A partnership with an SEO agency is long-term. Not all SEO agencies you come across can deliver on promises of more traffic, better rankings and more leads. 

How to choose an SEO agency

To help you get started, here is a checklist of 5 questions to help you find the best SEO agency for your company.

1. Is SEO a marketing priority for my company now?

SEO is essential for any business looking to boost their online visibility. However, SEO may not be a company’s priority when it comes to marketing. Some companies work with a limited budget, and they have to be smart with how they allocate their resources.

Before engaging SEO services, you need to be aware of your company’s marketing goals. Ask yourself, do you know what you’re looking to achieve in this financial year?

If your answer is no, you need to define your marketing goals first.

Gather your insights, pull out past monthly data and identify areas your business wants to improve upon. For example, if your aim is to grow your organic traffic, SEO would the right strategy for you.

However, if you need to boost sales or scale conversions over a short period (during seasonal and holiday periods for instance), then perhaps creating landing pages coupled with dynamic social media ads would be a more viable solution.

2. Can we do SEO in-house or should we hire an SEO agency?

There are certainly basic on-site SEO tasks that marketers are capable of handling if they have the time and knowledge for it.

Here are some examples of on-site search engine optimization tasks:

  • Keyword optimization
  • Title tags
  • Building internal links

However, these are just some factors that impact SEO.

Good SEO is a complex and time-consuming process that requires one to have a deep knowledge of various analytical tools. There are over 200 google ranking factors to optimise for, both on-site and off-site, in order to rank higher in search results, and the list is continually evolving.

Your SEO Specialist must keep up-to-date on the latest algorithm changes on major search engines and adapt his or her SEO strategies to successfully improve your site’s performance.  

If you don’t have the budget for an SEO specialist in your company, it is recommended to hire an agency to manage your SEO tasks and provide you with monthly updates. You can have peace of mind knowing your SEO is in good hands while you focus on other marketing tasks.

Recently, we sat down with one of our SEO specialists to learn more about “a day in the work-life of an SEO expert”. You can read his insights before deciding on hiring an agency for your business.

3. How credible are the SEO agencies that I am considering?

Make an effort to understand the company that you’ll be hiring.

Don’t rely only on listicles like “top 10 best agencies of 2020” or “the best SEO agencies in X country”. The best way to check the credibility of an SEO company is for you to reach out to the company and having a conversation about your SEO needs.

An easier way to find a credible SEO agency would be asking for referrals from your business partners in the industry. They may already have an established relationship with an SEO agency that they are happy to refer due to their good work. These trusted sources of yours can also recommend tips on how to search for your ideal SEO agency.

Additionally, you should conduct your own research to find an agency that will deliver the best results while providing you with a great working partnership. One effective way to check the reliability of an SEO agency is to download and read their case studies to understand:

  • The agency’s SEO approach (understand the agency’s work process)
  • Their SEO campaign objectives (what matters when it comes to SEO campaigns)
  • Their campaign results (understand the key metrics used to measure “success”)

Other things you should read about include client testimonials and the list of awards that the agency has won over the years. Awards are not just badges of honour, they are a testament to an agency’s capability to drive results for clients.

It’s also important to keep in mind what your needs are and your preferred style of communication. If you’re someone who likes to be involved in the work process, you need to keep a lookout for an agency focused on transparent communication with their clients. Hence, read up on the company’s mission and values to know the team that you’ll be hiring and working with.

SEO agency vs full-service digital agency

You may also wonder about hiring an agency specialised in SEO versus working with a full-service digital agency that could help you with other digital needs as well.

This decision is highly dependent on your marketing goals and available budget. If you’re working with a smaller budget allocated only towards an SEO project, an agency specialised in SEO may be the better option.

A full-service digital agency offers various marketing services, including search engine marketing, programmatic advertising and creative services.

The biggest advantage of a full-service digital marketing agency is that they approach your digital needs from a macro-perspective based on your marketing objectives and recommend services most likely to benefit your company by reaching your goals. They would be able to recommend SEO strategies that are aligned with your overall marketing plans.

Another big plus point of having a full-service agency managing both your SEM and SEO is that they can use the insights from the SEM campaigns to further refine your SEO strategy. Additionally, they can identify other areas of improvement on top of SEO services for your business. 

4. Local SEO agency vs overseas SEO agency – which is the better option?

More often than not, companies are attracted to agencies based overseas on the premise that they can provide cost-competitive SEO packages. However, that is a common pitfall that companies should avoid when considering which SEO agency they should hire.

That’s not to say overseas agencies do not provide quality service, because local agencies sometimes fail to deliver on their promises as well.

When you consider hiring an agency, you must weigh the quality of their work against the price that you’re paying. Are you obtaining greater value than the price you’re paying? Does the company have a proven track record of producing stellar results that justify the price they’re asking for?

It’s dangerous to assume:

  • Competitive rates = Lower quality of work/service
  • Expensive rates = Greater quality of work/service

Price Is an important factor, but it shouldn’t be the only factor.

Other areas of consideration such as credibility and types of services offered should also be critical to your hiring decision. Pay attention to the agency’s proposal and note their SEO approach. Is the agency hearing your concerns and proposing strategies that serve your needs while advising you on the key metrics that matter? 

Look through all the factors and consider carefully. Picking the right agency can make or break your success with SEO, so choose wisely and consider beyond the price and location of an agency.

5. When should I talk to an SEO consultant from an agency?

You should ask for an SEO consultation from an agency only when you have done enough research and after you’re sure of hiring an SEO agency.

While most agencies offer free SEO consultations, it is best that you come having done your homework.

Prepare a list of questions, define your SEO targets and SEO budget. This would facilitate an efficient meeting that wouldn’t leave you feeling overwhelmed with excessive information likely to be shared during the consultation session.

Of course, you should also expect the agency to come prepared. A sloppy presentation with unclear strategies is a warning sign that you should look for an alternative agency!

Be smart with your hiring decision and budget spend. Otherwise, you can risk spending more than needed or regret hiring an agency that’s not the best fit for your company.

Wrapping Up

This is the year of digital acceleration, with ever more companies joining the space of e-commerce and digital marketing. Many businesses are keeping a lookout for SEO agencies to fix their sites for optimal performance. While hopping onto the bandwagon of searching for an SEO agency, keep in mind that you’re looking for the ideal agency for your company. When you hire the agency that’s the best fit your company, it can pave the way to a long-lasting partnership. You might even be able to pick up important SEO tips along the way!

Kick your search off with the 5 questions we’ve provided and you’ll be well on your way to picking the best agency for your SEO needs!

We are a full-service digital marketing agency based in Singapore. From strategy to execution, we provide personalised SEO solutions for over 300+ clients ranging from government institutions to SMEs. Find out how you may grow your business with us. Contact us today!

Search engine optimization (SEO) is a phrase every marketer knows but not one that every marketer fully understands.

Most articles that seek to teach the layman about Search engine optimization focus on keyword research, keyword optimization and link building. This creates the impression that SEO is simply the science of manipulating keywords and link building to boost a site’s ranking.

Only an SEO specialist will understand all the nitty-gritty of SEO and the copious amount of effort needed to optimize any site’s performance.

To help you better understand the role of an SEO expert, we sat down with J.C. Aranzado, one of the SEO specialists here at 2Stallions, to give you a closer look at SEO and how his typical workday looks like.

Please describe your job. Why did you choose SEO as a career?

I work as an SEO Specialist at 2Stallions. I manage SEO campaigns for various brands and help them improve their online visibility, rankings and overall site health. SEO reporting is a critical part of my job. I create reports to share insights and developments for my SEO campaigns.

I took SEO as a career path by chance. Back in 2013, I worked as a Lead Generation Specialist in a company. From there, I started to learn about SEO and fell in love with it. I find SEO both fun and challenging. It’s also rewarding to see clients constantly challenging themselves to rank their sites higher on Google and eventually succeed in improving their online presence.

What is expected of an SEO expert?

An SEO expert must not only know the SEO fundamentals and tools but must also know how to implement them. To be considered as such, one must be able to do the following:

  • Find popular and relevant keywords with good search traffic
  • Analyse different competitors’ websites to develop an SEO strategy
  • Optimize websites and content for the search engines and users alike
  • Build high-quality links to improve a website’s ranking on search engines
  • Keep up with the industry’s ever-evolving trends and strategies

Also, an SEO expert typically spends time working with other teams to align goals and strategies. Among these departments are content marketing, paid search marketing, social media marketing, and web development. Click here to learn more about these other departments.

What are your day-to-day activities?

SEO specialists perform various tasks each day, but we usually spend our working days around the following SEO tasks:

Keyword research. Good keyword research is the foundation of a solid SEO strategy. With the right keyword and phrase choices, a website can rise the ranks to the top search engine results.

As an SEO specialist, I research popular keywords that are relevant to the target audience that the client wants to attract. The main tools I use in my daily work are Google Analytics, Google Search Console, and Ahrefs.

Optimization. SEO isn’t only about targeting the best possible keywords for conversion. It’s also very much about optimizing web content. Optimization is one of the significant roles of SEO professionals, and it can be broken down into two types—on-page and off-page SEO.

On-page SEO optimization happens within the website. At a very high level, this involves ensuring that the webpage copy (i.e. landing pages, blogs, etc.) has the target keywords, and meta descriptions, as well as title tags and alt tags are optimized, and the HTML code is structured correctly. I further take into account the overall content quality, content structure, as well as page performance.

Off-page SEO refers to all the activities that occur outside the website. Examples of such activities are getting inbound links, guest article posting, increasing traffic from social media to the website, and more.

Link building. A backlink or inbound link is one of the most crucial ranking factors. At a high level, when a website is linked to another, Google grants the linked website more domain authority, thus boosting its ranking on their search results.

This off-page activity is an important part of my job as an SEO specialist. I find opportunities to get other websites to legitimately link to our clients’ sites.

Performance Analytics. Analytics is another essential part of any SEO strategy. This helps measure the impact of ongoing efforts for a business’ SEO campaign.

To ensure our clients’ SEO campaigns are headed towards success, I regularly check analytics to see how their websites, landing pages and keywords are performing. Doing this also helps us pivot our priorities when something isn’t working.

What are some of the notable SEO campaigns you have worked on at 2Stallions?

I have managed/am managing SEO campaigns for 2Stallions’ clients such as AQ Services, MedTrainer and TC Acoustics, amongst others. As mentioned above, performing keyword research, optimization, and link building are part of my day-to-day activities.

Here’s a typical list of tasks that I do for clients:

On-page SEO

  • Optimizing metadata such as titles, descriptions, and header tags
  • Optimizing image alt text
  • Updating XML sitemap and robots.txt
  • Implementing Schema markup
  • URL optimization
  • Setting up Google Analytics, Google Search Console, and Tag Manager accounts
  • Monitoring and preparing SEO reports

Off-page SEO

  • Article posting
  • Local citations
  • Social Bookmarking
  • Guest posting

Recently, I’ve also started work on App Store Optimization for LU Global. The objective of the project is to improve their app’s visibility within Google Play and Apple App stores to increase downloads of their app.

What is your advice to aspiring SEO experts?

While SEO is a fun and rewarding career, it’s also a challenging job. SEO aspirants must realize that search engine optimization is not a one-time process. Instead, it’s a job that is constantly changing and evolving.

Anyone interested in an SEO career should also undergo SEO training to learn the basics of how search engines work and understand SEO strategies and concepts. They should also familiarize themselves with key SEO tools to understand websites better when they’re optimizing them for SEO and conversions.

Also, an SEO role might require technical skills. It helps if they have basic knowledge on HTML, CSS and JavaScript to identify technical obstacles that hinder search engine ranking improvements.

I would also advise them to join a company like 2Stallions, which has experienced SEO specialists, who can provide invaluable guidance as they are learning and help them to level up their skills faster.

Hire an SEO Expert

Search engine optimization is integral to the Internet. As long as people continue searching for websites online, businesses need to optimize their own websites to be found on search engines.

Business owners must hire a skilled SEO professional or a reputable SEO agency who can build website popularity and authority. If they’re not sure how to hire the right agency, they can start here. Increasing search engine visibility can directly impact web site traffic, company branding and revenue, so it’s best to tap the services of an SEO expert.

Speak to us if you’d like to start building a SEO strategy for your company, or learn how you can kick-start your digital marketing journey with our beginner’s guide.


Digital Marketing Is Growing In Demand

Globally, people are choosing the internet as a way to access information, communicate and carry out daily tasks such as shopping and banking. With over half of the world’s population using the internet, it’s no surprise that companies are going digital to sell their products and services online where their consumers are found.

According to Forbes, 70% of companies in 2019 already have a digital transformation strategy in place or are working on one. 52% of marketers around the world also made digital transformation as their key focus for driving growth.

The rate of digital transformation is accelerated when the world is hit with COVID-19.

With the pandemic keeping people in their homes and driving internet usage online, we’re seeing the most rapid digital transformation in the history of the modern firm. Companies are scrambling to leverage digital to connect with customers and continue marketing their products online. As more firms turn online to sell, the demand for digital marketers to carry out online marketing also rise in tandem.

Digital marketing is likely an area of growth right now and a potential career path for many. Many companies may not be hiring right now, and you may be anxious about a job opportunity. Instead of worrying, focus on developing your skills and building your portfolio.

Don’t let the speed of digital marketing change outpace your ability to adapt and expand your skills. This is the time for you to brush up your digital marketing skills and make yourself a potential hire after the pandemic situation improves.

If you are a fresh graduate or someone looking to enter the digital marketing field, here are 3 ways we recommend for you to upskill yourself and learn more about digital marketing.

3 Ways To Learn Digital Marketing

1. Make Use Of Online Resources To Self-Learn

Google and Facebook offer free certified courses

A great way to get started is to use FREE online resources for learning.

Google’s Skillshop and Facebook’s Blueprint are popular platforms among aspiring digital marketers. Not only are they reputable and credible sources for learning, but they also offer a huge range of current and updated courses. Additionally, you can earn recognized certificates upon completion of the lessons!

Let us take a look at Google Skillshop. It offers important courses for their products such as Google Analytics and Google ads– all of which are essential tools used by digital marketing agencies and ad specialists today. Thus, it will be beneficial for you to learn how to use these Google products to their full potential and earn a Google product certification to showcase your expertise to future employers.

The lessons and content are also categorized according to their difficulty level, which will make learning easier for a beginner. One thing to note for Google Skillshop certification is that they typically last for 1 year, so you’ll have to recertify annually. Not to worry, Google Skillshop will send reminders for you to recertify before your certification expires.

Other than Google Skillshop and Facebook Blueprint, another favourite learning platform for marketers is HubSpot. You will find on their website, that HubSpot hosts a vast library of free training and online courses. The courses are taught by industry experts that are typically less than 4 hours long, which also makes learning easy and less time consuming for everyone.

General assembly is another well-known educational site, which is currently offering “Free Fridays”- a list of free courses meant for digital marketing beginners. Although these are not certifiable courses, they are nevertheless informative introductory courses for anyone looking to enter the field of digital marketing.

Take advantage of discounted digital marketing courses

Udemy, Click Academy Asia are also great alternatives. Click Academy Asia provides public and corporate training in the areas of digital marketing, media and advertising, as well as leadership skills and professional soft skills. A great course we recommend is Fast Track Digital Marketing (SG) that will be 95% subsidized for self-funded Singaporeans. It’s a course that will help you create a good overview of all digital marketing areas.

For a more detailed course into UI/UX design, you may take a look at Udemy that is currently offering a promotion for their web design courses.

2. Develop Hands-On Experience

Whether it’s running an Instagram page, writing articles or shooting videos, it’s important that you have practical skills beyond theoretical knowledge.

You might be an avid reader and have a passion for writing. Consider starting a blog and build a list of articles you’d love to share with readers online. You may refer to our guide on the ways you can improve your content marketing skills and get some of our copywriting tips. The more you write, the better you’ll be at content creation. 

If writing is not your strong suit, but you enjoy shooting and editing videos, you can work on improving your video marketing skill which is also an important skill needed for many businesses these days. It’s not necessary to have a professional camera.  Start with your smartphone and experiment with different frames and angles. The more you practice, the more familiar you will be with the art of videography.

As you start working on your projects, you’re also building your portfolio which will help showcase your best works to your future employer. This way, you’ll gain a competitive edge over other candidates who lacks a portfolio because you have actual projects to demonstrate your level of knowledge and skills. 

3. Find A Fitting Company And Learn On The Job

The best way to learn is still to get hands-on experience through an actual job. That is because it’s the chance for you to ask questions, work on real projects and measure the actual results of your work.

However, in times where we work from home, this might not be an option yet. But you should still use the opportunity now to improve your digital marketing skills. Build your portfolio and equip yourself with knowledge of the industry to make yourself more attractive as a potential hire.

After the pandemic situation improves and companies start hiring again, you will find yourself better prepared to land a job with a digital marketing agency.  If you’d like to explore a digital marketing career with us, take a look at our job openings!

Wrapping Up

When we talk about Digital Marketing, we refer to everything from copywriting to enhancing customer experience through better UI/UX design. There are many fields for you to become an expert in and many ways for you to do so. Make sure to check out the online learning platforms we recommended and get started on your digital marketing journey! Remember to follow our blog to stay up to date about all things Digital Marketing.      

If you’re interested in making a digital marketing campaign for yourself or need advice on digital marketing, contact us!

Increasing Global Digital Population

It is hard to imagine a world without the internet now.  

Billions of people are connected worldwide via the internet. From searching for information to shopping for groceries or banking, the internet has become an essential part of our day-to-day lives.

In the age of COVID-19 when thousands of people are going online for entertainment and more, it has caused total internet hits to surge at least 60% during this outbreak period.

As of April 2020, almost 4.57 billion people were active internet users. That is 59% of the global population

With more than half the world’s consumer going online, any business owner should also consider going digital. After all, marketing is about finding the right audience at the right place, and at the right time. To do so, you’ll need digital marketing.

If your company is new to digital marketing and wants to learn more about what a digital marketing agency does, here are some of the must-knows of digital marketing.

What Is Digital Marketing

Digital Marketing is all about using data to realize marketing objectives. It is the art of using consumer insights to formulate marketing strategies targeted at particular groups of customers online.

Digital marketers leverage digital channels such as search engines, social media, emails and websites to help their clients connect with existing and potential customers. They then proceed to collect data gathered from these digital channels (such as checking the number of impressions or likes on Instagram) and Google Analytics to plan their marketing strategy.

The advantage of using data to sell online is that it allows companies to make calculated marketing decisions. Knowing who to target and where to sell online gives digital marketers the ability to estimate budget spend for a certain set of Return Of Investment (ROI) goals.

Whether it’s inbound marketing or digital marketing for clients, common KPIs for digital marketers include increasing brand awareness, lead generations and conversions across different digital marketing channels.

What does a digital marketer do?

Digital marketers have different specializations, but they often work together as a team to make a campaign succeed with their ROIs. Some of the different departments include:

  • A design team to make the creative assets
  • A copywriting team to write the ads
  • A performance marketing team to create and manage paid ads

To give you a better understanding, you may refer to the diagram down. The chart shows you the various aspects influencing a website and or mobile app, plus the array of digital solutions a digital marketing agency could offer to improve those aspects.

For example, a Search Engine Optimization (SEO) Manager is responsible for overseeing the performance of websites and web pages. The manager optimizes websites by conducting regular website audits to identify technical issues to be fixed. He or she will also do regular keyword research to rank the site for certain keywords, so as to boost the position of a website (ranking) on Google’s search results page.

On the other hand, a content marketer is in charge of content marketing. He or she focuses on content development and content distribution. Examples of content creation include writing articles and electronic direct mails (EDMs) that represent a brand’s story to connect and engage with the target audience.

The content marketer often tracks web traffic using Google Analytics and also conducts keyword research in order to know the kind of content readers are looking for.

Performance marketers or advertisement specialists are also critical to many marketing campaigns.  These are the people responsible for social media marketing (social media ads) and also search engine marketing (Google’s display ads).

You may also have heard of pay per click or click-through rates. These are some of the metrics used by performance marketers who allocate and manage budgets meant for paid ads. Using data from Google such as quality score, they ensure that ads are paid at the lowest cost possible.

They also make sure that ads are shown to the right target audience to increase the likelihood of customers clicking on the ad and buying a product online (increasing conversions online).

Digital Marketing Is A Crucial Part Of Any Business Strategy Now

Digital marketing is more in demand than ever, especially in times of COVID-19 when everyone is shifting online. The outbreak has been a catalyst for change in consumer behaviour as well as marketing strategies.  Consumers and businesses alike are turning to the internet as countries are keeping people at home to minimize the spread of the virus.

The internet is now being used at a rate never experienced before and it’s believed that COVID-19 is accelerating the digital transformation of businesses rapidly. According to Forbes, 70% of companies now either have a digital transformation strategy in place or are working on one.  

It is also found that tech-enabled businesses are more resilient than those who are not. That is because digitized businesses can respond swiftly to unexpected changes in customer behaviour.

Companies with digital solutions can easily answer customers’ queries online, rearrange budget spend or switch their ads’ targeted audience. Growth strategies can also continue as these companies can refocus investments from offline to online, rather than to stop investing totally.

Amidst this period of uncertainty, only one thing is clear. Digital marketing is likely to be a critical part of any company’s business strategy in the future. It is also evident that digital marketing is crucial for any company to remain adaptable for any market situation. The firms that cannot adapt digitally are likely to be left behind.

Wrapping Up

Now that you have a better understanding of digital marketing, it is time for you to consider how your business can transform digitally too. If you’re interested in making a digital marketing campaign for yourself or need advice on digital marketing, contact us.

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28 April 2020 –  Launched by At-Sunrice GlobalChef Academy, the #standupandwashup campaign features some of Singapore’s top chefs from Michelin-star restaurants, to raise public awareness on the right handwashing technique.

The campaign sees some of Singapore’s top chefs banding together, in a series of 11 videos in 6 languages, to demonstrate the best handwashing methods and provide tips on proper food handling practices.

The chefs featured include familiar names such as Sebastien Lepinoy of 3 Michelin-star Les Amis and Chan Hon Meng of Michelin-starred hawker stall Hawker Chan.

In light of the COVID-19 situation, At-Sunrice took the initiative to launch a public service campaign. The objective is to educate the public on proper handwashing techniques-one of the simplest yet most effective ways to check and control the spread of viruses.

The campaign also highlighted that handwashing- which is a seemingly simple and logical act, is surprisingly not practiced enough or done right. Since contact through the hands is one of the most common ways that viruses can spread, it is key that we practice proper handwashing to help limit the spread of viruses. 

“As a leader in culinary education in Singapore, At-Sunrice GlobalChef Academy has the responsibility to champion the cause of enabling every Singaporean to stay clean and safe. We are thankful that our network of Chefs readily participated in this initiative to educate the public, believing with us that this is the right thing we should be doing as our nation bands together to fight COVID-19.” Dr. Kwan Lui, Founder & Director of At-Sunrice GlobalChef Academy shares.

As the number of local COVID-19 cases continues to increase in Singapore, it is more important than ever that everyone do their part to fight COVID-19. The videos also serve as a reminder to everyone that we all have a role to play in being socially responsible. We can all start by washing our hands the right way. Let us combat COVID-19 as one nation. #SGunited, together, we can overcome!

#standupandwashup campaign is proudly supported by 2Stallions Digital Marketing Agency.

“We are proud to be supporting a meaningful campaign led by At-Sunrice, to bring greater awareness about personal hygiene through the digital space. It is currently a difficult period for all of us, but let us lend a hand to each other within our means to combat COVID-19.”- Daniël Heerkens, Regional Managing Director at 2Stallions.

You may find out more about the campaign here.

About At-Sunrice GlobalChefAcademy

At-Sunrice is an award winning culinary school with more than a decade of experience cultivating foodpreneurs, global chefs and F&B professional. Established since 2001, the hospitality and culinary school is also one of the first in Singapore to be awarded the National CET Institute (NCI) accreditation.

The academy provides a wide range of courses, supported by an international cadre of experienced staff and industry partnerships, complete with state of the art facilities. The school also boasts a long list of accomplished alumni including Zenn Ng, the founder of Cake Spade.

About 2Stallions Digital Marketing Agency

2Stallions is an award-winning digital marketing agency that has worked with 300+ global clients ranging from MNCs, government institutions to local SMEs. Some of its clientele includes Hong Leong Bank, AXA, Ping An, UOB Kay-Hian, ITE, InterContinental and Stanley Black & Decker. With its headquarters in Singapore, the agency is also a mashup of digital and creative professionals across multiple regional offices who brings together a combination of European expertise and Asian market insights. The agency is also driven by leveraging the power of data, which enables its clients to reach their maximum potential on digital.

As one of the most dynamic digital marketing companies in the APAC region, 2stallions is a company that values big ideas, creative thinking and teamwork. Offering over 10 years of experience in the online marketing space, the agency works with a laser focus on results and putting the needs of their clients first.

As the world struggles to contain the spread of COVID-19, brand promotion doesn’t seem like the best move for any company. Most ad agencies agree that trying to advertise during these times is a difficult balance. In a phone interview with CNBC, Ian Henderson, chief executive of ad agency AML Group, said, “There’s a very fine line between being helpful and flogging stuff on the back of a crisis”.

Examples of brands using their marketing to share helpful information have been few and far between. Most brands have also avoided addressing the crisis or mention anything remotely close to the topic of COVID-19. Even companies that are directly impacted by the outbreak such as those in the travel sector, have refrained from addressing the issue directly in their campaigns.

During this period of uncertainty when consumer behaviour is unpredictable, marketers often ask themselves, “ How can we as marketing professionals be more helpful to our customers through these trying times?”

Marketing in times of crisis is not easy. Several brands have been doing their best to make things work during this period. In this article, we share 4 successful examples of brands who shifted their business-as-usual mindsets to lead in times of uncertainty.

Read on to find out how these brands balanced creativity with crisis management, and also demonstrated how marketing is all about knowing your company’s core value and using them to your advantage.

4 Brands That Exercised Creativity In Their Marketing Amid COVID-19

1. Lush invites people to wash their hands in their stores 

Lush, the popular cosmetic retailer from the United Kingdom, is inviting the UK public into their stores to wash their hands for free. The initiative is launched across all their stores in the UK, amid the UK government’s push for better basic hygiene practices in the country. The aim is to educate the public and to minimize the spread of the virus.

Any customer who enters the store to have their hands washed will be given soap to use and are under no obligation to buy anything.

Constantine, a representative of Lush, shared that companies should turn crisis into opportunity, and use this period to initiate public service campaigns. These campaigns would have the objective to help highlight the role of basic hygiene in minimising the spread of viruses. “If people just get in the habit of washing their hands properly, it will make a dramatic difference to public health.”

2. Nike’s “Play Inside, Play For The World” campaign

Nike’s latest campaign, “Play Inside, Play For The World” is a public call for everyone to do their part by staying home. With a clever twist on its message, Nike successfully highlighted it’s brand purpose while still inspiring people through the power of sports.

Nike’s Play Inside Play For The World Video Campaign

Many Nike athletes, including Cristiano Ronaldo, supported the campaign by sharing Nike’s campaign slogan on their social media.

3. At-Sunrice’s #standupandwashup campaign

Using their expertise as one of the leading culinary schools in Singapore, At-Sunrice GlobalChef Academy launched the #standupandwashup campaign. It is a public service campaign that aims to raise public awareness on the proper handwashing technique.

The campaign gathered some of Singapore’s top chefs together in a series of 11 videos in 6 languages, to demonstrate the best handwashing methods, and provide tips on proper food handling practices. The chefs featured include familiar names such as Sebastien Lepinoy of 3 Michelin-star Les Amis and Chan Hon Meng of Michelin-starred hawker stall Hawker Chan.

StandUp & WashUp with Chef Emmanuel (Restaurant Saint Pierre)

Note: We are proud to be the official digital marketing partner for this meaningful campaign and we hope everyone continues to do their part in being socially responsible by adopting better hygiene practices.

4. Netflix “Spoiler” campaign

Created by a group of talented students from Miami Ad School, the “spoiler campaign” is a series of out-of-home advertisements that showed spoilers from some of Netflix’s popular drama series. The campaign’s purpose was to encourage people to stay home, so they can avoid seeing the spoilers when they are out in public.

While this isn’t an actual ad campaign affiliated with Netflix, the “spoiler” campaign has been widely praised for its creativity that injected some fun into the message of asking people to stay home.

What Can We Learn From These Brands?

These brands have demonstrated how to market to their target audience within the context that is relevant to the current crisis. They refocused the way they promoted themselves and provided value-add content, be it as a PSA format (Nike promoting people to stay home) or Lush’s public service campaign to educate the public on better handwashing practices. Going back to basics, these brands remembered to provide value in their marketing response to COVID-19.

Just like these 4 brands, what your business can do is to be sensitive about the ongoing situation. This is not business as usual. Acknowledge the new reality. Give your customers updates about your operations and reinforce the message that you’re here to help. You should also focus on cost-effective digital channels such as marketing automation which can help you share and convey your messages.

Most of your customers are also spending more time at home now, which means there are greater opportunities for them to see the content you put online. Use this period to educate your customers and provide content that can add value. This can be in the form of simple videos and actionable guides. This will allow you to engage your existing customers and potentially grow your audience. For example, our agency strives to add value via educational online webinars as well as free website audits to help other businesses during this critical period.

For example, our agency strives to add value via educational online webinars as well as free website audits to help other businesses during this critical period.

Wrapping Up

If you’re a company that needs help with your marketing campaign or you’re in need of digital marketing advise, feel free to contact us.

If you’re looking at ways to motivate your remote teams in this period, you should refer to our guide on how you can motivate your employees who are working from home

Consumers are going digital in a big way and businesses need to follow suit. If your company is not yet online, you are likely missing out on a majority of consumers looking for you. A solid digital marketing strategy is an essential piece for building a successful online presence.

A strategy provides your business with a digital direction and goal. It may even reveal opportunities to expand your reach. In fact, companies with a clear digital marketing plan see a 60% faster growth than those without any plan. So how can you kick start your own digital marketing strategy?

Kickstart Your Digital Marketing Strategy

The key to successful online marketing is to build a dedicated strategy that results in a strong return on investment (ROI). Marketing is iterative so it is good to keep your strategy simple. You can always reference and refine it as you go along.

The marketing strategy we recommend is a 3-step process.

You can define and structure your digital strategy in an effective way by breaking down your online marketing plan into this 3-step process.

1.  Business strategy

The first step to an online marketing strategy is to understand your own business, and the market surrounding it. You begin with a review of your company’s strengths and competitive advantage. These are distinct values that differentiate you from your competitors.

This exercise also illuminates areas you should focus on to market your business. So what makes up the business strategy?

a.   Mission statement

Start with your mission statement. It should be a one-sentence summary that defines what your company does.

b.   Objectives

Objectives refer to organizational objectives that are necessary to keep the business running and to maintain your brand identity.

c.   Value proposition

Value proposition is about your company’s unique selling point or the competitive advantage that you have over your competitors.

d.   Elevator pitch

An elevator pitch would be a short summary of your brand’s value proposition. It will be a short sentence that concisely expresses your brand’s value proposition. 

Here is a sample of a business strategy worksheet filled in for a fictitious brand called “H+ Sports”.

After you create your business strategy, you should have a fundamental understanding of your business. The next step is to identify your customers and determine where you find them online.

2.  Customer Strategy

A customer strategy helps you identify who and where your customers are. This makes it easier for you to develop marketing messages specific to each group of customers. Tailoring your marketing message for each customer group results in quality leads and conversions.

The key, once again, is to keep it simple. Here is the sample customer strategy worksheet for H+ Sports.

a.   Target Audience

One marketing message may not answer the needs of all customers. You should categorize your customers into groups based on a common criterion. For H+ Sports, the target audience is split into 3 groups based on gender and interest. This will make it easier for their business to create specific marketing messages for each group.

a.   Audience Goals

Identify the specific targeted audience’s goals. Find out what they are looking to accomplish. Figure out their needs. It is your job to ensure you can fulfill these needs, otherwise, customers have no reason to purchase from you.

b.   Audience technology  

Finally, with audience technology, you want to identify what channels your audience is using so that you can work on reaching out to them there.

Now that you have identified your targeted customer groups and the potential marketing channels, it is time to develop marketing strategies for each of the channels.

3.  Marketing Strategy

The last of the 3-step strategy process is to create a marketing strategy. This will be your guide as you explore different marketing channels. At this stage, you will develop individual marketing plans tailored to the goals of each audience segment.

a.   Goal

Your goal needs to be specific to the results you want to achieve from your marketing efforts. For H+ Sports, their goal is to sell H+ nutritional supplements. Hence, the marketing messages for each channel should follow this goal.

b.   Channel

Continuing with our example of H+ Sports, let us focus on one of the target groups. Let us females aged 18-35 who are interested in fitness. Here we look at the channels where this group is likely to be found, and hence where we should focus our marketing on. From there, develop a marketing idea for each of the media available: paid, earned and owned

c.   Types of Media

Paid media is essentially you paying to promote content. For earned media, it is usually a combined result of strong organic rankings on the Search Engines, and content distributed by the brand. Owned media is any web property that you can control.

It is up to you to decide the type of content you want to publish on each channel. Remember to push out content that will help you engage the audience best on each channel. Once you are done crafting the marketing content for each channel, you are good to go. At this stage, you would have created a cohesive digital strategy that will work for you.

Wrapping Up

Developing a marketing strategy is an iterative process, not a plan set in stone. As your customer behavior continues to change, your business will have to adapt the strategies it adopts.

You can stay ahead of the competition with continued research of your market and customers. Always compare your business relative to your competitors. Gain an advantage by being the first to reach customers and stay relevant to the marketing channels available to you. This will ensure your business maximizes all opportunities to gain the best return of investment (ROI).

What are you waiting for? Get started with your digital strategy now!

The Global Brands Excellence Award took place on 24 October 2019 in Jakarta, Indonesia. The awards ceremony was held to honor the world’s branding and marketing elites, as well as to recognize the brilliant works of marketers in the industry.

More than 150 representatives from over 50 companies attended the event, including our Regional Digital Marketing Strategy Director, Daniel Heerkens, who was nominated for various awards.

On the night of the awards ceremony, Daniel managed to take home 5 awards, 3 under the general category and 2 under the individual category.

Awards under the general category

Marketing Award of the year

  • Stanley Black & Decker – 2Stallions Pte. Ltd.

Award for best use of Social Media in Marketing

  • Stanley Black & Decker – 2Stallions Pte. Ltd.

Award for Marketing Communications (Business to Business)

  • Unit 4-2Stallions

If you’re curious to know about the winning Stanley Black & Decker campaign, you can download the case study for their Social Media & Lead Generation campaign.

Awards under the individual Award Category

  • Digital Marketer of the Year
  • Young Achiever of the Year

These two individual accolades expand his already rich repertoire of achievements. At 34 years of age, Daniel is already a multi-award winning marketer and also the co-founder of 3 companies: 2Stallions Digital Agency, GreenChamp Bikes, and CXInsights.

His achievements in the marketing industry have led to features on the BBC and the Marketing Institute of Singapore.

Daniel is honored to receive the recognition and is proud of the things he and his digital marketing team have achieved.

When asked about his vision for the future, he tells us: “I would like to create more award-worthy digital marketing campaigns for our clients and gain recognition from our clients as a digital agency that delivers results. The 2Stallions journey started in 2012 and passion brought us to where we are today. We will continue to strive for growth and achieving results for our clients.”

We are proud of Daniel and our team for creating these award-winning campaigns for our clients.

If you’d like us to help you with your digital marketing campaigns, do get in touch with us.

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