Turn Visitors To Customers With Conversion Funnels

|Categories: Websites|Tags: , , , |

Bringing your business online is a big step and for any business, this decision is motivated by business objectives that are unique to each. For any business, including yours, there will be business objectives that lead to a decision to create a business website. However, all of these objectives eventually lead to the same end – [...]

Guide To Web Analytics – Track Your Business Growth

|Categories: Websites|Tags: , , , , |

These days, plenty of companies are savvy to the importance of having a business website. Most even have an online presence. If you’re one of these businesses, that’s great! Simply creating an online presence, however, isn’t going to drive business growth. In the same way that you have set up a cash register in your brick-and-mortar [...]

Customer Personas – A Business Tip For Increased Revenue

|Categories: Online Marketing|Tags: , , , |

Business owners and the marketing community are usually up to their eyeballs with work on a daily basis that requires their pressing attention. This is probably the main reason why many do not do the one thing that would help their business grow significantly in a short time span– build a customer persona (or a buyer [...]

21 Reasons Your Business Should Start Blogging

|Categories: Blogging, Online Marketing|Tags: , , , , , |

Blogging is a term that is frequently brought up online. As a business owner, you may not think it is important. You probably even think it's just an online lingo. But a ‘blog’ is something you need to be familiar with for the sake of your business. In fact, you’re probably thinking – “I already have [...]

SEM PPC – Why Your Business Needs It

|Categories: Online Marketing, Search Engine Marketing|Tags: , , |

Search Engine Marketing (SEM) is a term every business owner with an online presence should have basic knowledge about. Why? SEM is the process of gaining traffic and visibility from search engines through both paid, Pay-per-Click (PPC), and unpaid Search Engine Optimization (SEO) efforts. PPC and SEO are the two legs of search engine marketing that [...]

Online Business Strategy – What You Must Know

|Categories: Online Business|Tags: , , , |

You just started a consumer-facing business (Congratulations!) and you’ve heard the Internet is a great way to gain traction and get the masses flocking to your place of business. Without any online business strategy, though, you are likely to jump into the following scenario: You decide to start small and ‘simple’ – with a Facebook page. [...]

Hosting And Domain Name Setup In Under 5 Minutes

|Categories: Websites|Tags: , , , , , |

Web hosting can be daunting even for the savviest of business owners. A lot of times, we find ourselves working with clients who have existing websites that they do not quite understand. Typically, a website that was paid for eons ago will probably work, but it desperately needs an upgrade to work on the mobile devices [...]

11 Reasons You Need A Professional Business Website

|Categories: Online Business|Tags: , , , , |

It is interesting that the business owners I meet even today, in the age of smartphones, tablets, and smart watches, still pose the question - "Why do I need a business website?" Having answered this question countless times, I finally decided to put pen to paper - digitally. A Merrill Research survey in 2013 showed that [...]

Resources for The Media Challenge 2014

|Categories: Blogging|Tags: , , , |

List of resources shared during our talk for The Media Challenge 2014: Art of Style - Fashion For The Everyday Man - Reference Are You Blogging Effectively? - Slides Google Keyword Planner - Tool Workflowy - Tool Content Scheduler - Wordpress Plugin Disqus - Tool Disqus Comment System - Wordpress Plugin Wordpress SEO - Wordpress Plugin [...]