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How Much Of The Company’s Revenue Should Be Invested In Marketing?

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|Categories: Online Marketing|Tags: , , , |

No matter what type of business you are in it is always a must to ask yourself one question – how much of the overall revenue should we put in marketing? And while there is not one definite answer to that question, there are a dozen blueprints from successful companies that you can use as a [...]

How to Utilise PPC Optimisation For Your Business

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|Categories: Search Engine Optimization|Tags: , |

Are you already happy with your Pay-Per-Click (PPC) performance? You may answer with a resounding yes if your business revenue has gotten a significant bump since you started investing in PPC. While you can give yourself a pat on the back, it may still be in your best interests to tweak your PPC campaign (if you’ve [...]

Need Your Website Ranking To Get Higher? Here Are 5 Ways To Increase It Fast

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|Categories: Search Engine Optimization|Tags: , , |

With all the massive changes in the digital landscape over the past few years, you might be tempted to think that SEO is a thing of the past. However, SEO remains one of the most potent online marketing strategies around. SEO has been evolving with every Google update to their search engine, but the desired results [...]

Localize Your Website To Increase Regional Presence In The Asian Market

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|Categories: Online Marketing|Tags: , , , |

Did you know that most website visitors prefer information to be in their native tongue? Having lived in Jakarta, Kuala Lumpur, and now Singapore. I have seen many users seek localized websites despite their fluency in English. Clearly, explicitly localized sites like SG, ID or MY, have the upper hand compared to generalized or international website [...]

Mailing List 101: Why You Need One And How To Build It

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|Categories: Email Marketing|Tags: , , |

Many people tend to think that mailing lists are relics when it comes to Internet marketing. While many businesses focus on social media marketing nowadays, email remains the most effective tool when it comes to online marketing. Being around since the early days of the Internet, email is also something that is easy to use. For [...]

9 Digital Trends To Disrupt The Consumer Goods Landscape In Asia

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|Categories: Online Marketing|Tags: , , , |

The continued growth of the digital world has changed the way that companies are marketing their products to consumers in Asia. Strategies have rapidly progressed throughout time and can be categorized to four distinct styles. The Evolving Marketing Landscape in Asia The first one is traditional marketing, which tackles marketing strategies that existed before the boom [...]

8 Small Business Tips For Social Media

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|Categories: Online Marketing|Tags: , , , |

The rise of social media has given small businesses an amazing opportunity to be discovered by engaged audiences that are too large to ignore. According to Zaphoria, there are 1.86 billion monthly active Facebook users while other social media sites like Instagram have a whopping 400 million active users. Social media has allowed small businesses to [...]

How Much Should You Spend On Your Adwords Campaign?

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|Categories: Online Marketing, Search Engine Marketing|Tags: , , |

A large chunk of the world’s population may not be familiar with Google Adwords but they have all likely interacted with its output in some form if they have ever searched on Google before or visited websites that served advertising banners. In 2015 alone, online advertising generated $67.39 billion in revenue for Google. That is a [...]

Why Helping Others Drives Our Success

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|Categories: Blogging|Tags: |

In the last quarter of 2016, my business partner said to me, “Do you like to read business books?” I told him, “I don’t mind, but I’m more of an article and video guy.” He then replied, “That’s fine, but you have to read this book written by an American professor at Wharton.” I replied, “You [...]

7 Essential Google SEO Strategies Every Marketer Should Know

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|Categories: Search Engine Optimization|Tags: , , |

Are you looking for ways to rank your company website higher on Google and eventually get more sales and revenue? Search Engine Optimization (SEO) is one of the best ways to drive leads into your website. According to Smart Insights, a top rank position in Google can give your website a 30 percent click through rate [...]

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