Mailing List 101: Why You Need One And How To Build It

|Categories: Email Marketing|Tags: , , |

Many people tend to think that mailing lists are relics when it comes to Internet marketing. While many businesses focus on social media marketing nowadays, email remains the most effective tool when it comes to online marketing. Being around since the early days of the Internet, email is also something that is easy to use. For [...]

9 Digital Trends To Disrupt The Consumer Goods Landscape In Asia

|Categories: Online Marketing|Tags: , , , |

The continued growth of the digital world has changed the way that companies are marketing their products to consumers in Asia. Strategies have rapidly progressed throughout time and can be categorized to four distinct styles. The Evolving Marketing Landscape in Asia The first one is traditional marketing, which tackles marketing strategies that existed before the boom [...]

8 Small Business Tips For Social Media

|Categories: Online Marketing|Tags: , , , |

The rise of social media has given small businesses an amazing opportunity to be discovered by engaged audiences that are too large to ignore. According to Zaphoria, there are 1.86 billion monthly active Facebook users while other social media sites like Instagram have a whopping 400 million active users. Social media has allowed small businesses to [...]

How Much Should You Spend On Your Adwords Campaign?

|Categories: Online Marketing, Search Engine Marketing|Tags: , , |

A large chunk of the world’s population may not be familiar with Google Adwords but they have all likely interacted with its output in some form if they have ever searched on Google before or visited websites that served advertising banners. In 2015 alone, online advertising generated $67.39 billion in revenue for Google. That is a [...]

Why Helping Others Drives Our Success

|Categories: Blogging|Tags: |

In the last quarter of 2016, my business partner said to me, “Do you like to read business books?” I told him, “I don’t mind, but I’m more of an article and video guy.” He then replied, “That’s fine, but you have to read this book written by an American professor at Wharton.” I replied, “You [...]

7 Essential Google SEO Strategies Every Marketer Should Know

|Categories: Search Engine Marketing|Tags: , , |

Are you looking for ways to rank your company website higher on Google and eventually get more sales and revenue? Search Engine Optimization (SEO) is one of the best ways to drive leads into your website. According to Smart Insights, a top rank position in Google can give your website a 30 percent click through rate [...]

A Marketer’s Story – Interview By Marketing Institute Of Singapore

|Categories: Online Business, Online Marketing|Tags: , , , |

For the April to June 2016 issue of The Singapore Marketer, I was interviewed by the Marketing Institute of Singapore. Here, I talked about how I started in digital marketing and gave vital information on how to be better at it. Check out the full interview below: Daniel Heerkens is a Dutch Entrepreneur who has worked & [...]

9 New Year’s Resolutions To Generate Revenue and Generate Leads Through Your Website

|Categories: Websites|Tags: , |

Long last, your website, after months of working with web developers and incurring expenses, is finally up and live. You pat yourself on the back for a job well done and wait for the customers to flock to begin generating some revenue. Except, they do not. Your website is not gaining any new visitors as weeks [...]

Turn Visitors To Customers With Conversion Funnels

|Categories: Websites|Tags: , , , |

Bringing your business online is a big step and for any business. This decision is motivated by business objectives that are unique to each. For any business, including yours, there will be business objectives that lead to a decision to create a business website. However, all of these objectives eventually lead to the same end – [...]

Guide To Web Analytics – Track Your Business Growth

|Categories: Websites|Tags: , , , , |

These days, plenty of companies are savvy to the importance of having a business website. Most even have an online presence. If you’re one of these businesses, that’s great! Simply creating an online presence, however, isn’t going to drive business growth. In the same way that you have set up a cash register in your brick-and-mortar [...]