Meet Nursyasya Irdina, our Junior Content Specialist who uses challenges to fuel her career success.
One of the things that set Nursyasya apart is her bubbly personality. She brings a contagiously positive energy to the team that helps to lift everyone’s spirits. She is also a firm believer in the power of collaboration and teamwork.
In the 2Stallions Content & Social team, Nursyasya finds comfort in sharing and helping her team members, which has led to growth and less stress for everyone involved.
In this interview, she shares insights and experiences on how she navigated challenges and leveraged them to achieve her career goals.
Tell us about yourself and how did you become a content specialist!
Hi, I’m Syasya!
I studied science at school and during my pre-university years but realised it wasn’t for me. That’s when I decided to pursue language and completed a Bachelor’s Degree in Linguistics, hoping to find a job related to language and writing.
After applying to numerous writing and communication jobs, I landed my first job as a copywriter in a digital marketing agency. It was in this role that I became interested in digital marketing and discovered how language could be used in marketing.
Eventually, I found my way to 2Stallions as a Junior Content Specialist.
What attracted you to 2Stallions?
As mentioned, I previously worked at a digital marketing agency where I gained some experience in the industry. However, we mainly dealt with local clients in Malaysia, specifically in the cosmetics and clothing industries.
I was drawn to 2Stallions because of its diverse client portfolio. From local food businesses to global universities, their clients span a wide range of industries. This has allowed me to learn how to create, plan, and write content for various types of businesses and this made me the content specialist I am today.
What is it like working at 2Stallions?
I enjoy the variety of clients at 2Stallions – while it can be challenging at first, it has allowed me to learn about various industries and businesses.
It took me some time to fully understand each business, but once I did, creating content for their customer base became enjoyable.
I also appreciate working with an all-women team at 2Stallions – somehow, it makes communication easier and enjoyable. 🙂
What is your proudest achievement?
In 2023, my biggest accomplishment was conquering Gunung Datuk in Rembau, Negeri Sembilan, Malaysia. The hike took a total of 5 hours, and it boosted my confidence – I knew I could handle reading and research for 2Stallions clients from home.
Aside from that, my proudest moments at 2Stallions are when clients appreciate and approve of our work, especially when they like the concepts we introduce.
What have you learned about yourself in recent years?
When I first started working, I didn’t realise how beneficial it could be to share a problem with a colleague. I used to think it was better to stress alone and not bother my colleagues with trivial worries.
I guess I thought it was better to stress over a task alone and not disturb my colleagues with silly worries. But, working with my wonderful team in 2Stallions made me realise that even if the problem isn’t solved immediately, sharing my concerns made me feel relieved and helped me assemble my thoughts, which makes it easier to solve the problem.
I also tend to take tasks too personally, which can cause additional stress. Learning that I don’t have to handle everything alone has been a great relief.
What’s your favourite part or task about being a Content Specialist?
At present, writing articles is something that I truly enjoy. The entire process of outlining, sending drafts for peer reviews, reading feedback from colleagues on how to improve the article, and receiving approval from clients is something I find gratifying. Writing articles brings me joy!
I love it even more when I visit the client’s website and discover that they have published our articles on their blog.
2Stallions has been working remotely since 2020. What are the advantages and disadvantages of this arrangement?
After 3 months of working remotely, I just discovered that one of my colleagues is left-handed, while others have tattoos and piercings. It feels strange to learn such details so late, as they are typically evident when meeting someone for the first time.
Despite this, I wouldn’t say that remote working poses many challenges. It adds an intriguing aspect when we eventually meet in person and notice these missed details.
I have benefited greatly from remote working, particularly in terms of saving time and money on commuting and car expenses. We are all aware of the financial advantages that come with working remotely.
What is the most challenging/fulfilling part of being a Content Specialist?
I think the most challenging AND fulfilling part of my job is when I’m developing social media content for clients. It takes a lot of brain juice to come up with ideas and to plan the whole thing for weeks, but when it’s done and approved, the feeling I get is great!
If you could give two pieces of advice to your younger self, what would they be?
Do more things! It’s fine to be tired when trying new things but it’s better to feel regret after trying something new, rather than regretting never trying at all.
Favourite ice cream flavour?
Very basic, but strawberry vanilla cream makes me drool.
We are proud to have Nursyasya as part of our team and excited to share her story with others. If you’re interested in connecting with Nursyasya and learning more about her journey, you can find her on LinkedIn.
Nursyasya is always eager to connect with other professionals in her field and share her experiences, insights, and advice. Don’t miss out on this opportunity to learn from a talented and driven content specialist!
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