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We are all well-aware by now how important it is for brands to be visible in AI search, but how can one get started?. Most AI visibility tools come with expensive monthly subscriptions, creating a high barrier to entry for many businesses.
AI search isn’t a black box, and you shouldn’t need another complex, costly platform just to get a baseline understanding of where you stand.
That’s why we built a free tool in-house to help business owners and marketers get a quick, early read without having to sign up for any subscriptions: the 2Stallions AI Visibility Audit.
What You’ll Learn from the 2Stallions AI Visibility Audit
Your Report’s “Headline”: The Overall Scores
An AI Visibility Audit begins with high-level scores that act as a quick health check, telling you at a glance how ready your website is for AI search. The audit breaks down your performance into four key scores:
- Overall Score: The final grade for your site’s overall AI readiness, combining all factors.
- AI Search Visibility Score: Indicates how well your website and content meet the key criteria for visibility in AI platforms.
- Structured Data Readiness Score: Checks if your site uses “labels” (schema markup) to help AI understand your content’s context.
- Page Experience Score: Evaluates how user-friendly your site is, focusing on speed and stability.
A “Critical” score indicates significant opportunities for improvement. These issues are actively preventing the site from being effectively understood and recommended by AI search tools.
The Foundations of AI Search Visibility
AI platforms decide which pages to cite based on key signals of authority, trustworthiness, and usability. These include clear, well-structured content, fast-loading pages, and structured data that helps AI understand your content. The audit’s three pillars analyses how well your site meet these key factors for AI visibility.
Pillar 1: Content Relevance & Readability
This pillar is all about ensuring your website’s titles, headings, and the content itself are organized in a way that helps AI instantly understand what each page is about.
Example of readability result
Clear, Easy-To-Read Content: AI, much like a human reader, prefers content written in clear and simple language. A readability score above 60 is the goal for broader audience understanding and AI processing. High complexity makes your content difficult for general audiences to understand and often leads AI tools to skip your site.
Example of title tag result
Clear Meta Title Tag: A clear, descriptive meta title helps search engines and AI models quickly understand what your page is about. Well-written title tags provide context, improve visibility in search results, and increase the likelihood of your page being referenced or cited. For best results, use a concise, meaningful title that reflects the main topic of the page and fits within 50–60 characters. Include your primary keyword naturally and make sure the title accurately matches the page content.
Example of faq & search query matches result
FAQs for Commonly Searched Queries: The audit checks for evidence that the site is directly answering common user questions, such as “What does a Digital Marketer do exactly?” AI language models are trained on vast datasets of questions and answers. By creating dedicated FAQ sections that directly address these common queries in your niche, you make your content a perfect, pre-packaged solution for an AI to cite, dramatically increasing your chances of being featured.
Pillar 2: Schema Markup (Structured Data)
This part of the audit checks whether schema markup is implemented on your website. Schema markup helps search engines and AI systems clearly understand what your content represents.
Think of Schema Markup as adding labels to your website’s content so AI doesn’t have to guess what it’s looking at. For example, you can label a piece of text as a “How-To Guide,” a set of questions as an “FAQ,” or a person’s name as an “Author.”
By using structured data, you help AI confidently surface your pages in search results because it understands your content’s context, purpose, and relationship to other information on the web.
Example of structured data result
A result of “Not Found” (Invalid) in this section means this crucial layer of context is completely absent. The recommended fix is to prioritize implementing foundational schema types like FAQPage, Article, and Organization to help AI categorize your site’s content correctly.
If you don’t already have schema implemented, one of the easiest ways to add it is through SEO plugins like Yoast SEO or Rank Math, which let you implement structured data without any coding.
Yoast’s site representation setting
Pillar 3: Core Web Vitals (Page Speed & Experience)
AI search engines prioritize websites that load quickly because they need to deliver answers to users fast. Core Web Vitals measure whether your site provides a smooth, stable, and fast experience for visitors. Sites that are slow or frustrating to navigate are less likely to be recommended or cited by AI.
- Poor LCP (Largest Contentful Paint): This measures loading performance of the largest element on your page, usually the hero or banner image. A poor score may be a load time of over 11 seconds. The goal is to be under 2.5s (2500ms) to provide a good user experience.
- Poor FCP (First Contentful Paint): This measures the time until the first content on your page appears (text, image), signalling the start of loading. The goal is to aim for under 1.8s.
- Poor CLS (Cumulative Layout Shift): This measures page stability – meaning, content doesn’t jump around unexpectedly while the page is loading. The goal is a score under 0.1.
Example of homepage experience score
Recommendations to Improve AI Visibility
The Recommended Actions segment highlights the key optimisations that users can make to their website to improve their AI visibility.
Example of recommended action
Conclusion: Your Roadmap to Being Found
The 2Stallions AI Visibility Audit is a free, 60-seconds diagnostic tool that gives you a 60-second snapshot of how AI engines (like ChatGPT and Gemini) find, read, and recommend your website. It evaluates your site across three pillars – Content, Schema, and Speed – to identify the technical gaps and recommended action that may prevent your brand from being cited in AI-driven search results.
Run your free AI Visibility Audit today.
No subscription or credit card required.
2Stallions: Who We Are
2Stallions is an award-winning, full-service digital marketing agency with offices in Singapore and Malaysia. Since 2012, we’ve helped brands of all sizes turn strategy into growth through SEO services, SEM services, social media marketing services, content marketing services, to website design and development.
Need funding support? We’ve got that covered too. 2Stallions is a pre-approved vendor for the PSG Digital Marketing Grant, allowing eligible Singaporean SMEs to claim up to 50% off our services. We are also a registered vendor of the Digi-TAC Grant.
Our results-oriented approach has earned us various industry accolades, from the Marketing Excellence Awards, Asia eCommerce Awards, the Drum Awards for Digital Advertising APAC to Quantum Leap in AI & Digital. We’re also certified partners with Google, TikTok, and Shopify, giving you direct access to the tools, insights, and support that drive real digital performance.
Let’s grow your business. Book a free strategy consultation and get your custom roadmap to digital success.
