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Singapore, 29th May 2024 – We are excited to announce that our Head of Content & Social at 2Stallions, Olwen van Dijk-Hildebrand, played a pivotal role in the Halal in Travel – Global Summit 2024 (HITGS 2024) by moderating the highly anticipated panel on Innovative Digital Marketing Strategies for Muslim-friendly Tourism Destinations. The event took place at the prestigious CrescentRating and HalalTrip summit, which brought together top industry experts to discuss the future of Halal tourism.
A Platform for Industry Leaders on Muslim-Friendly Tourism
The panel featured an impressive lineup of speakers, including Nur Hazirah Jamaludin, Brand Communications Strategist at HalalTrip; Chian Jia Liew, Regional Director of the Hong Kong Tourism Board; and Azrul Shah Mohamad, Chief Executive Officer of Tourism Selangor Sdn Bhd. Together, they shared their expertise and insights on the most effective digital marketing techniques and trends in the context of Halal tourism.
In the dynamic and rapidly evolving world of travel, Muslim-friendly tourism destinations continuously seek innovative ways to stand out and attract Muslim travellers. This panel brought together leading digital marketing experts, tourism professionals, and Halal travel influencers to explore the most effective digital marketing techniques and trends tailored to Halal tourism.
‘Halal in Travel’ Key Highlights
The panel provided an in-depth exploration of successful digital marketing campaigns and strategies specifically designed for Halal tourism. Some of the key topics discussed included:
- The Power of Storytelling: How compelling narratives can attract and engage Muslim travellers by resonating with their values and preferences.
- Influencer Partnerships: Leveraging the influence of Halal travel influencers to create authentic and relatable content that appeals to Muslim audiences.
- Data Analytics: Utilising data-driven insights to tailor marketing efforts to diverse audiences ensures campaigns are both effective and respectful.
- Create Engaging Content: Strategies for developing digital content that is engaging, authentic, and respectful of Muslim travellers’ cultural and religious values.
A Vision for Sustainable Growth
Attendees of the panel gained valuable insights into creating effective and respectful digital marketing strategies that resonate with Muslim travellers in the Muslim travel market. The discussion highlighted the importance of understanding Muslim tourists’ unique needs and preferences and the role of innovative digital marketing techniques in meeting these needs. This collaborative approach ensures the continued growth and potential of Halal tourism within the global travel economy.
A Milestone for 2Stallions
We are incredibly proud of Olwen for her leadership and expertise in moderating this crucial discussion. Her ability to guide the conversation and bring out valuable insights from the esteemed panellists has further cemented 2Stallions’ position as a thought leader in digital marketing for Halal tourism.
