What Is Marketing Automation?
Marketing automation refers to a type of software that helps you put your marketing and sales processes on autopilot. It helps large, medium and small businesses streamline, automate and measure their marketing efforts and workflows to increase operational efficiency and grow faster.
The software helps your sales and marketing engagements through a variety of separate tools under one roof. This includes website builders, mass mailers, and CRMs, that are tied to a sophisticated software platform that does the heavy lifting of analyzing, tagging, grouping, and number crunching behind the scenes.