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Today’s marketers face many dilemmas – customers are going mobile, more demanding, and less loyal. Industry leaders have started embracing customer-centricity as a vital way to grow their companies and strategies that are more customer-driven in place of the more traditional business or product-driven ones.

However, it is more complex than putting the customer on your priority list. There are other approaches you can employ when it comes to customer-centricity, and most of them revolve around what the customers need.

But before we proceed to those factors, let us first answer an imperative question about this topic.

What Does Being Customer-Centric Mean?

Being customer-centric means placing the customer at the heart of your business philosophy. It involves adopting a set of principles and practices that prioritise the needs, preferences, and satisfaction of your customers. Here’s what it entails:

Customer Focus

A customer-centric business places the customer’s needs and desires at the forefront of its decision-making processes. For instance, Apple’s focus on user-friendly design and intuitive interfaces in their products caters to the needs and preferences of their customers.


It involves tailoring products and services to match the specific requirements of individual customers. Amazon’s product recommendations, based on a customer’s browsing and purchase history, are a prime example of personalisation in action.

Proactive Communication

Embracing a customer-centric approach involves actively engaging with customers, seeking feedback, and addressing their concerns promptly. For instance, Zappos is renowned for its proactive customer service, going the extra mile to address customer inquiries and issues.

Data Utilisation

Customer-centric companies utilise data and analytics to gain a deep understanding of their customer base. Netflix’s recommendation algorithms, which suggest movies and TV shows based on viewing history, showcase how data is harnessed to enhance the customer experience.

Continuous Improvement

Embracing a customer-centric approach means a commitment to ongoing improvement. Starbucks regularly updates its menu and store layouts based on customer feedback and changing trends, demonstrating a dedication to continuous enhancement.

Employee Involvement

Creating a customer-centric culture necessitates involving employees at all levels. Every team member should understand and embrace the importance of customer satisfaction. The Ritz-Carlton empowers its staff to make on-the-spot decisions to resolve customer issues, promoting a culture of exceptional customer service.

Long-Term Focus

Customer-centric businesses prioritise long-term customer relationships over short-term gains. Companies like Patagonia, with their commitment to sustainability and ethical practices, build brand loyalty and long-lasting customer relationships based on shared values.

Benefits of Customer-Centricity | 2Stallions

Benefits of Customer-Centricity

  • Increased Customer Loyalty: When businesses show a genuine interest in meeting their customers’ needs, it fosters loyalty and trust, leading to repeat business.


  • Enhanced Customer Satisfaction: By providing personalised experiences and solving specific problems, customer-centric businesses ensure higher customer satisfaction.


  • Improved Brand Reputation: Customer-centric companies often enjoy a positive reputation and word-of-mouth referrals, which can attract more customers.


  • Higher Sales and Revenue: Tailoring products and services to customer preferences can increase sales and revenue as it addresses precisely what the customer wants.


  • Innovative Product Development: Understanding the customer’s pain points and preferences can drive innovation and the development of products that better meet their needs.


  • Cost Efficiency: Focusing on customer-centricity can lead to better resource allocation, reducing wastage and improving overall cost efficiency.

5 Approaches for Becoming a Customer-Centric Organization | 2Stallions

5 Approaches That Can Make Your Company More Customer-Centric

Companies that prioritise customer-centric approaches tend to outperform their competitors in various ways. Here, we will explore five strategies to shift your business towards a customer-centric model and discuss the benefits of this approach.

1. Embrace Consumer-Centric Marketing

In today’s dynamic business landscape, fostering customer-centricity is a fundamental strategy to thrive. Shifting from a product-centric to a consumer-centric marketing approach can bring substantial benefits, such as enhanced customer relationships, improved brand loyalty, increased sales, and higher customer retention rates.

Customer-Centric vs. Product-Centric

In a product-centric approach, companies primarily focus on creating and promoting their products, often neglecting their customers’ evolving needs and preferences. 

This traditional approach can lead to missed opportunities, as it might not cater to the constantly changing demands of the market. On the other hand, a customer-centric approach necessitates a significant shift in perspective, placing the customer at the centre of all decision-making processes.

The Impact of Customer-Centricity

The transformation towards a consumer-centric marketing strategy has a profound impact on the way a company operates. Here’s how it affects various aspects of business:

Listening and Learning

In a customer-centric model, actively listening to customer feedback becomes a priority. Companies collect and analyse data from various touchpoints, such as social media, surveys, and customer support interactions. For example, a clothing retailer can gather feedback on their latest collection through social media polls and use this information to refine future designs.

Understanding Pain Points

Recognising and addressing customer pain points is essential. A technology company, for instance, may identify that customers struggle with the setup process for their devices. The company can alleviate these pain points by providing detailed, user-friendly setup guides and responsive customer support.

Tailored Marketing Efforts

A customer-centric approach involves creating marketing campaigns and product offerings tailored to customer expectations. An example could be a subscription-based streaming service that offers different content packages to cater to the diverse viewing preferences of its subscribers.

2. Prioritise Customer Experience

A seamless and enjoyable customer experience is undeniably fundamental for a customer-centric company. The focus is on tailoring every aspect of the business to cater to the unique needs and desires of the customer. 

To appreciate the benefits of customer centricity, it is crucial to evaluate each touchpoint your customers have with your business, holistically embracing the customer’s perspective. Let’s delve deeper into this concept:

Initial Website Interaction

With a customer-centric strategy, your website serves as the entrance to a customised experience. Implement user-friendly design and navigation and offer tailored recommendations based on past behaviour. For instance, Amazon’s homepage greets customers with “Recommended for You” items, demonstrating a deep understanding of individual preferences.

Purchase Process

Simplify the purchasing process. Allow customers to choose from multiple payment options and provide real-time shipping updates. Apple’s online store excels with its smooth and secure payment process and order tracking.

Post-Purchase Support

After the sale, ensure that customers have easy access to assistance. A customer-centric business provides 24/7 support, clear return policies, and detailed FAQs. Zappos, an online shoe and clothing retailer, is renowned for its exceptional post-purchase customer service, which includes free returns and a dedicated customer service team.

By meticulously scrutinising these touchpoints, you can identify areas for improvement. For instance, consider feedback from online surveys, social media, or customer reviews to understand where the customer experience can be enhanced. 

It could be streamlining the checkout process, offering more detailed product information, or simply responding faster to customer inquiries.

The ultimate result is a boost to your bottom line. Loyal customers spend more, reducing customer acquisition costs. Moreover, the positive word-of-mouth generated by happy customers can attract new business. 

According to a Nielsen report, 92% of consumers trust recommendations from friends and family over all other forms of advertising. This demonstrates the profound effect a customer-centric approach can have on your company’s growth.

3. Customer-Centric vs. Product-Centric Approach

A customer-centric approach places the customer at the core of the business strategy. It involves tailoring products and services to match customer demands, which leads to increased customer satisfaction and long-term loyalty. While a product-centric approach can yield short-term gains, customer-centric companies enjoy sustainable success and higher customer lifetime value.

In a product-centric paradigm, businesses often develop products based on their internal expertise and assumptions rather than listening to what their customers truly want. 

For example, a smartphone manufacturer may release a new model with upgraded features, assuming these improvements align with consumer preferences. However, if these enhancements address their target audience’s specific needs or desires, the product may perform better in the market.

In contrast, companies that adopt a customer-centric approach conduct extensive market research, gather customer feedback, and actively listen to their target audience. They aim to understand their customers’ pain points, desires, and preferences. 

This approach often leads to developing products and services tailored to these specific customer requirements. For instance, an eCommerce platform may offer personalised product recommendations based on a customer’s browsing and purchase history, enhancing the overall shopping experience.

The advantages of embracing customer-centricity are extensive. This approach cultivates profound connections with your customer base, resulting in heightened brand loyalty and greater customer satisfaction. 

For instance, a customer-centric airline may offer personalised services like tailored in-flight entertainment options or specialised meals for passengers with dietary restrictions, elevating the overall travel experience.

4. Personalise Customer Interactions

Personalisation is a central component of customer-centric businesses. In a world where consumers have abundant choices, understanding the importance of customer-centricity can be a game-changer for companies. 

This approach to doing business revolves around putting the customer at the core of all operations. It recognises that satisfying individual needs and preferences leads to higher customer satisfaction, loyalty, and profitability. 

The impact of customer-centricity on a business is profound. When companies embrace customer-centric practices, they often experience increased customer satisfaction and retention. One of the critical elements in achieving this is personalisation. Here are some examples of how this can be implemented:

eCommerce Recommendations

Online retailers like Amazon employ personalised product recommendations based on a customer’s browsing and purchase history. For instance, if a customer frequently buys books on gardening, the platform will suggest gardening tools and related books.

Customised Email Marketing

Companies often use email marketing campaigns that address customers by their first name and recommend products or services based on their previous interactions. This personal touch makes the email more engaging and relevant.

AI-Powered Chatbots

Chatbots can use artificial intelligence to personalise responses based on the customer’s questions and history. For instance, a customer asking about product returns will receive different answers than someone inquiring about new product releases.

In-Store Personalisation

In brick-and-mortar stores, staff can use customer data to provide tailored assistance. For example, a customer in a technology store might be guided to the latest tech gadgets if their previous purchases and preferences align with such products.

Tailored Content

Content providers, like streaming services, use personalisation to recommend movies, TV shows, or music based on viewing or listening history. This ensures that customers are more likely to engage with the content.

5. Gather and Act on Customer Feedback

Regularly collecting and acting upon customer feedback is a fundamental aspect of customer-centricity. The shift towards consumer-centric marketing has gained immense importance. 

Customer-centricity prioritises understanding and satisfying the needs and preferences of individual customers. One of the key strategies to achieve this is to engage with customer feedback actively. Here’s how you can harness the power of customer feedback to exemplify customer-centricity, highlighting the benefits that come with it:

Encourage Customers to Share their Opinions and Concerns

Start by creating multiple touchpoints for your customers to provide feedback. This can include online surveys, feedback forms, and even direct engagement through social media. For instance, an eCommerce company may send post-purchase emails, asking customers to rate their shopping experience and provide comments. This promotes transparency and openness, fostering trust between the customer and the brand.

Actively Listen to Their Input

Collecting feedback is only the first step. To truly embrace customer-centricity, you must actively listen to what your customers are saying. For example, a restaurant owner might regularly monitor online review platforms, not only to tally the number of stars but to understand the nuances of the reviews. This deep level of engagement helps you decipher what truly matters to your customers.

Use their Feedback to Make Necessary Improvements

Analyse your feedback and use it to improve your products, services, and business processes. Consider a software company that continually updates its applications based on user suggestions and bug reports. This not only enhances the user experience but also shows customers that their input is valued.

Convert Feedback into Advocacy

When customers see their suggestions and concerns addressed, they are likelier to become loyal advocates for your brand. This transforms customer satisfaction into a powerful marketing tool. A prime example is Apple, which has built a dedicated fan base through iterative product improvements driven by feedback, leading to word-of-mouth promotion and increased brand loyalty.

Looking for ways to elevate your online presence? Look no further than 2Stallions – a digital marketing firm that’s dedicated to helping businesses succeed. With our team of experts, we can help you light up your website, attract a larger audience, and connect with your perfect market. Partner with us and let’s achieve epic success together!

Originally published: 21 September 2017

Updated: 8 November 2023

Frequently Asked Questions about Customer-Centric Approach

What Are Customer-Centric Approaches?

Customer-centric approaches are strategies and practices employed by businesses to prioritise the needs, preferences, and overall satisfaction of their customers. They involve putting the customer at the core of all business decisions and operations.

What Is An Example Of A Customer-Centric Approach?

One example of a customer-centric approach is personalised marketing. This approach tailors product recommendations and marketing messages to individual customers based on their past behaviours and preferences, enhancing their overall shopping experience.

What Are The Three Main Approaches To Customer Centricity?

The three main approaches to customer centricity are

a. Customer-Focused Culture: Building a corporate culture where every employee understands and values customer satisfaction.
b. Data-Driven Insights: Using data and analytics to gain a deep understanding of customer behaviour and preferences.
c. Tailored Customer Experiences: Customising products, services, and interactions to meet customer needs and expectations.

What Is A Customer-Centric Approach To Decision-Making?

A customer-centric approach to decision-making involves considering the potential impact of a decision on the customer’s experience and satisfaction. It means making choices that prioritise customer needs and preferences over purely internal or profit-driven factors.

Why Is A Customer-Centric Approach Critical?

A customer-centric approach is crucial because it increases customer loyalty, higher customer retention rates, and improves brand reputation. It can also drive business growth by ensuring that products and services align with what customers truly want and need, ultimately resulting in higher revenue and long-term success.

In today’s digitally-driven world, having a robust online presence is crucial for the success of any eCommerce business.

One of the most potent ways to improve your online visibility and attract potential customers is through SEO or search engine optimisation.

Understanding the importance of SEO in eCommerce is essential if you want to maximise your results and stay ahead of your competition.

Understanding The Importance of SEO In eCommerce

Understanding The Importance of SEO In eCommerce

In the vast sea of eCommerce websites, being discovered by your target audience can be like finding a needle in a haystack.

This is where SEO comes into play. By optimising your website, you can improve your search engine rankings and increase your organic traffic.

In other words, SEO helps potential customers find you when they search for your products or services.

But SEO is about more than just attracting visitors to your website. It’s also about creating a seamless user experience and building trust with your audience.

When your website appears on the first page of search engine results, it signals to users that you are a credible and reliable source.

This can significantly impact your online business growth.

Did you know that SEO has been around for more than two decades? It all started in the mid-1990s when search engines like Yahoo! and AltaVista were gaining popularity.

Website owners quickly realised the importance of optimising their websites to improve rankings and visibility.

Since then, SEO has evolved and become integral to any successful eCommerce strategy.

The Role of SEO In Online Business GrowthThe Role Of SEO In Online Business Growth

SEO plays a crucial role in the success of your eCommerce business. Implementing effective SEO strategies can increase your website’s visibility, drive more targeted traffic, and boost your sales.

When potential customers find your website at the top of the search results, they are more likely to click through and make a purchase.

Furthermore, SEO helps you build brand awareness and establish your online presence.

When people continuously come across your website in search results, it creates familiarity and trust. This can lead to repeat business and recommendations, helping you expand your customer base and increase revenue.

Imagine this scenario: you have a fantastic eCommerce website with high-quality products, competitive prices, and excellent customer service.

However, if your website doesn’t appear on the first page of search results, it’s like having a hidden gem that no one knows about.

This is where SEO becomes your secret weapon to unlock the full potential of your online business.

How SEO Impacts Your eCommerce Visibility

The higher your website appears in search engine rankings, the more visible you become to potential customers.

SEO helps optimise various elements of your website to improve its visibility in search engine results pages (SERPs).

One of the primary factors that affect your visibility is your keyword selection.

By conducting thorough keyword research, you can identify the specific words and phrases that your target audience uses when searching for products or services like yours.

Incorporating these keywords into your website content can significantly improve your chances of ranking higher in search results.

But it doesn’t stop there. On-page SEO, such as optimising your meta tags, headings, and image alt tags, is crucial in improving your visibility.

These elements give search engines valuable information about your website, helping them understand its relevance to specific search queries.

Off-page SEO, which involves building high-quality backlinks and establishing your website’s credibility, is another essential aspect of improving your visibility.

When other reputable websites link to your content, it signals to search engines that your website is trustworthy and deserves a higher rank.

Have you ever wondered how search engines determine the order in which websites appear in search results?

It’s a complex algorithm that considers hundreds of factors, including the quality and relevance of the content, the website’s loading speed, and the user experience.

SEO helps you optimise these factors to improve your visibility and increase your chances of reaching the coveted first page.

SEO is a vital component of any successful eCommerce strategy. It helps you attract more visitors to your website, enhances the user experience, and builds trust with your audience.

By implementing effective SEO techniques, you can improve your search engine rankings, increase organic traffic, and drive more sales for your online business.

Key Elements Of Effective eCommerce SEOKey Elements of Effective eCommerce SEO

Now that we understand the importance of SEO in eCommerce let’s delve into the key elements that can help you maximise your SEO efforts and achieve maximum results.

But before we dive into the details, let’s take a step back and understand why SEO is crucial for eCommerce businesses.

In today’s digital age, where competition is fierce and online shopping is on the rise, having a solid online presence is essential for success. And that’s where SEO comes in.

SEO, or Search Engine Optimization, is optimising your website to rank higher in search engine results pages (SERPs).

By improving your website’s visibility and relevance to search engines, you can attract more organic traffic, increase brand awareness, and ultimately drive more conversions.

Importance Of Keyword Research

Keyword research is the foundation of any successful SEO strategy. By identifying the right keywords, you can optimise your website content to match what your target audience is searching for.

This ensures that your website appears in search results when potential customers are looking specifically for your products or services.

But how do you conduct effective keyword research? Well, it’s not just about randomly picking keywords that seem relevant. It requires a strategic approach.

You need to consider both the search volume and the level of competition for each keyword.

Targeting high-volume keywords with low competition can give you a strategic advantage and increase your chances of ranking higher in search results.

However, it’s essential to strike a balance. You don’t want to target keywords that are too competitive and difficult to rank for, and you want to target keywords with low search volume that will only bring in minor traffic.

The Role Of On-Page SEO

On-page SEO involves optimising various elements on your website to improve its visibility and relevance to search engines.

This includes optimising your meta tags, headings, URL structure, and image alt tags.

By incorporating your target keywords into these elements, you can signal to search engines which topics your website is relevant.

But on-page SEO is not just about keyword optimisation. It’s also about creating a seamless user experience.

Search engines prioritise websites that provide valuable information to users. So, ensure your content is well-structured, easy to read, and optimised for search engines.

One aspect of on-page SEO that often gets overlooked is the importance of page load speed. In today’s fast-paced world, users expect websites to load quickly.

If your website takes too long to load, users will likely abandon it and move on to your competitors. So, optimise your website’s performance to ensure a smooth user experience.

Off-page SEO And Its Impact On eCommerce

Off-page SEO refers to activities conducted outside of your website to improve your search engine rankings. Building high-quality backlinks from reputable websites is one of the most effective off-page SEO strategies.

When other websites link to your content, it signals to search engines that your website is trustworthy and authoritative.

This can improve your website’s visibility and increase your chances of ranking higher in search results.

However, building natural, organic backlinks is essential rather than resorting to unethical practices that could harm your website’s reputation.

Another aspect of off-page SEO that is often overlooked is social media presence. Social media platforms provide an excellent opportunity to engage with your audience, build brand awareness, and generate traffic to your website.

So, consider the power of social media in your SEO efforts.

In conclusion, effective eCommerce SEO requires keyword research, on-page optimisation, and off-page strategies.

By implementing these essential elements, you can maximise your SEO efforts and achieve maximum results for your eCommerce business.

Implementing SEO Strategies For Your eCommerce SiteImplementing SEO Strategies for Your eCommerce Site

Now that we’ve covered the key elements of effective eCommerce SEO, let’s explore how you can implement these strategies for your online store.

Implementing SEO strategies for your eCommerce site is crucial for driving organic traffic and increasing online visibility.

By optimising your website and its content, you can improve your search engine rankings and attract more potential customers.

Creating An SEO-Friendly Site Structure

A well-organised and user-friendly site structure is essential for search engines and users.

Your website should have clear navigation menus, a logical URL structure, and easily accessible internal links.

This ensures that search engines and visitors can navigate your site easily, resulting in a better user experience and improved SEO performance.

Consider categorising your products into relevant and logical categories when designing your site structure. This will help search engines understand your site’s organisation and make it easier for users to find what they are looking for.

For example, if you have an online clothing store, you can categorise your products into sections such as men’s clothing, women’s clothing, accessories, and shoes.

In addition to categorisation, consider implementing breadcrumb navigation.

Breadcrumbs provide users with a clear path back to the main categories or homepage, making navigating your site easier.

Search engines also appreciate breadcrumbs as they provide additional context and improve the overall crawlability of your website.

Optimising Product Descriptions For SEO

When it comes to eCommerce, your product descriptions play a critical role in attracting potential customers and improving your search engine rankings.

Each product description should be unique, informative, and optimised with relevant keywords.

This helps search engines understand the context and relevance of your products, making it easier for potential customers to find them.

When writing product descriptions, provide detailed information about the product’s features, benefits, and specifications.

Include relevant keywords naturally throughout the description, but avoid keyword stuffing, as it can negatively impact your SEO efforts.

Consider using bullet points or numbered lists to highlight key features or benefits of the product.

This makes the description more scannable for users and helps search engines identify important information about the product.

Additionally, remember to optimise your product images. Use descriptive file names and alt tags that include relevant keywords to improve the visibility of your images in search engine results.

Importance Of Mobile Optimisation In SEO

In today’s mobile-first world, optimising your website for mobile devices is no longer optional – it’s essential.

Mobile optimisation improves the user experience for mobile users and impacts your search engine rankings.

Search engines prioritise mobile-friendly websites, so make sure your eCommerce site is fully responsive and loads quickly on all devices.

When optimising your site for mobile, consider implementing a responsive design. This ensures that your website adapts to different screen sizes and resolutions, providing a seamless experience for users across all devices.

Responsive design eliminates the need for separate mobile and desktop versions of your site, making it easier to manage and maintain.

Another important aspect of mobile optimisation is page speed. Mobile users expect fast-loading websites, and search engines consider page speed when ranking websites.

Optimise your images, minify CSS and JavaScript files, and leverage browser caching to improve your site’s loading time.

Furthermore, ensure your mobile site is easy to navigate with finger-friendly buttons and menus.

Simplify the checkout process for mobile users, as lengthy and complex forms can lead to higher bounce rates.

By prioritising mobile optimisation, you enhance the user experience and increase the chances of converting mobile visitors into customers.

Monitoring And Improving Your eCommerce SEO

Implementing SEO strategies is just the first step. You must regularly monitor and refine your SEO efforts to ensure continuous improvement and maximum results.

Tools For Tracking SEO Performance

Several tools are available to help you track and measure your SEO performance.

Google Analytics and Google Search Console are two powerful tools that provide valuable insights into your website’s organic traffic, keyword rankings, and user behaviour.

By leveraging these tools, you can identify areas for improvement and make data-driven decisions to enhance your SEO strategy.

Regularly Updating and Refining Your SEO Strategy

SEO is an ongoing process. As search engine algorithms evolve and user behaviour changes, staying updated and adapting your SEO strategy is crucial.

Regularly analyse your website’s performance, track keyword rankings, and monitor your competitors.

This will help you identify opportunities and make necessary adjustments to stay ahead of the game.

Dealing With SEO Challenges And Setbacks

SEO can be challenging, especially for eCommerce businesses. Competition is fierce, and search engine algorithms are constantly changing.

Having a proactive mindset and being prepared to tackle challenges is essential. Stay informed about industry trends, seek expert advice, and never stop learning.

With dedication and persistence, you can overcome setbacks and achieve long-term success with your eCommerce SEO efforts.

In conclusion, maximising your eCommerce SEO is crucial for achieving maximum results in today’s competitive online landscape.

By understanding the importance of SEO, implementing effective strategies, and continuously monitoring and improving your efforts, you can increase your website’s visibility, drive targeted traffic, and, ultimately, boost your sales.

Remember, SEO is not a one-time task – it requires ongoing dedication and adaptation to stay ahead of the curve.

Frequently Asked Questions About eCommerce SEO

Is SEO Good For eCommerce?

Yes, SEO is essential for eCommerce. Correctly implemented SEO increases organic traffic, improves visibility for product pages, and enhances the overall user experience, leading to higher conversions and sales.

How To Do SEO for eCommerce Products?

  1. Keyword Research: Identify relevant keywords that potential customers might use to find your products.
  2. On-Page Optimisation: Use relevant keywords in product titles, descriptions, meta tags, and URLs. Use high-quality images and optimise their alt tags.
  3. User Experience: Ensure fast loading times, mobile-friendliness, and easy navigation.
  4. High-Quality Content: Create value-driven content that answers queries related to your products or industry.
  5. Backlinks: Build authoritative backlinks to your product and category pages.
  6. Technical SEO: Implement structured data, ensure a secure website (HTTPS), and create an XML sitemap.

How Is eCommerce SEO Different From Normal SEO?

eCommerce SEO involves optimising product pages, category pages and dealing with issues like duplicate content from product descriptions. It often requires focusing on transactional keywords and optimising for high-converting search queries. On the other hand, normal SEO might have a broader focus, including informational and navigational queries. It might involve optimising various types of content, such as blog posts, infographics, and videos.

What Are The Best Tools For eCommerce SEO?

  1. Ahrefs: For backlink analysis and keyword research.
  2. SEMrush: For competitive analysis and keyword tracking.
  3. Moz Pro: For on-page optimisation and keyword suggestions.
  4. Screaming Frog: For technical SEO audits.
  5. Google Search Console: For monitoring website performance and errors.

How Do I Find Keywords For eCommerce?

  1. Competitor Analysis: See which keywords competitors rank for using tools like SEMrush or Ahrefs.
  2. Google Keyword Planner: Discover keyword ideas related to your products.
  3. Google Suggest: Type product-related queries in Google and note the autocomplete suggestions.
  4. Long-Tail Keyword Research: Use tools like Ubersuggest or AnswerThePublic to find longer, more specific queries related to your products.

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