Marketing automation is using software to complete marketing tasks designed to nurture leads, personalize messaging, and optimize content.
Set up rules and cirteria that automatically score to incoming leads. They are categorize as either maketing qualified or sales qualified leads. Even within sales qualified leads, lead scoring can continue and determine how hot the lead is.
Let your sales team focus on your hottest sales qualified leads qhile your marketing automation system works on driving more leads towards a purchase.
Email marketing is still the most dominant form of communication on the internet today. A person who has opted to receive your emails is much more likely to open them and take action. Now imagine all the power of email bundled with automation. That is why 75% of top performing companies use some kind of marketing automation.
With an optimized sales process, you can drive sales quicker. The automation software helps your team get the right leads and nurtures those leads for you. Marketers report that automated lead nurturing converts 15-20% of customers to sales, driving a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.
Leave your gut feelings at the door, and use data to drive your business decisions. Marketing automation provides you with invaluable insights into your customer base, letting you make the right call based on real-time information.
Discover the bottlenecks in your processes and address them with data-driven insights. Marketing automation provides facts, helping both sales and marketing teams assess the situation.
Marketing automation can do the heavy lifting of sending out thousands of emails every day and lead engagement for you while your team focuses on closing the deals. Get ready for your sales & marketing teams to handle more leads than ever before!
Digital Marketing Acceleration with Evelyn Lee