Marketing automation refers to a type of software that helps you put your marketing and sales processes on autopilot. It helps businesses streamline and automate their business to increase efficiency and grow even faster.
The software increases your sales and marketing engagement through a variety of tools under one platform. With this, the heavy lifting of analyzing and number-crunching is done behind the scenes for you.
Set up rules and criteria that automatically attaches a score to incoming leads based on action and information. They are categorized as either marketing qualified or sales qualified leads. Even within sales qualified leads, lead scoring can determine how hot the lead is.
Let your sales team focus on your hottest sales qualified leads while your marketing automation system works on driving more leads towards a purchase.
Email marketing is still the most dominant form of communication on the internet today. There are 4.9 BILLION accounts this year which dwarfs the number of social media users by 3 times.
A customer or lead who has opted in to your email is much more likely to open your emails and take action on them. Now imagine all the power of email bundled with automation. That is why 80% of top performing companies have used marketing automation for over 2 years.
With an optimized sales process, you can drive sales quicker. The automation software helps your team get the right leads and nurtures those leads for you. When Thomson Reuters implemented marketing automation, they found that they converted leads to sale almost 4X FASTER, which led to a 175% increase in revenue attributed to their marketing automation efforts.
Leave your gut feel at the door when it comes to business decisions. Data should be the main factor driving your decisions. Marketing automation provides you with invaluable insights into your customer base that you can use to make the right call.
Marketing automation shows the bottlenecks in your processes, allowing you to address them quickly with data-driven decisions. The software will give out factual data, which will help both the sales and marketing teams assess what is working and what is not. Your sales and marketing will run much more efficiently and be more driven to improve.
Marketing and sales automation can do the heavy lifting of sending out thousands of emails every day and lead engagement for you while your team focuses on closing them. Get ready for your sales & marketing teams to handle more leads than ever before with the aid of marketing automation.