Social Media


In the world of modern business, the impact of social media cannot be overstated. As businesses strive to connect with their audience, foster brand loyalty, and navigate the ever-evolving digital realm, mastering the art of social media marketing has become advantageous and essential. 

Digital Marketing for Startups | 2Stallions

Digital Marketing for Startups


A robust online presence is imperative for startups’ success in the contemporary business landscape. This is where digital marketing for startups plays a pivotal role. Unlike traditional marketing, digital marketing leverages various online channels and platforms to reach a wider audience, build brand awareness, and drive business growth.


Here are key strategies for startups venturing into digital marketing:


Define Your Target Audience: 


Understanding your target audience is fundamental to crafting effective digital marketing strategies. Identify their demographics, preferences, and online behaviour to tailor your approach.


Create a User-Friendly Website: 


Your website is often customers’ first interaction with your brand. To enhance visibility, ensure it is visually appealing, easy to navigate, and optimised for search engines (SEO).


Social Media Presence: 


Establishing a solid presence on social media platforms is essential. Choose the platforms that align with your target audience and industry. Share engaging content regularly, interact with your audience, and use social media advertising to boost visibility.


Content Marketing


Content is a powerful tool for attracting and retaining customers. Develop valuable and relevant content that addresses your audience’s needs. This can include blog posts, videos, infographics, and more.


Email Marketing: 


Build and maintain a mailing list to connect with your audience directly. Email marketing lets you share updates, promotions, and valuable content directly with your subscribers.


Paid Advertising: 


Utilise paid advertising on platforms like Google Ads and social media to reach a broader audience quickly. Develop targeted campaigns to maximise the impact of your advertising budget.


Analytics and Optimisation: 


Regularly monitor the performance of your digital marketing efforts using analytics tools. Analyse key metrics such as website traffic, conversion rates, and engagement to refine and optimise your strategies.

Social Media Marketing for Beginners | 2Stallions

Social Media Marketing for Beginners


Social media marketing can be exciting and challenging for beginners to do online marketing. It offers direct communication with your audience, making them valuable tools for brand building and customer engagement.


Here are essential tips for beginners diving into social media marketing:


Choose the Right Platforms: 


Identify the social media platforms most relevant to your target audience. Each platform has a unique user base and features, so tailor your social media strategies accordingly.


Consistent Branding: 


Maintain a consistent brand image across all social media channels. This includes your logo, colour scheme, and messaging. Consistency builds brand recognition.


Engagement is Key: 


Social media is not a one-way street. Actively engage with your audience by responding to comments, asking questions, and participating in relevant conversations. This builds a sense of community around your brand.


Quality Over Quantity: 


Focus on creating high-quality content rather than overwhelming your audience with frequent but mediocre posts. Share content that adds value and resonates with your audience.


Utilise Visual Content: 


Visual content, such as images and videos, performs well on social media. Invest time in creating visually appealing and shareable content to capture your audience’s attention.


Learn from Analytics: 


Most social media platforms offer analytics tools. Pay attention to these metrics to understand what content resonates with your audience. Use the insights gained to refine your strategy.

Social Media Do's and Don'ts for Business | 2Stallions

Social Media Do’s and Don’ts for Business


Effective social media management is pivotal for businesses aiming to connect with their audience, build brand loyalty, and drive growth. Here are more detailed do’s and don’ts to guide your social media strategy:




  • Authenticity is Key: Be authentic in your communication. Share behind-the-scenes glimpses, stories, and authentic experiences to humanise your brand. Authenticity builds trust and resonates with audiences.


  • Implement a Posting Schedule: Establish a consistent posting schedule. Regular and timely content keeps your audience engaged and helps maintain a steady presence in their feeds.


  • Encourage User-Generated Content: Encourage your audience to create and share content related to your brand. User-generated content serves as authentic endorsements and fosters a sense of community.


  • Run Contests and Giveaways: Run contests and giveaways to boost engagement and reach. This can attract new followers and create excitement around your brand.


  • Stay Informed About Trends: Stay updated on social media trends and incorporate relevant ones into your strategy. Awareness of popular hashtags, challenges, or features keeps your content current.




  • Overwhelming with Hashtags: While hashtags can increase discoverability, too many can make your content appear spammy. Focus on using relevant and targeted hashtags.


  • Neglect Negative Comments: Address concerns professionally and seek to resolve issues. Transparent and constructive responses demonstrate your commitment to customer satisfaction.


  • Automate All Interactions: While scheduling posts is efficient, avoid automating all interactions. Authentic engagement requires genuine, human responses.


  • Ignore Analytics: Regularly analyse your performance metrics to understand what works and adjust your strategy accordingly.


  • Post Inconsistently: Inconsistency can lead to declining engagement and visibility. Stick to your posting schedule to maintain a reliable presence.


  • Compromise Brand Values: Compromise your brand values for engagement. Stay true to your brand’s mission and values, even if it means taking a stand on certain issues.


Business Without Social Media


In an era dominated by digital communication, the decision to run a business without a social media presence is a strategic choice that requires careful consideration. While it’s technically possible, there are advantages and disadvantages to opting out of social media for business.




Focus on Core Operations: Without the demands of maintaining a social media presence, businesses can redirect resources and energy toward core operations, product development, and customer service.




A small family-owned bakery operating in a close-knit community decides to forego social media. Instead, they channel their resources into perfecting their recipes, expanding their in-store experience, and fostering strong ties with local customers.


Privacy and Control: Operating without social media reduces the risk of privacy concerns and control over brand messaging. Businesses have more control over how their brand is perceived without the unpredictability of social media interactions.



A boutique law firm handling sensitive legal matters opts out of social media to maintain a higher level of confidentiality. They prioritise direct communication with clients and control the dissemination of information through more traditional means.


Cost Savings: Social media marketing can incur costs in terms of time and resources. Businesses can avoid these expenses and allocate resources elsewhere by abstaining from social media.




A startup with limited resources avoids social media marketing during its initial stages. Instead, they focus on cost-effective local advertising, word-of-mouth referrals, and building a solid foundation before venturing into the digital realm.



Limited Reach and Exposure: Social media is a powerful tool for brand exposure, reaching a vast audience quickly. With it, businesses can expand their reach beyond traditional marketing methods.




An artisanal craft shop that relies solely on foot traffic may need help to reach a broader audience. While their unique products captivate local customers, they miss out on the opportunity to showcase their creations to a global market without a social media presence.


Missed Customer Interactions: Social media provides a platform for direct customer interaction. Without it, businesses may miss valuable customer feedback, inquiries, and the opportunity to build a loyal online community.




A boutique clothing store without a social media presence may miss valuable opportunities to engage with customers. They may receive delayed feedback on new arrivals or be able to address customer inquiries in real-time, potentially impacting customer satisfaction.


Competitive Disadvantage: Many competitors leverage social media to gain a competitive edge. Businesses without a social media presence may struggle to keep up with industry trends, stay visible, and compete effectively.




In a competitive tech industry, a startup chooses not to establish a social media presence. Meanwhile, their competitors actively engage with online communities, share industry insights, and attract a wider audience. This lack of visibility may result in the company staying caught up in industry trends and customer acquisition.

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Originally published: 24 February 2023 

Updated: 27 November 2023

Frequently Asked Questions about Social Media Marketing

How Can I Make Social Media Marketing Easy?

Making social media marketing easy involves breaking down the process into manageable steps:

  • Define Clear Objectives: Clearly outline your social media marketing goals. Whether increasing brand awareness, driving website traffic, or boosting sales, having a clear objective guides your strategy.
  • Choose the Right Platforms: Identify the social media platforms where your target audience is most active. Focus your efforts on platforms that align with your business and marketing goals.
  • Consistent Branding: Maintain a consistent brand identity across all platforms. This includes your logo, colour scheme, and messaging. Consistency builds recognition and trust.
  • Create a Content Calendar: Plan your content in advance using a content calendar. This ensures a steady flow of content and helps you stay organised and consistent.
  • Engage with Your Audience: Actively engage with your audience by responding to comments, messages, and mentions. Encourage conversations and build a community around your brand.
  • Analytics and Iteration: Use analytics tools to track the performance of your social media efforts. Analyse engagement, reach, and conversion rates to refine your strategy.

How Do Beginners Start Social Media Marketing?

Beginners can start social media marketing with the following steps:

  • Choose the Right Platforms: Identify the social media platforms that align with your target audience and business goals. To avoid feeling overwhelmed, start with one or two platforms.
  • Create a Complete Profile: Optimise your social media profiles by providing a clear and compelling business description. Use high-quality visuals such as a logo or professional photos.
  • Understand Your Audience: Research your target audience’s preferences, behaviours, and interests. Tailor your content to resonate with them.
  • Create Valuable Content: Develop content that enhances your audience’s experience. This could include informative posts, entertaining visuals, or exclusive promotions.
  • Engage and Network: Actively engage with your audience and network with others in your industry. Respond to comments, participate in relevant discussions, and build relationships.
  • Learn from Analytics: Use the analytics tools provided by each platform to understand what is working and what isn’t. Then, based on those insights, adjust your strategy.

How Do I Teach Myself Social Media Marketing?

Teaching yourself social media marketing involves a self-directed learning approach:

  • Online Courses and Resources: Take advantage of online courses and resources on platforms like Coursera, Udemy, and HubSpot. These courses cover various aspects of social media marketing.
  • Follow Industry Experts: Follow social media marketing experts and influencers on platforms like LinkedIn and Twitter. Learn from their insights, tips, and experiences.
  • Practice with Personal Accounts: Experiment with social media strategies on your accounts. This hands-on experience allows you to apply your knowledge and see the results firsthand.
  • Read Books and Blogs: Read books and blogs for social media marketing. This provides in-depth knowledge and diverse perspectives on the subject.
  • Attend Webinars and Workshops: Participate in webinars and workshops to stay updated on the latest trends and best practices in social media marketing.
  • Build a Portfolio: Create a portfolio showcasing your social media marketing skills. Include examples of successful campaigns, content creation, and analytics interpretation.

How Can I Learn Social Media Marketing Fast?

Learning social media marketing quickly requires focused and efficient strategies:

  • Intensive Courses: Enrol in intensive, focused courses that provide comprehensive social media marketing coverage in a short period. Look for courses that offer hands-on exercises and real-world applications.
  • Mentorship or Coaching: Seek mentorship or coaching from experienced professionals. Personalised guidance can accelerate your learning curve.
  • Focus on Core Concepts: Identify and prioritise core concepts in social media marketing. Focus on understanding the fundamentals before diving into advanced topics.
  • Practical Application: Apply your learning immediately by working on real-world projects. Practical application reinforces theoretical knowledge and accelerates skill development.
  • Stay Updated: Stay informed about the latest trends and updates in social media marketing. Follow industry news, subscribe to newsletters, and actively engage in online communities.
  • Networking Opportunities: Network with professionals in the field to gain insights and learn from their experiences. Attend events and webinars, or join online forums to expand your network.

In today’s instalment of our Marketing Expert Series, we explore the intersection of brand storytelling and corporate social responsibility (CSR) with Aamelia T. Ma.

Aamelia serves as the Vice President of Brand & CSR at Magnum 4D, a Malaysian gaming company renowned for its dedication to responsible gaming and robust CSR initiatives. With over a decade of experience in communication, branding, sustainability, and marketing communications, she has been pivotal in integrating corporate social responsibility into the brand’s narrative.

Aamelia’s journey in CSR and branding is nothing short of inspiring, showcasing a deep commitment to fostering impactful corporate social responsibility initiatives and creating meaningful brand stories. Her diverse background across various industries has equipped her with a unique perspective on marrying brand storytelling with social responsibility, ensuring that every message is both authentic and resonates with its intended audience.

In addition to her professional accolades in the realm of corporate social responsibility and branding, Aamelia is also celebrated for her time as a national equestrian athlete, representing Malaysia with undeniable grace and strength. This unique aspect of her background plays a significant role in her approach to leadership and storytelling, bringing a rare blend of discipline, resilience, and excellence to her work in CSR and branding.

As a leader in corporate social responsibility at Magnum 4D, Aamelia has been instrumental in fostering a culture of social responsibility, ensuring that the company’s commitment to the community and responsible gaming is an integral part of its brand story. Her efforts in corporate social responsibility and sustainability have not only garnered her numerous awards but have also established her as a thought leader in the CSR space.

Today, we delve deeper into how Aamelia T. Ma has successfully intertwined brand storytelling with corporate social responsibility, uncovering the strategies, stories, and passion that drive her commitment to making a difference through responsible branding and impactful CSR initiatives.

Welcome, Aamelia. It’s an honour to have you with us today, especially given your extensive background in branding and corporate social responsibility. Could you share how your career path has shaped your approach towards integrating brand storytelling with CSR initiatives at Magnum 4D?

Thank you, Olwen, for having me. It’s a privilege to be a part of this Series, surrounded by such experienced professionals. My diverse career journey and the mentors I’ve had the honour of learning from have played a crucial role in shaping my approach towards corporate social responsibility and branding at Magnum 4D.

My background in journalism and my passion for storytelling have greatly influenced our corporate social responsibility strategies and how we approach brand storytelling at Magnum 4D. I believe that stories have the power to educate, reflect, and prompt action. Through our CSR programs, we aim to amplify these stories, driving meaningful change and supporting the communities we serve.

Having experience in various sectors including TV production, publishing, hospitality, event management, market research, and gaming, has taught me the importance of storytelling and people skills in making a lasting impact in my four years at Magnum 4D, starting as CSR Manager and expanding my role to include sustainability, responsible gaming, and branding, I’ve seen firsthand the power of corporate social responsibility in creating positive change.

Magnum 4D holds a unique position in the gaming industry, with a strong commitment to responsible gaming. How do you integrate this crucial aspect into your brand storytelling, ensuring it resonates with both avid gamers and the broader community?

Responsible gaming is at the core of our operations at Magnum 4D, and we are proud to have achieved the Level 3 Responsible Gaming Framework certification from the World Lottery Association. Currently, we are the highest certified among gaming companies in Malaysia. Our commitment extends to educating the public about responsible gaming and ensuring a safe and positive gaming experience.

Our team, from frontliners to agencies, is extensively trained in responsible gaming practices, ensuring that we promote responsible gaming across all customer touchpoints. Life is about balance, and this philosophy extends to gaming—it should be a source of enjoyment, undertaken responsibly.

Can you provide an example of a Magnum 4D initiative where brand storytelling and CSR were seamlessly integrated, creating a meaningful and impactful narrative?

Certainly! Our ‘Project Magnum Hearts’ is a shining example. This digital CSR campaign, accessible via our MyMagnum app, enables customers to contribute to various social causes directly. By scanning their Magnum ticket, they collect ‘Hearts’ which can be donated to selected causes. Customers can choose which causes they would like give ‘Hearts’ to, allowing them the freedom to choose to support that which means the most to them.

Magnum matches these contributions financially, supporting organizations dedicated to aiding underprivileged communities in areas like food and education. This year alone, we’ve donated RM200,000 to four NGOs, witnessing some projects reach their funding goals in under 45 days—a testament to our community’s generosity.

This initiative draws inspiration from the solidarity shown by Malaysians during the COVID-19 pandemic, highlighting the power of community and the importance of providing legitimate and accessible platforms for charitable efforts.

In the gaming industry, which is surrounded by sensitivity and stringent regulations, how do you leverage CSR to not only comply with standards but also authentically embed these principles into Magnum 4D’s brand story?

Magnum’s longstanding CSR presence in Malaysia, spanning several decades, is a narrative enriched by our enduring commitment to community welfare, health, education, and overall well-being.

My leadership approach to corporate social responsibility is rooted in empathy, responsibility, and transparency. Every CSR initiative we embark on aims to create a positive impact, using our platform to listen, observe, and take meaningful action to aid those in need.

Being in a leadership role at Magnum 4D, how do you ensure that your branding narratives around CSR permeate both external communications and the company’s internal culture?

Our internal philosophy at MagnumCares is ‘Nobody can do everything, but everybody can do something.’ We actively encourage our employees to partake in CSR activities, fostering a culture of giving back and community engagement. In 2022, we launched the ‘Magnum Volunteering Program’ (MVP), providing our employees with diverse opportunities to volunteer in areas they are passionate about.

This initiative has witnessed enthusiastic participation from all workforce levels, contributing more than 2000 hours of volunteer work and resulting in the planting of 1200 trees in the past two years. In addition, we’ve assisted with animal shelters, recycling centres, welfare homes, and beach cleanups. All these initiatives serve a dual purpose: they contribute to community welfare while also building stronger bonds within our team, creating lasting and meaningful experiences.

Your significant contributions to sustainability and CSR have been recognised with numerous awards. How does this recognition influence the way Magnum 4D’s brand story is communicated, especially in terms of its commitment to sustainability and social responsibility?

These accolades serve as a tribute to my dedicated team and the unwavering support from our management. They motivate us to continually refine our practices, enhance our CSR initiatives, and create meaningful impacts. As we progress, our goal remains to articulate our brand story in a manner that reflects our commitment to sustainability and social responsibility, ensuring we make a positive difference in the lives of the communities we serve.

Looking ahead, are there specific themes or narratives that Magnum 4D is focusing on, or planning to explore, in terms of brand storytelling and corporate social responsibility?

We have several exciting projects in the pipeline, and I encourage everyone to stay connected with us through social media @Magnum4D to be a part of our journey in making a difference and championing corporate social responsibility.

Aamelia, your past as a national equestrian athlete must have imbued numerous lessons and experiences. Do any of these experiences find a place or influence in how you shape and perceive brand stories and CSR initiatives?

Absolutely, my experiences as a national equestrian athlete have instilled in me the values of discipline, resilience, and determination. These values have been integral in shaping my approach to leadership and team-building at Magnum 4D. We work together as a unit, aiming for excellence in everything we do.

I strive to instil my passion for continuous learning and improvement in my team, fostering an environment where we learn from each other and remain open to new ideas and perspectives. I believe that by paying attention to the details in our daily lives, we can uncover opportunities to create impactful change and tell meaningful stories that inspire positive action.

Thank you, Aamelia, for sharing your journey, expertise, and commitment to CSR and brand storytelling. Your work at Magnum 4D is a testament to the transformative power of responsible branding and corporate social responsibility.

Drawing on her wealth of experience, Aamelia provides invaluable insights into how brands can effectively intertwine brand storytelling with corporate social responsibility to create meaningful impacts, cultivate community engagement, and build a legacy of positive change.

Aamelia’s deep dedication to corporate social responsibility and brand storytelling shines through, demonstrating the integral role of CSR in building brand narratives that resonate, educate, and inspire. Through her leadership at Magnum 4D, Aamelia continues to champion impactful CSR initiatives, leaving an indelible mark on both the brand and the communities it serves.

Video content has become a vital component of a successful social media strategy. With the rise of platforms like Facebook, Instagram, and YouTube, incorporating videos into your social media marketing can help you stand out from the crowd.

In this article, we will explore the importance of video content in social media, discuss how it can boost engagement, and provide actionable tips on crafting compelling videos.

Understanding the Importance of Video Content in Social Media

Understanding the Importance of Video Content in Social Media

In today’s digital landscape, video has emerged as a powerful medium for capturing people’s attention. With its ability to convey information succinctly and evoke emotions, video content can potentially engage users in ways that text or static images simply cannot.

As a result, social media algorithms now prioritise video content, making it more likely to be seen and shared by users.

Moreover, video content has a higher chance of going viral, creating buzz and increasing brand exposure. It has tremendous potential to boost brand awareness, drive website traffic, and generate leads or sales.

By leveraging video content effectively, businesses can tap into the immense power of social media to reach their target audience.

Did you know that according to a recent study, videos on social media receive 1200% more shares than text and image posts combined? This staggering statistic highlights the incredible impact that video content can have on social media engagement.

People are naturally drawn to moving visuals and are more likely to share videos with their friends and followers, extending the reach of your brand.

Furthermore, video content allows businesses to showcase their products or services. Whether it’s a demonstration of how to use a product or a virtual tour of a physical location, videos provide a more immersive and interactive experience for viewers.

This hands-on approach not only captures attention but also helps potential customers visualise themselves using your offerings, increasing the likelihood of conversion.

The Role of Video Content in Digital Marketing

In today’s digital marketing landscape, video has become a cornerstone of successful campaigns. It allows businesses to convey their brand message in a dynamic and memorable way, making a lasting impression on their audience.

Whether it’s an explainer video, a behind-the-scenes look, or a testimonial, video content can capture attention and create a meaningful connection with viewers.

Imagine this scenario: you stumble upon a social media post that features a captivating video showcasing a product you’ve been considering purchasing.

As you watch the video, you not only learn about the product’s features and benefits but also see how it can improve your life. This emotional connection created through video content can significantly influence your purchasing decision, making you more likely to choose that brand over its competitors.

Moreover, video content allows businesses to demonstrate their expertise and thought leadership in their respective industries.

You can establish yourself as a trusted source of knowledge and build credibility among your target audience by sharing educational or informative videos. This can lead to increased trust and loyalty from your audience, ultimately resulting in higher conversions and customer retention.

How Video Content Boosts Social Media Engagement

Video content not only catches the eye, but it also holds attention for longer periods. Users watching a video are more likely to stay on your page, increasing their engagement with your brand. This extended engagement sends positive signals to social media algorithms, boosting your organic reach and visibility.

Furthermore, videos have a higher chance of being liked, shared, and commented on by users. This active participation not only increases your brand exposure but also generates valuable user-generated content, providing social proof and building credibility for your business.

With the rise of live videos and stories, social media platforms have provided even more opportunities for businesses to engage with their audience. Going live or sharing behind-the-scenes clips can create a sense of authenticity and build a personal connection with your followers.

Additionally, interactive video content, such as polls or quizzes, can encourage active participation from your audience.

You can foster community and encourage viewers to share their opinions and experiences by incorporating interactive elements into your videos. This boosts engagement and provides valuable insights into your target audience’s preferences and interests.

The importance of video content in social media cannot be overstated. Its ability to capture attention, evoke emotions, and create meaningful connections makes it a valuable tool for businesses looking to enhance their digital marketing efforts.

By leveraging the power of video, businesses can boost engagement, increase brand exposure, and ultimately drive conversions and customer loyalty.

Defining Your Video Content Strategy (1)Defining Your Video Content Strategy

Before diving into video production, it’s crucial to define your objectives and identify your target audience. Doing so allows you to tailor your video content to meet their needs and your business goals.

Creating a successful video content strategy requires careful planning and consideration. It’s not just about producing videos for the sake of it; it’s about creating valuable and engaging content that resonates with your audience.

When defining your video content strategy, it’s essential to take into account various factors, such as your brand identity, industry trends, and the preferences of your target audience. By understanding these elements, you can create videos that capture attention and deliver your message effectively.

Setting Clear Objectives for Your Video Content

Start by determining what you want to achieve with your video content. Are you aiming to increase brand awareness, drive traffic, generate leads, or educate your audience? Defining clear objectives will guide your video production and enable you to measure your success later.

Once you have established your objectives, setting realistic goals and defining key performance indicators (KPIs) that align with your objectives is important. This will allow you to track and evaluate the effectiveness of your video content strategy.

For example, if your objective is to increase brand awareness, you may set a goal to reach a certain number of views or shares on social media platforms. If your objective is to generate leads, you may track the number of conversions or sign-ups that result from your videos.

Setting clear objectives and measurable goals ensures that your video content strategy is focused and effective.

Identifying Your Target Audience

Understanding your target audience is crucial for creating video content that resonates with them. Conduct market research to gain insights into their demographics, interests, and pain points. This will help you craft videos that address their needs and interests, increasing the chances of engagement and conversion.

When identifying your target audience, it’s important to consider factors such as age, gender, location, and socio-economic background. By understanding these demographics, you can create videos tailored to their preferences and resonating with their experiences.

Additionally, by identifying your target audience, you can choose the most appropriate social media platforms to distribute your videos. Each platform has its own unique audience and content format, so tailoring your videos accordingly will maximise their impact.

For example, if your target audience consists mainly of young adults, platforms like Instagram and TikTok may be more effective in reaching them. On the other hand, if your target audience is professionals in a specific industry, platforms like LinkedIn and YouTube may be more suitable.

Understanding your target audience and selecting the right distribution channels ensures that your video content reaches the right people at the right time.

Crafting Compelling Video Content

Once you have a clear strategy in place, it’s time to dive into video production. Here are some tips to help you create engaging videos that captivate your audience.

Tips for Creating Engaging VideosTips for Creating Engaging Videos

  1. Keep it concise: Attention spans are short on social media, so aim to deliver your message within the first few seconds. Grab your audience’s attention and make every second count.
  2. Tell a story: Stories have a unique power to captivate and engage viewers. Use storytelling techniques to create an emotional connection and keep your audience hooked till the end.
  3. Add captions: Many viewers watch videos on social media without sound. Adding captions ensures your message gets across even in silent mode, increasing engagement and accessibility.
  4. Use high-quality visuals: Invest in good lighting, camera equipment, and editing software to create visually appealing videos. Quality visuals not only enhance the viewing experience but also reflect positively on your brand.
  5. Include a call to action: At the end of your video, prompt your viewers to take a specific action, such as liking, sharing, or visiting your website. A clear call to action encourages engagement and helps you achieve your objectives.

By implementing these tips, you can create videos that effectively capture attention, deliver your message, and inspire action from your audience.

Now, let’s delve deeper into each of these tips to gain a better understanding of how they can elevate your video content.

  1. Keep it concise: In today’s fast-paced digital world, it’s crucial to grab your audience’s attention within the first few seconds. People are constantly scrolling through their social media feeds, and if your video doesn’t captivate them immediately, they’ll move on to the next piece of content. Keeping your videos concise and to the point ensures that your message is delivered effectively and efficiently. Remember, less is often more when it comes to engaging your audience.
  2. Tell a story: Humans are wired to connect with stories. Whether it’s a heartwarming tale or an exciting adventure, stories can evoke emotions and create a lasting impact on your viewers. By incorporating storytelling techniques into your videos, you can create a narrative that resonates with your audience and keeps them engaged until the end. Consider the hero’s journey or the power of relatable characters to craft a compelling story that leaves a lasting impression.
  3. Add captions: With the rise of autoplay videos on social media platforms, many viewers watch videos without sound. To ensure that your message gets across even in silent mode, it’s essential to add captions to your videos. Captions not only make your content accessible to a wider audience, including those with hearing impairments, but they also grab attention and increase engagement. Additionally, captions can be used creatively to emphasise key points or add a touch of humour to your videos.
  4. Use high-quality visuals: Visual appeal plays a significant role in capturing your audience’s attention and conveying your brand’s professionalism. Investing in good lighting, camera equipment, and editing software can make a world of difference in the quality of your videos. Crisp and clear visuals not only enhance the viewing experience but also reflect positively on your brand’s image. Whether it’s a product demonstration or a behind-the-scenes glimpse, make sure your videos are visually stunning to leave a lasting impression on your viewers.
  5. Include a call to action: A call to action (CTA) is crucial to any video content. After captivating your audience and delivering your message, it’s essential to guide them towards the next step. Whether it’s encouraging them to like, share, comment, or visit your website, a clear CTA prompts your viewers to take action and engage further with your brand. Ensure your CTA is concise, compelling, and aligned with your objectives. By providing a clear direction, you can maximise the impact of your videos and drive the desired outcomes.

By incorporating these tips into your video production process, you can create compelling and engaging content that stands out in the crowded digital landscape.

Remember, video is a powerful medium that allows you to connect with your audience on a deeper level. So, take the time to plan, create, and refine your videos to ensure they leave a lasting impression and inspire action from your viewers.

Optimising Video Content for Different Social Media PlatformsOptimising Video Content for Different Social Media Platforms

Each social media platform has its own unique format and user behaviour. To make the most of your video content, tailor it to fit the specific requirements of each platform.

Tailoring Video Content for Facebook

On Facebook, videos autoplay without sound, so it’s crucial to capture attention visually. Use eye-catching thumbnails, engaging captions, and impactful visuals to entice users to click and watch your videos. Additionally, consider creating square or vertical videos to maximise screen real estate on mobile devices.

Making the Most of Instagram’s Video Features

Instagram offers various video features, including regular posts, stories, and IGTV. To stand out on this visual platform, focus on creating aesthetically pleasing videos that align with your brand’s style. Embrace Instagram’s creative tools, such as filters, stickers, and polls, to make your videos more engaging and interactive.

Utilising X-Platform’s Snappy Clips

X Platform, formerly known as Twitter, thrives on succinct, impactful content. Crafting short, attention-grabbing videos is vital to engaging its fast-scrolling user base. Employ compelling hooks and visuals to make an immediate impression. Utilise trending hashtags strategically to boost discoverability and expand your video’s reach in this dynamic and conversation-driven environment.

Measuring the Success of Your Video Content

To assess the effectiveness of your video content strategy, it’s important to track key metrics and analyse analytics regularly.

Key Metrics to Track for Video Content

  1. Views: Monitor how many users watched your videos to gauge their reach and popularity.
  2. Engagement: Track likes, shares, comments, and click-through rates to measure how well your videos resonate with your audience.
  3. Conversion: If your objective is to drive traffic or generate leads, track the number of users who took the desired action after watching your videos.

By analysing these metrics, you can gain valuable insights into what’s working and needs improvement. Use these insights to refine your video content strategy and optimise your future videos for even better results.

Using Analytics to Improve Your Video Content Strategy

Analytics provide valuable data to help you understand your audience’s preferences and behaviours. For example, if you notice that your videos perform better on certain social media platforms or at specific times of the day, adjust your strategy accordingly. Experiment with different formats, topics, and lengths to find the optimal formula for engaging your audience.

Additionally, analysing audience retention rates can help you identify the sections of your videos where users drop off. Use this information to improve your storytelling, pacing, and video structure to keep viewers engaged throughout.


Video content is a powerful tool for engaging and connecting with your audience on social media. By understanding its importance, defining your objectives, and crafting compelling videos, you can create an effective video content strategy that enhances your brand’s visibility, drives engagement, and delivers tangible results. 

Regularly measuring and analysing the success of your videos will enable you to refine your approach and continuously improve your social media presence. So, start leveraging the power of video content today to make a lasting impact on your social media audience.

In the age of the Internet, where information travels at the speed of light, Singapore has firmly established itself as a digital powerhouse. The city-state’s skyline is adorned with skyscrapers and modern architecture, and its digital landscape is even more dynamic. 

As businesses here race to harness the power of the digital realm, understanding the importance of digital marketing in Singapore has become a non-negotiable element of success.

The Basics of Digital Marketing

Digital marketing is both an art and a science. It encompasses various strategies and techniques designed to promote products or services through various online channels and technologies. These channels, such as websites, search engines, social media platforms, email marketing, and other digital avenues, form the backbone of modern marketing.

Unlike traditional marketing, digital marketing allows businesses to precisely target their audience, measure campaign effectiveness in real-time, and adapt strategies accordingly. It is a dynamic approach that empowers businesses to thrive in the digital age.

Digital Marketing in Singapore

Singapore’s bustling economy and tech-savvy populace have created a fertile ground for digital marketing to flourish. In the context of digital marketing in Singapore, understanding the intricacies of this thriving ecosystem is crucial. Let’s explore why digital marketing in Singapore matters:

Precise Audience Targeting

Digital marketing in Singapore empowers businesses to meticulously pinpoint their desired audience, enhancing conversion rates by delivering content and promotions directly to those who matter the most.

Cost Efficiency

Compared to traditional advertising methods, digital marketing is often a more cost-effective solution. It is particularly advantageous for startups and small businesses with limited marketing budgets.

Measurable Results

Leveraging advanced analytics tools, digital marketing campaigns can be tracked and analysed in real time. This data-driven approach allows businesses to make informed decisions and optimise their strategies for better performance.

Global Reach

Singapore’s strategic location and international connectivity make it an ideal springboard for businesses aiming to expand their reach beyond local boundaries. Digital marketing enables these businesses to access global audiences with ease.


Understanding the Basics of Digital Marketing: What is Digital Marketing?

Digital marketing encompasses a diverse range of strategies and tactics. It is more than just a marketing buzzword; it’s a holistic approach to online promotion. Here are the foundational components:

Search Engine Optimisation (SEO)

SEO optimises your online content to rank higher on search engine results pages (SERPs). It’s like fine-tuning your digital presence to ensure it’s easily discoverable by those searching for related topics.

Social Media Marketing

Social media marketing involves leveraging platforms like Facebook, Instagram, Twitter, and LinkedIn to engage audiences, build brand presence, and promote products or services.

Content Marketing

Content marketing involves creating and sharing valuable, informative, or entertaining content to attract and retain customers. It positions your brand as an authoritative source in your industry.

Email Marketing

Email marketing is a direct communication channel, allowing you to nurture leads, keep customers informed about promotions, and build lasting relationships through personalised emails.

Pay-Per-Click (PPC) Advertising

PPC advertising involves running paid ads on search engines and social media platforms. It allows you to drive targeted traffic, generate leads, and increase conversions by paying only when users engage with your ads.

Grasping the Digital Marketing Overview in Singapore

Singapore’s digital marketing landscape is in a state of perpetual evolution. Staying abreast of the latest trends and technologies is essential for businesses aiming to remain competitive in this dynamic environment. Here are some of the key trends:

Video Marketing

The popularity of video content continues to surge. Video marketing is a powerful tool for engaging audiences and delivering your message in a visually captivating manner.

E-commerce Integration

With the growth of online shopping, businesses are increasingly integrating e-commerce elements into their digital marketing strategies. From e-commerce websites to social commerce, the integration of online sales channels is a prevailing trend.

Chatbots and AI

Chatbots and artificial intelligence (AI) are enhancing customer service and streamlining user experiences. Automated chatbots respond instantly to customer inquiries, improving user satisfaction and efficiency.

Local SEO

Optimising for local search is essential for businesses catering to specific geographic areas. Local SEO techniques, including Google My Business optimisation and localised content marketing, help businesses reach local customers effectively.

The Role of a Digital Marketing Agency

In the ever-evolving digital landscape of Singapore, businesses often turn to digital marketing agencies for guidance and support. A digital marketing agency is a professional service provider specialising in planning, executing, and managing digital marketing campaigns for businesses. 

These agencies house experts in various digital marketing disciplines, ensuring that clients receive the expertise needed to achieve their marketing objectives effectively.

In conclusion, digital marketing is not just a trend but a powerful instrument for businesses striving to thrive in Singapore’s fast-paced, digital-centric world. 

By comprehending the basics of digital marketing and recognising its significance in Singapore’s market, businesses can harness this potent medium to connect with their target audience and foster sustainable growth. 

The Role of 2Stallions: Your Partner for Digital Success

Amidst the ever-evolving digital landscape of Singapore, businesses frequently look to digital marketing agencies for expert guidance and support. 2Stallions, as a prominent digital marketing agency, specialises in planning, executing, and managing digital marketing campaigns tailored to meet the unique needs of businesses. 

Our agency hosts a team of seasoned experts proficient in diverse digital marketing disciplines, ensuring that clients receive the highest expertise to effectively achieve their marketing goals.

Digital marketing transcends being just a trend; it is a formidable tool for businesses aiming to prosper in Singapore’s fast-paced, digitally-driven environment. 

By mastering the fundamentals of digital marketing and grasping its significance within Singapore’s market, businesses can harness this potent medium to connect with their target audience and cultivate sustainable growth. 

Enhance your understanding of digital marketing with our in-depth guide that provides comprehensive insights into key concepts and strategies.

Download our free guide today!

For those searching for guidance and mastery in the digital landscape, 2Stallions stands ready to provide the unwavering support required to navigate the intricate world of digital marketing seamlessly. Contact us for any digital marketing needs; we’re here to help.

Original publication date: 11 May, 2020
Updated: 29 September, 2023


Frequently Asked Questions about Digital Marketing in Singapore

Is Digital Marketing in Demand in Singapore?

Absolutely, digital marketing is in high demand in Singapore. With the city-state’s robust economy, tech-savvy population, and rapidly evolving digital landscape, businesses increasingly recognise the importance of digital marketing to reach and engage their target audiences effectively.

How Is Digital Marketing in Singapore?

Businesses in Singapore are leveraging various digital marketing channels, including SEO, social media marketing, content marketing, email marketing, and PPC advertising, to connect with their audiences and drive growth. Additionally, the local market fosters a culture of adapting to the latest trends and technologies, making it an exciting and dynamic place for digital marketing practitioners.

How Big Is the Digital Marketing Market in Singapore?

The digital marketing market in Singapore is substantial and growing. It reflects the city-state’s regional business hub position and commitment to embracing digital transformation. While exact figures may vary, the digital marketing industry encompasses many businesses, from startups to multinational corporations, and contributes significantly to Singapore’s economy. As more businesses allocate budgets and resources to digital marketing efforts, the market’s size and potential expand, making it a lucrative sector for professionals and businesses.

How Much Does Digital Marketing Cost in Singapore?

The cost of digital marketing in Singapore can vary significantly depending on several factors, including the scope of the campaign, the industry, the specific channels used, and the goals of the marketing efforts. 

Small businesses may have more modest budgets, while larger enterprises may allocate substantial resources to digital marketing. On average, businesses in Singapore typically invest in a range of digital marketing activities, with monthly budgets varying from a few hundred to several thousand Singaporean dollars. 

Businesses need to tailor their digital marketing budget to align with their objectives and target audiences and to work with a digital marketing agency like 2Stallions to optimise their spend for maximum ROI.

You just started a consumer-facing business (Congratulations!), and you’ve heard the internet is a great way to gain traction and get the masses flocking to your place of business. Without any online business strategy, though, you are likely to jump into the following scenario:

You start small and ‘simple’ – with a Facebook page. After all, almost 1.5 billion people, including all your friends, use this platform. You set it up and invite your friends to like your page to get the ball rolling.

And then… your business loses its way online.

You post regularly on your page but can’t get anyone apart from friends to like the posts – and even their enthusiasm wanes quickly. 

You discover that those 1.5 billion people you hoped for are only accessible with a fee. So you pay to promote each post and get more likes, but more business is needed in your store.

After a while, you choose to cut your losses and let them slip into oblivion. You decide that you are going to do things’ old school’ instead and convince yourself that you are not losing out.

Many business owners sabotage their online presence through the need for foresight and investment in professional guidance. 

This article will dive deep into generic business strategies that can be adapted into successful online business strategies, from laying the groundwork to illuminating online strategies that your business can leverage to leave your brick-and-mortar business strategy behind.

Michael Porter's Generic Business StrategyMichael Porter’s Generic Business Strategy

Navigating the concepts and principles of online business strategy can take time and effort. A great way to start is by familiarising yourself with generic business strategies. Michael Porter, a renowned American economist and professor at Harvard Business School, popularised the concept. 

His book “Competitive Strategy: Techniques for Analysing Industries and Competitors” introduced generic business strategies in 1980. Time and time again, the strategy has proven effective for multitudes of brands, online or offline.

Porter highlights and emphasises the importance of business choosing one of three generic strategies:

  • cost leadership
  • differentiation 
  • or focus (also known as niche strategy)

These generic strategies provided a framework for major companies Walmart, Tesla, and Red Bull–to name a few–to understand and plan competitive positions within their respective industries. 

These strategies can be used individually or in combination, depending on a company’s goals, resources, and the competitive landscape. Successful businesses often adapt and refine their strategies to respond to changing market conditions and customer preferences. 

Keeping these in mind, continue reading to see how you can adapt Porter’s generic business strategy and implement it in your ONLINE business strategy.

Online Business Strategy1. Know Your Motives

The first step in developing an online business strategy is knowing your objective. It’s crucial first to understand WHY you want an online presence. Is it to increase brand awareness? Provide alternative means for customers to make purchases? Generate leads for your business? 

This motive will aid in determining what assets you need for your online business strategy. Tesla’s notable efficacy in understanding its business, brand and products allows it to differentiate itself from its competitors.

Tesla utilises a differentiation strategy that reinforces the brand’s unique online presence and personalisation. By understanding its business motives, Tesla can promote higher-quality content across their online marketing channels and offer online exclusives to their customers. 

According to Consumer Reports, the company has the highest customer satisfaction rate compared to its competitors, with 91% of customers planning to buy or lease another Tesla for their next car.

This, in turn, allows Tesla to enhance further their online business strategy to cater to their audience and highlight their unique selling propositions.

Unique Online Presence

You must understand that the online market is saturated with countless businesses looking for a breakthrough. This means that in order to succeed, your business must establish a unique and distinctive presence.

From branding to means of communication, thoroughly identify your business purpose and figure out how to better express that through a robust online strategy. 

You must know what sets you apart to see the light of day for your business.

This is not an overstatement. Start listing down your vision, mission, objectives and USP. Follow that with a professional web design and user experience (UX) to create a visually appealing and easy-to-navigate website. (You need a website; we’ll explain why below.)

Ensure your branding and messaging are correctly and consistently conveyed across online mediums.

High-quality Content

Once your business goals and purposes align with your brand, it’s time to start churning out content to engage your audience. Content is vital to building trust with your audience by providing them with useful information that they can use to make informed decisions.

When constructing an online strategy, you must factor content marketing into the agenda. Everything revolves around marketing, and it’s how you feed your audience with insights, portray your brand, convince potential customers and more.

When and Where Do You Need Content?

  • Social Media

Online business strategy requires you to be on track with the widely used platforms worldwide. Social media is an effective method to reach a broader audience. 

Social media encourages businesses to post consistently to engage with each platform’s algorithm. 

Content is required to create thematic content–whether informative, raising awareness, educating, convincing and more–weekly (encouraged), bi-weekly or monthly that consistently communicates the brand’s voice.

  • Paid Advertising

Once you’ve laid the foundation for your social media content, it’s time for your business to explore paid advertising mediums. Businesses can boost their content in multiple ways without relying 100% of the time on the platform’s organic algorithm.

Social media platforms allow for paid advertising that aids in ‘boosting’ posts. Additionally, businesses can explore PPC (pay-per-click) campaigns popularised by search engines (see: Search Engine Marketing) such as Google.

Whether you’re aiming to drive sales or achieve other marketing goals, the success of your paid advertising campaigns heavily depends on the quality and relevance of the content you present to your audience.

  • Website 

Every business needs a website these days. (Read more below to understand why you need a website.) One thing about a website is it relies on search engines to help filter out irrelevant content and boost relevant ones using their respective algorithms.

To even be considered by the algorithm, you, of course, must have quality content. Google’s algorithm sets content as the utmost priority when ranking your website in their Search Engine Result Pages (SERPs.)

Understand Your Customers’ Online Intent2. Understand Your Customers’ Online Intent

To know what sort of online presence you need – you must understand your customers’ intent, i.e. how they find you and why they use a particular online platform.

How: Google conducted a study, which found that 4 in 5 consumers conduct a local search on search engines for product information, directions and operating hours of businesses near them. Speaking to existing customers of yours will also help you answer this question.

Why: The table below illustrates user intent when using search engines and social media – the two areas where consumers spend most of their online time.

Navigational:  The user wants to go somewhere.Socialize: The user wants to find out what friends have been up to and communicate with them.
Informational:  The user wants to know about something.Discover information: The user has information – photos, videos, articles, news, and brands – fed to them based on their likes and what their network likes.
Transactional: The user is looking to buy something.Share: The user posts information on products/services/articles that interest them.

The user intent explains why Google Ads is booming. Businesses know that visitors coming through search will likely turn into customers because they are actively seeking a solution. Google Adwords

For Facebook, however, based on Forbes, 66% of marketers claim that social media indirectly impacts their business performance, and only 9% claim it can be directly linked to revenue. Users on social media don’t actively search for things – they tend to discover them through their news feeds.

Market Research

Conducting market research allows your business to have a deeper understanding of your business endurance through statistics and industry forecasts. Your business also benefits from market research by having a clearer view of your audience, potential customers, consumer behaviour and preferences, and more. 

Conduct thorough online market research using keyword research, social listening, and surveys to identify niche opportunities. The insights gained can be utilised in various ways. Businesses can opt to create buyer personas to craft tailored content that resonates. 

Now that you have all the information about your target audience–preferably buyers’ personas–you can start brainstorming with your content team on how, when and where to employ the content marketing strategy.

Website is Key to An Online Business Strategy3. Website is Key to An Online Business Strategy

We came up with 6 reasons why your business needs a website, but to go a bit deeper (it gets technical here), it is to have your content appear in search results.

Facebook does not allow Google to index the content on its pages, meaning the content you create on your page isn’t discoverable through Google search.

If you have a website, you can take advantage of opportunities to be found organically by users looking for your products or services. 

Your website is like your physical storefront. Build it according to your brand guidelines, but understand that making it look pretty does not guarantee any “footfall” or traffic. What helps you get traffic? 

Marketing, of course. Getting your website indexed by Google so that Google knows your website exists is just the first step in a long journey to online success. 

The results on the first page of Google get 71.3% of the clicks for all search results. 

In a nutshell, if you’re not on the first page of Google, you won’t get much traffic in general.

Online Marketing To Attract Your Target Audience4. Online Marketing to Attract Your Target Audience

How do you get to the first page? Focus your online business strategy towards Search and Social media once your website is up.

Search Engine Marketing & Optimisation

Your options for search are Search Engine Optimisation (SEO) and Search Engine Marketing (SEM). SEO is a long-term approach that helps your website rank organically on search results. 

The white-hat technique recommended for improving your SEO is content marketing

Write articles on topics within your business domain that users would search for or find interesting. Share these on your social media channels.

Use traffic drivers like guest posting on ‘authority’ blogs in similar domains to get a backlink and engage an interested audience. Other traffic drivers include YouTube (for videos) and Slideshare (for slide decks). 

All these pieces of content would rank for many keywords that drive targeted traffic back to your site from search.

Search Engine Marketing (SEM) provides an immediate possibility of showing up on the homepage of Google through paid advertising. 

Besides Google, your advertising can also show up on related sites on the network of sites that use Google Adsense.

Social Media Marketing

The number of social media platforms out there can be overwhelming. There is Facebook, YouTube, Twitter, Pinterest, Instagram, LinkedIn, and Reddit, to name a few. 

Recognising that not all platforms are relevant to your business is essential. Choose the ones that align best with your objectives.

For example, Facebook can be a great way to provide customer service and increase brand awareness, and that may be the only tool you need. 

However, an eCommerce brand with product photos could better include Pinterest and Instagram in its online business strategy.

Ecommerce or Online Marketplace

Walmart’s commitment to its online business strategy is evident in creating a user-friendly website and its online marketplace mobile app, contributing to a seamless and efficient online shopping journey for customers.

Walmart’s approach aligns perfectly with its overarching business strategy, emphasising cost efficiency. This strategy resonates with Porter’s first generic business strategy – the cost leadership strategy. 

The combination of cost-efficiency and a robust online marketing strategy allows Walmart to rake up to $53 billion in ecommerce revenue for Walmart U.S., followed by $20.3 billion for Walmart International in 2023. 

Considering the boom of ecommerce and online shopping in this technologically advanced era is essential. When you’ve made up your mind, you’ll need to consider between ecommerce or an online marketplace to promote your products (or business.)Ins & Outs of Web Traffic - Infographic - 2Stallions

5. Creating A Robust Online Business Strategy

Your strategy needs to frame every platform you target and cover the fundamentals: how, what, and when. All your online assets should have key performance indicators (KPIs) analysed every period of your choosing (usually monthly or quarterly) and tweaked accordingly.

The infographic below, titled ‘Ins and Outs of Web Traffic’, shows how your online actions will drive traffic back to your website. 

This should give you a clearer understanding of how your online assets rely on each other for the overall benefit of your business and aid in formulating your strategy.

The online business strategy you develop keeps you focused on your motives. Yet, it’s equally important for this document to remain flexible and adaptable as you learn what does and doesn’t work for your business.

Want to find out more about how we can help refine your online business strategy?  2Stallions Digital Marketing Agency is based in APAC and has extensive experience helping businesses construct online strategies. Have questions or additional insights? 

Originally published: 23 June, 2016
Updated: 17 September, 2023

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Frequently Asked Questions About Online Business Strategy

What Is an Online Business Strategy?

An online business strategy is a roadmap that outlines how a business intends to achieve its goals using the internet. It encompasses elements like eCcommerce, digital marketing, online branding, and customer engagement, tailored to leverage online platforms and tools effectively.

How Do You Plan Online Business Strategies?

Planning online business strategies involves:

  1. Defining clear objectives and KPIs.
  2. Analysing your target audience and their online behaviours.
  3. Identifying the best online platforms and channels for your audience.
  4. Creating a content and engagement plan.
  5. Allocating resources, including budget and manpower.
  6. Implementing, monitoring, and continuously adjusting the strategy based on analytics and feedback.

What Is The Strategy of Online Marketing?

An online marketing strategy is a plan to promote products, services, or brands online. It can involve a mix of SEO, PPC advertising, content marketing, email marketing, social media marketing, affiliate marketing, and more, all tailored to effectively reach and engage the target audience.

What Is a Good Business Strategy?

A good business strategy aligns the company’s resources and capabilities with market demands, providing a competitive advantage. It should be clear, actionable, flexible to changing market conditions, and focused on sustainable growth and profitability. Effective strategies often involve:

  • Understanding customer needs.
  • Identifying unique selling propositions.
  • Regularly reviewing and adjusting to stay ahead of competitors.

The growth of the Internet has provided companies with a wealth of online marketing options, including social media campaigns. Now, businesses can promote their brands on social media to increase visibility, revenue, and customer reach.

According to Statista, there are 4.88 billion social media users worldwide in 2023. The report also found that smartphones account for over half of the online time.

This means businesses, big or small, should be taking advantage of social media platforms. It also means that it is time to transition from traditional marketing (i.e.,TV ads, print ads, etc.) to social media marketing.

Unlike traditional media, social media offers a conversation between the brand and the consumer. The audience can comment, like, tweet, share posts, and more. Not to mention that social media posts can be edited or deleted when necessary.

If you’re interested in harnessing the full marketing potential of social media, read on to discover how to make the most of this dynamic and interactive channel.

More About Social Media Marketing

Social media marketing uses platforms to establish brand awareness. It also increases customer reach, monitors customer feedback, and does various other things.

It involves running campaigns and sharing content to drive social media engagement and conversion. The primary social networking services today are Facebook, Instagram and X.

Each platform engages audiences in different ways. Here are the metrics used to measure social media engagement across the three platforms:

  • Facebook: shares, likes and followers
  • X: re-tweets and followers
  • Instagram: likes and followers

What Is A Social Media Campaign

A social media campaign is a strategically planned and executed marketing effort on one or more platforms. These campaigns can come in various forms, depending on the organisation’s objectives or the individual behind them. 

Common elements of social media initiatives include the use of content, interaction with the audience, and specific goals to be achieved. Let’s explore these various aspects of a social media campaign:

Definition of Social Media Platforms 

Social media platforms are online channels where people interact, share content, and connect. Some popular social media platforms include Facebook, X, Instagram, LinkedIn, Pinterest, and TikTok. 

Each platform has its unique user base and features, and a successful social media campaign will select the platforms that align best with the target audience.

Diverse Forms of Campaigns

Social media campaigns can take on various forms, including:


These involve asking questions and gathering opinions from your audience. Polls are interactive and can be an effective way to engage your followers.

Contests and Giveaways: 

These are designed to encourage user participation. By offering prizes or incentives, businesses can attract more people to engage with their content and brand.


Hosting live or virtual events can generate excitement and engagement. These events range from webinars and live Q&A sessions to product launches or conferences.


Podcasts can deliver valuable content and establish thought leadership within a particular industry. They can also be used to promote products or services.

Business Goals

Social media campaigns are not just about posting content for the sake of it; specific business goals drive them. These goals can include:

  • Driving Direct Sales: 

Some campaigns are designed to promote and sell products or services directly. This can involve showcasing products, offering discounts, or running flash sales.

  • Generating New Leads: 

Businesses often use social media campaigns to capture contact information from potential customers, such as email addresses or phone numbers.

  • Getting Direct Customer Feedback:

Social media is an excellent platform for soliciting and receiving customer feedback, which can be invaluable for product improvement and customer satisfaction.

  • Boosting Web Traffic and Brand Recognition: 

By sharing valuable content and promoting it effectively, businesses can increase website traffic and make their brand more recognisable.

  • Building a Strong, Engaged, and Loyal Community: 

Establishing a community of loyal followers and customers is a long-term goal for many businesses. Social media campaigns can be a means to nurture and grow this community.

  • Creating an Email Marketing List of Engaged Customers: 

Email marketing remains a powerful tool, and social media campaigns can be used to collect email addresses for ongoing marketing efforts.

Execution and Measurement

Social media campaigns involve planning and creating content, scheduling posts, engaging with the audience, and analysing performance. 

Metrics such as reach, engagement, click-through rates, and conversion rates are commonly used to measure the effectiveness of a campaign.

Adaptation and Optimisation

Social media campaigns are not static; they can be adapted and optimised based on the data and feedback received during the campaign. 

This iterative approach allows for ongoing improvement and better results.

A social media campaign is a strategic marketing effort that leverages social media platforms to achieve specific business objectives. 

These campaigns come in various forms, and their success is measured by how well they meet the defined goals. 

To be effective, social media campaigns require planning, creativity, audience engagement, and the ability to adapt to changing circumstances and feedback.

Inspiring Social Media Campaigns You Can Learn From

Starbucks, Dove and IHOP are a few top brands that have launched successful social media marketing campaigns. Let’s take a closer look at why their campaigns worked.

1. Starbucks: Unicorn Frappuccino

As part of its 2017 Frappuccino Happy Hour, Starbucks rolled out its one-week-only, pastel-hued beverage: the “Unicorn Frappuccino”.

starbucks, unicorn, frapuccino,

Image by: Starbucks

With its limited offer period and  ‘Instagrammable’ appearance,  the drink and hashtag #UnicornFrappuccino generated nearly 155,000 Instagram posts.

2. Dove: #SpeakBeautiful

Dove promises to deliver body confidence and self-esteem through its campaigns. In its #SpeakBeautiful campaign, the brand partnered with X to show the effect of insults on people’s images.

Video by: Dove

X’s technology identified negative tweets about beauty and body image. The Dove account then sent responses about confidence, optimism and self-love.


IHOP, the International House of Pancakes, flipped the last letter of its acronym upside down and temporarily became IHOb. The brand asked its X followers to guess what “B” stood for—and more than 70,000 users reacted and responded to the tweet.

Tweet from: IHOP

While the name change lasted only briefly, this gimmick increased burger sales.

Key Components Of Successful Social Media Campaigns

1. A Well-Thought Plan

Your campaigns’ successes depend on your social media strategy. Review your social media goals and identify the ‘who,’ ‘what,’ ‘why,’ and ‘how.’

Who: Identify who your target audience is. Determine ideal customer characteristics and demographics that your business can best cater to.

Shaping your audience personas will craft the right message and brand voice for your social media campaigns.

What: Find out what social media channel your business will use. Choose the ones that best support your strategic goals.

Explore the big four social media channels—Facebook, X, LinkedIn and Instagram. You could also look into other platforms like YouTube, Pinterest, TikTok, or Snapchat.

Why: Understand the motivations behind your prospect’s goals, the reasons for their challenges, and the issues they face.

Once you know the answers to your strategy’s whys, it will be easier to proceed with the how.

How: Learn how your brand, products, and services can best address your customer’s pain. 

List your audience’s choices and responses along your customer journey. Then, map out a plan to entice them to participate in your campaign.

2. Compelling Content

Build social media campaigns around compelling content. A campaign with impressive storytelling and accessible information has a greater audience engagement.

To impress your audience, your content should be:

Optimised for viewing. Social media optimisation and search engine optimisation are two different things, but they support each other. Here are two of the best practices that SMOs can borrow from SEO:

  • Keyword Research. This technique identifies phrases and topics your target audience searches for. This way, you can create relevant content for them.

It also helps determine hashtags and phrases for social media posts. Hashtags make it easier to find your content, even for people who are not following you.

  • Profile Optimisation. Website optimisation is a crucial step in SEO. Optimise your website and its content so search engines know what your website is about.

Fun and informative. People love sharing useful things on social media. These could be tips, suggestions, fun facts, and quirky stories that tackle difficult topics like science or maths.

Make your content easily shareable to increase the chances of drawing your audience’s attention. For example, create videos that tell relatable stories or tug at your customer’s heartstrings (like Dove’s #SpeakBeautiful campaign).

Craft memorable content to boost your social media shares. Incorporate the element of surprise into your strategy, like what IHOP did with its IHOb campaign.

Short but sweet. Writing long-form content in today’s time-starved world is not always the best option. Squeeze your content into something that is easily consumed. Focus on a single topic, include a graphic or visual, and feature an enticing headline.

3. Rewarding Promotions

In website marketing, creating an email list is simple if you can offer something in exchange for customer information.

For instance, Netflix and Spotify give new registrants a “Welcome Bonus, “letting them try the paid service for 30 days. After the promotion period, customers can decide whether to stop or continue.


You can use social media to advertise your ‘free’ product. Anything free and compelling has a high chance of going viral. Contests for high-end or high-value products are also terrific for promotion.

4. Thorough Analysis

Like with SEO, you must measure your social media campaigns performance through their analytics:

  • Are you reaching qualified people?
  • Are you engaging with qualified people?
  • How many of your social media fans inquired about your product or service?
  • How many of them actually become customers?

The things you can measure vary in every social media platform but tend to include the following:

Engagement. This measures how many people have engaged with your social media posts. It also plays an essential role in how far your posts travel (aka social media reach).

Engagement metrics include clicks, likes, shares, comments, brand mentions, profile visits, and active followers.

Reach. Social media reach is the number of users who viewed or watched a particular content on a social media channel. Unlike engagement, this metric has no definite amount as it is only an estimate.

You can measure reach by tracking the number of followers or fans, impressions, and traffic.

Leads. A lead is any information you can use to follow up with your fans or followers. It could be a name, a phone number, or an email address. 

This valuable item value could develop into hard leads—qualified prospects or customers.

Customers. The main objective of social media campaigns is to attract new customers. If you have found the right leads and kept them engaged, they will be more likely to buy your product or service.

You will know how many fans made it to the finish line by tracking customer acquisition and conversion rates.

Built-in analytics tools, such as Facebook Insights, LinkedIn Company Page Insights, and Pinterest Web Analytics, come in handy when measuring social media performance.

Switch to Social Media

Social media is a gold mine for followers, leads, and customers. It allows businesses to increase exposure, boost traffic, and gain market insights.

If your brand is not transitioning from traditional to social media, now is the time to make the switch. Take advantage of ever-increasing social media users: launch social media campaigns to generate qualified leads and increase your conversion rates.

Originally published: 25 Jan, 2018
Updated: 11 September, 2023


Transform your social media profiles from dull to spectacular with 2Stallions! Our team of social media marketing experts can help you achieve unparalleled success by creating engaging content that will captivate your audience. You deserve more than just a digital presence – connect with us to make your online brand shine.

Frequently Asked Questions About Social Media Campaigns

What Are Campaigns on Social Media?

Social media campaigns are coordinated marketing efforts to reinforce or assist with a business goal using one or more social media platforms. These campaigns are strategically focused, have measurable outcomes, and aim to create a buzz or foster engagement around a particular product, service, or topic.

How Powerful Are Social Media Campaigns?

Social media campaigns can be compelling. They have the potential to reach a vast audience in real-time, drive brand awareness, generate leads, and increase sales. The interactive nature of social media platforms allows businesses to engage with their customers directly, gather feedback, and quickly adapt to their preferences. When executed correctly, social media campaigns can yield a high return on investment and often spread virally, further amplifying their reach and impact

How Does Social Media Promote Campaigns?

Social media promotes campaigns through a variety of means:

  1. Organic Posts: Regular content sharing on a brand’s profile to engage with followers.
  2. Paid Advertising: Targeted ads that appear in the feeds of specific demographic groups.
  3. Influencer Partnerships: Collaborations with individuals who have significant followers to promote content.
  4. Engaging Content: Videos, infographics, polls, and other interactive content that encourage sharing and discussion.
  5. Hashtags: Creating unique campaign hashtags to make content easily searchable and encourage user participation.

What Are the Six Most Common Social Media Campaign Strategies?

  1. Brand Awareness Campaigns: Aimed at introducing a brand to new potential customers and increasing its visibility.
  2. Lead Generation Campaigns: Focus on collecting data from potential customers for future marketing activities.
  3. Engagement Campaigns: Designed to foster interaction, likes, shares, and comments on social media posts.
  4. Conversion Campaigns: Aimed at driving specific actions, such as making a purchase, signing up for a newsletter, or filling out a contact form.
  5. Customer Loyalty Campaigns: Designed to reward and engage existing customers, turning them into brand ambassadors.
  6. Event Promotion Campaigns: Promote specific events, webinars, or product launches to maximise attendance or participation.

Facebook advertising is a powerful tool for any business.

With over 2.8 billion monthly active users, Facebook is one of the most used social media platforms in the world. 

Aside from being a popular social network for individuals, it is also a powerful platform for businesses to promote their products or services to a wider audience. Facebook provides cost-effective and efficient marketing tools to help businesses reach their target audiences and achieve their goals. 

Here is how your business can benefit from advertising on Facebook:

4 Key Benefits of Advertising on Facebook

Both big and small businesses can benefit from advertising on Facebook. Here are 4 key benefits of advertising on Facebook that might help you get started. 

1. Wide Audience Reach

With a wide audience reach, Facebook offers businesses access to an audience diverse in age, location, and interests. Through Facebook’s advanced targeting options and demographic, businesses can target their ideal audience and reach people who are most likely to be interested in their products or services.

2. Cost-Effective

Advertising on Facebook is an affordable way for small and medium-sized businesses to promote their products or services, making it a great option for them. Facebook’s range of ad formats can cater to different budgets, and businesses can set their ad spend according to their budget.

3. Advanced Targeting Options

Facebook’s advanced targeting options enable businesses to reach their ideal audience based on factors such as demographics, interests, behaviours, and location. Helping businesses create ads that are relatable and relevant to their target audience increases the chance of conversion that benefits the business.

4. Measurable Results

Aside from advanced targeting, Facebook also provides a range of metrics to measure the performance of ads. Businesses can track metrics such as ad reach, impressions, clicks, and conversions, which helps in terms of optimizing ads and improving ROI.

6 Top Tips for Creating Successful Facebook Ads

Successful Facebook advertising campaigns start with a systematic approach. Here are 6 tips you can use to create engaging Facebook ads campaigns to suit your audience. 

1. Define Your Objectives

Before creating a Facebook ad, it is essential to define your objectives. Do you want to increase brand awareness, drive website traffic, or generate leads? To create ads that are relevant to your goals and increase your chance of success, your business needs to define your objectives.  

2. Choose the Right Ad Format

Facebook offers a range of ad formats, including image ads, video ads, carousel ads, and more. Selecting ad formats that best suit your objectives, ensures your ads resonate with your target audience.

3. Use High-Quality Visuals

Visuals are an essential component of Facebook ads. For example, you can capture the attention of your audience through high-quality images or videos that are relevant to your ad. Avoid using stock photos and opt for original visuals representing your brand and message.

4. Write Compelling Ad Copy

The ad copy is another crucial element of Facebook ads. Write a concise and compelling copy that communicates your message and encourages your audience to take action. Ads with clear call-to-action that directs your audience to the next step, such as visiting your website or contacting your business are always the best. 

5. Use Advanced Targeting Options

Use Facebook’s advanced targeting options so that your business reaches its ideal audience. These options target people based on their demographics, interests, behaviours, and location. When you know your target audience, it is easier to create relevant ads to increase the chances of conversion.

6. Test and Optimize

Testing and optimizing your Facebook ads are essential phases you need to do to improve ads performance and ROI. Test different ad formats, visuals, copy, and targeting options to identify what works best for your audience. Use the insights gained to optimize your ads and improve ads’ effectiveness.

Expand Your Reach With Facebook Ads

Businesses can reach a wider audience and achieve their marketing goals through Facebook advertising. It is a powerful tool for businesses in this digital age.  

With its advanced targeting options, cost-effective pricing, and measurable results, Facebook provides businesses with an effective platform to promote their products or services. 

With these tips, businesses can create successful Facebook ads that resonate with their target audience to increase their ROI.

Let’s explore our in-depth tips and tricks when advertising on Facebook. 

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The F&B (food and beverage) industry moves fast on a bad day. On a good day, it’s one of the fastest-evolving industries on the planet.

Digital marketing acceleration plays a dominant role in this industry, propelling it forward at lightning speed!

In this issue of the Marketing Expert Series, we are in for a tasty treat. Secret Recipe’s Evelyn Lee, the company’s Head of Marketing for Malaysia, joins us to talk about marketing strategies and tactics during and post-Pandemic.

In particular, she shares some deep insights into the impact of digital marketing acceleration and how she and her team have grown closer together to keep up with the ever-advancing pace of the industry they call home.

Hi, Evelyn, thank you for joining us in our Marketing Expert Series. Let’s kick off with a little background, can you tell us a bit about yourself? How did you get to where you are now? 

Interestingly enough, my journey actually began in a bank! Three years later, I then moved into F&B where my true passion lay, landing a role at Classic Fine Foods, a leading gourmet and ingredients supplier in Malaysia.

During the height of the third-wave coffee movement, we opened the first coffee training school in South East Asia, Universita del Caffe Della Malaysia in partnership with illycaffe in Italy.

Nine years on, I was presented with the opportunity to join Secret Recipe Cakes and Café.

At Secret Recipe, effective marketing strategies and a supportive team resulted in a proven track record of awards for the brand, namely, ‘Brand of the Year’ by World Branding Awards from Kensington Palace, London and Platinum for ‘Best Brand’ and ‘Best in Marketing’ by Star Outstanding Business Awards (SOBA) for both 2018 and 2019.

In fact, just last week, we took home ‘Malaysian Business of the Year’, Platinum for ‘Best Brand’ and Platinum for the newly introduced category ‘Best Halal Product or Service’ at SOBA 2022.

You’re the Head of Marketing at Secret Recipe Cakes & Cafe in Malaysia. Please tell us a bit about Secret Recipe and the company’s product philosophy.

With a history spanning 26 years, our vision has always been to establish ourselves as a top-tier industry leader by consistently delivering high-quality products that exceed our customers’ expectations. Our team is committed to going above and beyond by implementing innovative ideas and continuous improvements to meet our goals.

The market is highly competitive, and we use various marketing channels throughout the year to showcase our new and exciting hot meals and cakes to keep our customers engaged. However, introducing new products alone is not enough, so we also collaborate with different parties and brands to keep our brand top of mind and close to our customers’ hearts.

As marketers, it is crucial to stay informed of the latest industry trends and always be open to learning and adapting.

What role do you play as Head of Marketing at Secret Recipe? Is there a part of your role you enjoy most?

As a marketer, you will always wear more than one hat. You have to be the marketing strategist, the social media strategist, the content strategist, the creative director, the budget specialist, the coach and a whole host of other things.

I can’t tell you which of them I enjoy the most but I love the unpredictability. I love the challenges, the new things that are thrown your way, obligating you to navigate.

For example, look at the buzz and concern ChatGPT has created – instead of it being a threat, how can we learn from it? That should be our focus.

You’ve worked at Secret Recipe for more than 7 years now, and before that, you were with Classic Fine Foods for nearly 9 years. What drew you to the F&B industry as a marketer?

People say FMCG is fast, but personally, I feel F&B is even faster.

Your response time to market situations has to be on point and you must be able to scale quickly. It keeps me on my toes, and I learn more and that’s what I love about marketing.

There’s always something new to learn!

Is there an experience or moment you’re most proud of during your career to date?

One of the moments that I am most grateful for is when we won Platinum for ‘Best in Marketing’ at SOBA for 2018 and 2019. Another is when I was invited to be a panel speaker at DigiBranCon 2.0, last October.

But if I am to be perfectly honest, I am the proudest of my team, how far we have come and grown together in 7 years. Some have since left, but I am very proud to see how they have grown in their new roles.

(Side note: do not try to headhunt my team members.😉)

The F&B industry was heavily affected by the Pandemic. What lasting impact do you believe the pandemic’s forced acceleration of digital transformation has had on the industry?

The two years of the pandemic forced the F&B industry to grow digitally, which is something that might have taken five years or more normally. That being said, digital adoption and transformation will not slow down and we shouldn’t stop and go back to the conventional ways of doing things.

People changed, and consumers’ buying behaviour changed as well. I believe many industries are accelerating digitalisation as we have to be open to the new technologies and trends coming our way.

Do you think that this impact has permanently changed how you and your team go about your work? Where do you see your strategies going in the next few years?

My team grew very close together during the pandemic and it has shown us that we can do things that are beyond our expectations.

The sense of emotional closeness other than just the professional relationship makes us work together much more cohesively.

One thing that I realised during the pandemic was that we cannot work alone and in silos. As individuals, we all require assistance and collaboration with each other. I cannot foresee exactly what will happen in the next few years but on a personal level, I will continue to connect with my team both professionally and emotionally.

Any advice you’d give to young and/or aspiring marketers? 

This will sound corny but I am going to quote “Rome wasn’t built in a day”. Always have the perseverance to test and learn. Humility is key since there will always be something that you don’t know, but it doesn’t mean you can’t learn!

It’s been great to learn more about you and your work, Evelyn, thank you for sharing. How can people connect with you if they’d like to know more about you or Secret Recipe?

Connect with me on LinkedIn!


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Social Media Marketing Has Revolutionised The Way Marketers Communicate With Customers

Social networks have changed the fundamental ways in which marketers communicate and interact with their customers. Social media has become one of the must-have digital marketing channels for almost all brands.

Social media marketing is now an integral part of the marketing mix of any B2C or B2B company seeking direct contact with its customers.

With 4.74 billion global social media users, it is no surprise that companies continue to turn to social media to reach their target audiences.

Marketers who have successfully built a strong social media presence experience greater engagement with their customers and a significant increase in lead generation.

  • Ad spending on social media is projected to reach over $173 billion in 2022 (Statista)
  • 83% of marketers report confidence in the ROI on social media marketing (Hootsuite)
  • 27% of social media users look for inspiration for things to buy or do (GWI)
  • 26.2% of social media users use the platforms to find products to purchase (GWI)

During the COVID-19 pandemic, social media took off even more than before as people turned to the Internet to stay connected to loved ones. This is coincidentally the first and foremost reason why people use social media.  

Even now that most countries are out of their lockdowns and vaccines are slowly pushing the pandemic into the history books, social media is still a go-to place for people of all ages to connect and share. As a result,  social media marketing remains an essential strategy for businesses.

Future of Social Media Marketing – Take a Dynamic Approach

While social media marketing is immensely valuable and beneficial to your business growth, your social media strategy will have to differ based on which social networks your audience spends their time on.

Consider the following data:

Social Media Penetration APAC | 2Stallions

Your target audience may be on one or more platforms – or they may be on five or six! To get the most out of any social media marketing strategy, you will need to create dynamic content that is interesting for your target audience and adapt to each platform you will use to reach them.

What is Dynamic Content?

Dynamic content refers to content that changes based on user data, behaviour and interests.

Different social media platforms have different sets of demographics, interests and types of content consumption. Therefore marketers must tailor their social media content to suit each platform’s users.

The Components Of Dynamic Content On Social Media

A dynamic approach can be applied to content and paid social ads (including retargeting ads). Whether it’s content or paid ads, the type and presentation of content will have to change based on the behaviour and interests of the target audience. 

The key is customisation and personalisation.

Dynamic Paid Ads

For paid ad campaigns, the most common practice is customising blocks of tailored content (ads) displayed on social media according to the rules for particular subscriber groups.

Using tools such as Facebook Dynamic Ads & LinkedIn Dynamic Ads, marketers can customise the “look” of the ad and leverage the various targeting options available.

When marketers create retargeting ads, they can target a group of customers who are most likely to convert (for example, customers who have left items in the cart or have browsed your site previously).   

Creating a Facebook Dynamic Ad

When you create a dynamic ad, choose assets that make sense together when combined. You can choose up to 30 assets for your dynamic creative ad.

You should also:

  •  A/B test best call-to-action buttons 
  • Reach the right people with the use of pixels
  • Keep the text short, clear and to the point 
  • Draw attention to your image with movement/ formats

Dynamic Monthly Social Content

Marketers should also plan their monthly social media calendar using insights from your social media channels according to their customers’ interests and purchase intent. These can be gathered using the page insights function that all your social channels will have. 

Tips for planning your social media calendar:

  1. User Segmentation
    Segmentation is dividing your visitors into specific groups and customising your content and the user experience for each segment. You might want to check out our guide to creating a customer strategy; this will help with audience segments.
  2. Collect Relevant Data
    Collect consumer insights based on the products the user has been looking at.
  3. Adapt Your Branding and Creative Approach
    Change the content type and style based on all the data collected thus far.

How Dynamic Content Future-Proofs Your Social Media Strategy

A one-size-fits-all social media content won’t cut it anymore.

If you’re trying to reach customers on TikTok, Facebook, LinkedIn, Twitter, and Instagram, you must tailor your approach to each platform.

Your customers are increasingly demanding. They expect their interactions with businesses on social to be tailored to who they are, their goals and their needs.

For marketers to maintain a competitive advantage, they must adopt a flexible strategy to reach their customers at multiple touchpoints.

That is why we recommend a dynamic strategy to deliver long-term value and drive social ROI for any company.

A Dynamic Approach Optimises Your Content to Drive Conversions and Sales Faster

Dynamic content is your first step towards better audience targeting to bump up social ROI and achieve business results for your brand.

It is a versatile and cost-effective strategy to help businesses receive the most return on ad spend.

With a dynamic approach, marketers optimise content that will appeal to their existing and potential customers.

With dynamic ads, you can:

  • Reach more customers: Show people items tailored to their interests, regardless if they’ve been to your website or app.
  • Complete the sale:  Dynamic ads retarget your website or mobile app shoppers to remind customers of items they’ve left in their shopping cart.
  • Find new potential shoppers: Using a function known as broad audience targeting, you can reach new people who’ve expressed interest in your products (or similar products) even if they haven’t visited your website or app yet.
  • Save time on creating ads: Marketers must create an ad template that automatically uses images and details from your catalogue for products you want to advertise.

As a result, dynamic ads help quicken the conversion process and increase conversion rates because you target customers with the greatest probability of buying from you.

Rather than incurring a huge ad spend on a general audience, marketers will achieve better results with the least possible amount of ad spend by selling to customers with the highest purchase intent across all the marketing funnel stages.

Wrapping Up

The steps we’ve provided for you to create a dynamic strategy are relevant for Facebook and other social media channels. Feel free to adopt any of the tips we’ve provided and get started on creating your own dynamic strategy today! 


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Originally published: 22 May 2020
Updated: 25 November 2022

Social media has progressed from a social networking tool to a strong marketing platform over time. Globally, social media has over 4 billion users. A typical social media user spends around 2 hours and 22 minutes each day on social media sites. 

In other words,  if used properly, those 2 hours and 22 minutes each day offer a tremendous chance for your company to raise brand awareness, increase traffic, increase sales, and improve overall conversion rates. 

But what is it about social media that makes all this possible? Let’s find out. 

1. Social Media Helps Grow Your Reach

One of the most significant advantages of using social media is that it allows you to reach a larger audience in a short amount of time. Reportedly, 90% of all marketers believe that social media marketing has enhanced their company’s visibility. In addition, 70% of business-to-consumer (B2C) marketers have used Facebook for successful lead generation. This demonstrates how crucial social media can be for your company. 

Here’s how it works:

You have to keep your social media approach constant. This involves actions like sticking to a publishing schedule, connecting with your followers through likes, shares, and comments, and utilising relevant hashtags. This will help your brand become more visible. As a result, people will begin to recognise you and when people identify your brand, they begin to trust you as well. 

2. Social Media Helps Attract Traffic to Your Website

If you want people to visit your website, you need to let them know about it first. 

People won’t visit your website unless something attracts them  – i.e. unless they find it organically. The issue is that organically attracting traffic does take time. So, if your company is new, you’ll need to think of alternative strategies to market and promote it. Fortunately, social media can assist you in this endeavour. The best part is that with a single click of a button, you can reach out to thousands of individuals at once. Not only that, it works for different platforms outside of social media such as, you can create amazing material for your website, blogs, video sites and share it with your audience using social media. This will help you in expanding your reach, for example, the more readers you have, the more visitors your blog will receive. 

3. Makes Relationships with your Audience Stronger

Another advantage of using social media is that it allows you to form relationships with your target audience. You can use it to connect with your audience on a more personal level and to establish trust with them. 

Most of the time, your audience only gets a sense of your brand through the material you provide- they perceive it through the company’s lens. As a result, your audience has no emotional relationship to your business. You can leverage social media to humanise your brand for your audience. Humanizing your brand can help maintain a positive relationship between company and consumer. This will help customers connect with your company. 

Most companies, for example, do not provide their behind-the-scenes experiences for their customers. Offering a behind-the-scenes look at your company might help them better understand your brand. You can use this opportunity to introduce your workers to the audience, offer them a tour of your business, or demonstrate how you work. All of this helps your audience get to know the individuals that work in your company and how things work.  

Key Takeaways

Social media is no longer just about social networking. It has evolved into a huge marketing platform that can help your business grow and succeed. Marketers now use social media to generate brand exposure and leads. 

Social media marketing should be a substantial part of every marketing strategy. What now? Convinced? Then make a social media plan so you can get out there and start posting!

Partner with 2Stallions for the best social media marketing services in Singapore. Our expert team creates captivating content that drives real results. Contact us today to skyrocket your brand’s online presence and leave your competitors behind. Partner with us and let’s make digital magic happen!

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