Email marketing, in its broadest sense, is the sending of an email to a group of people who have opted to be a part of the group.
With email marketing, our focus is growing your mailing list through conversion optimization, content marketing, and search engine marketing.
There are 3.9 billion daily email users, this number is expected surpass 4.3 billion by 2023. Active email accounts surpassed 5.6 billion back in 2019, and remain the most direct and personal way of reaching your audience online.
Email is more stable than social media, which change policies at a whim. With email, you dictate what or when you send to your audience. Here's something to think about: email reaches its intended audience 90% of the time, while Facebook posts only reach about 2% (or less).
Email is the medium of choice for ‘business’. It is a much more mature platform used for business correspondence and is considered more professional and serious.
When comparing an email sent to users versus a post on Facebook or Twitter, click rate results of email are between 50 to 100 times better. Email also generated 40x more leads than Facebook and Twitter combined.
|Email Service Provider||Marketing Automation|
|Sends Mass Emails|
|Tracks Open Rates & Clocks|
|Easy to Build Landing Page||Easy to Build Web Forms||Easy to Create Multi-Step Campaigns||Integrates with all Direct Mail, Social Media, and More||Data Deduplication and Normalization||Score Leads||Recycle and Nurture Leads||Ensures Only Qualified Leads Go to Sales||Measures the Impact on Marketing Initiatives on Revenue|
A Marketing Director’s Career Journey with Alvin Tham