SEM PPC – Why Your Business Needs It

|Categories: Online Marketing, Search Engine Marketing|Tags: , , |

Search Engine Marketing (SEM) is a term every business owner with an online presence should have basic knowledge about. Why? SEM is the process of gaining traffic and visibility from search engines through both paid, Pay-per-Click (PPC), and unpaid Search Engine Optimization (SEO) efforts. PPC and SEO are the two legs of search engine marketing that [...]