How To Pick The Right Content Marketing Agency

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|Categories: Content Marketing|Tags: , , |

On the lookout to hire a content marketing agency to handle your company’s content?  Whether you need landing pages, blog posts, or articles, it’s important to find the right fit.   If you’re thinking “Aren’t all content marketing agencies the same?”, we’re here to tell you differently. Believe it or not, every content marketing agency is unique, with their own strategy, [...]

How To Create A Company Profile That Won’t Bore Your Customers

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|Categories: Content Marketing|Tags: , |

Which company profile below piques your interest more? Example 1: "Hey, we're Company A. We work to provide solutions to your issues. We have several high-profile projects coming up in the next few months. If you'd like to work with us, you can always give us a call!" Example 2: "Hey, we're Company B! We've been [...]

Content Marketing Myths: 5 Misleading Statements To Watch Out For

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|Categories: Content Marketing|Tags: , , |

As the use of the Internet grows every day, so does the popularity of content marketing as well as content marketing myths. It should be a priority for you because every website, social media campaign, and even Adwords campaign, thrives on content. As a digital marketing agency, we’ve noted how clients have reaped long-term benefits from [...]

Brand Storytelling in a Nutshell

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|Categories: Content Marketing|Tags: , |

As children, our parents used storytelling to put some colour on simple life lessons. As a result, we remembered these lessons well and kept them in our hearts and mind. Content marketing professionals also use storytelling to bring life to a brand and consider it as one of the main components of a content marketing approach. [...]

3 Ways To Self-Learn Content Marketing

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Have you had a conversation with your digital marketing agency about content marketing lately? You probably encountered topics you do not quite understand. Sure, you understand that content marketing is important for your digital strategy, but how much do you really know? When it comes to content marketing, you have to research your audience, create an [...]

Why Your Company Needs To Invest In Content Marketing

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|Categories: Content Marketing|Tags: , , |

People visit your website because of two things: it is either they are looking for information to add to their research of a product or service, or they are looking for information to urge them to make a purchase. Targeted content help steer customers into sales funnels, which is why more than 85 percent of brands [...]

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