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Content Marketing

4 Reasons to Use Video Content in Digital Marketing Campaigns

Video and digital marketing are a dynamic duo, like pen and paper or Batman and Robin. Both sides complement each other and can create a work of art, or make the world a better place.

Any form of videos (i.e. demo videos, video ads, how-to videos, explainer videos, etc.) can be a versatile marketing tool. Videos can increase purchases, establish brand awareness, and widen a business’ customer reach, to name a few of the many benefits.

As a bonus, videos are also entertaining.  Video content grabs people’s attention more than other media, and it often elicits emotional connection, thus helping to drive more engagement.

So if you have not considered making videos for your brand, now is the time. Below are four reasons why video marketing is worth the investment.

Why Is Video Content Important

digital-tv

1. Demand for Online Video Is Increasing

Did you know that people are switching to online videos? According to Think with Google, 6 out of 10 people prefer online video platforms over live TV.

The Internet and today’s multi-platform world played a vital role in this big transition. People watch less television because they have their phones, desktops, and other devices to use not only for streaming but for social networking as well.

Videos are driving dramatic growth on social media. Facebook, the world’s most popular social network, sees 100 million hours of Facebook video views each day from billions of users.

And that’s not all: the demand for online video is growing exponentially.

  • Users view more than 1 billion hours of video each day on YouTube. (YouTube)
  • 75% of all video plays are on mobile devices. (eMarketer)
  • 92% of users watching video on mobile will share it with others. (Wordstream)
  • On average, people spend 2.6x more time on pages with video than those without. (Wistia)

2. Video Content Boosts Customer Engagement

Video is the most engaging type of content. It brings together auditory and visual experiences and incorporates all content formats such as text, music, photographs, and links.

The movement, text, and sound in videos influence the message delivery. Contrarily, the static text is limited to only a specific choice of words, punctuation, and visual cues (i.e. emojis) to convey a message.

Since videos can include all content types, they can make information more digestible and easier to understand.

Video content has also helped marketers share their brands’ stories and maximize engagement across social media platforms.

In a 2017 Invisia research, it was found that 82% of Twitter users watch video content. This means more audiences prefer watching lengthy videos than reading 120-character microblogs.

Meanwhile, Instagram video posts get more engagement than other post types. The Instagram Engagement Report showed that video posts generate an average of 150 comments compared to image posts with only an average of 65 comments.

3. High-Quality Video & Content Builds Better Brand Authority

A high-quality, informative, and visually-appealing videos help brands to attract more eyeballs and also allows them to build better brand authority.

Videos can create a meaningful experience for the audience. As a result, they are more likely to create a connection that helps “humanize” any brand.

If a brand successfully pulls consumer’s heartstrings, it can easily capture and hold the attention of its audience. This can result in stronger brand authority and a better brand image.

This is why brands should create visual content and integrate it into their digital marketing campaigns. Doing so guarantees them more shares, likes, and mentions on social media and gives them a satisfactory return on investment.

4. Compelling Videos Drive More Search Traffic to Your Website

Customer engagement has a direct link to increased website traffic. If users do not visit sites often, chances are those sites’ places in the search engine results would drop.

Conversely, websites that have low bounce rates, high click-through rates, and several post shares can double their search traffic. This is where compelling video content comes in handy.

Unlike text-based content, videos can foster engagement because they are generally more entertaining. They entice site visitors to stay longer on a page, drive audiences to share on social media, and most importantly—encourage them to take profitable actions.

When any of these things happen, businesses can get their name, website, products out on the Internet and improve on their SEO (search engine optimization) ranking to increase their digital visibility.

Here are a few statistics that show how videos have an immense impact on SEO rankings:

  • Online videos will account for 82% of all internet traffic by 2022. (Cisco)
  • Video drives a 157% increase in organic traffic from SERPs. (Wyzowl)
  • Landing pages with a video on them are 53% more likely to show up on a SERP. (Wyzowl)
  • Blog posts incorporating video attract 3x as many inbound links as blog posts without video. (Moz)

How Do I Make Good Video Content

To make sure you reap the above benefits, you must first learn how to create good video content. We have listed three video marketing best practices to help you get started.

1. Edit for Engagement

Engagement normally includes several factors, like people commenting, liking, sharing, and adding to cart.

It is important to build engagement, regardless of what video type you created. Here are a few principles that you can use to boost video engagement:

  • Keep your videos short. A 2-minute video can get the most engagement, so keep the video content concise, informative, and entertaining.
  • Make quick transitions. People have short attention spans. Cover all the key points in 2 minutes or less.
  • Use effects and graphics. Use appealing visuals and appropriate animations to make your video more engaging.
  • Add a call-to-action (CTA). Always include a CTA. Be clear about what you want viewers to do. Examples of CTA are join the conversion, enter to win, fill out the form, ask a question, and more.
  • Avoid sounding irritating or salesy. No one goes on YouTube to see a sales pitch. Make the video appear and sound like sharing a story. After all, videos are effective visual storytelling tools.

2. Make it Search Engine-Friendly

Videos must be optimized for SEO to give them a higher chance of ranking. While optimizing your video depends on the platform, here are some ways to increase the odds of people discovering your video:

  • Find popular keywords. Ensure you are targeting keywords that people are actually searching for. Mention your focus keyword on the title and description of your video.
  • Insert a video transcript. Adding indexable texts allows your page to rank for more queries.
  • Choose a strong thumbnail. Research found that videos with custom human thumbnails receive a 30% higher play rate than those without.
  • Upload only in high resolution. A Backlinko study found that HD videos tend to appear more frequently on the first page of YouTube search results.

video-content-daily3. Optimize for Mobile Devices

According to Think with Google research, 40% of audiences access YouTube videos through their smartphones. The study also reported that 98% of 18-34-year-olds watch video content using their smartphones.

Given that videos are mostly streamed through small-screened devices, it is crucial to optimize for mobile devices as well. Below are some ways to make your video content mobile-friendly:

  • Aspect ratio is key. Ensure the video fills as much of the screen as possible. For Facebook, a 4:5 ratio is ideal for feed placements, while a 9:16 ratio works best for stories placements. Check out the recommended aspect ratios for different placements here.
  • Consider typography and captions. Add captions or dynamic text since not everyone on mobile browsers with their sound on.
  • Add branding to your videos. Show your logo at both the beginning and the end of the video. Your logo must also be visible, even in thumbnails.

Final Thoughts

Video content production takes great planning and coordination between various teams.

You will need experienced creative directors to come up with your brand messages, lighting professionals to illuminate the video aspects you need, and a good post-production team to ensure high-quality videos.

Most importantly, you need the help of a digital marketing agency to distribute your videos online and increase your online presence.

At 2Stallions, we not only help our clients determine the right distribution channels but we can also provide fresh ideas and visual concepts to engage your audience and keep them coming back for more.

Revolutionize your online presence with 2Stallions, the top-notch content marketing firm! Unlock the power of content marketing to elevate your brand’s visibility to new heights. Don’t miss out on the chance to partner with us today and dominate your market!

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Marketing Automation

How To Start Automated Marketing When You Know Nothing About It?

Your marketing team, no matter how good, is only human. From managing marketing campaigns, customer engagement and multiple social media accounts, there are many marketing tasks that require daily attention. The smaller your marketing team, the harder they find it to stay on top of campaigns, which affects your business’ efficiency and ability to generate sales qualified leads.  Fortunately, there is a way to keep up with your company’s marketing tasks all at once – Automated marketing.

Never heard of it before? You’re probably not alone. A whopping 90 percent of marketers don’t know what automated marketing is and how it can reduce workload while increasing productivity. By the end of this article, you’ll be glad to have joined the remaining 10%.

Marketing Automation And Getting Good Results

As a business, personalization is key to connecting with your customers. This helps to build positive relationships and encourage loyalty. However, as your customer base grows, it’s harder to keep up with personalizing every single interaction you have with them.

Such was the issue for Math Plus Academy, a children’s tuition agency aiming to create a fun learning experience for kids.

Founder Raj Shah implemented several marketing strategies to boost his agency’s performance but achieved unsatisfactory results. They overspent on online advertising and several marketing obstacles made the academy’s offers unappealing, making expansion hard. In fact, their marketing objectives took precious time away from developing their primary product: fun-filled courses for the kids.

However, Shah was introduced to Infusionsoft, an integrated automated marketing platform. It efficiently managed his business with its automated customer relationship management (CRM) system, allowing him the time he desired to work on his product. His courses sold better through an integrated and efficient e-commerce module creation, expanding his reach.

Getting to Know Automated Marketing

For Math Plus Academy, marketing automation led to an overall increase in business efficiency and sales. In fact, companies that utilize automated marketing experience an 80 percent increase in leads and a 77 percent increase in conversions, according to VentureBeat. There is a lot to be gained if you’re willing to take the time with the initial set up.

Three Major Channels of Automated Marketing

Marketing automation allows marketers to utilize software to perform repetitive online marketing tasks. When we think of repetitive tasks in terms of digital marketing, we can distribute them into 3 broad online channels.

1. Email Marketing (also SMS Marketing)

If you have a large, well-segmented audience, sending out emails or SMS can be a full-time task, even with a few templates prepared. Fortunately, you can turn to software to automatically send out emails or SMS that are triggered by certain events (a new subscriber, an enquiry, etc.).

2. Social Media Marketing

Managing multiple social accounts for your business can be time-consuming and even disorganized. However, automated marketing software lets you manage multiple accounts on a single platform and even automates your social media engagement. It allows you to connect with your followers and leads with the least amount of effort.

3. Landing Pages

Landing pages are what your customers see when they click through on links in your emails. In the past, it took a lot of time and effort in designing landing pages that appeal to your audience. Marketing automation makes it easy to customize landing pages and content to your segmented audience depending on where they are in the sales funnel.

 

 

Getting Started with Automated Marketing

1. Organize Your Contact List

The first thing you need to do is establish a centralized list of contacts. This may be the most time-consuming step of the process as you gather these contacts into a single list.

Jog your memory a bit; where do you typically store contact names and email addresses? Search through your desk for business cards, look at email sign up forms, and squeeze your hard drive dry of any spreadsheets with email addresses. Once you have them all, be sure to discard contacts that you’ve not been in touch with for over a year and are unlikely to remember you.

Make sure to create contact groups based on criteria relevant to your business. Organize them according to their interests to make it easier to send personalized emails. Once you’ve done that, you’re ready to import them into your marketing automation software.

2. Know Your Audience

Sending the same email to everyone doesn’t work as customers want to feel connected to your business on a personal level. Catering to your customer’s personal interests is one way that helps you create that connection. Use Google Analytics for insights on your site visitors, and develop email content based on the customer personas you have created for your business and their interests.

3. Create Your First Email

There are many types of emails you can try sending. For example, welcome emails, qualification emails, trial emails, newsletters, and DIY Course emails.

Start by repurposing high-quality content from your business’ blog to send as an email. You can experiment with different approaches and find out which are successful and which are flops. Infusionsoft (2Stallions is an Infusionsoft Certified Partner), among other automated marketing software, can help you design your first email, save templates, and organize a profitable contact list. If you’re having trouble designing an eye-catching, quality email, utilize software that can guide you with templates and newsletter creation interface.

4. Create More Content ­

When someone gives you their email, they are inviting you to be part of their digital lives. In return, you have to dish out quality, gated content. You can send them eBooks, whitepapers, online courses, and more. The goal is to build a relationship with your contact list over time and see it prosper.

See to it that you only send relevant content. For instance, if a portion of your contact list consists of fitness enthusiasts, send them workout routines courses that they can do from home.

5. Track and Improve Performance

It is great that you’ve invested time and effort to connect with your audience. However, there is always room for improvement, and you should find out how you can take your automated marketing strategy a step further.

Analysing your email list is one way to find out. How many contacts did you start off with and how many do you have now? Open rates and click-through rates can also give you an idea of what content your customers are interested in and what they are not. Data such as these matters if you want to expand your reach and improve your marketing efforts. Below are some metrics to keep an eye out for once you launch your automated marketing venture:

 

 

  • Contact List Size: Keep tabs on your contact list size and track its growth. Decide on a goal to reach by the end of the year. How many contacts are you aiming for at the end of the month? Ask yourself these questions and work towards crossing out achieved goals at a steady pace.
  • Email Open and Clickthrough rates: You’ve experimented with a lot of email approaches and techniques. Which ones received the best open rates? Keeping this in mind will allow you to recalibrate your focus and invest more time and energy on the strategy that works and decrease efforts on flop approaches.
  • Engagement: Figure out what kind of content is best received by your audience. Which blog post reeled in more traffic? What sort of CTA got more visitors to take action? Utilize Google Analytics and find out which stuff works and what doesn’t. This will help you understand what type of content your audience wants to see more of for a better bottom line.
  • Unsubscribe Rate: An “unsubscribe” can be a little heartbreaking. However, it is important to pay attention to how many people are unsubscribing from your email list. If the rate increases over time, perhaps it is time to rethink your strategy, sending schedule, and content.

Automated Marketing Is Your Friend

Like anything new, automated marketing can seem intimidating. Despite this first impression, don’t let this great opportunity slip away. Automated marketing will require some effort and research on your part, but believe me when I say that the returns are worth it.

Revamp your marketing campaigns with our Marketing Automation. Unleash your brand’s potential and dominate your market with our unique and powerful tools. Launch your success story with us now! 🚀

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Search Engine Optimization

Do You Need a Full Time SEO Specialist or SEO Agency? These Three Areas Can Help You Decide!

The Internet is an inexpensive way to spread the word if your company can do it effectively. Search engines, video streaming sites, and social networks have become the new television. An SEO agency or specialist can provide plenty of affordable solutions, but who should you put your money on if you’re about to undertake a new campaign?

Digital marketing firms can be completely focused on SEO.  Most agencies offer an “all-around” solution to all your web needs including social media promotion, content production, local-oriented SEO, and other factors that can help you rank your website.

Another is the independent SEO specialist, who is considerably reliable based on their case studies, previous projects, and testimonials from previous clients. These individuals are often active in business forums, helping and providing informative, actionable solutions for businesses.

A business can spend an average of $75 – $200 an hour using SEO firms, according to Moz’s SEO pricing costs survey of 600 and more agencies. The data also indicates that the service prices vary depending on which country the company is situated. Moz even shared its insight that an SEO agency working on a project basis with a client costs about $1,000 – $7,500, amounts usually set as budgets with defined expectations between the firm and the client.

Moz’s data also suggests another thing: Some SEO companies earning these amounts usually have 1-5 employees; about 52.2% of their respondents have a 1:1 employee-client ratio. If you will have a singular SEO specialist, then you can deduce that it can be affordable to use an independent SEO specialist instead.

If you get what you pay for out of an SEO project, you can consider it as money well spent. To ensure you do, the service must have done you a favor when it comes to the following areas:

Resource Management: An SEO agency or specialist’s ability to use affordable but efficient sources to meet the deadlines often lowers their costs (and makes them reputable if they have previous case studies). They guarantee there are no overhead costs even after the project and they account for all receipts regarding any software, tool, or other resources they used.

Frees up Your Time for Priorities: Any business owner will hire a specialist or agency because industry-dedicated and studious professionals allow them to free up their time to focus on business growth and other business essentials.

Accountability on Results: Speaking of outcomes, the SEO agency or specialist, having not met the deadline’s expectations, must hold itself accountable for extending their helpfulness towards a feasible resolution of the particular aspect with their clients. They can offer further revisions depending on the initial agreement before using their services.

Point by Point Comparison

Cost-Efficiency

Most SEO specialists, given their years of experience in the field, have all resources in place ready to process your issues and manifest the expectations you develop with them. These professionals work with your business intimately and handle any other issues that crop up personally. If you have a minor problem that limits the performance of your SEO campaigns, you can hire a specialist that works by the hour and spend less (which is excellent resource management on your part).

Agencies are often firms created by pals who have worked at one point as independent specialists, which is often true for many digital marketing firms. Given their collective experience in the field, they have a better variety of tools that allow them to meet your goals. Most companies also give you a budget estimate that they will strictly follow, making it unlikely to have overheads post-campaign implementation. Creative Cali believes the right company will never have hidden fees and will care deeply for clients, too.

Positive Contributions to Business Growth

Specialists handle each client individually and use a variety of solutions based on their knowledge and professional interpretations derived from their analytic tools. Given they work individually, they have a complete view of the entire campaign’s details from keyword research to view-through rates of your social network or YouTube videos. They can let you focus on growing your business while they handle your SEO needs, but they can introduce overhead costs in some occasions especially if they outsource certain duties to other SEO specialists in certain fields to meet your deadlines.

SEO agencies work with your budget and have a selection of specialists that excel in certain SEO fields. Both senior and junior teams work together through structured processes, which make their analytic interpretations produced fast and accurate. The immediate presentation of data makes it faster to scale your campaigns because you can make an informed decision with the presented data. However, their contributions depend on the availability of their clients and the budgets you set; most firms will divert their attention on large-budget projects to meet deadlines.

Accountability on Results

Specialists work on a timetable and monitor campaign’s performance consistently. They can offer a heavily discounted monthly rate for this service because the maintenance of the SEO’s performance is the only goal. However, specialists on a project-based fee can provide one or two months of free maintenance to their clients.

An SEO agency can offer revision services after each project depending on the service packages they provide. In general, high-budget projects often have unlimited revisions.

Verdict

And the winner is…
Both service types.

Both SEO specialists and agencies can be used on a situational basis. If you have a big project that needs a wide-scale implementation within a short timeframe, you will want a team to focus on the task and only paying once regardless of costs makes agencies a great and profitable solution. If you have a small project that needs a quick solution at a fixed price, specialists can be right up your alley.

Wrap Up

Any SEO agency or specialist you hire must meet these three variables to ensure you get your time and money’s worth when using their services. Small and medium-sized businesses thrive on a shoestring budget and every penny counts. Digital marketing is affordable, but it can still be costly if you invest in the wrong party.

Make sure to note the concept of the Iron Triangle before making any decision to hire. If you want it done fast and good, then you will have to pay a premium in exchange. Want something quick and affordable? Then you compromise the product’s quality.

📈 Ready to elevate your online presence? Search no further! Our highly-rated SEO company in Singapore is staffed with a team of gifted and imaginative individuals committed to assisting you in making a lasting impression online. Don’t delay any longer to leave your mark – reach out to us now!

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Digital Marketing

Everything You Need to Know About Website Localization

How to promote your business locally | Website Localization | 2Stallions

Are you searching for strategies to improve your company’s regional presence? If so, you definitely want to focus on website localization to kick things off.

If you have a global or regional audience, digital marketing channels, such as your website, social media channels, and email marketing campaigns help you to reach out to them. However, you may find your concerted digital marketing efforts are not bearing fruit in the forms of conversions.

Why Localize My Website?

A big challenge is that most companies share a single marketing message to their entire audience, regionally or globally. This, in today’s digital landscape, does not work. Every digital user that interacts with your brand looks for a personalized message that resonates with them. This personalization can begin with localizing your website.

Internet users are booming – with more and more people coming online. They speak different languages and prefer consuming information in their native tongue. In fact, a survey evidenced that language can have a direct impact on purchasing behaviours.

Website localization does not end with translating your content into different languages though.

The goal of localization is to build up your branding in each locale to foster trust in the audience from there. This, in turns, leads to growth and success in that locale.

Website Localization Considerations

Let’s take a closer look at how you can achieve a localized online experience on your website for your audience. Effective localization entails the following elements:

1.  Branding

How potential customers perceive your brand matters a lot. If your website does not make an immediate impression, they are likely to tune out within a few minutes.

You may need to revise your branding message or tag line for different regions to connect emotionally with your potential customers there and establish your brand identity and awareness. A direct translation may lose its meaning, or even worse, turn you into a laughing stock.

Here are examples of popular slogans that fell into the direct translation trap:

  • Pepsi. Its slogan “Come alive with the Pepsi Generation” is translated into Taiwanese as “Pepsi will bring your ancestors back from the dead.”
  • Ford. The Ford Pinto failed to break into the Brazilian market. The term “Pinto” is Brazilian slang for “tiny male genitals.”
  • Mercedes-Benz. The luxury vehicle attempted to enter the China market under the name “Bensi,” which means “Rush to Die.” Later, the company changed its brand name to “Benchi,” meaning “dashing speed.”

2.  Cultural Nuances

Your localized website should communicate an understanding of cultural norms so that users can better relate to the information and feel at home on the site.

Culture-specific elements such as graphics, images, texts, and basic information like date, time and currency should be specific to that region.

For instance, you would not want to display or pun on hamburgers if your website is localized for India, where it is taboo to eat beef. The same sort of display would work perfectly fine in China and other parts of the world.

3. Transactions

E-commerce business sites offering transactions like product purchases or subscriptions should account for transactional elements like currency and payment options.

Your website should have an on-site price conversion to assist users in making purchase decisions, or even better, be able to accept the local currency.

Certain countries may have popular payment methods not found elsewhere. Being able to offer local payment methods reduces friction and results in greater sales.

For example, in Indonesia, payment processors like Xendit allow people without bank accounts or credit cards to complete transactions offline by paying in cash at over 10,000 retail outlets.

4. Communication

Communication plays an important role in engaging a local audience. A localized website should include trust elements such as local phone numbers, a local business address and in-language customer support capability.

Offering multilingual customer care unlocks sales opportunities. Foreign-speaking customer service representatives break through the language barrier issues, ensuring better service to customers and increasing trust in your brand significantly.

Benefits of Website Localization

1. Increase Brand Credibility

Websites that understand the linguistic and cultural distinctions across regional markets are more likely to receive customer’s trust and respect.

As mentioned earlier, in-language content can influence a consumer’s likelihood to make a purchase. This is because when you have a localized website with content in the local language, visitors perceive your brand with more trust.

Product or service information written in the widely-used native language could lead to increased profitable actions like product purchases or lead form submissions.

However, do note that you should probably hire professionals to translate your website. While automatic website translation via something like Google Translate is a lot more economical, the direct translation may lead to miscommunications via inconsistent brand messaging.

2. Effectively Cross Geographical Borders

While English is the most common language, only 20% of the world population or around 1.5 billion people speak it as their first language.

Website localization bridges the language gap and taps on a non-English speaking audience. This leads to increased customer reach within the specific region you are localizing for.

Over a period of time, this leads to stronger brand awareness in that region, generating increased word-of-mouth and better conversions for your brand.

3. Drive Better Results Online

Website localization also involves optimizing for search engines.

Local SEO optimization means your localized website has a greater chance of ranking on Google within that country for keywords that your global site would find difficult to rank for as your pages would not be as optimized for the local nuances.

For example, in the automotive space, trying to rank in both the U.S. and the UK – both English-speaking countries – is not that simple. See the table below for the nuances between the two. Your UK or US localized website would bridge that gap, allowing you to rank on search engines in both countries.

How Do I Localize My Website?

If you are convinced that you need to localize your website, here are five tips to adapt your website to a specific market:

1. Create Exclusive Content

You should develop exclusive localized content instead of doing a word-for-word translation of your existing website. The best approach would be to think of it as a new website when creating content, so you can use the appropriate terminology, expression and punctuation that is reflective of your target audience’s culture and society.

This will avoid misleading messages and drive better customer engagement and increase customer loyalty.

2. Localize Images, Symbols & Colours

You may need to tweak your branding guidelines slightly for different markets. Pay attention to symbols, colours and imagery being utilized on your website.

Colours have different meanings in different cultures. For example, green is a traditionally forbidden colour in Indonesia and represents death in South America as it is associated with dense jungles. In most Western culture, however, the colour represents luck, nature, and environmental awareness.

Same goes with symbols. Hand gestures, for instance, can mean different things in different cultures. In the USA, horn fingers signify approval or “Rock on” while in Latin countries such as Brazil and Argentina, it is considered an obscene gesture that their spouse is cheating on them.

3. Seek Help from Local Experts

Producing unique content for every market can get time-consuming. Look for local experts who can help not just with translations, but also produce unique localized content for you.

Individuals who speak the local language and understand the local culture better can help your content come across as more authentic and allow your brand to resonate better with your target audience.

4. Plan Your Multi-Regional Website Domains

Catering to multilingual audiences means you need to plan for a multi-regional website. You can localize your website domain in several ways to signal to search engines like Google to start ranking you within that country’s search results.

  1. Country-Code Top-Level Domain (ccTLD). This two-letter domain extension is fixed to a specific country (i.e. .sg for Singapore and .my for Malaysia). Using this domain name will help users and search engines identify a website as being focused on a specific geographic location
  2. Generic Top-Level Domain (gTLD). This is a generic domain name ending with .com, .net, and .org. You can set up geo-targeting for GTLD websites by using a geographic sub-domain or sub-directory structure. For example, sg.yourdomain.com or yourdomain.com/sg and then informing Google about that via Webmaster Tools Geographic Target setting.

5. Add A Multilingual Navigation Option

Set up a global navigation system that allows visitors to select their specific localized version of your website.

One of the most common designs used is a drop-down menu, wherein users select their language from a list. You may also use a dedicated landing page that allows users to select their location or language.

Additionally, you can choose to immediately redirect visitors to a localized version when they enter your global domain by checking their IP address. This further reduces friction, resulting in fewer visitors dropping off.

Go Local If You Can Afford It

Website localization may be a complex process, but it pays off. It will increase the appeal of your website for audiences in your specifically targeted markets and result in better conversions – purchases or leads – digitally for your business.

🚀 Supercharge your online presence with the Leading SEO Firm in Singapore. Our data-driven strategies guarantee more traffic, more leads, and online success. Contact us now to ignite your digital journey!

 

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