Guest Post: How Software Development Helps Marketing Teams Today By Guest Author

No one can argue that marketing has changed a lot in the last few years. There has been an influx of advanced technologies in the marketing space, including artificial intelligence, big data analytics, and automation.

The advancement in software development is a major contributor to this revolution. New, advanced, powerful software has reshaped what marketing teams can do–from understanding their target audience better to creating more effective marketing campaigns that can lead to business growth.

That’s why most businesses nowadays depend on software development for their marketing needs. But what are the technologies that are responsible for this growth? Let’s have a look.

Technologies That Are Shaping Software Development for Marketing Teams

Artificial intelligence, big data, and automation are at the forefront of the software development revolution.

Before you implement any software for marketing, make sure that the software has passed testing in the software development stage. This ensures that the software will work as intended and give you the desired results. You can opt for manual or automation testing. But, in today’s day and age, automation testing is the better option.

If you lack knowledge about automation testing, you can check out this automation testing tutorial. It’s specially created for beginners. It explains automation testing in simple, easy-to-understand language.

Now, let’s have a look at the impact of each technology in detail.

Artificial Intelligence

Artificial intelligence (AI) has applications in every business operation. In marketing, it can help analyze customer behaviour. Analyzing this data can help your marketing team to make informed decisions about the marketing strategy to be adopted.

For instance, Samsung leveraged AI for marketing its S8 model. It used social listening tools on social media sites to understand what its customers want. They then fine-tuned their marketing strategies. This helped garner attention to their product and led to increased sales.

Automation

Automation refers to the tools that can handle repetitive tasks and reduce human intervention. The software helps prioritize and carry out marketing tasks, resulting in increased productivity and time efficiency.

For instance, automation can help send emails to customers at a predefined time. With this technology, businesses can send new users automated emails to welcome customers. The emails can have special discount codes and can invite them to make their first buy, helping improve customer relationships.

There are many channels available that enable companies to collect, organize, and analyze customer data. The collated data helps businesses get a bigger picture of the customer persona and create more personalized marketing campaigns, increasing their sales opportunities.

Benefits of Using Software For Marketing

Here’s a look at the top six benefits of using software for marketing:

Adaptability

Software development companies can create custom software for any business. The best thing about custom-made software is that it’s highly flexible and adaptable. It can meet every business marketing need based on the current demand, including task automation, KPI measurement, customer data analysis, and more.

Reduce Repetitive Tasks

Traditional marketing methods involve a large number of mundane, repetitive tasks. These tasks result in a loss of time, money, and resources. AI-powered software can take care of these tasks seamlessly, allowing your marketing team to focus on other important work.

For instance, a chatbot can be implemented to handle customer queries on a call or text chat. Software with Natural Language Processing (NLP) capabilities can automatically reply to basic customer emails. The emails can be related to product information or order status, discounts, etc.

Measuring KPIs

Measuring KPIs is essential for business growth. It allows marketers to measure their marketing performance and its impact on the company and helps them make critical adjustments to optimize their campaigns for success.

Manual KPI measurement and analysis is a time-consuming and tedious task. Instead of measuring KPIs manually, why not automate them?. Marketing tools with automation capabilities can measure various metrics in real-time, trigger alerts, and detect marketing and sales opportunities.

Scalability

Did you know that investing in custom software development can help scale your organization easily? Custom software has the potential to expand and accommodate new requirements compared to pre-developed software solutions. It can grow automatically as your business needs increase.

Personalization

Personalized marketing is the future of marketing and guarantees a better return. It helps in addressing each customer in the best way possible.

For instance, businesses can tailor their marketing campaigns according to their customers’ data, such as browsing history, location, and average buy price. The best part is that the software takes care of data mining and analytics autonomously.

Quick Support

Most businesses have an in-house software development team, while others rely on popular software for their marketing needs. Whatever the case, round-the-clock support is guaranteed if anything goes wrong.

You can easily reach out to development teams for bug fixes, performance upgrades, or update any feature when needed, letting you get the best out of the marketing software.

Things to Consider Before Implementing Software for Marketing Teams

Everyone needs marketing software today. But before you use one,  consider the following things to make an informed decision:

• Your current situation and marketing methods and how they are helping your business
• The overall marketing strategy and goal you wish to accomplish by using software for marketing
• The impact of software on your target audience
• Current and future marketing trends involving software use
• The urgency to use software

Parting Thoughts

Using software for marketing purposes provides a host of benefits. Businesses that fail to invest in software for marketing are bound to fall behind their competitors.

Before implementing any software,  you must assess first your current situation, future needs, and marketing goals you wish to accomplish with your team.

About the Author

Dan M. is an editor at TestProject.  He has been building teams and coaching others to foster innovation and solve real-time problems. Dan also enjoys photography and traveling.