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Are you curious about performance marketing but don’t know where to start? This beginner’s guide will teach you everything you need to know, from understanding what performance marketing is, to learn the basics and how it works. 

Statista’s latest report shows that the performance marketing sector is expected to be worth a whopping $646 billion by 2024. So what does that mean for your business? If you’re not already using performance marketing, now is the time to start!

Everything You Should Know about Performance Marketing

Performance marketing is a type of marketing designed to generate measurable results, such as leads, sales, or other conversions. This strategy can be used to achieve a variety of business goals but is most commonly used to drive growth.

Whether you’re a startup looking to acquire new customers or a large company aiming to increase sales, performance marketing is a good route to take as it greatly helps in reaching your target audience and getting them to take action.

What Purpose Does Performance Marketing Serve?

If you’re not familiar with performance marketing, it’s important to understand how it works. 

Performance marketing is a data-driven results-based marketing approach, meaning everything is paid based on the results generated. Results can be in the form of views, clicks, leads, sales, or other conversions.

Performance marketing is a powerful and holistic approach to online marketing that focuses on delivering results. Marketers also use this technique to track and measure the effects of their marketing campaigns, in terms of both cost and results.

So, how is performance marketing measured? 

It starts with an important step: selecting metrics or key performance indicators (KPIs) – for example, return on investment (ROI) or cost per lead (CPL) Then, marketers measure and report every action completed against the pre-decided KPIs. 

Since performance marketing follows a data-driven marketing approach, making it a part of your overall digital marketing strategy. It not only ensures you pay for the results you get but also lets you make data-backed decisions. 

Ways to Integrate Performance Marketing in Online Channels

Performance-based marketing can be used in any online channel, including search engine marketing (SEM), email marketing, and social media.

Here are a few different ways to integrate performance marketing into your online channels:

1. Use Performance-Based Ads

One way to integrate performance marketing into your online platforms is to use performance-based ads. Performance-based ads are advertisements shown to users who are most likely to convert, such as people who have previously visited your website or engaged with your brand on social media or other online channels like email and search engine 

2. Use Analytics and Insights

Another way to integrate performance marketing into your online channels is to use Google Analytics and Social Media insights. Social media insights are data that Facebook, Instagram, and other social media platforms collect about their users. This data can include information about users’ interests, demographics, and even their purchasing habits. 

Through the use of Google Analytics, one can easily take a data-driven marketing approach by installing a tracking code on the site and monitoring user behavior including drop-off rates, bounce rates, and retention rates

3. Use UTM Parameters

You can also use UTM parameters to integrate performance marketing into your social media platforms. UTM parameters are codes you add to your links, which help track clicks or traffic coming from your social media post.

Here is an example: 

Performance marketing is a great way to measure and improve your social media campaigns. By using performance-based ads, social media insights, and UTM parameters, you can fine-tune your campaigns to get the most out of your social media platforms. 

How Does Performance Marketing Work?

Performance marketing is an ecosystem that consists of various players: retailers or merchants, affiliates or publishers (including those who work via independent networks), and third-party tracking platforms. 

Each group is essential for understanding how the different parts work together and can provide insight into what really resonates with potential customers.

1. Affiliates or Publishers

The affiliate is the “middle man” between an online retailer and its marketing affiliates. They manage all business relationships and are responsible for driving sales traffic from other websites or individuals that earn commission on products sold by either party involved. 

Aside from increasing sales, affiliates also play a crucial role in growing your network, monitoring sales from affiliate sites, and helping out with questions or concerns when needed. 

2. Third-party tracking platforms

Third-party tracking platforms provide a one-stop shop for information and tools, such as banners and text links, which can be used to track the performance of your ads. 

As the name suggests, third-party tracking means that an external partner directly checks your traffic and engagement. The process keeps tabs on what pages of your site have been viewed and how long these visits took place as well. 

Things like measuring customer satisfaction levels with products/services also help you understand where changes need to happen. 

Performance marketing is about knowing your customer. You can’t do that if you’re not tracking your customers’ behavior on the platforms, so make sure to set up a ‘third-party’ tracking platform before launching anything. 

Why is performance marketing becoming more popular?

Today, people are looking for products and services they can’t find anywhere else. This is why performance marketing has huge potential to scale your business when you embrace its full functionality. 

Performance marketing gives brands access to audiences that traditional advertising can’t reach without inflated prices or uncomfortable interruptions like ads popping up on social media sites.

Here are two benefits of performance marketing:

Campaign Transparency

Performance campaigns give businesses an opportunity for transparency by providing real-time data regarding campaign effectiveness. 

Brand awareness

By partnering with affiliates and agencies, you can tap into new audiences that are interested in your brand. It also helps increase traffic to the website from these partners’ sites which means higher conversion rates as well. 

What are the types of performance marketing? 

Performance marketing is an umbrella term used to describe many different types of marketing. 

One company might decide they want the best return on their investment (ROI) by focusing on only one area while others may use multiple aspects in order to reach specific business goals. 

1. Social media marketing

Social media marketing has become one of the most popular forms in recent years. It’s an excellent way for companies to reach their target markets and interact with prospects and customers online.

A lot has changed since social networking first took off–brands now have access not only through Facebook profiles but also to Instagram accounts where they post everything from their travel destinations to personal preferences. 

This means that there’s no shortage when trying out new strategies on what type of negotiable message might resonate best across different platforms. Personalized content will always win over traditional ads any day because consumers want connection rather than typical transactional relationships.

2. Affiliate marketing

Affiliate marketing is an innovative way to drive customers and increase revenue. By rewarding one or more affiliates based on the number of visitors they bring in, you can nurture relationships for increased sales and growth. 

In simple terms, affiliate marketing refers to the practice of sharing products and services on your website or social media channels in exchange for an honest review. When someone uses this link with their purchase, it will trigger commission payments. 

What’s not to love? With the potential of making money off your favorite products and services, there are plenty of reasons why you should consider doing affiliate marketing: 

a) Low cost and effective 

The risk and expense of starting a business are substantial, but with affiliate marketing, all you need to do is rent or buy an internet domain name for your website. 

b) High scalability

Affiliate marketers have the opportunity to work with many different companies and promote their products. This means you can choose which commissions will be most beneficial for you. 

3. Sponsored content

Sponsored content is a type of promotional media paid for by an advertiser, but created and shared with the help of another brand or influencer. This kind can be most engaging when you sponsor companies that target your core audience.

In recent years, there has been much focus on sponsored posts as opposed to traditional advertising because it takes less time, and sometimes just one picture will suffice.

4. Search Engine Optimization (SEO)

SEO is the process of improving your website’s ranking on search engine results pages. The influence of organic search versus paid-for results is debatable, but one thing that isn’t up for debate: is the importance of SEO in today’s digital marketing landscape. 

Maintaining your site rankings through good content and external links will provide you with more opportunities than ever before when it comes time to market via websites, social media, or email campaigns. 

5. Search Engine Marketing (SEM)

Search engine marketing is a digital advertising strategy that helps websites rank higher in search results. The industry term once referred to both organic SEO and paid, but now it’s almost exclusively used for advertisers who use Google Adwords or Bing Ads among other platforms.

What are some useful performance marketing tips?

Now that you have the basics down, it’s time to up your game with these performance marketing tips. 

1. Create a winning landing page

The more enticing a landing page, the higher chance you’ll have of attracting your desired audience. 

Your goal should always be to generate leads. By designing an informative and engaging webpage, users get what they need without hassle or confusion facilitating a quick decision-making process. 

2. Monitor your marketing efforts for optimal performance

Marketing analytics allow you to track the effectiveness of your marketing campaigns and strategies. Monitor data in the customer journey throughout each stage. For example, it can include website traffic or Facebook page likes. 

The ability for this information is what makes it so powerful because insight into where things are working best helps with future planning – while also giving feedback that will help improve current efforts if needed.

3. Stay compliant with regulations

To be successful, you need to establish relationships. This means following their rules and guidelines for performance marketing campaigns so that both parties (affiliates and brands)  are on board. 

Make sure your business is compliant with communications and multimedia regulations.  Take an in-depth look at each of the guidelines or work it out through professional affiliate management companies like 2Stallions.

FAQs About Performance Marketing

 

1. What is the difference between performance marketing and digital marketing?

Digital marketing refers to any form of marketing, which takes place online. In other words, it’s everything from social media and email campaigns all the way down your advertising. 

Performance marketing programs are an innovative way to connect with customers. They offer affiliates and marketers the opportunity for real-time tracking of desired actions, such as lead generation or sales conversions 

2. Can I do performance marketing myself, or should I hire an agency?

You can do performance marketing yourself. As long as you have the time, money, and a team to do so. However, getting professional help is still the top solution. Luckily there are agencies like 2Stallions who can take care of your needs.

3. What is the difference between inbound marketing and performance marketing? 

Inbound marketing is like a conversation. You don’t interrupt your audience with content they’re not looking for, but instead, form connections and solve problems that are already on their minds. 

“Inbound Marketing Methodology” attracts customers by creating valuable experiences tailored around what’s needed.

Whereas performance marketing puts the advertiser back in control, allowing them to determine the action they want to be taken and then pay only when that action is completed.

Conclusion 

Whatever your business needs are, there is a digital marketing strategy for you. As the world becomes more digitized and interactive every day, it’s important to stay on top of your game – and performance marketing can help you do just that! 

Through this marketing approach, you can access huge audiences at low costs, engage current customers, and attract new ones who may have been otherwise overlooked by traditional methods.

You don’t want to make a mistake when it comes down to branding and marketing. If you think your company needs some help with this, give us a call or shoot an email!

2Stallions is more than happy to offer expertise in performance marketing so that everything runs smoothly from start until finish. 

Social media has turned into the most prominent platform used for connecting with friends, forming communities, networking, engaging with customers, and promoting a business. 

Through this tool, marketers and business owners can reach new audiences and engage with prospects. It also enables them to attract a wider, targeted audience by placing ad campaigns.

First, What is Social Media Marketing?

Social media marketing, a.k.a. SMM, is the process of interacting with your target audience through social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and more.

SMM is a powerful way to build brand awareness, draw in potential customers, stay on top of engagements, and promote your products or services, among other things. This practice also includes creating and sharing compelling content pieces, including articles, images, and videos.

Social Media Marketing Glossary

Check out the list of commonly used social media terms to keep yourself in the know.

A-H

  • Algorithms – is a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.
  • Advertisement – short for ad, it is the promotion of a product, brand, or service to a specific audience. 
  • Brand awareness – is the level of familiarity consumers have with your brand. It’s often considered one of the main goals of social media marketing. 
  • Content marketing – is the practice of attracting and retaining customers through the creation and distribution of original, valuable content such as videos, whitepapers, guides, and infographics. 
  • Direct message(DM) – refers to a private message sent directly to a user’s social media inbox. 
  • Digital marketing – is a concept that uses the Internet and digital technologies such as desktop computers, mobile phones, and other d online platforms to promote products and services. 
  • Engagement rate – is a social media metric that tells you much about a post that motivates people to interact with it. It’s defined as (number of people who engaged with your post/number of people who saw your post) 
  • Follower – refers to a social media user who has subscribed to see your posts in their feed. Both personal and business accounts can have followers. 
  • Frequency – is a Facebook/Instagram advertising term that refers to how many times your ad was shown to the average user in your target audience. 
  • Hashtag (#) – is a way of connecting your posts on social media to other posts on the same subject or trending topic.

I-N

  • Influencer – is a social media user with a significant audience who can drive awareness about a trend, topic, company, or product. 
  • Influencer marketing – a strategy involving collaboration with an ‘influencer’ to promote a product, service, or campaign.
  • Insights – refers to the analytics and performance statistics you can see on your Instagram profile in the Instagram app. 
  • Mention – is the act of tagging a user in a social media message. Sometimes called @ mentions, these usually trigger a notification for that user and allow your audience to click through to their bio or profile.
  • Newsfeed – is the Facebook term for the screen that shows all the latest updates posted by people the user follows. 
  • Notification- is a message or alert indicating new social media activity. For example, if somebody likes one of your Instagram photos, you can receive a notification on your phone that lets you know.

O-Z

  • Objectives – are the results you want to achieve through your ad campaign. These objectives are used to determine which key performance indicators to follow and optimise ad spend.
  • Platform –  means the same thing as “social media network” or “social media channel”. However, a social media platform is technically the software behind a social network, including its API, backend, and markup language. 
  • Reach – is a social media metric that tells you how many people have seen your post. It differs from impressions in that even if a user sees your post multiple times, they still only count as one person reached.
  • ROI – short return on investment, is a measurement of how much revenue your activities on social media are generating for your company versus how much you are spending on them. 
  • Social media analytics – is an umbrella term used to describe both social analysis tools and the information those tools provide. 
  • Targeting – is a social media advertising term that refers to how you select the potential audience for your ads.
  • Traffic – is the number of users who visit a given website or page. 
  • Trending – is a subject or event that had a sudden surge in popularity on social media. 
  • Viral – is a term describing content that spreads exponentially on social media. This typically occurs when people share the content with their followers, then their followers share the same content to their followers, and so on, creating a snowball effect.

Benefits of Social Media Marketing

Iphone, notification, laptop, office, man

1. Build Brand Awareness and Recognition

Social media marketing helps build better brand awareness and recognition. Unlike conventional media, like TV or print, social media brings your business in front of customers more rapidly. The reason? It’s because half of the world now uses social media.

On average, people spend 145 minutes on social platforms. The fact that the average daily time spent on social media continuously grows means more exposure for your business.

Prospects might come across your social media post–and they might share it when they find the content handy and relatable. The shared post could attract more eyeballs and encourage engagement (i.e., likes, comments, shares), helping spread the word about your brand faster

Building online communities are one of the most effective ways to get your name out there. Here’s the good news: forming a community has now been made easier, thanks to social media.

Facebook, in particular, lets you bring as many people as possible together through Facebook Groups. Members can invite their friends, family members, or colleagues to join the community and share their stories, posts, and opinions.

Apart from creating a Facebook Group, you can also create a community by sharing meaningful content. Getting your social followers to tell their stories sparks conversation. It encourages others to participate in the thread, allowing your social media posts to appear in the News Feed.

When your posts show up in the people’s News Feed, you’re likely to prompt more discussion–and promote positive word-of-mouth. For instance, existing customers may recommend your products and encourage prospects to give them a try.

2.  Form Online Communities

Social media marketing helps build better brand awareness and recognition. Unlike conventional media, like TV or print, social media brings your business in front of customers more rapidly. The reason? It’s because half of the world now uses social media.

On average, people spend 145 minutes on social platforms. The fact that the average daily time spent on social media continuously grows means more exposure for your business.

Prospects might come across your social media post–and they might share it when they find the content handy and relatable. The shared post could attract more eyeballs and encourage engagement (i.e., likes, comments, shares), helping spread the word about your brand faster.

3. Increase Website Traffic

While social media marketing and search engine optimisation are two different concepts, the former plays a pivotal role in the latter. Social media allows you to scale up your SEO efforts in different ways, including:

  • Social media profile optimisation. Adding branded keywords to your social media profiles lets your business become searchable. It also helps to include links to your company website, products, or services.
  • Content distribution. Social media gives you access to a much wider audience than your website alone. Publishing and sharing content across your social networks helps attract more traffic to your site.
  • Link building. Building links is one of the many SEO techniques. You can incorporate links in the call-to-actions (CTAs) of your social media posts or link the product you’re promoting to a specific landing

4. Improve Customer Satisfaction

Social media allows you to establish direct contact with your target audience. You can engage with your audience consistently and respond quickly to their questions or concerns via the platform.

Since social networks provide you with opportunities to connect with fans and followers, building healthy customer relationships becomes easier. Here are a few ways to use social media in enhancing the overall customer experience:

  • Connect with customers who have questions, complaints, or feedback 
  • Keep followers updated on the new services and product offerings 
  • Involve prospects and followers in campaigns (i.e., polls, giveaways, share to win, etc)

Social Media Marketing Strategies

Like in other digital marketing concepts, you’ll need a solid strategy to succeed in social media marketing. Thankfully, there’s not just one but a handful of techniques you can implement to leverage the power of social media. Here’s how you can use the tool to its full potential: 

1. Personalise Social Media Content

According to a study, 81% of customers want brands to know them deeper and find the best way to approach them. Users crave personalised experience and respond better to content tailored to their needs and interests.

This is where crafting personalised content comes in handy. Personalisation can give your business a boost in social media engagement, not to mention customer loyalty and brand affinity.

Below are some tips to get your content personalisation right:

  • Segment your audience. Start by creating buyer personas, a profile of your ideal customer. Then, compare them against your existing customers’ data, such as age, location, language, interests, goals, and more.
  • Create content for each segment. Once you have your personas in place, produce content that’s most relevant to them. While blog posts and videos are the most comment content forms, you can also explore other types including:
    • case studies
    • product demos
    • product comparison guides
    • Keep personalisation offline and online. Investing in AI-powered chatbots is one way to facilitate personalised, real-time conservation. 

2. Partner with Influencers

  • Influencer marketing is another tried-and-tested social media marketing strategy.  Collaborating with ‘influencers’ (thought leaders, celebrities, other individuals with a large following) lets you expand your customer base and drive purchase decisions. 
  • A post by an influencer can have a much bigger effect than a post by an everyday user on the same platform. The reason behind this is either because consumers find influencers credible or they look up to them.

3. Run Social Media Campaigns

Social media marketing works hand in hand with social media advertising. Advertising on social networks is a sure-fire way to reach your target audience fast. So if you have more funds to support your SMM initiatives, consider placing ads on different platforms.

Types of social media ads include Facebook ads, video ads, stories ads, slideshow ads, playable ads, ads in Explore, and more. Whichever ad you plan to run on whatever platform, make sure to set marketing goals. A few objectives you can include are:

  • Obtain user input 
  • Create email marketing lists
  • Increase website traffic 
  • Increase overall brand engagement
  • Generate more sales

How to Measure Social Media Marketing Performance

The best thing about social media marketing is that it allows you to measure the performance of your SMM efforts. In short, it helps you determine whether your strategy is hitting the mark or not.

Here are four of the most important social media metrics:

  • Engagement. The engagement metric measures how users actively interact with your content. Engaged audiences interact with a post through likes, comments, shares, retweets, and brand mentions, to name a few.
  • Reach. This metric is influenced by two factors–timing and content. It indicates the number of unique users who have seen your post.
  • Impressions. This social media reporting metric tells you the number of times your content appears on someone’s feed.
  • Conversion. The conversion metric lies at the end of the funnel–it measures the number of leads converted to sales.

Evaluate & Adjust Your Social Media Marketing Strategy

By this point, you should have a clear grasp of your social media strategy.

You’ll never know how one campaign performed until you evaluate and compare it against your goals. 

The ability to take a bird’s eye view of your social media interactions can help you put things into perspective. Take a look at your best-performing content and modify your campaigns when your material isn’t working as expected.

Befriend social media analytics. Use data to track your social presence. React to your social media ads to keep the momentum and most importantly, maintain a laser focus on your goals. 

When things become overwhelming, go back to basics. Revisit this guide to start anew and come up with an even better strategy.

Do You Have Your Social Media Marketing Plan for 2022 Figured Out?

A well-thought-out strategy is insufficient if not carried out in the same manner as planned. You must design visual content so that the user is fascinated by the post even before they read information. 

It might be as simple as a designed social media post, a video, or even a picture of your product that has been professionally or artistically photographed. The goal is to catch people’s attention before they get interested in your product or service.

The goal of social media marketing is to connect with your target audience. So, put a strong emphasis on this to keep your business ahead of your competitors.

This article emphasised the fact that there are several parts to having a current social presence. Making your own doesn’t have to be time-consuming or a drag. If you create measurable objectives and follow each of the processes above, you’ll be well ahead of the game when developing a social media marketing plan for your company. 

Need help boosting your brand awareness, audience engagement, and online visibility on social media? 2Stallions got you covered! We provide social media marketing services that can help you grow your audience and business.

Learn more about our social media marketing services and process here. Wishing you the best in 2022!

The future is already here. There has been a full-on video revolution year for marketers. 

Without a question, video marketing is one of the recent additions to our marketing toolkit. You may still have doubts. Is it truly worth it to think about using videos to market your brand? Do you have the necessary resources to generate video content? 

The answer is simple: Yes, it’s worth it. Video is one of the most powerful and successful digital marketing techniques available, not simply because everyone is doing it. Here are three reasons why you should start using video marketing now. 

1. Video Shows Great ROI

Given the fact that video creation is not the easiest nor the cheapest operation, it pays off. Furthermore, online video editing tools are evolving all the time and becoming more affordable. Even your phone is capable of producing great video content. 

Another plus is that your videos do not need to be flawless. It’s all about the content! People are most turned off by videos that do not effectively describe the product or service. It didn’t matter as much whether the product was of low quality or had a bad design. So it’s fair to say that content is like pizza – when it’s bad, it’s still pretty good!

2. Video Builds Trust

Through video marketing, you can attract customers’ attention, create interest, and deepen your relationship with them. . People are more likely to be engaged and have their emotions stirred by video than any other content.  

When it comes to the audience, YouTubers have emerged as the most potent social media influencers for promoting your brand. As a result, if you’re serious about content marketing, you need to also be serious about video.

Promotional videos can also help to build trust. Some customers are still wary of purchasing goods and services via the internet due to concerns about fraud and cheating. Effective marketing videos, on the other hand, showcase your items in a conversational way. Customers stated that videos provided them with greater confidence to buy online. 

3. Google Loves Videos

Visitors will spend more time on your site if you use videos. As a result, more exposure creates trust and informs search engines that your site has valuable material. Moovly provides us with numbers: If you have a video integrated on your website, you’re 53 times more likely to rank #1 on Google. Since Google acquired YouTube, the number of influence videos have on your search engine ranking has increased significantly.

Make sure to optimize your videos on Youtube for SEO. Make sure your YouTube videos are SEO-friendly. Make titles and descriptions that are intriguing. Include a link to your company’s website, products, and services. Provide a path for potential clients to take the next step. Also, to promote even more activities, look into the realm of interactive videos.

Bottomline 

Video marketing is becoming more popular and affordable. Video usage is increasing due to technological advances, but it’s also because it’s simple to share across the world. Creating marketing videos for your brand involves both creativity and an understanding of human psychology. The combination of these elements enables true advertising miracles at a low cost.

Emotionally charged, creative video advertising can be spread on the Internet in a matter of days, getting millions of views. And that is precisely the goal of video marketing!

Let’s face it, getting the attention of your target audience isn’t easy in today’s marketing environment. 

The concept of viral content is a modern enigma. It might appear as though videos of singing babies or fascinating deep-dive profiles of Instagram influencers suddenly gain millions of views. When it comes to viral material, there is frequently an unexplainable element of luck and timing, but for the most part, it boils down to planning, thinking, and attention to detail.

Here are four tips to create content that goes viral:

1. Know your audience

Successful content is entirely dependent on your audience and how they respond to it. 

The first step to “virality” begins with your audience. Understand why your followers follow you, understand their background, then deliver posts that fulfill what they’re looking for. It’s hard to grow an audience without first establishing your brand and deciding the sort of follower you want to attract. Determine your desired niche or area of expertise, such as industry expert, social media maven, or brand influencer.

It’s hard to grow an audience without first establishing your brand and deciding the sort of follower you want to attract. Determine your desired niche or area of expertise, such as industry expert, social media maven, or brand influencer. 

2. Find a great hook

When it comes to social media, people want to know upfront what they’re looking at. 

People will see your title and choose whether or not to click through. Include precise and actionable information in your headline to make it more appealing. Use a statistic in your headline or inform people how many tips they will receive. 

People actively seek out information that guarantees a reaction because we know that if we respond, others will most likely react as well, ensuring that your shared content receives guaranteed views and likes.

3. Create content worth sharing

Another way to create viral content is to write content that people can relate to. Once you’ve captured the attention of your audience, you must deliver on the emotion or content promised in your hook.

People watch silly cat videos on the internet because they feel something when they watch them – a sense of levity in a chaotic world, a connection to a cherished pet, or just the opportunity to chuckle. The video of a cat about to pounce isn’t life-changing, deep, or even somewhat significant, but it does evoke emotion.

The most current trend in internet content is toward authenticity, which acts as an emotional hook in and of itself. After the audience complained that they didn’t want to see picture-perfect versions of life, the Influencers or content creators are now sharing about their hardships, life lessons, and day-to-day lifestyle

Their content is effective because people can connect with and relate to it, and they believe that others in their networks will as well. This is how content becomes popular: the creator understands what their audience wants to see and delivers it in a way that encourages the audience to share it.

4. Make it visual

The packaging of everything needs to be pretty, isn’t it? Can you imagine the value of video if a static image is worth a thousand words? 

Many industry professionals propose producing video content across social media networks to promote engagement lately. You might believe that making a viral video is risky, but there are a few things you can do to help your content take off. 

To begin, keep in mind that longer isn’t always better when it comes to videos. The majority of individuals use mobile devices to access social media. This indicates that people are probably on the go or multitasking while watching your video. The key to a good video is to quickly hook viewers with an engaging title or thumbnail image, and then to end the video before they are bored.

 

Bottomline

In today’s oversaturated digital market, making viral content is more difficult than ever. A great social media post requires a combination of attention to detail, planning, and chance. A solid hook, good content, and an awareness of what your audience wants to see are the three components of viral content. 

How you approach social media now should be an extension of yourself — an extension of who you are. Don’t try to be something or someone you’re not. Don’t try to hack the algorithm. Just show up as your true authentic self and watch what happens.

 

Social media has progressed from a social networking tool to a strong marketing platform over time. Globally, social media has over 4 billion users. A typical social media user spends around 2 hours and 22 minutes each day on social media sites. 

In other words,  if used properly, those 2 hours and 22 minutes each day offer a tremendous chance for your company to raise brand awareness, increase traffic, increase sales, and improve overall conversion rates. 

But what is it about social media that makes all this possible? Let’s find out. 

1. Social Media Helps Grow Your Reach

One of the most significant advantages of using social media is that it allows you to reach a larger audience in a short amount of time. Reportedly, 90% of all marketers believe that social media marketing has enhanced their company’s visibility. In addition, 70% of business-to-consumer (B2C) marketers have used Facebook for successful lead generation. This demonstrates how crucial social media can be for your company. 

Here’s how it works:

You have to keep your social media approach constant. This involves actions like sticking to a publishing schedule, connecting with your followers through likes, shares, and comments, and utilising relevant hashtags. This will help your brand become more visible. As a result, people will begin to recognise you and when people identify your brand, they begin to trust you as well. 

2. Social Media Helps Attract Traffic to Your Website

If you want people to visit your website, you need to let them know about it first. 

People won’t visit your website unless something attracts them  – i.e. unless they find it organically. The issue is that organically attracting traffic does take time. So, if your company is new, you’ll need to think of alternative strategies to market and promote it. Fortunately, social media can assist you in this endeavour. The best part is that with a single click of a button, you can reach out to thousands of individuals at once. Not only that, it works for different platforms outside of social media such as, you can create amazing material for your website, blogs, video sites and share it with your audience using social media. This will help you in expanding your reach, for example, the more readers you have, the more visitors your blog will receive. 

3. Makes Relationships with your Audience Stronger

Another advantage of using social media is that it allows you to form relationships with your target audience. You can use it to connect with your audience on a more personal level and to establish trust with them. 

Most of the time, your audience only gets a sense of your brand through the material you provide- they perceive it through the company’s lens. As a result, your audience has no emotional relationship to your business. You can leverage social media to humanise your brand for your audience. Humanizing your brand can help maintain a positive relationship between company and consumer. This will help customers connect with your company. 

Most companies, for example, do not provide their behind-the-scenes experiences for their customers. Offering a behind-the-scenes look at your company might help them better understand your brand. You can use this opportunity to introduce your workers to the audience, offer them a tour of your business, or demonstrate how you work. All of this helps your audience get to know the individuals that work in your company and how things work.  

Key Takeaways

Social media is no longer just about social networking. It has evolved into a huge marketing platform that can help your business grow and succeed. Marketers now use social media to generate brand exposure and leads. 

Social media marketing should be a substantial part of every marketing strategy. What now? Convinced? Then make a social media plan so you can get out there and start posting! Not sure where to get started? Give us a call today.

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