28 April 2020 – Launched by At-Sunrice GlobalChef Academy, the #standupandwashup campaign features some of Singapore’s top chefs from Michelin-star restaurants, to raise public awareness on the right handwashing technique.
The campaign sees some of Singapore’s top chefs banding together, in a series of 11 videos in 6 languages, to demonstrate the best handwashing methods and provide tips on proper food handling practices.
The chefs featured include familiar names such as Sebastien Lepinoy of 3 Michelin-star Les Amis and Chan Hon Meng of Michelin-starred hawker stall Hawker Chan.
In light of the COVID-19 situation, At-Sunrice took the initiative to launch a public service campaign. The objective is to educate the public on proper handwashing techniques-one of the simplest yet most effective ways to check and control the spread of viruses.
The campaign also highlighted that handwashing- which is a seemingly simple and logical act, is surprisingly not practiced enough or done right. Since contact through the hands is one of the most common ways that viruses can spread, it is key that we practice proper handwashing to help limit the spread of viruses.
“As a leader in culinary education in Singapore, At-Sunrice GlobalChef Academy has the responsibility to champion the cause of enabling every Singaporean to stay clean and safe. We are thankful that our network of Chefs readily participated in this initiative to educate the public, believing with us that this is the right thing we should be doing as our nation bands together to fight COVID-19.” Dr. Kwan Lui, Founder & Director of At-Sunrice GlobalChef Academy shares.
As the number of local COVID-19 cases continues to increase in Singapore, it is more important than ever that everyone do their part to fight COVID-19. The videos also serve as a reminder to everyone that we all have a role to play in being socially responsible. We can all start by washing our hands the right way. Let us combat COVID-19 as one nation. #SGunited, together, we can overcome!
#standupandwashup campaign is proudly supported by 2Stallions Digital Marketing Agency.
“We are proud to be supporting a meaningful campaign led by At-Sunrice, to bring greater awareness about personal hygiene through the digital space. It is currently a difficult period for all of us, but let us lend a hand to each other within our means to combat COVID-19.”- Daniël Heerkens, Regional Managing Director at 2Stallions.
You may find out more about the campaign here.
About At-Sunrice GlobalChefAcademy
At-Sunrice is an award winning culinary school with more than a decade of experience cultivating foodpreneurs, global chefs and F&B professional. Established since 2001, the hospitality and culinary school is also one of the first in Singapore to be awarded the National CET Institute (NCI) accreditation.
The academy provides a wide range of courses, supported by an international cadre of experienced staff and industry partnerships, complete with state of the art facilities. The school also boasts a long list of accomplished alumni including Zenn Ng, the founder of Cake Spade.
About 2Stallions Digital Marketing Agency
2Stallions is an award-winning digital marketing agency that has worked with 300+ global clients ranging from MNCs, government institutions to local SMEs. Some of its clientele includes Hong Leong Bank, AXA, Ping An, UOB Kay-Hian, ITE, InterContinental and Stanley Black & Decker. With its headquarters in Singapore, the agency is also a mashup of digital and creative professionals across multiple regional offices who brings together a combination of European expertise and Asian market insights. The agency is also driven by leveraging the power of data, which enables its clients to reach their maximum potential on digital.
As one of the most dynamic digital marketing companies in the APAC region, 2stallions is a company that values big ideas, creative thinking and teamwork. Offering over 10 years of experience in the online marketing space, the agency works with a laser focus on results and putting the needs of their clients first.