The future is already here. There has been a full-on video revolution year for marketers.
Without a question, video marketing is one of the recent additions to our marketing toolkit. You may still have doubts. Is it truly worth it to think about using videos to market your brand? Do you have the necessary resources to generate video content?
The answer is simple: Yes, it’s worth it. Video is one of the most powerful and successful digital marketing techniques available, not simply because everyone is doing it. Here are three reasons why you should start using video marketing now.
1. Video Shows Great ROI
Given the fact that video creation is not the easiest nor the cheapest operation, it pays off. Furthermore, online video editing tools are evolving all the time and becoming more affordable. Even your phone is capable of producing great video content.
Another plus is that your videos do not need to be flawless. It’s all about the content! People are most turned off by videos that do not effectively describe the product or service. It didn’t matter as much whether the product was of low quality or had a bad design. So it’s fair to say that content is like pizza – when it’s bad, it’s still pretty good!
2. Video Builds Trust
Through video marketing, you can attract customers’ attention, create interest, and deepen your relationship with them. . People are more likely to be engaged and have their emotions stirred by video than any other content.
When it comes to the audience, YouTubers have emerged as the most potent social media influencers for promoting your brand. As a result, if you’re serious about content marketing, you need to also be serious about video.
Promotional videos can also help to build trust. Some customers are still wary of purchasing goods and services via the internet due to concerns about fraud and cheating. Effective marketing videos, on the other hand, showcase your items in a conversational way. Customers stated that videos provided them with greater confidence to buy online.
3. Google Loves Videos
Visitors will spend more time on your site if you use videos. As a result, more exposure creates trust and informs search engines that your site has valuable material. Moovly provides us with numbers: If you have a video integrated on your website, you’re 53 times more likely to rank #1 on Google. Since Google acquired YouTube, the number of influence videos have on your search engine ranking has increased significantly.
Make sure to optimize your videos on Youtube for SEO. Make sure your YouTube videos are SEO-friendly. Make titles and descriptions that are intriguing. Include a link to your company’s website, products, and services. Provide a path for potential clients to take the next step. Also, to promote even more activities, look into the realm of interactive videos.
Video marketing is becoming more popular and affordable. Video usage is increasing due to technological advances, but it’s also because it’s simple to share across the world. Creating marketing videos for your brand involves both creativity and an understanding of human psychology. The combination of these elements enables true advertising miracles at a low cost.
Emotionally charged, creative video advertising can be spread on the Internet in a matter of days, getting millions of views. And that is precisely the goal of video marketing!