Dominate Google With Video: Guide To Rank With YouTube Videos On Google

By
|Categories: Search Engine Optimization|Tags: , , , |

Google’s core business is continuously improving its algorithms to predict and rank the most relevant organic search results to show to you. Today, it has grown to a mega-sized corporation that includes YouTube, which it paid $1.4 billion for in 2006. As of April 2017, YouTube is the second most popular site in the world according [...]

Future Proof Your Business By Using These 6 Data-Driven Marketing Strategies

By
|Categories: Online Marketing|Tags: , , , , , |

Ever since man began selling his wares, the art of persuasion was never far behind. Marketing has always been at the heart of commerce, but it was in the Industrial Revolution where things really took off. The introduction of mass production heralded the need for more sophisticated methods to inform consumers about the new products being created. Thus [...]

How Much Of The Company’s Revenue Should Be Invested In Marketing?

By
|Categories: Online Marketing|Tags: , , , |

No matter what type of business you are in it is always a must to ask yourself one question – how much of the overall revenue should we put in marketing? And while there is not one definite answer to that question, there are a dozen blueprints from successful companies that you can use as a [...]

Localize Your Website To Increase Regional Presence In The Asian Market

By
|Categories: Online Marketing|Tags: , , , |

Did you know that most website visitors prefer information to be in their native tongue? Having lived in Jakarta, Kuala Lumpur, and now Singapore. I have seen many users seek localized websites despite their fluency in English. Clearly, explicitly localized sites like SG, ID or MY, have the upper hand compared to generalized or international website [...]

9 Digital Trends To Disrupt The Consumer Goods Landscape In Asia

By
|Categories: Online Marketing|Tags: , , , |

The continued growth of the digital world has changed the way that companies are marketing their products to consumers in Asia. Strategies have rapidly progressed throughout time and can be categorized to four distinct styles. The Evolving Marketing Landscape in Asia The first one is traditional marketing, which tackles marketing strategies that existed before the boom [...]

8 Small Business Tips For Social Media

By
|Categories: Online Marketing|Tags: , , , |

The rise of social media has given small businesses an amazing opportunity to be discovered by engaged audiences that are too large to ignore. According to Zaphoria, there are 1.86 billion monthly active Facebook users while other social media sites like Instagram have a whopping 400 million active users. Social media has allowed small businesses to [...]

7 Essential Google SEO Strategies Every Marketer Should Know

By
|Categories: Search Engine Optimization|Tags: , , |

Are you looking for ways to rank your company website higher on Google and eventually get more sales and revenue? Search Engine Optimization (SEO) is one of the best ways to drive leads into your website. According to Smart Insights, a top rank position in Google can give your website a 30 percent click through rate [...]

Customer Personas – A Business Tip For Increased Revenue

By
|Categories: Online Marketing|Tags: , , , |

Business owners and the marketing community are usually up to their eyeballs with work on a daily basis that requires their pressing attention. This is probably the main reason why many do not do the one thing that would help their business grow significantly in a short time span– build a customer persona (or a buyer [...]

Online Business Strategy – What You Must Know

By
|Categories: Online Business|Tags: , , , |

You just started a consumer-facing business (Congratulations!) and you’ve heard the Internet is a great way to gain traction and get the masses flocking to your place of business. Without any online business strategy, though, you are likely to jump into the following scenario: You decide to start small and ‘simple’ – with a Facebook page. [...]

free-web-analysis