Out Of Home Advertising Vs Digital Advertising – Choosing The Right One

|Categories: Online Marketing|Tags: , , , |

No matter how companies do it, advertising remains one of the most important aspects of a business. However, advertising has evolved so much over the past decades that it has become nearly impossible for businesses to keep up. From simple flyers to giant billboards to taking your ads into the online realm, advertising continues to grow [...]

How to Utilise PPC Optimisation For Your Business

|Categories: Search Engine Optimization|Tags: , |

Are you already happy with your Pay-Per-Click (PPC) performance? You may answer with a resounding yes if your business revenue has gotten a significant bump since you started investing in PPC. While you can give yourself a pat on the back, it may still be in your best interests to tweak your PPC campaign (if you’ve [...]

Need Your Website Ranking To Get Higher? Here Are 5 Ways To Increase It Fast

|Categories: Search Engine Optimization|Tags: , , |

With all the massive changes in the digital landscape over the past few years, you might be tempted to think that SEO is a thing of the past. However, SEO remains one of the most potent online marketing strategies around. SEO has been evolving with every Google update to their search engine, but the desired results [...]

7 Essential Google SEO Strategies Every Marketer Should Know

|Categories: Search Engine Marketing|Tags: , , |

Are you looking for ways to rank your company website higher on Google and eventually get more sales and revenue? Search Engine Optimization (SEO) is one of the best ways to drive leads into your website. According to Smart Insights, a top rank position in Google can give your website a 30 percent click through rate [...]

21 Reasons Your Business Should Start Blogging

|Categories: Blogging, Online Marketing|Tags: , , , , , |

Blogging is a term that is frequently brought up online. As a business owner, you may not think it is important. You probably even think it's just an online lingo. But a ‘blog’ is something you need to be familiar with for the sake of your business. In fact, you’re probably thinking – “I already have [...]

SEM PPC – Why Your Business Needs It

|Categories: Online Marketing, Search Engine Marketing|Tags: , , |

Search Engine Marketing (SEM) is a term every business owner with an online presence should have basic knowledge about. Why? SEM is the process of gaining traffic and visibility from search engines through both paid, Pay-per-Click (PPC), and unpaid Search Engine Optimization (SEO) efforts. PPC and SEO are the two legs of search engine marketing that [...]