How to Utilise PPC Optimisation For Your Business

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|Categories: Search Engine Optimization|Tags: , |

Are you already happy with your Pay-Per-Click (PPC) performance? You may answer with a resounding yes if your business revenue has gotten a significant bump since you started investing in PPC. While you can give yourself a pat on the back, it may still be in your best interests to tweak your PPC campaign (if you’ve [...]

How Much Should You Spend On Your Adwords Campaign?

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|Categories: Online Marketing, Search Engine Marketing|Tags: , , |

A large chunk of the world’s population may not be familiar with Google Adwords but they have all likely interacted with its output in some form if they have ever searched on Google before or visited websites that served advertising banners. In 2015 alone, online advertising generated $67.39 billion in revenue for Google. That is a [...]

SEM PPC – Why Your Business Needs It

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|Categories: Online Marketing, Search Engine Marketing|Tags: , , |

Search Engine Marketing (SEM) is a term every business owner with an online presence should have basic knowledge about. Why? SEM is the process of gaining traffic and visibility from search engines through both paid, Pay-per-Click (PPC), and unpaid Search Engine Optimization (SEO) efforts. PPC and SEO are the two legs of search engine marketing that [...]

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