Localize Your Website To Increase Regional Presence In The Asian Market

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|Categories: Online Marketing|Tags: , , , |

Did you know that most website visitors prefer information to be in their native tongue? Having lived in Jakarta, Kuala Lumpur, and now Singapore. I have seen many users seek localized websites despite their fluency in English. Clearly, explicitly localized sites like SG, ID or MY, have the upper hand compared to generalized or international website [...]

Mailing List 101: Why You Need One And How To Build It

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|Categories: Email Marketing|Tags: , , |

Many people tend to think that mailing lists are relics when it comes to Internet marketing. While many businesses focus on social media marketing nowadays, email remains the most effective tool when it comes to online marketing. Being around since the early days of the Internet, email is also something that is easy to use. For [...]

9 Digital Trends To Disrupt The Consumer Goods Landscape In Asia

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The continued growth of the digital world has changed the way that companies are marketing their products to consumers in Asia. Strategies have rapidly progressed throughout time and can be categorized to four distinct styles. The Evolving Marketing Landscape in Asia The first one is traditional marketing, which tackles marketing strategies that existed before the boom [...]

8 Small Business Tips For Social Media

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|Categories: Online Marketing|Tags: , , , |

The rise of social media has given small businesses an amazing opportunity to be discovered by engaged audiences that are too large to ignore. According to Zaphoria, there are 1.86 billion monthly active Facebook users while other social media sites like Instagram have a whopping 400 million active users. Social media has allowed small businesses to [...]

A Marketer’s Story – Interview By Marketing Institute Of Singapore

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|Categories: Online Business, Online Marketing|Tags: , , , |

For the April to June 2016 issue of The Singapore Marketer, I was interviewed by the Marketing Institute of Singapore. Here, I talked about how I started in digital marketing and gave vital information on how to be better at it. Check out the full interview below: Daniel Heerkens is a Dutch Entrepreneur who has worked & [...]

Turn Visitors To Customers With Conversion Funnels

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|Categories: Websites|Tags: , , , |

Bringing your business online is a big step and for any business, this decision is motivated by business objectives that are unique to each. For any business, including yours, there will be business objectives that lead to a decision to create a business website. However, all of these objectives eventually lead to the same end – [...]

21 Reasons Your Business Should Start Blogging

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|Categories: Blogging, Online Marketing|Tags: , , , , , |

Blogging is a term that is frequently brought up online. As a business owner, you may not think it is important. You probably even think it's just an online lingo. But a ‘blog’ is something you need to be familiar with for the sake of your business. In fact, you’re probably thinking – “I already have [...]

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