Five Clever Ways Companies Are Using Neuromarketing To Influence Customers

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|Categories: Online Marketing|Tags: , , |

Neuromarketing is a term that has been gaining a lot of traction in recent years. But somehow, the exact definition of neuromarketing seems unclear. For me, the best way to define neuromarketing is that it scientifically studies the brain to benefit marketing. For example, medical technologies like brain scanning and brain activity measurements are used to [...]

3 Ways To Self-Learn Content Marketing

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|Categories: Content Marketing|Tags: , , , |

Have you had a conversation with your digital marketing agency about content marketing lately? You probably encountered topics you do not quite understand. Sure, you understand that content marketing is important for your digital strategy, but how much do you really know? When it comes to content marketing, you have to research your audience, create an [...]

13 Thoughts On The Rapidly Changing Asian Consumer Goods Industry

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The year has passed by quickly, and new budgets, organisation changes, and rapid digital innovation that may disrupt many big businesses are already out there. There were some drastic changes in the consumer goods industry in 2016. AB-Inbev took over SAB Miller for a merger of more than US$100 billion, making them now the largest beer company [...]

Why Your Company Needs To Invest In Content Marketing

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|Categories: Content Marketing|Tags: , , |

People visit your website because of two things: it is either they are looking for information to add to their research of a product or service, or they are looking for information to urge them to make a purchase. Targeted content help steer customers into sales funnels, which is why more than 85 percent of brands [...]

Creating A Marketing Strategy For Asia’s Booming Mobile Users

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There is no way of stopping the mobile revolution that is currently happening in our world. More people prefer using their mobile devices to surf the internet than the Desktop PC. This is most likely due to the convenience and also the growing sizes of our mobile phones. Think about it, there are probably even times [...]

Creative Agency Vs. Digital Agency – What Are The Major Differences?

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Design has been at the forefront of advertising for as long as the latter has been in existence. Whether it is a strong logo, striking headline, or eye-popping colours, design is one of the most important aspects of ads. It is no wonder that in today’s advertising climate, where the competition is getting fiercer and tougher, [...]

Out Of Home Advertising Vs Digital Advertising – Choosing The Right One

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No matter how companies do it, advertising remains one of the most important aspects of a business. However, advertising has evolved so much over the past decades that it has become nearly impossible for businesses to keep up. From simple flyers to giant billboards to taking your ads into the online realm, advertising continues to grow [...]

Why Big Brands Rely On Marketing Automation To Do The Heavy Lifting

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|Categories: Marketing Automation|Tags: , , , |

Multinational corporations (MNC’s) frequently face a difficult and seemingly insurmountable task. When their marketing efforts, both offline and online, work so well that they are continuously getting new leads. The obvious problem is how they will keep up with the demand regarding production. However, what people don’t see is the problem that MNC’s are facing – [...]

Why Companies Are Shifting To Omnichannel Marketing And Why You Should Too

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|Categories: Online Marketing|Tags: , |

The ever evolving digital age has created new ways for consumers to purchase from various businesses. Before this, when customers learned of a product or service, they would have to go to a physical store to buy what they wanted. The old way of doing it was a potential customer stepping into a big retailer to choose from the [...]

How To Drive Website Traffic Using Social Media

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|Categories: Social Media Marketing|Tags: , |

Do you already dabble in digital marketing? Chances are you have probably created your company’s social media profiles. This is a no-brainer, as social media platforms have exploded in recent years. According to Smart Insights, in 2017, there are already 2.789 Billion active social media users worldwide, so it is important to ‘book’ your vanity URLs [...]

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