Creative Agency Vs. Digital Agency – What Are The Major Differences?

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|Categories: Online Marketing|Tags: , , , , |

Design has been at the forefront of advertising for as long as the latter has been in existence. Whether it is a strong logo, striking headline, or eye-popping colours, design is one of the most important aspects of ads. It is no wonder that in today’s advertising climate, where the competition is getting fiercer and tougher, [...]

Out Of Home Advertising Vs Digital Advertising – Choosing The Right One

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|Categories: Online Marketing|Tags: , , , |

No matter how companies do it, advertising remains one of the most important aspects of a business. However, advertising has evolved so much over the past decades that it has become nearly impossible for businesses to keep up. From simple flyers to giant billboards to taking your ads into the online realm, advertising continues to grow [...]

Why Big Brands Rely On Marketing Automation To Do The Heavy Lifting

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|Categories: Marketing Automation|Tags: , , , |

Multinational corporations (MNC’s) frequently face a difficult and seemingly insurmountable task. When their marketing efforts, both offline and online, work so well that they are continuously getting new leads. The obvious problem is how they will keep up with the demand regarding production. However, what people don’t see is the problem that MNC’s are facing – [...]

Why Companies Are Shifting To Omnichannel Marketing And Why You Should Too

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|Categories: Online Marketing, Uncategorized|Tags: , |

The ever evolving digital age has created new ways for consumers to purchase from various businesses. Before this, when customers learned of a product or service, they would have to go to a physical store to buy what they wanted. The old way of doing it was a potential customer stepping into a big retailer to choose from the [...]

How To Drive Website Traffic Using Social Media

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|Categories: Social Media Marketing|Tags: , |

Do you already dabble in digital marketing? Chances are you have probably created your company’s social media profiles. This is a no-brainer, as social media platforms have exploded in recent years. According to Smart Insights, in 2017, there are already 2.789 Billion active social media users worldwide, so it is important to ‘book’ your vanity URLs [...]

Future Proof Your Business By Using These 6 Data-Driven Marketing Strategies

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|Categories: Online Marketing|Tags: , , , , , |

Ever since man began selling his wares, the art of persuasion was never far behind. Marketing has always been at the heart of commerce, but it was in the Industrial Revolution where things really took off. The introduction of mass production heralded the need for more sophisticated methods to inform consumers about the new products being created. Thus [...]

How Much Of The Company’s Revenue Should Be Invested In Marketing?

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|Categories: Online Marketing|Tags: , , , |

No matter what type of business you are in it is always a must to ask yourself one question – how much of the overall revenue should we put in marketing? And while there is not one definite answer to that question, there are a dozen blueprints from successful companies that you can use as a [...]

Localize Your Website To Increase Regional Presence In The Asian Market

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Did you know that most website visitors prefer information to be in their native tongue? Having lived in Jakarta, Kuala Lumpur, and now Singapore. I have seen many users seek localized websites despite their fluency in English. Clearly, explicitly localized sites like SG, ID or MY, have the upper hand compared to generalized or international website [...]

Mailing List 101: Why You Need One And How To Build It

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|Categories: Email Marketing|Tags: , , |

Many people tend to think that mailing lists are relics when it comes to Internet marketing. While many businesses focus on social media marketing nowadays, email remains the most effective tool when it comes to online marketing. Being around since the early days of the Internet, email is also something that is easy to use. For [...]

9 Digital Trends To Disrupt The Consumer Goods Landscape In Asia

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|Categories: Online Marketing|Tags: , , , |

The continued growth of the digital world has changed the way that companies are marketing their products to consumers in Asia. Strategies have rapidly progressed throughout time and can be categorized to four distinct styles. The Evolving Marketing Landscape in Asia The first one is traditional marketing, which tackles marketing strategies that existed before the boom [...]

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