Ranking On The 1st Page Of Google – An SEO Case Study

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|Categories: Search Engine Optimization|Tags: , , , |

Background Nearing the end of March 2017 at 2Stallions, we realised that we had failed to “walk-the-talk” for search engine optimization (SEO). Despite offering SEO services in Singapore to many happy clients, our own website’s presence on Google for keywords was lacking. Most keywords were on the 2nd page and beyond, with none ranking on the 1st [...]

How Much Should You Spend On Your Adwords Campaign?

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|Categories: Online Marketing, Search Engine Marketing|Tags: , , |

A large chunk of the world’s population may not be familiar with Google Adwords but they have all likely interacted with its output in some form if they have ever searched on Google before or visited websites that served advertising banners. In 2015 alone, online advertising generated $67.39 billion in revenue for Google. That is a [...]

Guide To Web Analytics – Track Your Business Growth

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|Categories: Websites|Tags: , , , , |

These days, plenty of companies are savvy to the importance of having a business website. Most even have an online presence. If you’re one of these businesses, that’s great! Simply creating an online presence, however, isn’t going to drive business growth. In the same way that you have set up a cash register in your brick-and-mortar [...]

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