Five Clever Ways Companies Are Using Neuromarketing To Influence Customers

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|Categories: Online Marketing|Tags: , , |

Neuromarketing is a term that has been gaining a lot of traction in recent years. But somehow, the exact definition of neuromarketing seems unclear. For me, the best way to define neuromarketing is that it scientifically studies the brain to benefit marketing. For example, medical technologies like brain scanning and brain activity measurements are used to [...]

5 Customer-Centric Approaches That Makes Sense

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|Categories: Online Marketing|Tags: , , , , |

Marketers of today face many dilemmas – customers are going mobile, more demanding, and less loyal. The industry leaders have started embracing customer-centricity as a vital way to grow their companies and strategies that are more customer-driven in place of the more traditional business or product-driven ones. However, it is not as simple as putting the customer at [...]

Ranking On The 1st Page Of Google – An SEO Case Study

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|Categories: Search Engine Optimization|Tags: , , , |

Background Nearing the end of March 2017 at 2Stallions, we realised that we had failed to “walk-the-talk” for search engine optimization (SEO). Despite offering SEO services in Singapore to many happy clients, our own website’s presence on Google for keywords was lacking. Most keywords were on the 2nd page and beyond, with none ranking on the 1st [...]

Creating Email Templates For MailChimps

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|Categories: Email Marketing|Tags: , , |

Email marketing is not dead. In the past, the focus of email marketing was coming up with attractive (and sometimes misleading) headlines in the hopes of grabbing someone’s attention. While the headline is still important, marketers have evolved to make emails more noticeable. Text based emails a requirement as they are best for those with slow [...]

Creating A Marketing Strategy For Asia’s Booming Mobile Users

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|Categories: Online Marketing|Tags: , , , |

There is no way of stopping the mobile revolution that is currently happening in our world. More people prefer using their mobile devices to surf the internet than the Desktop PC. This is most likely due to the convenience and also the growing sizes of our mobile phones. Think about it, there are probably even times [...]

Creative Agency Vs. Digital Agency – What Are The Major Differences?

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|Categories: Online Marketing|Tags: , , , , |

Design has been at the forefront of advertising for as long as the latter has been in existence. Whether it is a strong logo, striking headline, or eye-popping colours, design is one of the most important aspects of ads. It is no wonder that in today’s advertising climate, where the competition is getting fiercer and tougher, [...]

Why Big Brands Rely On Marketing Automation To Do The Heavy Lifting

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|Categories: Marketing Automation|Tags: , , , |

Multinational corporations (MNC’s) frequently face a difficult and seemingly insurmountable task. When their marketing efforts, both offline and online, work so well that they are continuously getting new leads. The obvious problem is how they will keep up with the demand regarding production. However, what people don’t see is the problem that MNC’s are facing – [...]

9 Digital Trends To Disrupt The Consumer Goods Landscape In Asia

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|Categories: Online Marketing|Tags: , , , |

The continued growth of the digital world has changed the way that companies are marketing their products to consumers in Asia. Strategies have rapidly progressed throughout time and can be categorized to four distinct styles. The Evolving Marketing Landscape in Asia The first one is traditional marketing, which tackles marketing strategies that existed before the boom [...]

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