We want to learn as much about you, your website and trends in your industry during this phase
We need to have a clear idea of your business goals, budget and information about your company for a complete overview of the project
We identify your target audience using tools based on keywords, demographics and interests and develop personas to write for.
We run an analysis of your website to see if it is suited for content marketing with a robust blog, otherwise we would recommend the creation of a blog. We look at where your website stands based on analytics and online assets like social media.
We identify and check out your competition in the space and determine what’s working for them and what isn’t.