Creating A Marketing Strategy For Asia’s Booming Mobile Users

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|Categories: Online Marketing|

There is no way of stopping the mobile revolution that is currently happening in our world. More people prefer using their mobile devices to surf the internet than the Desktop PC. This is most likely due to the convenience and also the growing sizes of our mobile phones. Think about it, there are probably even times [...]

Creative Agency Vs. Digital Agency – What Are The Major Differences?

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|Categories: Online Marketing|Tags: , , , , |

Design has been at the forefront of advertising for as long as the latter has been in existence. Whether it is a strong logo, striking headline, or eye-popping colours, design is one of the most important aspects of ads. It is no wonder that in today’s advertising climate, where the competition is getting fiercer and tougher, [...]

Out Of Home Advertising Vs Digital Advertising – Choosing The Right One

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|Categories: Online Marketing|Tags: , , , |

No matter how companies do it, advertising remains one of the most important aspects of a business. However, advertising has evolved so much over the past decades that it has become nearly impossible for businesses to keep up. From simple flyers to giant billboards to taking your ads into the online realm, advertising continues to grow [...]

Why Companies Are Shifting To Omnichannel Marketing And Why You Should Too

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|Categories: Online Marketing, Uncategorized|Tags: , |

The ever evolving digital age has created new ways for consumers to purchase from various businesses. Before this, when customers learned of a product or service, they would have to go to a physical store to buy what they wanted. The old way of doing it was a potential customer stepping into a big retailer to choose from the [...]

Future Proof Your Business By Using These 6 Data-Driven Marketing Strategies

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Ever since man began selling his wares, the art of persuasion was never far behind. Marketing has always been at the heart of commerce, but it was in the Industrial Revolution where things really took off. The introduction of mass production heralded the need for more sophisticated methods to inform consumers about the new products being created. Thus [...]

How Much Of The Company’s Revenue Should Be Invested In Marketing?

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No matter what type of business you are in it is always a must to ask yourself one question – how much of the overall revenue should we put in marketing? And while there is not one definite answer to that question, there are a dozen blueprints from successful companies that you can use as a [...]

Localize Your Website To Increase Regional Presence In The Asian Market

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Did you know that most website visitors prefer information to be in their native tongue? Having lived in Jakarta, Kuala Lumpur, and now Singapore. I have seen many users seek localized websites despite their fluency in English. Clearly, explicitly localized sites like SG, ID or MY, have the upper hand compared to generalized or international website [...]

9 Digital Trends To Disrupt The Consumer Goods Landscape In Asia

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The continued growth of the digital world has changed the way that companies are marketing their products to consumers in Asia. Strategies have rapidly progressed throughout time and can be categorized to four distinct styles. The Evolving Marketing Landscape in Asia The first one is traditional marketing, which tackles marketing strategies that existed before the boom [...]

8 Small Business Tips For Social Media

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The rise of social media has given small businesses an amazing opportunity to be discovered by engaged audiences that are too large to ignore. According to Zaphoria, there are 1.86 billion monthly active Facebook users while other social media sites like Instagram have a whopping 400 million active users. Social media has allowed small businesses to [...]

How Much Should You Spend On Your Adwords Campaign?

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|Categories: Online Marketing, Search Engine Marketing|Tags: , , |

A large chunk of the world’s population may not be familiar with Google Adwords but they have all likely interacted with its output in some form if they have ever searched on Google before or visited websites that served advertising banners. In 2015 alone, online advertising generated $67.39 billion in revenue for Google. That is a [...]

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