Localize Your Website To Increase Regional Presence In The Asian Market

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|Categories: Online Marketing|Tags: , , , |

Did you know that most website visitors prefer information to be in their native tongue? Having lived in Jakarta, Kuala Lumpur, and now Singapore. I have seen many users seek localized websites despite their fluency in English. Clearly, explicitly localized sites like SG, ID or MY, have the upper hand compared to generalized or international website [...]

9 Digital Trends To Disrupt The Consumer Goods Landscape In Asia

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The continued growth of the digital world has changed the way that companies are marketing their products to consumers in Asia. Strategies have rapidly progressed throughout time and can be categorized to four distinct styles. The Evolving Marketing Landscape in Asia The first one is traditional marketing, which tackles marketing strategies that existed before the boom [...]

8 Small Business Tips For Social Media

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The rise of social media has given small businesses an amazing opportunity to be discovered by engaged audiences that are too large to ignore. According to Zaphoria, there are 1.86 billion monthly active Facebook users while other social media sites like Instagram have a whopping 400 million active users. Social media has allowed small businesses to [...]

How Much Should You Spend On Your Adwords Campaign?

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|Categories: Online Marketing, Search Engine Marketing|Tags: , , |

A large chunk of the world’s population may not be familiar with Google Adwords but they have all likely interacted with its output in some form if they have ever searched on Google before or visited websites that served advertising banners. In 2015 alone, online advertising generated $67.39 billion in revenue for Google. That is a [...]

A Marketer’s Story – Interview By Marketing Institute Of Singapore

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|Categories: Online Business, Online Marketing|Tags: , , , |

For the April to June 2016 issue of The Singapore Marketer, I was interviewed by the Marketing Institute of Singapore. Here, I talked about how I started in digital marketing and gave vital information on how to be better at it. Check out the full interview below: Daniel Heerkens is a Dutch Entrepreneur who has worked & [...]

Customer Personas – A Business Tip For Increased Revenue

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Business owners and the marketing community are usually up to their eyeballs with work on a daily basis that requires their pressing attention. This is probably the main reason why many do not do the one thing that would help their business grow significantly in a short time span– build a customer persona (or a buyer [...]

21 Reasons Your Business Should Start Blogging

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|Categories: Blogging, Online Marketing|Tags: , , , , , |

Blogging is a term that is frequently brought up online. As a business owner, you may not think it is important. You probably even think it's just an online lingo. But a ‘blog’ is something you need to be familiar with for the sake of your business. In fact, you’re probably thinking – “I already have [...]

SEM PPC – Why Your Business Needs It

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|Categories: Online Marketing, Search Engine Marketing|Tags: , , |

Search Engine Marketing (SEM) is a term every business owner with an online presence should have basic knowledge about. Why? SEM is the process of gaining traffic and visibility from search engines through both paid, Pay-per-Click (PPC), and unpaid Search Engine Optimization (SEO) efforts. PPC and SEO are the two legs of search engine marketing that [...]

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