Five Clever Ways Companies Are Using Neuromarketing To Influence Customers

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Neuromarketing is a term that has been gaining a lot of traction in recent years. But somehow, the exact definition of neuromarketing seems unclear. For me, the best way to define neuromarketing is that it scientifically studies the brain to benefit marketing. For example, medical technologies like brain scanning and brain activity measurements are used to [...]

5 Customer-Centric Approaches That Makes Sense

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Marketers of today face many dilemmas – customers are going mobile, more demanding, and less loyal. The industry leaders have started embracing customer-centricity as a vital way to grow their companies and strategies that are more customer-driven in place of the more traditional business or product-driven ones. However, it is not as simple as putting the customer at [...]

13 Thoughts On The Rapidly Changing Asian Consumer Goods Industry

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The year has passed by quickly, and new budgets, organisation changes, and rapid digital innovation that may disrupt many big businesses are already out there. There were some drastic changes in the consumer goods industry in 2016. AB-Inbev took over SAB Miller for a merger of more than US$100 billion, making them now the largest beer company [...]

Creating A Marketing Strategy For Asia’s Booming Mobile Users

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There is no way of stopping the mobile revolution that is currently happening in our world. More people prefer using their mobile devices to surf the internet than the Desktop PC. This is most likely due to the convenience and also the growing sizes of our mobile phones. Think about it, there are probably even times [...]

Creative Agency Vs. Digital Agency – What Are The Major Differences?

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Design has been at the forefront of advertising for as long as the latter has been in existence. Whether it is a strong logo, striking headline, or eye-popping colours, design is one of the most important aspects of ads. It is no wonder that in today’s advertising climate, where the competition is getting fiercer and tougher, [...]

Out Of Home Advertising Vs Digital Advertising – Choosing The Right One

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No matter how companies do it, advertising remains one of the most important aspects of a business. However, advertising has evolved so much over the past decades that it has become nearly impossible for businesses to keep up. From simple flyers to giant billboards to taking your ads into the online realm, advertising continues to grow [...]

Why Companies Are Shifting To Omnichannel Marketing And Why You Should Too

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The ever evolving digital age has created new ways for consumers to purchase from various businesses. Before this, when customers learned of a product or service, they would have to go to a physical store to buy what they wanted. The old way of doing it was a potential customer stepping into a big retailer to choose from the [...]

Future Proof Your Business By Using These 6 Data-Driven Marketing Strategies

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Ever since man began selling his wares, the art of persuasion was never far behind. Marketing has always been at the heart of commerce, but it was in the Industrial Revolution where things really took off. The introduction of mass production heralded the need for more sophisticated methods to inform consumers about the new products being created. Thus [...]

How Much Of The Company’s Revenue Should Be Invested In Marketing?

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No matter what type of business you are in it is always a must to ask yourself one question – how much of the overall revenue should we put in marketing? And while there is not one definite answer to that question, there are a dozen blueprints from successful companies that you can use as a [...]

Localize Your Website To Increase Regional Presence In The Asian Market

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Did you know that most website visitors prefer information to be in their native tongue? Having lived in Jakarta, Kuala Lumpur, and now Singapore. I have seen many users seek localized websites despite their fluency in English. Clearly, explicitly localized sites like SG, ID or MY, have the upper hand compared to generalized or international website [...]

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