5 Critical Pre-Development Steps You Need To Take For An Effective Company Website

|Categories: Websites|Tags: , , |

A company website is one of your customer’s first touchpoints with your business. It is a powerful marketing tool that can help make or break a lead. It tells the story of your brand, showcases your products and services, provides a platform for customer feedback and expands your reach across borders. Determining your company website objectives [...]

How To Start Automated Marketing When You Know Nothing About It?

|Categories: Marketing Automation|Tags: , , |

Your marketing team, no matter how good, is only human. From managing marketing campaigns, customer engagement and multiple social media accounts, there are many marketing tasks that require daily attention. The smaller your marketing team, the harder they find it to stay on top of campaigns, which affects your business’ efficiency and ability to generate sales [...]

Five Traits of a Truly Reliable SEO Company

|Categories: Search Engine Optimization|Tags: , , , , |

If you're still using an Android or iOS device's voice-search feature, search engines are still relevant. If you use Google for research, then search engines can still be used for content marketing. Some marketers believe search engine optimization (SEO) is dead. The reason behind the belief: social media advertisements and mobile applications make content marketing more [...]

The Five Ingredients of an Effective Social Media Strategy

|Categories: Social Media Marketing|Tags: , , |

It is no coincidence that the era of TV is dying in the 21st century with the rise of the Internet. In 2017, 50% of the world population is now ‘online’ with 37% of them using social media in some form. It has achieved much of television's “accomplishments” of capturing an audience’s attention, in less than [...]

Do You Need a Full Time SEO Specialist or SEO Agency? These Three Areas Can Help You Decide!

|Categories: Search Engine Optimization|Tags: , , |

The Internet is an inexpensive way to spread the word if your company can do it effectively. Search engines, video streaming sites, and social networks have become the new television. An SEO agency or specialist can provide plenty of affordable solutions, but who should you put your money on if you're about to undertake a new [...]

Brand Storytelling in a Nutshell

|Categories: Content Marketing|Tags: |

As children, our parents used storytelling to put some colour on simple life lessons. As a result, we remembered these lessons well and kept them in our hearts and mind. Content marketing professionals also use storytelling to bring life to a brand and consider it as one of the main components of a content marketing approach. [...]

Effective Web Design Principles – Visual Hierarchy

|Categories: Design, Websites|Tags: , |

You, me, and billions of other people rely on the Internet as the first source of information. Despite the sheer number of people who go online every day, websites are still in a fierce competition for traffic. Website owners try to remain at the top by producing quality content, developing cut-edge marketing strategies, and of course, [...]

Five Clever Ways Companies Are Using Neuromarketing To Influence Customers

|Categories: Online Marketing|Tags: , , |

Neuromarketing is a term that has been gaining a lot of traction in recent years. But somehow, the exact definition of neuromarketing seems unclear. For me, the best way to define neuromarketing is that it scientifically studies the brain to benefit marketing. For example, medical technologies like brain scanning and brain activity measurements are used to [...]

Does Speed Really Matter? A Comprehensive Guide To Make WordPress Faster

|Categories: Websites|Tags: |

Let’s start by traveling back to a time when Google and Yahoo! were still evenly matched. Imagine Google’s clean homepage were to take 10 seconds to load, while the Yahoo! homepage loaded in 2 seconds. Do you think Google would be the top search engine in the world today? Speed matters - you have 8.25 seconds [...]

3 Ways To Self-Learn Content Marketing

|Categories: Content Marketing|Tags: , , , |

Have you had a conversation with your digital marketing agency about content marketing lately? You probably encountered topics you do not quite understand. Sure, you understand that content marketing is important for your digital strategy, but how much do you really know? When it comes to content marketing, you have to research your audience, create an [...]